--- title: Improvado Reviews meta_title: 'Improvado Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 80 reviews by the users' company size, role or industry to find out how Improvado works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 80 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Improvado Reviews **Vendor:** Improvado **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 80 ## About Improvado Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered. ## Improvado Pros & Cons **What users like:** - Users value the **timely and supportive customer service** from Improvado, enhancing their overall experience with the tool. (3 reviews) - Users appreciate the **helpful support team** at Improvado, which ensures a smooth onboarding and effective communication. (3 reviews) - Users value the **timely support** from Improvado's team, enhancing their experience with the powerful tool. (2 reviews) - Users value the **ease of implementation** with Improvado, appreciating quick setup and efficient onboarding for new data connections. (2 reviews) - Users love the **easy setup** of Improvado, facilitating smooth onboarding and quick configuration of new data connections. (2 reviews) - Implementation Ease (2 reviews) - Users value the **seamless integrations** provided by Improvado, enabling efficient data consolidation and management. (2 reviews) - Users find Improvado **intuitive and easy to use** , facilitating effortless data integration and management across platforms. (2 reviews) - Setup Ease (2 reviews) - Time-saving (2 reviews) **What users dislike:** - Users face a significant **learning curve** with Improvado, requiring technical expertise to utilize effectively. (2 reviews) - Users express concerns about **API limitations** , noting issues with inconsistent data delivery and insufficient reporting on extractions. (1 reviews) - Users face a **heavy technology lift** and report inefficiencies due to poor data impacting Improvado's effectiveness. (1 reviews) - Users note the **complex setup** required for Improvado, which can hinder effective reporting if data quality is poor. (1 reviews) - Users find that **aligning data and adjusting widgets** can be quite challenging, hindering their overall usability experience. (1 reviews) - Dashboard Issues (1 reviews) - Data Management (1 reviews) - Users find the **difficult setup** process time-consuming and challenging, especially with unreliable data affecting report quality. (1 reviews) - Editing Issues (1 reviews) - Error Reporting (1 reviews) ## Improvado Reviews ### 1. Fine experience and would recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Improvado?** We mostly used the Extract & Load features, and they were super easy to set up new data connections and monitor the quality. Getting onboarded was very easy, and also the on-going set up of new connections. Also whenever we needed a new data connector that improvado didn't offer, they were very timely with building new ones. We used Improvado for several years - but then a decision was made outside of my department to use a different reporting tool and the ETL features became redundant with the new provider we started to use. During our discussions with Improvado, they worked hard to make sure we were still getting value from the partnership. **What do you dislike about Improvado?** Never really got much value from the Analyze features, but also did not spend the time digging in since our main use case was ETL **What problems is Improvado solving and how is that benefiting you?** Doing the ETL for us so our engineering team didn't need to maintain these API connections **Official Response from Olga Kokoulina:** > Thank you for your 5-star review and the kind words about your experience with Improvado! It's wonderful to know that you found the onboarding smooth and that creating new connections was hassle-free. Even though your company has moved to a different solution, I appreciate your mention of how our team prioritized your continued satisfaction throughout the transition. If you ever need data integration and marketing intelligence solutions again, our door is always open! ### 2. Improvado has been a game-changer for our Marketing team! **Rating:** 5.0/5.0 stars **Reviewed by:** Sid G. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Improvado?** Improvado has revolutionized our data management. By consolidating data from multiple sources into a single platform, we've eliminated countless hours of manual labor and gained invaluable time for analysis. The ability to create custom APIs, combined with Improvado's existing connections, has given us a complete and accurate view of our business. **What do you dislike about Improvado?** We have had a couple changes in CSM in a year which makes things a little difficult but the support staff has been very helpful! **What problems is Improvado solving and how is that benefiting you?** Improvado has transformed our data management by consolidating disparate data sources into a centralized platform. This has dramatically improved data accessibility, quality, and analysis capabilities, enabling us to optimize marketing campaigns, enhance customer experiences, and drive revenue growth. **Official Response from Olga Kokoulina:** > Hi Sid, thank you for the five-star review and those wonderful words! We're thrilled to be the "game-changer" in your marketing team's data journey. Regarding the CSM changes, we understand it can feel like breaking into new shoes sometimes, but rest assured, your success remains our top priority through every transition. ### 3. Your reporting is only as good as your data. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Improvado?** Willingness to integrate and make workarounds for all products that we wanted to report on. **What do you dislike about Improvado?** Unable to truly gather insights from the dashboards provided. **What problems is Improvado solving and how is that benefiting you?** Improvado is supposed to help gather insights on our promotional messaging both organic and paid to see what should we dedicate our efforts (both time and money) toward to be able to get users to participate in our end goal, whether that is purchase, attend webinar, engage with thought leadership, etc. **Official Response from Olga Kokoulina:** > Thank you for sharing your feedback with us. I appreciate your recognition of our team's flexibility and willingness to integrate with various products for your reporting needs. However, I'm concerned to hear that you weren't able to gather meaningful insights from our dashboards. This is definitely not the experience we want our customers to have. Understanding your specific challenges with extracting actionable information would be incredibly helpful for us. Were there particular metrics or visualization options you found lacking for your promotional messaging analysis? ### 4. Powerful tool as good as your data **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Improvado?** The tool is powerful and the team wants to try hard to support you. **What do you dislike about Improvado?** The tool is only as good as your data if you have bad data then the reports won't be helpful. There is a heavy technology lift to get this tool going. **What problems is Improvado solving and how is that benefiting you?** We hoped to have it gather marketing metrics from various platforms for ease of reporting. **Official Response from Olga Kokoulina:** > Hi there! You're absolutely right that any reporting tool relies on clean data to deliver meaningful insights. I'm sorry that despite our team's support efforts, you still experienced challenges with the implementation and technical setup. Would you be open to sharing more specifics about the difficulties you encountered while setting up your marketing metrics? Understanding your particular pain points would help us improve our onboarding process and provide better guidance for customers facing similar challenges in the future. ### 5. Experience during role within D&A practice **Rating:** 3.5/5.0 stars **Reviewed by:** Jack M. | Senior Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Improvado?** - Improvado consolidates marketing data from various sources into one platform, making it easier to analyze and manage. - It supports a wide range of integrations with popular marketing platforms, ensuring seamless data flow. - The platform is designed to be intuitive, making it accessible even for users with minimal technical expertise. **What do you dislike about Improvado?** - Improvado can be expensive, particularly for smaller businesses or startups with limited budgets. - While customizable, some users may find the extent of customization options insufficient for highly specific needs. **What problems is Improvado solving and how is that benefiting you?** Time-Consuming Reporting - One of the main, key benefits being Improvado automates the reporting process, saving time and reducing errors. Another benefit and problem Improvado solves is useage for non-technical people, Improvado's user-friendly interface makes data management accessible to non-technical users. **Official Response from Olga Kokoulina:** > Thank you for sharing your Improvado experience, Jack! Could you share what particular customization features you felt were lacking? Your feedback would be incredibly valuable as we continue to enhance our platform. ### 6. Great Team, Quick Replies **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Improvado?** Their ticket system is really great, and the team usually replies very timely. **What do you dislike about Improvado?** It requires technical experience. I wouldn't say this is a tool marketers or beginners can use. You'll need a developer depending on what you are looking to do. **What problems is Improvado solving and how is that benefiting you?** It's helping us store our data and report back to our clients. **Official Response from Olga Kokoulina:** > Hi there! It's really nice to hear you've had a positive experience with our customer support team - that's something we pride ourselves on. You make a valid point that the platform currently has a steeper learning curve for marketers without technical backgrounds. We've actually been working on several UI improvements and have recently launched self-serve transformations designed specifically for marketing teams without developer support. Would you be willing to share which specific features you found most challenging? ### 7. Valuable data aggregation and visualizations at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Erica K. | Digital & Communications Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Improvado?** The ability to directly sync with countless reporting modules, such as Google Ads, Meta, and more. Integration has been seamless and our account directors are all incredibly sharp-minded. **What do you dislike about Improvado?** There are a few limitations with the API in terms of metrics that can be pulled in from Google Ads. However, Improvado has been instrumental in helping us find alternative solutions to get the data we need. **What problems is Improvado solving and how is that benefiting you?** Right now, we are very Excel-driven company. All of our reporting metrics can be found, but it takes some digging to get exactly what you need. Improvado provides an all-in-one solution that will save our company countless hours to get the metrics we need when we need them. **Official Response from Olga Kokoulina:** > Hi Erica! It's our mission to help great companies like yours to be less bogged down in Excel spreadsheets. Have you had a chance to review the Google Ads Web Page View report type? I'll attach the link below. ### 8. Improvado is a good tool for easily setting up data extractions from multiple platforms. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2025 **What do you like best about Improvado?** The easines with which we can set data extractions from different platforms. That users can be onboarded easily. Good customer suppor when tickets are created. **What do you dislike about Improvado?** Too much push for AI. Inconsistent data delivery based on the settings selected. Lack of reporting / status information for data extractions. **What problems is Improvado solving and how is that benefiting you?** Being able to easily get data from multiple sources. **Official Response from Olga Kokoulina:** > Thank you for your feedback on Improvado! We're happy that our platform has made data extraction from multiple sources easier for your team. Regarding status reporting, we've recently enhanced our platform with Transformation statuses, and we're continuously working on more improvements based on customer input like yours. Stay tuned! ### 9. Improvado - Amazing ETL & AI Tool for Marketing Agencies! **Rating:** 5.0/5.0 stars **Reviewed by:** Adam O. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Improvado?** There are a lot of ETL tools and a growing amout of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart. We embarked on an AI journey together as partners and it's been amazing how far we have come in a relatively short period of time. They work hard to personalize the experience and platform for your specific company use! **What do you dislike about Improvado?** No real downsides that I see, just moving through the AI roadmap takes a lot of hard work, training and implementation. **What problems is Improvado solving and how is that benefiting you?** Improvado is solving as our ETL tool and our Marketing Analytics data storage. They also have been working extremely hard on implementing AI for our business to give us insights on how we can improve in certain areas. The main benefit has been the people. They do a great job of personalizing the experience for you and tailoring to your company needs! **Official Response from Olga Kokoulina:** > Hi Adam! Thank you for your kind words about our customer relationships and the personalized experience you've received. At Improvado, we strongly believe that even the best technology needs great people behind it who understand your specific challenges. Seeing this philosophy resonate with your agency means a lot to us. ### 10. Empowering Analytics with Customization **Rating:** 4.5/5.0 stars **Reviewed by:** Eugene B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Improvado?** The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms. This breadth allows us to leverage a single connection for all our integration needs, significantly simplifying the process and reducing time-to-market. Additionally, their willingness to create bespoke transformations ensures that the integrations are tailored to match our specific business requirements. Lastly, Improvado offers robust support services with short ticket cycle times and consistently delivers error-free changes. We are pleased with the level of support we receive from their team. **What do you dislike about Improvado?** There are no significant drawbacks to our experience with Improvado. If anything, a suggestion for improvement would be to focus on enhancing process maturity as they scale and grow. **What problems is Improvado solving and how is that benefiting you?** Improvado plays a crucial role in solving our advertising campaign performance challenges, particularly in tracking and analyzing performance across various channels. By synchronizing this data with our platform, we offer users a comprehensive view of their media plan's cross-channel performance, enabling them to make informed decisions and optimize their advertising strategies effectively. **Official Response from Olga Kokoulina:** > Hi Eugene, thanks for taking the time to leave us a review! We're so happy to hear that you're enjoying using Improvado. ### 11. Data, Simplified and In One Spot **Rating:** 4.0/5.0 stars **Reviewed by:** Delaney N. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Improvado?** Instead of having to check dozens of dashboard, I can easily go to Improvado and see the data that matters to our company. **What do you dislike about Improvado?** The set-up takes quite a long time, but once all the sources are added, it becomes much more manageable and less time-intensive. **What problems is Improvado solving and how is that benefiting you?** We're tracking the return on investment of our marketing efforts. We want to see if the content we post on social media and other sources is actually generating conversions and website visits. **Official Response from Olga Kokoulina:** > Thank you for your review, Delaney! It's music to our ears hearing that Improvado is helping you track the ROI of your marketing efforts. ### 12. Marketing Data Analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Improvado?** The ease of use and constant communication was the best part of Improvado. Throughout the entire process we were very happy with the look of our dashboard and the metrics that it was able to pull. **What do you dislike about Improvado?** We enjoyed using Improvado but wish we could've kept the same customer support manager the entire time. **What problems is Improvado solving and how is that benefiting you?** We used to have to pull data from lots of different places and compile it all together. It was a very time-consuming and tedious process. With Improvado, it is in one completely up-to-date dashboard. **Official Response from Olga Kokoulina:** > Thank you so much for your 5-star review and kind words! It's great to know that the dashboard's appearance and the metrics it provided met your expectations. ### 13. Exceptional services **Rating:** 4.0/5.0 stars **Reviewed by:** Sowjanya G. | Digital Education Student Ambassador , Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Improvado?** The flexibility of their team and the ability to customize solutions to fit our needs. **What do you dislike about Improvado?** Aligning data and adjusting widgets can be a bit challenging at times. **What problems is Improvado solving and how is that benefiting you?** Improvado has streamlined our omnichannel campaigns by consolidating all our data in one place, offering a solution that’s both practical and cost-effective for our data visualization needs. **Official Response from Olga Kokoulina:** > Thank you for your review, Sowjanya! Could you share a bit more details on your challenges with aligning data and adjusting widgets? I'd be happy to forward it to our Product team for consideration in our upcoming platform improvements. ### 14. Leveraging our data in one place **Rating:** 4.5/5.0 stars **Reviewed by:** Reanna C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Improvado?** After partnering with Improvado, they have become very responsive to our needs and are working with us to create a custom solution for our unique company profile. The MCDM dashboards they provided gave us quick access to detailed budget spend data that was combersome to compile for our small marketing team. **What do you dislike about Improvado?** We have had some trouble with our account reps. The sales rep we started with was very knowledgeable, well spoken and followed through well. The account reps have not been as easy to work with or as knowledgeable which has made some progress go slower than expected. At times our needs have been communicated and not understood and follow up meetings have been a wasted. This has been getting better with our partnership but can still be a struggle at times. **What problems is Improvado solving and how is that benefiting you?** Improvado is currently helping us see metrics across channels in a way we haven't been able to leverage before. We havebetter insights into our spending and can utitilze this data quicker for leadership. **Official Response from Olga Kokoulina:** > Hi Reanna! We appreciate your candid feedback and are delighted that Improvado is helping you gain better cross-channel insights for your team. Your feedback about the account management has been noted, and we'll use this to improve our team's consistency and knowledge transfer. ### 15. Steep Learning Curve, but Possibilities are Limitless **Rating:** 3.5/5.0 stars **Reviewed by:** Tegan J. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Improvado?** I like how the use of Improvado really opens up the possibilities of what we can do with our data. When you collect the data directly from the API and can manipulate it within Improvado, you can do data transformations and manipulations that were out of the question when using direct data connectors like SuperMetrics. It also allows us to combine data across platforms--which is something we would only be able to do through manual exporting and reporting. **What do you dislike about Improvado?** There is a steep learning curve, and if you aren't familiar with databases, Excel, and data transformations, this could be a really tough software to implement. I'm having this issue myself, where I am currently the only person who knows how to use Improvado within my team, and getting my teammates onboarded is a lot of work. The Improvado rep can only be so helpful, because a lot of the work within the platform is specific to each client, and to how our company wants to present the data. There is a lot of nuance, detail, and subtly to the data manipulation that happens within Improvado, which makes it very hard to bring in outside users to help with the workload. **What problems is Improvado solving and how is that benefiting you?** We create live dashboards with ad performance data using Google Data Studio. Previously, we had been using SuperMetrics to connect directly connect the Platform APIs to the GDS. There were issues with SuperMetrics: 1) very slow 2) didn't have connectors to all platforms we were using, 3) didn't allow for cross-platform data manipulation. We were able to solve all of these problems using Improvado to collect and manipulate the data, then push scrubbed data to Google Big Query to be read by Google Data Studio. ### 16. Great customer service and support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Improvado?** The customer service is fantastic. I always receive timely updates from the support team and they work endlessly to resolve issues. Once you get a hang of it, it is very easy to use. I also love the extensive list of APIs they have available. They are also willing to build out other APIs that they don't currently have. **What do you dislike about Improvado?** The documentation could be better and easier to navigate. **What problems is Improvado solving and how is that benefiting you?** Improvado allows us to connect to several APIs and transfer the data to our data warehouse. **Official Response from Olga Kokoulina:** > Thank you for your wonderful review! I noticed your comment about documentation. What particular aspects of the documentation did you find challenging? Any insights you could share would help us improve in this area. ### 17. Great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Sonali C. | Data engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Improvado?** It's a great product, I like how it was easy to understand and use. **What do you dislike about Improvado?** Nothing whatsoever, it was easy to understand and use. **What problems is Improvado solving and how is that benefiting you?** Helped me extract, transform and load my data from different sources. **Official Response from Olga Kokoulina:** > Sonali, thank you so much for your positive review and kind words. Creating an intuitive user experience is one of our top priorities, so your feedback is particularly meaningful to us. ### 18. Responsive and flexible **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Improvado?** The team that was put together to implement our solution was knowledgeable and responsive. I liked some of the creative solutions they came up with to some of our requirements. Easy to set up and monitor the API connectors. Flexibility around data sources that do not include API connections Simple user interface Option to do-it-yourself or use their technical/professional services to create data transformations and visualizations **What do you dislike about Improvado?** User administration; I would like to be able to partition responsibilities for data pipeline; but I haven't found an intuitive way of doing it yet. Status reporting: Would be nice to have an intuitive way of examining the data pipeline and see when it was last active by data source or by account id and so on **What problems is Improvado solving and how is that benefiting you?** Unifying fragmented data Saving time as well as introducing consistency **Official Response from Olga Kokoulina:** > Thank you for your detailed review of Improvado! Have you had a chance to review our recent update on Transformation statuses? This new feature might address some of your feedback about pipeline status visibility. I'll attach the documentation link below. ### 19. Efficient/Quick with optional great flexibility and customization **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander G. | Global Group Data and Analytics Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Improvado?** We have 100's of ad accounts across our channels, which in some platforms can be a nightmare to create pipelines for,. But improvado makes it easy to bulk-create pipelines from templates that are ready to go or build fully customisable schemas. Setting up new integrations is super easy, and we have new pipelines to be created very frequenty so its especially important for it to be quick to do as we're using it all the time. **What do you dislike about Improvado?** The rows based pricing model is great for us because of our data needs, but if you had lots of high frequency event level datasets it could become a limitation of the business model, but its relatively cheap to get high amounts of row capacity if needed. **What problems is Improvado solving and how is that benefiting you?** Visibility over all digital marketing activity, landed into our data lake for uses from BI to MMM's ### 20. Highly customizable and valuable product for marketing analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Improvado?** Improvado can be a powerful analytics tool for a variety of marketing channels (we chose 2 email providers, Google Analytics, organic and paid social for 5 platforms). Improvado onboarding support is robust and their people are very knowledgeable about their product. **What do you dislike about Improvado?** There are edge cases where the available APIs or data connections might not have what you're looking for in their native form available to Improvado. But, Improvado staff are creative and happy to help with possible workarounds. **What problems is Improvado solving and how is that benefiting you?** Gathering data from a laundry list of platforms and compiling in one place is onerous and take a lot of staff time. Improvado does this automatically. While reports still need to be pulled, the staff time is greatly reduced while improving upon richness of data and consistency of reporting. **Official Response from Olga Kokoulina:** > Thank you again for taking the time to share your experience. We're committed to continuing to enhance our platform to serve your marketing analytics needs even better! ### 21. Long Setup up but worth the time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2023 **What do you like best about Improvado?** Improvado has saved us a large amount of time when it comes to managing our accounts. When it comes to managing accounts across multiple sources we had a major problem as we were constantly adding new accounts and all other platforms we researched had constantly increasing prices each time we added new accounts. Improvado did not have this problem and allowed easy pricing when it came to getting new accounts added as we grew. The dataprep tool also added easy use for data transformation within the same tool as rather than using separate tools for our data needs. The staff were also available to help us from the initial setup and continued use with personal and swift communication. **What do you dislike about Improvado?** The initial setup of all of the accounts takes a small amount of time. Also having to create our own Database to send the information to was an inconvenience. Having a database included in the price with the Improvado team managing would have been very helpful. **What problems is Improvado solving and how is that benefiting you?** Its solving all of our extraction needs. Its automated extraction simplifies our data needs.Its constantly updating new data extraction connections and new features help solve our needs and simplify the data needs we have. ### 22. Good functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea W. | Marketing intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Improvado?** it's easy to use, intuitive, and the service and support overall has been nice, as we have a dedicated contact that can help us with any issue. The ticket system also works quite nicely. **What do you dislike about Improvado?** I have nothing that I really dislike, maybe one thing they could add is an estimation of the future usage with the current tendency this year, just to have a better idea. **What problems is Improvado solving and how is that benefiting you?** Improvado helps us import the data that we collect from our marketing platforms, such as cost, impressions, clicks, together with the information about the campaign/ad group/keyword/ad that they were generated from in order for us to import this data and connect it with other data sources and draw conclusions and make business decisions. ### 23. Quick and helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Improvado?** They work very fast and are very knowledgeable when I open tickets. They always try to understand the root cause before solving a problem. I trust they will do a good job. They are also very helpful in offering solutions to new requests/problems. **What do you dislike about Improvado?** Sometimes it is hard to understand how their solution works which makes it harder to report a problem. **What problems is Improvado solving and how is that benefiting you?** Data integration from the big ad platforms **Official Response from Olga Kokoulina:** > I'm delighted to hear your high estimation of how the tickets are resolved for you. Do not hesitate to reach out to our support team if you ever experience an issue with understanding how our solution works. We're always happy to provide additional explanations to make your experience with Improvado smoother. ### 24. Good at what they know. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Improvado?** Improvado creates an environment to see ad details and data in one area. The platform also has a way to clean data which creates an all in one ecosystem. I utilized improvado's professional services. **What do you dislike about Improvado?** The Improvado team does not help you build out your flows or guide you in cleaning your data. The team gives you the platform and expects the client to know how to use the software. When we asked for specific guidance on how to utilize the platform, the Improvado team was reluctant to assist. The Improvado platform is great for ads/marketing; professional service and custom project development is not their specialty. **What problems is Improvado solving and how is that benefiting you?** Improvado is helping automate our processes. We have a manual process and Improvado is assisting in solving this challenge. ### 25. Could be quicker and more efficient instead of so many people working on the same thing. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Improvado?** The team we work with. They are amazing! **What do you dislike about Improvado?** The amount of people who will work on one issue **What problems is Improvado solving and how is that benefiting you?** Not manually doing reports anymore and this is great for our clients. **Official Response from Olga Kokoulina:** > I'm thrilled to hear that you value our team and find them amazing! Building strong client relationships is something we truly prioritize. Your comment on multiple people working on the same ticket has been noted. We're constantly working to streamline our support processes, and your feedback helps us improve. Thank you for sharing your experience with us! ### 26. Unleashing Creativity **Rating:** 4.0/5.0 stars **Reviewed by:** Lokesh Nandni S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Improvado?** It's Efficient data integration, it streamlines and simplifies data integration from various marketing sources, making it easier for businesses to access comprehensive analytics and insights **What do you dislike about Improvado?** I don't have personal preferences or opinions, but some users have reported issues with the learning curve and pricing structure of Improvado. **What problems is Improvado solving and how is that benefiting you?** Improvado helps by aggregating and consolidating this data into a single platform, reducing fragmentation & it automates the process, saving time and improving accuracy. ### 27. Great enterprise-grade platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Improvado?** Improvado has a ton of out-of-the-box support for most major marketing platforms. They also offer incredibly helpful professional services to create custom connectors for the platforms that aren't natively supported. **What do you dislike about Improvado?** The learning curve of Improvado is a bit steep but their support team is great to work with in implemeting all of the initial data connections to your warehouse. **What problems is Improvado solving and how is that benefiting you?** Improvado is a criticial component in our MarTech stack. We are able to rely on Improvado to extract all of our marketing performance data from all of the platforms we use, normalize it, and then deliver it reliably to our data warehouse for analysis. ### 28. Improvado is a fantastic analyis and dashboard tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Improvado?** The multi channel marketing tool which allows you to consolidate metrics from multiple platforms in to one combined analysis in realtime. **What do you dislike about Improvado?** Very little downsides, each dashboard you create can take a bit of time to configure but not that bad. **What problems is Improvado solving and how is that benefiting you?** Improvado allows us to pull in realtime data and merge it to look at it through a singular funnel which is extremely useful when analysing campaigns. ### 29. Improvado is by far the best option we've had for reporting, especially for Amazon data. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Improvado?** The team is helpful during set up and their resources really help cut down on time searching for the right metrics. **What do you dislike about Improvado?** I understand why it's like this but it would be nice to have the ability to speak directly to the tech team about issues/solutions we're **What problems is Improvado solving and how is that benefiting you?** Connecting to and organizing the data from the Amazon API into actionable, valuable data. ### 30. Performs as advertised with fantastic support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Improvado?** This platform has taken what was once an extremely time-consuming and frustrating process and completely removed the headache. Their support team is incredible and the platform checks all the boxes that we need it to. **What do you dislike about Improvado?** The UX/UI can take some time to fully understand, but once you understand the general flow of information it is very simple to work with and pull the data you need. **What problems is Improvado solving and how is that benefiting you?** We use Improvado to extract advertising data from various digital platforms. It is then combined and utilized in client reporting. ### 31. Improvado has useful out-of-the box solutions for streamlining data aggregation and reporting! **Rating:** 4.5/5.0 stars **Reviewed by:** Dominic M. | Insights and Analytics Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Improvado?** The interface, out-of-the-box Google Data Studio visualizations, and # of native API data connections are easily the best aspects of Improvado. The development credits that you can use to have them develop new API connections is also a nice touch and a key differentiator in their category of SaaS! **What do you dislike about Improvado?** They have no mechanism for easily communicating about platform updates, including new native API connections. Sometimes communication with our account manager is also on a bit of a delay, perhaps because of time zone differences. **What problems is Improvado solving and how is that benefiting you?** Improvado enables us to automatically merge data from multiple data sources and report on them in a single dashboard. This saves a ton of time downloading, storing, and processing data, plus creating visuals. We can focus on analysis and strategic thinking, rather than reporting. ### 32. Connecting all your data APIs in one place **Rating:** 4.0/5.0 stars **Reviewed by:** Stephan L. | Head of Digital & Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Improvado?** Improvado has a lot of out of the box API integrations that help us bring all our data together in 1 place. Adding a new data connection is simple and straight forward. **What do you dislike about Improvado?** Blending data is not the easiest task with Improvado, but there are work arounds for it. My biggest dislike would be that you can't create a template from an existing report. **What problems is Improvado solving and how is that benefiting you?** Our clients are increasingly interested in the performance of all the paid digital channels they use. We needed an efficient way to showcase digital media metrics in one place so they are easily comparable. ### 33. Marketing Analytics with Improvado **Rating:** 5.0/5.0 stars **Reviewed by:** Dwight E. | Director of Digital Marketing and Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Improvado?** It was a super easy, cost effective way to connect and collect our data. **What do you dislike about Improvado?** We really have experienced any issues in over 2 years. **What problems is Improvado solving and how is that benefiting you?** Improvado handles the connection to a multitude of datasets, that normally would require onsite developers and IT support. ### 34. Easy set up and automation for large scale data flows. **Rating:** 3.5/5.0 stars **Reviewed by:** Steve S. | Senior Director - Data and Insights, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Improvado?** Setting up Improvado has been a breeze. Once the destination is configured, adding new data sources is a pretty seamless process. It's also fully customizable when compared to other platforms. **What do you dislike about Improvado?** Custom data loads and support projects beyond the off the shelf products have been lacking in quality and speed. Response times are not great for one-off requests and support. **What problems is Improvado solving and how is that benefiting you?** It makes thousands of unique data points from dozens of sources available in a single destination with little to no headache. It saves a ton of staff time that was previously spent aggregating endless data. ### 35. Flexible, Accommodating and Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Improvado?** Their willingness to explore options and to bring forth custom solutions in order to achieve success. **What do you dislike about Improvado?** Parts of the internal UI could be improved. **What problems is Improvado solving and how is that benefiting you?** Improvado has helped relieve the pressures of consolidating disparate sets of data together, which has helped to save a lot of time that can be dedicated for other business-related tasks. ### 36. Excellent Offering & A Great Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Ben B. | VP, Digital Media, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Improvado?** Improvado offers a great solution to unify marketing data that otherwise sits in silos. Viewing the metrics holistically allows advertisers to make more informed and data-driven decisions. Additionally, the team at Improvado is fantastic. I've worked with teams across the org and everyone is very competent and positive. Marat is an excellent AM and has done a great job bridging the gap from "vendor" to "partner" and is someone I now consider a friend. **What do you dislike about Improvado?** We're about to wrap the first year of our partnership and have no negatives to report yet! **What problems is Improvado solving and how is that benefiting you?** We primarily use Improvado to centralize and normalize our marketing data so we can view all channels together. Additionally, leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard. ### 37. Alex's review **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander F. | Online Marketing Trainee, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2019 **What do you like best about Improvado?** Alex Tomenko proves to be an eager CSM since he always tried to answer our requests asap and proactively made sure the service continuously performs at maximum efficiency. On a personal level he also proved to be a very friendly and open minded person. The rapid and easy integration of data into our visualisation platform is the main reason I use Improvado. Also, I really love the possibility to have the Improvado team generate custom data sets where more complex data unions are needed in order to display the necessary metrics & dimension on a dashboard. **What do you dislike about Improvado?** The report function that is integrated into the Improvado UI. It's not really an easy to use visualisation tool in terms of customisation and usability. I prefer using an external visualisation tool like Google Data Studio. I mainly use Improvado in order to bundle data sets and make them accessible through Google Big Query. What sometimes makes communication difficult is the poor English that a few employees have. I can tell that all employees show extreme dilligence and professionality but some might require internal further training in English. **Recommendations to others considering Improvado:** I think Improvado is a perfect solution for agencies that manage marketing campaigns for various clients with countless social media channels. It's an easy way to ease daily work with data and helps to spend less time on data structures and more on profitable analysis. **What problems is Improvado solving and how is that benefiting you?** We reduce excessive workload that was necessary in order to setup data sets/ develop client dashboards. I also realized that their backend team consists of very advanced Data Scientists/Managers who can help generate complex sets of data where metrics from various data sources can be attributed into the same table/query. ### 38. Great data partner **Rating:** 4.5/5.0 stars **Reviewed by:** Phuong T. | Adjunct Professor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Improvado?** My company has worked with Improvado for more than two years and so far we have been very pleased with the quality of data connections and customer support. They have helped us efficiently consolidate and manage a huge volume of data coming from more than 20 platforms, including top-tier ones such as Facebook, Google Campaign Manager, YouTube, The Trade Desk. Improvado can activate API data within a day or two for standard reports from all common media platforms. When we want to bring in non-standard metrics or data sources, support team will immediately do research and get back to us within one to two weeks on the feasibility. If something is not feasible, they will give detailed explanation, often citing the sources; this is very helpful for us to come back to our clients with a reasonable No. Improvado also frequent updates their API connections capability; most recently, I was impressed by how quickly they were able to establish API connection to TikTok Ads. **What do you dislike about Improvado?** Occasionally there was data discrepancy but it's often fixed within few hours. **What problems is Improvado solving and how is that benefiting you?** - Centralized data management in a cloud server with ease to quickly query and combine data from multiple sources - Automated data updates - Help us provide brands a holistic picture of their business, the impact of media and other events on sales and profit - Help us provide agencies (who work with a variety of brands) a holistic view on their overall media portfolio, revenue and create an internal performance benchmark. When combined with our internal system of campaign static info tracking (flight, budget, etc.) , we can provide insights on employee performance and workload, departmental performance as well as identify potential sales opportunities with each brand ### 39. Great product and responsive customer support team **Rating:** 4.5/5.0 stars **Reviewed by:** Wendy H. | Manager, Marketing Insights, Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2021 **What do you like best about Improvado?** The flexibility of the product that the team can build custom connectors to data sources not connected yet. The customer support team is responsible and supportive of business needs. **What do you dislike about Improvado?** The user experience especially the data prep tool needs to be improved. **What problems is Improvado solving and how is that benefiting you?** Making multiple marketing data sources automated, robust reporting and instant insights. ### 40. Great APIs and Database solution from the onset, with kind and quality service! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **What do you like best about Improvado?** API code, friendly and willing service from David and his team. **What do you dislike about Improvado?** Long waits for requests, data pipeline can improve, ie de-duping logic. **What problems is Improvado solving and how is that benefiting you?** Using their pre-written APIs for analysis and automated dashboarding. Having a pipeline, database, and outside engineering team has been very helpful while we develop one on our own. ### 41. Great Customer Service & Better Product Every Day **Rating:** 4.5/5.0 stars **Reviewed by:** Ahmet Sergen D. | Regional Digital Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 31, 2020 **What do you like best about Improvado?** A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done. **What do you dislike about Improvado?** There is room for improvement in the user-friendliness of the product. The team is well aware of the problems and trying to improve them every day. In addition, even the basics are available, the number of charts you can use to visualize your data are limited. **Recommendations to others considering Improvado:** If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company. **What problems is Improvado solving and how is that benefiting you?** Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily. ### 42. Great product, we are very happy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2021 **What do you like best about Improvado?** The product helps us with our daily reporting needs and the data refreshes on time! No big errors so far. If there are problems or delays, we get a great and fast support! Fast Support! **What do you dislike about Improvado?** Nothing so far. One time, the Facebook API did not provide data, but it was not Improvado's fault and they gave me fast and reliable updates. **What problems is Improvado solving and how is that benefiting you?** With Improvado we managed to automatize our marketing reportings. The API Connections are working very stable, which is a benefit compared to other products! ### 43. Data Connections Made Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Improvado?** It is super easy aggregate all data sources through one platform. Improvado provides basic connections, but also offers customer reports for each platform. **What do you dislike about Improvado?** Some of the platforms have funky UIs and the data can pull incorrect and require management on our end. **Recommendations to others considering Improvado:** Great product. Still in hands on time to ensure data is correct. **What problems is Improvado solving and how is that benefiting you?** We can pull all of our data from various platforms into one single view automatically. We have realized time benefits. ### 44. Excellent customer service & solid solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Improvado?** Improvado's customer service makes it easy to use their platform. They answer questions along the way rather than sending you to confusing self-service resource documentation! **What do you dislike about Improvado?** The metrics within some dimensions in certain datasets can have labels that are a bit unclear. Here and there you may have to do a little back-and-forth to ensure you're getting the exact metric you want. This is more the exception than the rule. **What problems is Improvado solving and how is that benefiting you?** Get all of our core performance data in one place with minimal upkeep. ### 45. Professional ,Responsive and willing to go the extra mile to help **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2020 **What do you like best about Improvado?** They are willing to go the extra mile to attend to your query and help to the best they can. **What do you dislike about Improvado?** Currently I am unable to think of anything I dislike **What problems is Improvado solving and how is that benefiting you?** Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk. They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms ### 46. Easy To Pick Up **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen M. | Senior Product Manager, Hayu, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2019 **What do you like best about Improvado?** The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data. **What do you dislike about Improvado?** When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you. **Recommendations to others considering Improvado:** If you work in the marketing space and have to get a dashboard off the ground in a very tight deadline, then definitely consider buying/using Improvado. If you want the flexibility to manage your own data sources and update and test on teh fly then you may be better off with other solutions out there. Perfect for start-ups that want an out of the box solution. **What problems is Improvado solving and how is that benefiting you?** Being able to pull various different platform datas into one solution without having to do too much heavy lifting. ### 47. Solutions are usually available and ready on time! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2020 **What do you like best about Improvado?** The self-service features where you can provide all the information that will be required by improvado. **What do you dislike about Improvado?** The information provided on the estimated time to completion is a little less than what I would want. So, if we can get more information there, it would be great! **What problems is Improvado solving and how is that benefiting you?** Quick API integration for different granularities of data. ### 48. Great Product for ETL and Automated Reporting with Continued Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2020 **What do you like best about Improvado?** Automated reporting that allows us to push marketing metrics to a number of different databases while allowing us to aggregate within our BI tool Looker. This gives us the opportunity to analyze marketing data with all other client data being ingested. **What do you dislike about Improvado?** Would love to see a HIPAA compliant plan. **Recommendations to others considering Improvado:** Utilize the trial period to ensure this is the right option for your organization. Get familiar with the reporting layout and data source connections. **What problems is Improvado solving and how is that benefiting you?** Aggregating and analyzing all marketing data in a single place while giving us the opportunity to push to Looker in a clean way for additional reporting opportunities. ### 49. Quick and easy Looker Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Improvado?** Looker block to integrate many data sources with Looker (GA, FB, CallRails, etc.). Quick and Easy. **What do you dislike about Improvado?** Some LookML in the Looker block could be better. Some metrics are quite difficult to figure out, and could benefit from better labeling or even include a description. **Recommendations to others considering Improvado:** Be ready to improve on the LookML on top of the provided Looker Blocks. **What problems is Improvado solving and how is that benefiting you?** Solving the problem of having to integrate with several different sources of data. We use FB, GA, and CallRail often, so it's great to have all that data in one place in a standard way. ### 50. It was never been so easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Syed R. | Mr Syed Rabbani, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2019 **What do you like best about Improvado?** It was very difficult to keep all the data together in a single platform. Improvado is such a great help for our in house team to save us lots of time. It help us to built client - agency relationship. The visualisation is crystal clear to clients and they are very to happy Impravado on Board. **What do you dislike about Improvado?** Sometimes the connection lost with the platform and that's hard to find. If you can solve this problem, it will help us from an unwanted situation. Also, Apple Search connection was a bit difficult to implement. Please try to improve the platform. **Recommendations to others considering Improvado:** It is easy to visualise data. Easy to manage clients. **What problems is Improvado solving and how is that benefiting you?** It's easy to visualise the data and keep clients happy. We are very happy and we are implementing improvado for our all-new clients. ## Improvado Discussions - [How do you best integrate Improvado with Power BI?](https://www.g2.com/discussions/how-do-you-best-integrate-improvado-with-power-bi) - 2 upvotes - [Is there a limit on data sources?](https://www.g2.com/discussions/how-it-works-5a69d4a5-5241-4f9a-afbe-4e322e2d690e) - 1 upvote - [How long will it take me to aggregate all my data with Improvado?](https://www.g2.com/discussions/how-it-works-e8992143-f6e6-4251-b807-e43ef85450c7) - 1 upvote - [Is Improvado for me?](https://www.g2.com/discussions/how-it-works-1c59246c-5c42-413b-9f35-1842fe33fe3a) - 1 upvote - [What is Improvado?](https://www.g2.com/discussions/how-it-works-8a6fc540-39c5-4597-bb31-353ced3a301b) - 1 upvote - [View Improvado pricing details and edition comparison](https://www.g2.com/products/improvado-improvado/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-06+10%3A28%3A26+-0500&secure%5Bsession_id%5D=c27052d3-3a4f-4c4e-9364-b0852b0cb449&secure%5Btoken%5D=e573d709454c5e7d2a5d69bdfaf61863aed8664836abb43782ea45f3e2ad7d99&format=llm_user) ## Improvado Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Functionality** - Diverse Extraction Points - Data Structuring - Consolidation - Data Cleaning - Cloud Extraction - Visualization **Management** - Reporting - Auditing **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Diverse Extraction Points** - Diverse Extraction Points **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Improvado Alternatives - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (311 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - 4.5/5.0 (163 reviews)