Improvado

Improvado

4.5
(25)

Improvado - All your marketing data in one place

Work for Improvado?

Learning about Improvado?

We can help you find the solution that fits you best.

Improvado Reviews

Ask Improvado a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Ratings
Company Size
User Role
Industry
Showing 25 Improvado reviews
LinkedIn Connections
Peter S.
Validated Reviewer
Verified Current User
Review Source
content

"Digital Marketing Lifesaver"

What do you like best?

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

What do you dislike?

I honestly don't dislike anything. What I would flag for people that are considering using Improvado is that you still need to know your own data to get the most out of it.

Recommendations to others considering the product:

If you're managing more than a couple publishers/services or a high-volume of paid advertising campaigns, this service will help a lot in terms of analyzing your performance data. I use Improvado with Tableau, but their out-of-the-box web interface seems adequate for most situations.

What problems are you solving with the product? What benefits have you realized?

Improvado has increased our capacity to analyze and optimize at greater scale. We're now looking at data sets that we just didn't have the bandwidth to consider before. Our client reporting frequency has increased to daily updates versus our previous weekly updates.

Sign in to G2 to see what your connections have to say about Improvado
Brandon T.
Validated Reviewer
Verified Current User
Review Source
content

"The most extensive marketing ETL tool"

What do you like best?

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

What do you dislike?

Out of the box, new connections will only load about 2 months worth of historical data for you. If you work with their team they are able to load as much historical as you need though.

Recommendations to others considering the product:

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

What problems are you solving with the product? What benefits have you realized?

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

What Marketing Analytics solution do you use?

Thanks for letting us know!
Philipp D.
Validated Reviewer
Verified Current User
Review Source
content

"Improvado makes it easy to collect all your data in a centralized spot"

What do you like best?

- option to integrate many sources via API

- adding not yet connected partners via gsheets as a workaround if a source is not yet integrated

- option to filter and indivualize on several levels

- share indivualized dashboards with any of our clients

- great customer support esp. our AM Valerie and guys from Improvado support chat (Skype) naming Artem as first

What do you dislike?

- some comfortfeatures are missing but there is the option to brief those and getting ETA for those approved

- some "on the first sight" easy features become tricky due to the backbone structure

- tricky requests take a while to implement, while some of them will not be doable in mid term (time framed/periodic calculations of certain metrics)

- pricing is high, given the benefits and support still legit from my POV

- for us as a company it feels a bit like helping to make Improvado an even better product since last year which is not optimal giving the price - however with that we could achieve a better customization for us which is similar to if we would have decided to build a tool like that in-house from the feature perspective

Recommendations to others considering the product:

- centralized tool for all your data sources

- customer requests are taken with care and solutions are offered in regular support as well as mid-term tickets

What problems are you solving with the product? What benefits have you realized?

- getting rid of manual processes and sheets

- pulling strings together in one centralized bi tool

- visualization and highly customizable tables

- share indivualized dashboards with any of our clients

-

Brian C.
Validated Reviewer
Verified Current User
Review Source
content

"Improvado helps us save huge amounts of time and standardizes our reporting"

What do you like best?

The use of Improvado has enabled us to scale our reporting quickly and to deliver dozens of multi-page, multi-channel reports each month within just a few days. The improvado support team is attentive, patient, and focused on our priorities.

What do you dislike?

Because it's a relatively small upstart in this field, their built-in data sources and widgets are perhaps more limited than on some other platforms. On the other hand, the improvado team has built numerous custom solutions for us as part of the ongoing package, and really they never say no to any reasonable request.

Recommendations to others considering the product:

Explore your needs carefully and review with the improvado team. Speak to other users. It's a young but strong platform, with great people behind it, and is continuously evolving.

What problems are you solving with the product? What benefits have you realized?

We have saved a tremendous number of work hours both onboarding new clients and pumping out reports month after month. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Marc C.
Validated Reviewer
Verified Current User
Review Source
content

"Eliminated 90% of manual reporting hours per week"

What do you like best?

The ability to easily access data from multiple data sources and lay the data our quickly and easily for both internal teams and clients.

What do you dislike?

Still rely on improvado devs to access some of the data (would like a more self sustaining UI)

Recommendations to others considering the product:

If you are struggling with data integrity and your spending unnecessary hours manually putting together reports, you are doing yourself and your company and clients a disservice. Improvado can solve both these problems so you can be a better strategic partner for your clients.

What problems are you solving with the product? What benefits have you realized?

Eliminating manual reporting hours, which has allowed our account managers more time to optimize their clients accounts than reporting on performance.

Cameron S.
Validated Reviewer
Verified Current User
Review Source
content

"Extremely Easy and Powerful Reporting"

What do you like best?

The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

What do you dislike?

My only complaint is the lack of support for pulling in data by keyword or creative. This type of granular data is useful to clients, but honestly is not a necessity. These reports can be pulled directly from the publishers on an as-needed basis.

Recommendations to others considering the product:

Go for it!

What problems are you solving with the product? What benefits have you realized?

Improvado drastically reduces the man hours spent on reporting. The live link also helps answer clients' questions before they arise.

Alex C.
Validated Reviewer
Verified Current User
Review Source
content

"We love working with Improvado"

What do you like best?

Their ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry.

What do you dislike?

Anything we would dislike, they always make right.

Recommendations to others considering the product:

I highly recommend anyone looking to aggregate their data to use Improvado. They really have been a major part of our success and the people there are great to work with.

What problems are you solving with the product? What benefits have you realized?

They provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Terry W.
Validated Reviewer
Verified Current User
Review Source
content

"Improvado Is A Godsend"

What do you like best?

The platform makes it easy to set up reporting from multiple sources just the way you want it, do you don't have to worry about it and you can get on with all the other work you have to do!

What do you dislike?

Occasionally the user must troubleshoot API issues that are caused by 3rd party data platforms with which Improvado interfaces.

What problems are you solving with the product? What benefits have you realized?

We're bringing all our advertisers' ad data together in a single view, for easier reporting, making it faster to spot trends and optimize on the data.

UM
User in Marketing and Advertising
Validated Reviewer
Review Source
content

"All reports in one with improvado "

What do you like best?

What I like the most about Improvado is to be able to grab information from diferent sources, such as Gsheets or directly from the different platforms. I like how easy it is to create dashboard and download the reports.

What do you dislike?

Sometimes there are bugs, and metrics in improvdo are sometimes a bit difficult to understand. Also it would be great if more platforms like Plista or Adup would also be included on the reporting tool, so that the data could be taken directly from them.

Recommendations to others considering the product:

Make sure to create the dashboard and the visual analysis the way you need and with the information you need, there are several possibilities with Improvado.

What problems are you solving with the product? What benefits have you realized?

Improvado has changed completely our reporting experience in the company, it has automatized most of the manual work we were doing for reporting nd that saved us time. Also, it's now easier with Improvado to find all the data and reports in one place.

Lee B.
Validated Reviewer
Verified Current User
Review Source
content

"Eager to work with you"

What do you like best?

Flexibility of their team/ customization

What do you dislike?

Moving widgets and getting data to align

Recommendations to others considering the product:

It's not where Datorama or Google Data Studio is yet but it's an easier and most cost effective way for organizations with a lot of campaigns and data. We don't pay per the line/ column like a past outfit.

What problems are you solving with the product? What benefits have you realized?

For omnichannel campaigns, we needed data in one place at costs that made sense. It works for those data visualization needs.

AM
Agency in Marketing and Advertising
Validated Reviewer
Review Source
content

"Quick to get up and running, just needs more robust connections for organic social data. "

What do you like best?

I love the ability to connect all of our paid media data sources into one source of truth, and then map metrics as I need them. It's pretty quick and easy to get up and running.

What do you dislike?

It took some customization to get organic social data (Facebook, LinkedIn, Twitter) at the post level. Improvado is great at researching and getting the needed data pulled in, but it does take time. Also, a more robust connection to Google Sheets would be helpful as I can't just connect and pull in data from a Google Sheet, the data has to follow a specific format which isn't applicable to the data I need to manually import.

Recommendations to others considering the product:

Take it on a trial run and ask lots of questions. It didn't take us long to figure out it would work for our business needs.

What problems are you solving with the product? What benefits have you realized?

Analyzing media data from a high level without having to manually pull reports from many different sources. Taking the aggregated data and comparing channels, marketing funnels, and also being able to dig into the nitty gritty of each channels performance.

A
Agency
Validated Reviewer
Verified Current User
Review Source
content

"New Improvado user managing 10+ client accounts"

What do you like best?

The visualizations in Improvado are great - I love the charts that combine bar and line into one chart that displays specific data on hover.

What do you dislike?

There is a little bit of a delay when you need to connect custom sources, but the Improvado team is really good. Just allow yourself a few weeks if you need them to build you a custom connection.

What problems are you solving with the product? What benefits have you realized?

I manage all digital campaigns for around 10 clients. I wanted to have a "creative preview" option so my clients could actually see their Facebook ads and their PPC ad copy. Improvado was the only tool that actually solved this for me, and the final reports look awesome!

Ardalan S.
Validated Reviewer
Verified Current User
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"A very intuitive and flexible platform"

What do you like best?

The ability to aggregate data and manipulate as needed. Using the SQL integration was one of my favorites as we can integrate the data into other client reporting platforms such as Data Studio.

What do you dislike?

The flexibility of widgets and visualizations offered. Sometimes the database can be slow.

Recommendations to others considering the product:

Speed up server times.

What problems are you solving with the product? What benefits have you realized?

We were solving reporting efficiencies in the company, and we've found great benefits with improvado in doing exactly that.

A
Agency
Validated Reviewer
Verified Current User
Review Source
content

"User-friendly reporting tool with great potential"

What do you like best?

You can connect many different data sources to your report and have them all visualized in one report. It is pretty easy to use and improvado always gives great support if you have problems. Improvado is also really fast in implementing your unique requests.

What do you dislike?

Some basic features are missing like hiding tabs from inactive campaigns and export tables into Excel.

What problems are you solving with the product? What benefits have you realized?

Instead of using many different platforms and manually downloading reports we now have the data of many campaigns running on different channels in one report without much daily effort.

UM
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Improving reporting, seamlessly"

What do you like best?

We really like how easy it is to build a customizable report with many different data sources and visualizing the data in a clean fashion.

What do you dislike?

Some integrations are lacking, but more or less the team works closely with us to make sure we are in a good spot.

What problems are you solving with the product? What benefits have you realized?

Visualizing data, consolodating data into one report. Clients seem to really enjoy having access to this all in one report that gets updated 2x a day so a client knows exactly what is happening at any point in time.

AM
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Improvado is a very versatile tool that is easy to learn and efficiently use"

What do you like best?

The ability to view data at various levels as well as easily import that data into a spreadsheet or visualization tools. Being able to create tables of data within the UI and download as an excel file for easy export.

What do you dislike?

There is a lot of reliability on developers, especially if the complexity in which you view your data is high.

What problems are you solving with the product? What benefits have you realized?

Reduction in the amount of manual hours of compiling reports for our clients. The benefits are more time focusing on optimizing our clients programs.

AM
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Good Service"

What do you like best?

It is great having a team that helps with any and all requests.

What do you dislike?

The response times from client service teams is sometimes slow. The reporting platform is good, but needs more customizable widgets as well as access to edit and manage different dimension levels, not just campaign level.

What problems are you solving with the product? What benefits have you realized?

Aggregating data from multiple all kinda of sources into one place. Client Service that help find solutions to help automate and make reporting easier for multiple clients.

A
Agency
Validated Reviewer
Verified Current User
Review Source
content

"Data Connections Made Easy"

What do you like best?

It is super easy aggregate all data sources through one platform. Improvado provides basic connections, but also offers customer reports for each platform.

What do you dislike?

Some of the platforms have funky UIs and the data can pull incorrect and require management on our end.

Recommendations to others considering the product:

Great product. Still in hands on time to ensure data is correct.

What problems are you solving with the product? What benefits have you realized?

We can pull all of our data from various platforms into one single view automatically. We have realized time benefits.

Austin W.
Validated Reviewer
Review Source
content

"Amazing services!"

What do you like best?

I liked how fast they finished projects and how well they communicated the status of those projects.

What do you dislike?

They don't give out free cheeseburgers. I really would enjoy getting a free cheeseburger.

What problems are you solving with the product? What benefits have you realized?

Many problems were solved using Improvado. We were able to feed many data sources into Google Data Studio and build fancy reports.

A
Administrator
Validated Reviewer
Review Source
content

"Awesome Reporting Tool"

What do you like best?

The UI is super intuitive and easy to understand. Grouping together multiple sources of data makes life easier when data needs to be aggregated at a top-level and granular level.

What do you dislike?

Some features must be requested after you on-board the tool which seem fairly rudimentary and already implemented.

What problems are you solving with the product? What benefits have you realized?

Automated reporting for our entire agency. Our goal is to have our team never have to pull simple data from their platforms. They should only be focusing on providing valuable insights to clients with their data pre-populated.

A
Agency
Validated Reviewer
Review Source
content

"Best support team you can find"

What do you like best?

The ease of displaying data to clients!!

What do you dislike?

Forgetting I need a template to recreate a new dashboard, but I know I can reach out to the support team for that!

Recommendations to others considering the product:

Be prepared to communicate with support, rather than trying to fix it on your own and wasting too much time

What problems are you solving with the product? What benefits have you realized?

Saving time for campaign managers with reporting, being able to display all platform reports in one place for clients, clearly providing numbers to the clients that are most accurate and up to date in real time.

AM
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Incredibly Helpful In Reporting"

What do you like best?

Its ease of use, the shareable link that you can provide your clients with to the data dashboard, and the multiple platforms that you are able to link to Improvado.

What do you dislike?

Can't think of anything! Improvado is awesome!

What problems are you solving with the product? What benefits have you realized?

Client reporting and analyzing data

AI
Agency in Internet
Validated Reviewer
Verified Current User
Review Source
content

"Good Reporting Platform"

What do you like best?

Affordable reporting platform for paid search and SEO. Good support.

What do you dislike?

flexibility in reporting modules, sometime new features are not QA sufficiently.

What problems are you solving with the product? What benefits have you realized?

We are an agency and use Improvado for reporting to our PPC and SEO clients

A
Agency
Validated Reviewer
Review Source
content

"Wonderful tool "

What do you like best?

Removes the time sink of ETL development which allow analysts to do their work effectively.

What do you dislike?

Access to the data warehouse for QA purposes. But once we house that this will become a non-issue.

What problems are you solving with the product? What benefits have you realized?

The granularity of our analysis has become far more extensive. Improvado also allows for us to create visualizations hat have become the table stake to modern business.

A
Administrator
Validated Reviewer
Review Source
content

"good"

What do you like best?

I don't have to manage connectors and databases

What do you dislike?

we have to be proactive in qa'ing the data and asking for tweaks to the data ingestion... often times we need custom connector features built.

What problems are you solving with the product? What benefits have you realized?

ETL across disparate marketing platforms allows us to ingest into our native reporting platform and present in a clean interface to clients.

Learn more about Improvado

Improvado Videos

Kate from G2

Learning about Improvado?

I can help.
* We monitor all Improvado reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.