# Best Data Masking Tools

*By [Lauren Worth](https://research.g2.com/insights/author/lauren-worth)*


Data masking software protects an organization’s important data by disguising it with random characters or other data so that it is still usable by the organization but not outside forces.

To qualify for inclusion in the Data Masking category, a product must:

- Encrypt data by masking it behind random characters or other data
- Allow the application and removal of a mask at will
- Provide consistent or random masking






## How Many Data Masking Software Products Does G2 Track?
**Total Products under this Category:** 93

### Category Stats (Jul 2026)
- **Average Rating**: 4.37/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: K2View (+0.2%) - Among all products in this category, K2View recorded the largest rating increase compared to last month
*Last updated: July 07, 2026*


## How Does G2 Rank Data Masking Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,800+ Authentic Reviews
- 93+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Data Masking Software Is Best for Your Use Case?

- **Leader:** [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
- **Highest Performer:** [K2View](https://www.g2.com/products/k2view/reviews)
- **Easiest to Use:** [VGS Platform](https://www.g2.com/products/very-good-security-vgs-platform/reviews)
- **Top Trending:** [Evervault](https://www.g2.com/products/evervault-2022-11-22/reviews)
- **Best Free Software:** [VGS Platform](https://www.g2.com/products/very-good-security-vgs-platform/reviews)


---

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---

## What Are the Top-Rated Data Masking Software Products in 2026?
### 1. [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
Salesforce Platform is the leading low-code development platform that empowers your team to build and extend your Customer 360 with AI, automation, and data. With the Salesforce Platform, you can execute on your Customer 360 vision, securely, and keep your customer at the center of everything you do. Access a harmonized, unified view of your customers, automate manual, inefficient processes to drive productivity, and empower your employees to deliver a seamless, connected customer experience. Accelerate your Salesforce development, increase developer efficiency, and save on IT costs with the Salesforce platform.


**Average Rating:** 4.5/5.0
**Total Reviews:** 3,782
**How Do G2 Users Rate Agentforce 360 Platform (formerly Salesforce Platform)?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.6/10)
- **Static Masking:** 9.1/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 9.2/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Agentforce 360 Platform (formerly Salesforce Platform)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (579,511 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Salesforce Developer, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 45% Mid-Market, 34% Enterprise


#### What Are Agentforce 360 Platform (formerly Salesforce Platform)'s Pros and Cons?

**Pros:**

- Ease of Use (1592 reviews)
- Features (780 reviews)
- Customization (654 reviews)
- Customizability (651 reviews)
- Customization Options (609 reviews)

**Cons:**

- Learning Curve (561 reviews)
- Complexity (525 reviews)
- Expensive (469 reviews)
- Difficult Learning (403 reviews)
- Missing Features (397 reviews)


### What Do G2 Reviewers Say About Agentforce 360 Platform (formerly Salesforce Platform)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find the **ease of use** of Agentforce 360 Platform enhances clarity and efficiency in managing sales processes.
- Users value the **exceptional scalability and customization** of Agentforce 360, enabling tailored workflows that enhance efficiency.
- Users love the **easy customization** of the Agentforce 360 Platform, making it adaptable for diverse needs.
- Users love the **easy customizability** of the Agentforce 360 Platform, allowing tailored solutions for diverse needs.
- Users appreciate the **extensive customization options** of Agentforce 360 Platform, enabling tailored solutions for diverse business needs.

**Cons:**

- Users find the **learning curve steep** due to the platform's complexity and extensive feature set, requiring additional training.
- Users find the **complexity** of the Agentforce 360 Platform challenging, especially for small-scale industries due to costs.
- Users find the **high cost of ownership** of Agentforce 360 Platform burdensome, alongside complex setup and learning challenges.
- Users find the **difficult learning curve** of the Agentforce 360 Platform frustrating and time-consuming, especially for newcomers.
- Users find the **missing features** in Agentforce 360 Platform limits usability, requiring extensive training for some functions.

#### What Are Recent G2 Reviews of Agentforce 360 Platform (formerly Salesforce Platform)?

**"[Salesforce Handles Complex Workflows Well But Maintenance Gets Heavy](https://www.g2.com/survey_responses/agentforce-360-platform-formerly-salesforce-platform-review-12804488)"**

**Rating:** 4.0/5.0 stars
*— Kaleem A.*

[Read full review](https://www.g2.com/survey_responses/agentforce-360-platform-formerly-salesforce-platform-review-12804488)

---

**"[Agentforce 360 Platform: Integrated ecosystem that drives automation and productivity](https://www.g2.com/survey_responses/agentforce-360-platform-formerly-salesforce-platform-review-12662745)"**

**Rating:** 5.0/5.0 stars
*— Eder S.*

[Read full review](https://www.g2.com/survey_responses/agentforce-360-platform-formerly-salesforce-platform-review-12662745)

---


#### What Are G2 Users Discussing About Agentforce 360 Platform (formerly Salesforce Platform)?

- [What are the essential Salesforce Platform features a beginner should learn to improve customer relationship management?](https://www.g2.com/discussions/what-are-the-essential-salesforce-platform-features-a-beginner-should-learn-to-improve-customer-relationship-management) - 5 comments, 2 upvotes
- [What is Salesforce Platform used for?](https://www.g2.com/discussions/what-is-salesforce-platform-used-for) - 2 comments
- [What is Salesforce Mobile used for?](https://www.g2.com/discussions/what-is-salesforce-mobile-used-for) - 1 comment, 1 upvote
- [What all functionalities can be used via Salesforce?](https://www.g2.com/discussions/what-all-functionalities-can-be-used-via-salesforce) - 2 comments, 1 upvote
- [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/salesforce-authenticator-how-do-i-add-an-account-to-salesforce-authenticator) - 2 comments

### 2. [K2View](https://www.g2.com/products/k2view/reviews)
K2view Data Product Platform composes and delivers operational context as reusable data products to power use cases such as agentic AI, Customer 360, synthetic data generatio, data privacy and compliance, and test data management. Operational context represents complete, governed, real-time views of business entities such as customers, orders, and products, enabling consistent, trusted data for operational, analytical, and AI use cases. The platform integrates fragmented data from multiple sources into consistent, continuously updated data products, delivered on demand to downstream systems and users. Each data product is a self-contained unit that integrates and organizes multi-source data by entity, persists it in a high-performance Micro-Database, and governs it in-flight. It processes and enriches data in memory, continuously synchronizes it with source systems, and delivers it to authorized systems via APIs, SQL, messaging, CDC, MCP, and RAG. Core capabilities include: • K2Studio: Graphical tool for designing, creating, and deploying data products, accelerated by AI copilots • Universal Connectivity & Integration: Connect to any source or target (structured, semi-structured, unstructured) across cloud and on-prem, supporting batch and real-time, sync/async, and push/pull delivery • Augmented Data Catalog and Governance: AI-driven discovery and classification with in-flight enforcement of data privacy and data quality policies • Advanced Transformation: In-memory (RAM) data transformations and enrichment for near-real-time processing • AI & Agentic Enablement: Built-in MCP server per data product and ability to create data agents with planning, reasoning, and execution capabilities • Flexible Deployment: Cloud, on-prem, hybrid; supports fabric, mesh, hub architectures • K2Cloud Monitoring: Visibility into data product usage and SLAs


**Average Rating:** 4.6/5.0
**Total Reviews:** 46
**How Do G2 Users Rate K2View?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.6/10)
- **Static Masking:** 8.7/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 9.0/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind K2View?**

- **Seller:** [K2View](https://www.g2.com/sellers/k2view)
- **Year Founded:** 2009
- **HQ Location:** Dallas, TX
- **Twitter:** @K2View (142 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1012853 (194 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Telecommunications, Information Technology and Services
- **Company Size:** 45% Enterprise, 33% Small-Business


#### What Are K2View's Pros and Cons?

**Pros:**

- Data Management (3 reviews)
- Data Sharing (3 reviews)
- Ease of Use (3 reviews)
- Efficiency (3 reviews)
- Organization (3 reviews)

**Cons:**

- Complexity (3 reviews)
- Complex Setup (3 reviews)
- High Technical Requirement (3 reviews)
- Learning Curve (3 reviews)
- Learning Difficulty (3 reviews)


### What Do G2 Reviewers Say About K2View?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **efficient data management** capabilities of K2View, enhancing data organization and compliance across multiple systems.
- Users value the **seamless data sharing** of K2View, enhancing efficiency and simplifying access to compliant data.
- Users appreciate the **ease of use** of K2View, simplifying data access and management across multiple systems.
- Users value the **efficiency** of K2View, streamlining data management and reducing delays across multiple systems.
- Users appreciate the **efficient organization of data** , allowing seamless access and management across various systems.

**Cons:**

- Users find K2View's **complexity** challenging, especially during setup and optimization, requiring a solid technical background.
- Users find the **complex setup** of K2View challenging, especially lacking necessary technical expertise for efficient use.
- Users find the **high technical requirement** of K2View challenging, complicating configuration and maintenance without adequate expertise.
- Users face a **steep learning curve** with K2View due to complex setup and a lack of practical training resources.
- Users find K2View's **learning difficulty** challenging, especially in configuration and understanding advanced features without technical expertise.

#### What Are Recent G2 Reviews of K2View?

**"[Improved Confidence in Handling Sensitive Operational Data](https://www.g2.com/survey_responses/k2view-review-13024106)"**

**Rating:** 4.5/5.0 stars
*— Ian H.*

[Read full review](https://www.g2.com/survey_responses/k2view-review-13024106)

---

**"[A Capable Platform for Organizations Managing Data at Enterprise Scale](https://www.g2.com/survey_responses/k2view-review-13066391)"**

**Rating:** 5.0/5.0 stars
*— Reetta R.*

[Read full review](https://www.g2.com/survey_responses/k2view-review-13066391)

---



### 3. [VGS Platform](https://www.g2.com/products/very-good-security-vgs-platform/reviews)
Very Good Security (“VGS”) makes it easy for customers to collect, protect and share sensitive financial data in a way that accelerates revenue, eliminates risk, ensures compliance, and drives profitability. VGS secures that information in an encrypted token vault; enabling our customers to de-risk their technical environment and achieve compliance certifications like PCI DSS, SOC 2, GDPR, and more, faster. VGS delivers a modern solution to collect, protect, and exchange sensitive data that spans from data privacy to payment acceptance and card issuance; providing businesses with tokenization, PCI compliance, data security, processor optionality, and the ability to operate on that data without compromising their security posture. VGS delivers a modern payments security solution that gives businesses ownership and control over critically valuable customer data, granting them maximum portability, operationality, and value extraction. VGS customers decouple the value and utility of data from the associated security and compliance risks and allow customers to achieve continuous PCI DSS compliance 16x faster, at 25% the cost of a DIY approach.


**Average Rating:** 4.7/5.0
**Total Reviews:** 46
**How Do G2 Users Rate VGS Platform?**

- **Ease of Admin:** 9.3/10 (Category avg: 8.6/10)
- **Static Masking:** 9.5/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 9.5/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind VGS Platform?**

- **Seller:** [Very Good Security](https://www.g2.com/sellers/very-good-security)
- **Year Founded:** 2015
- **HQ Location:** San Francisco, California
- **Twitter:** @getvgs (1,437 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18142614/ (480 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer
- **Top Industries:** Financial Services, Banking
- **Company Size:** 51% Mid-Market, 45% Small-Business



#### What Are Recent G2 Reviews of VGS Platform?

**"[Straight-forward integration (integrate with ease)](https://www.g2.com/survey_responses/vgs-platform-review-5286241)"**

**Rating:** 5.0/5.0 stars
*— Vu K.*

[Read full review](https://www.g2.com/survey_responses/vgs-platform-review-5286241)

---

**"[Excellent Security and Compliance Solution](https://www.g2.com/survey_responses/vgs-platform-review-9887631)"**

**Rating:** 5.0/5.0 stars
*— Luiz Gustavo F.*

[Read full review](https://www.g2.com/survey_responses/vgs-platform-review-9887631)

---


#### What Are G2 Users Discussing About VGS Platform?

- [What is VGS Platform used for?](https://www.g2.com/discussions/what-is-vgs-platform-used-for)

### 4. [Oracle Data Safe](https://www.g2.com/products/oracle-data-safe/reviews)
Data Safe is a unified control center for your Oracle Databases which helps you understand the sensitivity of your data, evaluate risks to data, mask sensitive data, implement and monitor security controls, assess user security, monitor user activity, and address data security compliance requirements. Whether you’re using Oracle Autonomous Database or Oracle Database Cloud Service (Exadata, Virtual Machine, or Bare Metal), Data Safe delivers essential data security capabilities as a service on Oracle Cloud Infrastructure.


**Average Rating:** 4.3/5.0
**Total Reviews:** 62
**How Do G2 Users Rate Oracle Data Safe?**

- **Ease of Admin:** 8.1/10 (Category avg: 8.6/10)
- **Static Masking:** 8.5/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.6/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Oracle Data Safe?**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (827,997 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (208,078 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Who Uses This Product?**
- **Who Uses This:** Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 45% Enterprise, 29% Small-Business



#### What Are Recent G2 Reviews of Oracle Data Safe?

**"[Maximu data Security as the Name Suggests.](https://www.g2.com/survey_responses/oracle-data-safe-review-6907013)"**

**Rating:** 4.0/5.0 stars
*— Joy H.*

[Read full review](https://www.g2.com/survey_responses/oracle-data-safe-review-6907013)

---

**"[Keeps Your Data Safe!](https://www.g2.com/survey_responses/oracle-data-safe-review-7117960)"**

**Rating:** 5.0/5.0 stars
*— Ali  Z.*

[Read full review](https://www.g2.com/survey_responses/oracle-data-safe-review-7117960)

---



### 5. [Oracle Data Masking and Subsetting](https://www.g2.com/products/oracle-data-masking-and-subsetting/reviews)
Oracle Data Masking and Subsetting helps database customers improve security, accelerate compliance, and reduce IT costs by sanitizing copies of production data for testing, development, and other activities and by easily discarding unnecessary data.


**Average Rating:** 4.5/5.0
**Total Reviews:** 20
**How Do G2 Users Rate Oracle Data Masking and Subsetting?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.6/10)
- **Static Masking:** 9.2/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 9.5/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Oracle Data Masking and Subsetting?**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (827,997 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (208,078 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 57% Enterprise, 24% Mid-Market



#### What Are Recent G2 Reviews of Oracle Data Masking and Subsetting?

**"[Keeping My Data Secret](https://www.g2.com/survey_responses/oracle-data-masking-and-subsetting-review-9133138)"**

**Rating:** 4.0/5.0 stars
*— Akash R.*

[Read full review](https://www.g2.com/survey_responses/oracle-data-masking-and-subsetting-review-9133138)

---

**"[Ease of using Data Masking and Subsetting is really simple and very effective.](https://www.g2.com/survey_responses/oracle-data-masking-and-subsetting-review-7337186)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Alternative Dispute Resolution*

[Read full review](https://www.g2.com/survey_responses/oracle-data-masking-and-subsetting-review-7337186)

---


#### What Are G2 Users Discussing About Oracle Data Masking and Subsetting?

- [What is Oracle Data Masking and Subsetting used for?](https://www.g2.com/discussions/what-is-oracle-data-masking-and-subsetting-used-for)

### 6. [Accelario](https://www.g2.com/products/accelario-accelario/reviews)
Accelario enhances efficiency and excellence in software development with advanced AI-powered Anonymization and Database Virtualization technologies. By delivering real, compliant, and on-demand test data, our platform enables development teams to optimize workflows, cut costs, and boost productivity. Supporting faster development cycles, superior-quality releases, and strong data privacy, Accelario empowers organizations to meet the challenges of modern software innovation. Trusted by global enterprises, we offer scalable solutions that ensure seamless data provisioning, continuous compliance, and unmatched data security. Whether accelerating DevOps pipelines or improving application quality, Accelario provides the tools to innovate boldly and transform your software development process.


**Average Rating:** 4.8/5.0
**Total Reviews:** 30
**How Do G2 Users Rate Accelario?**

- **Ease of Admin:** 9.4/10 (Category avg: 8.6/10)
- **Static Masking:** 8.9/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 9.0/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Accelario?**

- **Seller:** [Accelario](https://www.g2.com/sellers/accelario)
- **Year Founded:** 2017
- **HQ Location:** New York NY
- **Twitter:** @Accelario2 (33 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/accelario/ (17 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 43% Mid-Market, 40% Small-Business


#### What Are Accelario's Pros and Cons?

**Pros:**

- Automation (7 reviews)
- Time-Saving (7 reviews)
- Ease of Use (6 reviews)
- Efficiency (6 reviews)
- Data Management (5 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Integration Issues (2 reviews)
- Complexity Management (1 reviews)
- Expensive (1 reviews)
- Improvement Needed (1 reviews)


### What Do G2 Reviewers Say About Accelario?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **automation capabilities** of Accelario, significantly enhancing speed and efficiency in test data management.
- Users value Accelario for its **time-saving automation** , enhancing productivity and streamlining data management processes effectively.
- Users appreciate the **ease of use** of Accelario, noting its user-friendly interface and seamless integration with existing systems.
- Users value the **efficiency** of Accelario, enjoying quick and seamless test data management that enhances productivity.
- Users commend Accelario for its **efficient and secure data management** , significantly streamlining test data processes and compliance.

**Cons:**

- Users find the **learning curve** for advanced features initially challenging but ultimately rewarding for efficiency gains.
- Users find **integration issues** with Accelario complex and time-consuming, which hampers overall usability and efficiency.
- Users find the **setup and database integration too complex** , leading to time-consuming processes and frustrations.
- Users find the **pricing a concern** for smaller organizations, despite the platform's effectiveness for larger enterprises.
- Users note that there are **improvement opportunities** in specific database types to enhance their experience with Accelario.

#### What Are Recent G2 Reviews of Accelario?

**"[Efficient Test Data Management with Accelario](https://www.g2.com/survey_responses/accelario-review-12457514)"**

**Rating:** 5.0/5.0 stars
*— Mohammed A.*

[Read full review](https://www.g2.com/survey_responses/accelario-review-12457514)

---

**"[Accelario: Virtualization and Cost Savings in Storage](https://www.g2.com/survey_responses/accelario-review-12590655)"**

**Rating:** 4.0/5.0 stars
*— Gabriele C.*

[Read full review](https://www.g2.com/survey_responses/accelario-review-12590655)

---



### 7. [Tonic.ai](https://www.g2.com/products/tonic-ai/reviews)
Tonic.ai frees developers to build with safe, high-fidelity synthetic data to accelerate software and AI innovation while protecting data privacy. Through industry-leading solutions for data synthesis, de-identification, and subsetting, our products enable on-demand access to realistic structured, semi-structured, and unstructured data for software development, testing, and AI model training. The product suite includes: - Tonic Fabricate for AI-powered synthetic data from scratch - Tonic Structural for modern test data management - Tonic Textual for unstructured data redaction and synthesis. Unblock innovation, eliminate collisions in testing, accelerate your engineering velocity, and ship better products, all while safeguarding data privacy. Founded in 2018, with offices in San Francisco, Atlanta, New York, and London, the company is pioneering enterprise tools for data synthesis and de-identification in pursuit of its mission to unblock innovation with usable data. Thousands of developers use data generated with the Tonic.ai platform on a daily basis to build products and train models faster in industries as wide ranging as healthcare, financial services, insurance, logistics, edtech, and e-commerce. Working with customers like Comcast, eBay, UnitedHealthcare, and Fidelity Investments, Tonic.ai builds developer solutions to advance its goals of advocating for the privacy of individuals while enabling companies to do their best work. Be free to build with high-fidelity synthetic data for software and AI development.


**Average Rating:** 4.2/5.0
**Total Reviews:** 38
**How Do G2 Users Rate Tonic.ai?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Static Masking:** 8.7/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 7.6/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 8.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind Tonic.ai?**

- **Seller:** [Tonic.ai](https://www.g2.com/sellers/tonic-ai)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @tonicfakedata (698 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18621512 (104 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 45% Mid-Market, 32% Small-Business



#### What Are Recent G2 Reviews of Tonic.ai?

**"[Reliable anonymisation of unstructured text without losing context](https://www.g2.com/survey_responses/tonic-ai-review-12025321)"**

**Rating:** 4.5/5.0 stars
*— Ankit S.*

[Read full review](https://www.g2.com/survey_responses/tonic-ai-review-12025321)

---

**"[Exceptional Test Data Generation for Safe, Realistic Debugging](https://www.g2.com/survey_responses/tonic-ai-review-11913479)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Financial Services*

[Read full review](https://www.g2.com/survey_responses/tonic-ai-review-11913479)

---



### 8. [Satori Data Security Platform](https://www.g2.com/products/satori-data-security-platform/reviews)
Satori is a Data Security Platform (DSP) that enables self-service data and analytics. Unlike the traditional manual data access process, with Satori, users have a personal data portal where they can see all available datasets and gain immediate access to them. Satori’s DSP dynamically applies the appropriate security and access policies, and the users get secure data access in seconds instead of weeks. Satori’s comprehensive DSP manages access, permissions, security, and compliance policies - all from a single console. Satori continuously discovers sensitive data across data stores and dynamically tracks data usage while applying relevant security policies. Satori enables data teams to scale effective data usage across the organization while meeting all data security and compliance requirements.


**Average Rating:** 4.7/5.0
**Total Reviews:** 88
**How Do G2 Users Rate Satori Data Security Platform?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.6/10)
- **Static Masking:** 9.4/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 9.0/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Satori Data Security Platform?**

- **Seller:** [Commvault](https://www.g2.com/sellers/commvault)
- **Company Website:** https://www.commvault.com
- **Year Founded:** 1996
- **HQ Location:** Eatontown, New Jersey, United States
- **Twitter:** @Commvault (64,666 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163166/ (3,496 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer
- **Top Industries:** Computer Software, Computer & Network Security
- **Company Size:** 55% Mid-Market, 25% Enterprise


#### What Are Satori Data Security Platform's Pros and Cons?

**Pros:**

- Ease of Use (10 reviews)
- Features (9 reviews)
- Security (9 reviews)
- Access Control (8 reviews)
- Data Protection (8 reviews)

**Cons:**

- Complexity (6 reviews)
- Complexity Management (5 reviews)
- Slow Performance (4 reviews)
- Expensive (3 reviews)
- Integration Issues (3 reviews)


### What Do G2 Reviewers Say About Satori Data Security Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Satori Data Security Platform to be **extremely user-friendly** , facilitating straightforward data security management and compliance.
- Users find that Satori's **data security management** streamlines access controls and enhances data masking and recovery processes.
- Users value the **effective security management** Satori offers, streamlining access to data while ensuring robust protection.
- Users value the **granular access control** in Satori, which simplifies data security management across various sources.
- Users value the **granular data access control** of Satori, simplifying data management and security across sources.

**Cons:**

- Users note the **complexity** of Satori Data Security Platform, particularly for small teams managing extensive policies and datasets.
- Users find the platform's **complexity for small teams** challenging, impacting effective data governance implementation and management.
- Users experience **slow performance** during large queries, which can impact efficiency if resources aren’t managed well.
- Users find the Satori Data Security Platform **expensive** , especially smaller teams, who struggle with high pricing and complexity.
- Users face **integration issues** with older databases, requiring extra manual effort and creating potential complications.

#### What Are Recent G2 Reviews of Satori Data Security Platform?

**"[Secure access and Audit of databases](https://www.g2.com/survey_responses/satori-data-security-platform-review-6790373)"**

**Rating:** 4.5/5.0 stars
*— Pradeep G.*

[Read full review](https://www.g2.com/survey_responses/satori-data-security-platform-review-6790373)

---

**"[Helps keep our data secure and accessible without headaches](https://www.g2.com/survey_responses/satori-data-security-platform-review-11852105)"**

**Rating:** 4.5/5.0 stars
*— MUHAMMED A.*

[Read full review](https://www.g2.com/survey_responses/satori-data-security-platform-review-11852105)

---



### 9. [CA Test Data Manager](https://www.g2.com/products/ca-test-data-manager/reviews)
CA Test Data Manager uniquely combines elements of data subsetting, masking, synthetic, cloning and on-demand data generation to enable testing teams to meet the agile testing needs of their organization. This solution automates one of the most time-consuming and resource-intensive problems in Continuous Delivery: the creating, maintaining and provisioning of the test data needed to rigorously test evolving applications.


**Average Rating:** 4.0/5.0
**Total Reviews:** 21
**How Do G2 Users Rate CA Test Data Manager?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.6/10)
- **Static Masking:** 7.5/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.1/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 7.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind CA Test Data Manager?**

- **Seller:** [Broadcom](https://www.g2.com/sellers/broadcom-ab3091cd-4724-46a8-ac89-219d6bc8e166)
- **Year Founded:** 1991
- **HQ Location:** San Jose, CA
- **Twitter:** @broadcom (63,909 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/broadcom/ (55,094 employees on LinkedIn®)
- **Ownership:** NASDAQ: CA

**Who Uses This Product?**
- **Top Industries:** Accounting, Banking
- **Company Size:** 48% Small-Business, 33% Enterprise



#### What Are Recent G2 Reviews of CA Test Data Manager?

**"[CA TDM: A wonderful Test Data Management tool for all your TDM needs](https://www.g2.com/survey_responses/ca-test-data-manager-review-8918385)"**

**Rating:** 5.0/5.0 stars
*— Deepak S.*

[Read full review](https://www.g2.com/survey_responses/ca-test-data-manager-review-8918385)

---

**"[Great tool available in market for all TDM needs](https://www.g2.com/survey_responses/ca-test-data-manager-review-8163755)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/ca-test-data-manager-review-8163755)

---


#### What Are G2 Users Discussing About CA Test Data Manager?

- [What is CA Test Data Manager used for?](https://www.g2.com/discussions/what-is-ca-test-data-manager-used-for)

### 10. [Informatica Data Security Cloud](https://www.g2.com/products/informatica-data-security-cloud/reviews)
Informatica Data Security Cloud is a comprehensive solution designed to protect sensitive and private data, enhance compliance, and enforce data usage policies without requiring changes to existing applications. By leveraging advanced data masking and anonymization techniques, it ensures that critical information remains secure across various environments, including testing, development, analytics, and customer experience programs. This cloud-native service integrates seamlessly with Informatica's Intelligent Data Management Cloud, providing a holistic approach to data governance and privacy. Key Features and Functionality: - Cloud Data Masking: De-identifies and anonymizes sensitive data to prevent unauthorized access, supporting compliance and data security initiatives. - High-Performance Data Masking: Centrally manages and scales masking processes for large data volumes across diverse data stores and locations. - Robust Data Masking and Encryption: Utilizes various techniques such as substitution, format-preserving encryption (FPE, blurring, sequential, and randomization to protect data. - Broad Connectivity and Custom Application Support: Supports data masking across multiple formats and a wide range of databases, mainframes, and applications. - Automated Data Discovery: Identifies sensitive data locations quickly, ensuring consistent masking across databases. - Self-Service Data Warehouse: Stores, augments, shares, and reuses test datasets to improve testers’ efficiency. - Data Subset: Provisions smaller datasets to minimize infrastructure requirements and enhance performance. - Monitoring and Reporting: Engages risk, compliance, and audit teams to align with data governance initiatives. Primary Value and User Solutions: Informatica Data Security Cloud addresses the critical need for organizations to protect sensitive data while maintaining operational efficiency. By anonymizing and de-sensitizing data, it reduces the risk of data breaches and ensures compliance with data privacy regulations. The solution's ability to manage and scale data masking processes across various environments allows businesses to securely utilize data in testing, development, analytics, and customer experience initiatives without compromising data integrity or security. This empowers organizations to confidently share and use data, fostering innovation and informed decision-making.


**Average Rating:** 4.0/5.0
**Total Reviews:** 45
**How Do G2 Users Rate Informatica Data Security Cloud?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.6/10)
- **Static Masking:** 7.9/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.4/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Informatica Data Security Cloud?**

- **Seller:** [Informatica](https://www.g2.com/sellers/informatica)
- **Year Founded:** 1993
- **HQ Location:** Redwood City, CA
- **Twitter:** @Informatica (99,643 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3858/ (2,802 employees on LinkedIn®)
- **Ownership:** NYSE: INFA

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer & Network Security
- **Company Size:** 40% Enterprise, 33% Small-Business



#### What Are Recent G2 Reviews of Informatica Data Security Cloud?

**"[Informatica Data Security Cloud Redefines Data Management](https://www.g2.com/survey_responses/informatica-data-security-cloud-review-6936577)"**

**Rating:** 5.0/5.0 stars
*— Danielle  L.*

[Read full review](https://www.g2.com/survey_responses/informatica-data-security-cloud-review-6936577)

---

**"[Escellent Platform for data amortization](https://www.g2.com/survey_responses/informatica-data-security-cloud-review-7030044)"**

**Rating:** 4.5/5.0 stars
*— Leonardo J. B.*

[Read full review](https://www.g2.com/survey_responses/informatica-data-security-cloud-review-7030044)

---



### 11. [Informatica Dynamic Data Masking](https://www.g2.com/products/informatica-dynamic-data-masking/reviews)
Data security and privacy for data in use by both mission-critical and line-of-business applications.


**Average Rating:** 4.4/5.0
**Total Reviews:** 20
**How Do G2 Users Rate Informatica Dynamic Data Masking?**

- **Ease of Admin:** 8.2/10 (Category avg: 8.6/10)
- **Static Masking:** 8.2/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.8/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Informatica Dynamic Data Masking?**

- **Seller:** [Informatica](https://www.g2.com/sellers/informatica)
- **Year Founded:** 1993
- **HQ Location:** Redwood City, CA
- **Twitter:** @Informatica (99,643 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3858/ (2,802 employees on LinkedIn®)
- **Ownership:** NYSE: INFA

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 50% Enterprise, 27% Small-Business



#### What Are Recent G2 Reviews of Informatica Dynamic Data Masking?

**"[Safeguarding Data:Unraveling the capabilities of Informatica Dynamic Data Masking](https://www.g2.com/survey_responses/informatica-dynamic-data-masking-review-8204522)"**

**Rating:** 4.5/5.0 stars
*— Amruta P.*

[Read full review](https://www.g2.com/survey_responses/informatica-dynamic-data-masking-review-8204522)

---

**"[Unparalleled Data Protection: The Best Features of Informatica Dynamic Data Masking](https://www.g2.com/survey_responses/informatica-dynamic-data-masking-review-8181822)"**

**Rating:** 5.0/5.0 stars
*— Joseph M.*

[Read full review](https://www.g2.com/survey_responses/informatica-dynamic-data-masking-review-8181822)

---


#### What Are G2 Users Discussing About Informatica Dynamic Data Masking?

- [What is Informatica Dynamic Data Masking used for?](https://www.g2.com/discussions/what-is-informatica-dynamic-data-masking-used-for)

### 12. [Immuta](https://www.g2.com/products/immuta/reviews)
Immuta enables organizations to unlock value from their cloud data by protecting it and providing secure access. The Immuta Data Security Platform provides sensitive data discovery, security and access control, data activity monitoring, and has deep integrations with the leading cloud data platforms. Immuta is now trusted by Fortune 500 companies and government agencies around the world to secure their data. Founded in 2015, Immuta is headquartered in Boston, MA.


**Average Rating:** 4.3/5.0
**Total Reviews:** 15
**How Do G2 Users Rate Immuta?**

- **Ease of Admin:** 8.6/10 (Category avg: 8.6/10)
- **Static Masking:** 7.9/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 7.1/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 7.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Immuta?**

- **Seller:** [Immuta](https://www.g2.com/sellers/immuta)
- **Year Founded:** 2015
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @immuta (38,102 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/immuta/ (193 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 67% Enterprise, 20% Mid-Market



#### What Are Recent G2 Reviews of Immuta?

**"[Immuta Experience](https://www.g2.com/survey_responses/immuta-review-7966757)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/immuta-review-7966757)

---

**"[Excellent Data securities & Permissions to add or remove user access effectively!](https://www.g2.com/survey_responses/immuta-review-7813790)"**

**Rating:** 4.5/5.0 stars
*— venkatarama sharma C.*

[Read full review](https://www.g2.com/survey_responses/immuta-review-7813790)

---


#### What Are G2 Users Discussing About Immuta?

- [What is Immuta used for?](https://www.g2.com/discussions/what-is-immuta-used-for) - 1 comment

### 13. [Informatica Persistent Data Masking](https://www.g2.com/products/informatica-persistent-data-masking/reviews)
Enhance data protection by de-sensitizing and de-identifying sensitive data, and pseudonymize data for privacy compliance and analytics. Obscured data retains context and referential integrity remain consistent, so the masked data can be used in testing, analytics, or support environments.


**Average Rating:** 4.1/5.0
**Total Reviews:** 17
**How Do G2 Users Rate Informatica Persistent Data Masking?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Static Masking:** 9.2/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 7.5/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Informatica Persistent Data Masking?**

- **Seller:** [Informatica](https://www.g2.com/sellers/informatica)
- **Year Founded:** 1993
- **HQ Location:** Redwood City, CA
- **Twitter:** @Informatica (99,643 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3858/ (2,802 employees on LinkedIn®)
- **Ownership:** NYSE: INFA

**Who Uses This Product?**
- **Company Size:** 59% Enterprise, 29% Mid-Market



#### What Are Recent G2 Reviews of Informatica Persistent Data Masking?

**"[Easy and powerful Tool](https://www.g2.com/survey_responses/informatica-persistent-data-masking-review-8197430)"**

**Rating:** 4.5/5.0 stars
*— KONGKHAM MOMO S.*

[Read full review](https://www.g2.com/survey_responses/informatica-persistent-data-masking-review-8197430)

---

**"[A very good tool for Masking Sensitive data](https://www.g2.com/survey_responses/informatica-persistent-data-masking-review-7142873)"**

**Rating:** 4.0/5.0 stars
*— Chanakya K.*

[Read full review](https://www.g2.com/survey_responses/informatica-persistent-data-masking-review-7142873)

---



### 14. [BizDataX](https://www.g2.com/products/bizdatax/reviews)
BizDataX makes data masking/data anonymization simple, by cloning production or extracting only a subset of data. And mask it on the way, achieving GDPR compliance easier.


**Average Rating:** 4.4/5.0
**Total Reviews:** 14
**How Do G2 Users Rate BizDataX?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Static Masking:** 9.0/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.7/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 8.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind BizDataX?**

- **Seller:** [Span D.D.](https://www.g2.com/sellers/span-d-d)
- **Year Founded:** 1993
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/span/ (1,058 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Small-Business, 36% Enterprise



#### What Are Recent G2 Reviews of BizDataX?

**"[Leading customer data management platform](https://www.g2.com/survey_responses/bizdatax-review-7321171)"**

**Rating:** 4.5/5.0 stars
*— Emily K.*

[Read full review](https://www.g2.com/survey_responses/bizdatax-review-7321171)

---

**"[Biz Data X Website Reviews](https://www.g2.com/survey_responses/bizdatax-review-7310198)"**

**Rating:** 4.0/5.0 stars
*— Muhammad I.*

[Read full review](https://www.g2.com/survey_responses/bizdatax-review-7310198)

---



### 15. [Clonetab](https://www.g2.com/products/clonetab/reviews)
Clonetab is a global enterprise dedicated to offering comprehensive solutions for many Database Administration needs. Our suite of products (The Database Administration Powerhouse) can serve as your virtual database administrator, streamlining tasks such as Virtualization, Rapid ERP and database Cloning, Data Scrambling, Disaster Recovery for Oracle EBS & Database, Lift and Shift for Oracle EBS & Database, SQL Self Service, Oracle EBS and Oracle Peoplesoft Snapshots, Database Patching (Fleet Patching) and Oracle EBS cloning on Oracle Exadata etc. Additionally, our remote database services encompass a wide range of DBA activities, empowering companies to transition to more efficient, automation-driven database management.


**Average Rating:** 4.4/5.0
**Total Reviews:** 48
**How Do G2 Users Rate Clonetab?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Static Masking:** 8.6/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.7/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Clonetab?**

- **Seller:** [Clonetab](https://www.g2.com/sellers/clonetab)
- **Year Founded:** 2011
- **HQ Location:** Tracy, California
- **Twitter:** @Clonetab (17 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/clonetab-inc-/ (68 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 54% Small-Business, 29% Mid-Market



#### What Are Recent G2 Reviews of Clonetab?

**"[Efficient and Reliable Database Cloning](https://www.g2.com/survey_responses/clonetab-review-7154738)"**

**Rating:** 4.5/5.0 stars
*— Hillel G.*

[Read full review](https://www.g2.com/survey_responses/clonetab-review-7154738)

---

**"[Clonetab Makes Testing Easy with Effortless Page Mirroring](https://www.g2.com/survey_responses/clonetab-review-11855174)"**

**Rating:** 4.0/5.0 stars
*— Aditya T.*

[Read full review](https://www.g2.com/survey_responses/clonetab-review-11855174)

---



### 16. [Evervault](https://www.g2.com/products/evervault-2022-11-22/reviews)
Evervault is a developer-first platform that helps payment providers and merchants collect, process, and share sensitive cardholder data without ever exposing it in plaintext. Its modular building blocks are designed to solve payment security, PCI compliance, and data protection challenges with minimal engineering effort. The platform uses a dual-custody encryption model: Evervault stores the encryption keys, while customers store the encrypted data. This separation drastically reduces breach risk and improves performance. Developers can encrypt data at the point of collection and keep it encrypted throughout its lifecycle using simple SDKs and APIs. For payments, Evervault tokenizes card details on capture, keeping merchants out of PCI DSS scope. These tokens can be sent to any PSP, offering flexibility in routing and simplifying compliance. Evervault also offers standalone products, such as 3D Secure and Network Tokens, providing teams with more control over authentication flows and payment optimization.


**Average Rating:** 4.4/5.0
**Total Reviews:** 17
**How Do G2 Users Rate Evervault?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)

**Who Is the Company Behind Evervault?**

- **Seller:** [Evervault](https://www.g2.com/sellers/evervault-db9d562a-5ceb-48d9-853a-0ed902b2b5e1)
- **Year Founded:** 2019
- **HQ Location:** Dublin, IE
- **Twitter:** @evervault (3,248 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/evervault/ (39 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 59% Small-Business, 29% Mid-Market



#### What Are Recent G2 Reviews of Evervault?

**"[Good tool for encrypting data](https://www.g2.com/survey_responses/evervault-review-8196525)"**

**Rating:** 4.0/5.0 stars
*— Jhony R.*

[Read full review](https://www.g2.com/survey_responses/evervault-review-8196525)

---

**"[Evervault: Simplifying Secure Handling of Sensitive User Data](https://www.g2.com/survey_responses/evervault-review-8251155)"**

**Rating:** 4.5/5.0 stars
*— Tapash S.*

[Read full review](https://www.g2.com/survey_responses/evervault-review-8251155)

---



### 17. [Apache Atlas](https://www.g2.com/products/apache-atlas/reviews)
Apache Atlas provides scalable governance for Enterprise Hadoop that is driven by metadata.


**Average Rating:** 4.5/5.0
**Total Reviews:** 17
**How Do G2 Users Rate Apache Atlas?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.6/10)
- **Static Masking:** 5.0/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 6.1/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 5.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Apache Atlas?**

- **Seller:** [The Apache Software Foundation](https://www.g2.com/sellers/the-apache-software-foundation)
- **Year Founded:** 1999
- **HQ Location:** Wakefield, MA
- **Twitter:** @TheASF (66,168 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/215982/ (2,470 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 47% Mid-Market, 29% Small-Business



#### What Are Recent G2 Reviews of Apache Atlas?

**"[Provides simple data management](https://www.g2.com/survey_responses/apache-atlas-review-8258241)"**

**Rating:** 5.0/5.0 stars
*— Ryan B.*

[Read full review](https://www.g2.com/survey_responses/apache-atlas-review-8258241)

---

**"[A Catalog for the data of the organization](https://www.g2.com/survey_responses/apache-atlas-review-6743493)"**

**Rating:** 5.0/5.0 stars
*— Abhishek T.*

[Read full review](https://www.g2.com/survey_responses/apache-atlas-review-6743493)

---



### 18. [Nymiz](https://www.g2.com/products/nymiz/reviews)
AI-Driven Data Anonymization For Knowledge Management -\> Nymiz detects sensitive data in unstructured files (doc, docx, xls, xlsx, jpg, tlf, png, pdf) and also in structured data (databases), and anonymizes or pseudonymizes them reversibly or irreversibly. -\> By recognizing context-specific data like names, phone numbers, and social security numbers, Nymiz achieve superior results compared to tools that lack artificial intelligence capabilities. -\> Additional security layer at the data level. Anonymized or pseudonymized information has no practical value if it is stolen through a security breach or exposed by human errors. -\> Nymiz can read data in 102 languages besides English and Spanish. -\> Nymiz enables compliance with regulatory requirements regarding privacy and data protection for various frameworks: GDPR, CCPA, LOGPD & more. Our team specializes in designing bespoke data anonymization solutions to meet the unique requirements of your organization -\> Cloud-based solution (SaaS) -\> API Integration -\> On-premise solution -\> IT consulting and management services


**Average Rating:** 5.0/5.0
**Total Reviews:** 9
**How Do G2 Users Rate Nymiz?**

- **Static Masking:** 10.0/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 10.0/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Nymiz?**

- **Seller:** [Nymiz](https://www.g2.com/sellers/nymiz)
- **Year Founded:** 2019
- **HQ Location:** Bilbao, ES
- **Twitter:** @nymizglobal (191 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/nymiz/ (37 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 89% Small-Business, 33% Enterprise



#### What Are Recent G2 Reviews of Nymiz?

**"[A Must-Have for Compliance Teams](https://www.g2.com/survey_responses/nymiz-review-10450115)"**

**Rating:** 5.0/5.0 stars
*— Carlos D.*

[Read full review](https://www.g2.com/survey_responses/nymiz-review-10450115)

---

**"[Nymiz Boosts Productivity While Ensuring Data Security](https://www.g2.com/survey_responses/nymiz-review-10515160)"**

**Rating:** 5.0/5.0 stars
*— Glen A.*

[Read full review](https://www.g2.com/survey_responses/nymiz-review-10515160)

---



### 19. [PCI Vault](https://www.g2.com/products/pci-vault/reviews)
PCI Vault is a vendor neutral, zero-knowledge, PCI DSS level 1 compliant environment by SnapBill, Inc. It is a SaaS solution offering credit card Tokenization as a Service (TaaS) combined with it's own Entropy as a Service (EaaS) engine for lightning quick enterprise grade encryption. Leveraging the Standard Unix Password Manager and PGP, this PCI Vault is open for use by anyone requiring a secure PCI compliant environment to store sensitive payment card data in any format.


**Average Rating:** 4.5/5.0
**Total Reviews:** 12
**How Do G2 Users Rate PCI Vault?**

- **Ease of Admin:** 9.6/10 (Category avg: 8.6/10)
- **Static Masking:** 9.3/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.7/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind PCI Vault?**

- **Seller:** [SnapBill, Inc. DBA PCI Vault](https://www.g2.com/sellers/snapbill-inc-dba-pci-vault)
- **Year Founded:** 2008
- **HQ Location:** Wilmington, US
- **Twitter:** @pcicards
- **LinkedIn® Page:** https://www.linkedin.com/company/pcivault/ (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 42% Mid-Market, 33% Small-Business


#### What Are PCI Vault's Pros and Cons?

**Pros:**

- Encryption (2 reviews)
- Security (2 reviews)
- Compliance (1 reviews)
- Ease of Use (1 reviews)
- Protection (1 reviews)

**Cons:**

- Complexity Issues (1 reviews)
- Learning Difficulty (1 reviews)
- Slow Performance (1 reviews)
- Update Issues (1 reviews)


### What Do G2 Reviewers Say About PCI Vault?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **encryption functionality** of PCI Vault for securely storing payment details and personal information.
- Users value the **high security** of PCI Vault, ensuring their payment methods and personal information are well protected.
- Users value the **simple PCI compliance** of PCI Vault, appreciating its reliable and seamless integration.
- Users value the **ease of use** of PCI Vault, praising its simple interface and smooth integration.
- Users appreciate the **complete security** of PCI Vault, ensuring their payment methods are safely masked and stored.

**Cons:**

- Users find PCI Vault **complex and confusing** , often struggling with its slow performance and lack of training resources.
- Users find PCI Vault **confusing for new users** , often experiencing slowness and a lack of training resources.
- Users experience **slow performance** requiring frequent updates, which can hinder efficiency and card detail visibility.
- Users find that **update issues** can hinder performance, occasionally leading to visibility problems with saved card details.

#### What Are Recent G2 Reviews of PCI Vault?

**"[High Availability and Super Scalable Zero-Knowledge PCI Tokenization](https://www.g2.com/survey_responses/pci-vault-review-12513260)"**

**Rating:** 5.0/5.0 stars
*— Johan v.*

[Read full review](https://www.g2.com/survey_responses/pci-vault-review-12513260)

---

**"[Take control of your payment card data with outsourced PCI compliant vault](https://www.g2.com/survey_responses/pci-vault-review-10227861)"**

**Rating:** 5.0/5.0 stars
*— Benjamin G.*

[Read full review](https://www.g2.com/survey_responses/pci-vault-review-10227861)

---



### 20. [Perforce Delphix](https://www.g2.com/products/perforce-delphix/reviews)
Enterprises around the world choose Perforce Delphix to automate compliant data for DevOps. The Delphix DevOps Data Platform provides integrated data masking and virtualization to rapidly deploy compliant data into non-production environments. With Delphix, customers automate test data management and CI/CD, delivery compliant data for AI, and swiftly recover from downtime events, while ensuring data privacy and security. For more information, visit www.perforce.com/products/delphix


**Average Rating:** 4.1/5.0
**Total Reviews:** 11
**How Do G2 Users Rate Perforce Delphix?**

- **Ease of Admin:** 9.6/10 (Category avg: 8.6/10)

**Who Is the Company Behind Perforce Delphix?**

- **Seller:** [Perforce](https://www.g2.com/sellers/perforce)
- **Year Founded:** 1995
- **HQ Location:** Minneapolis, MN
- **Twitter:** @perforce (5,090 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/perforce/ (2,034 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 55% Enterprise, 36% Mid-Market


#### What Are Perforce Delphix's Pros and Cons?

**Pros:**

- Database Management (2 reviews)
- Data Management (2 reviews)
- Data Security (2 reviews)
- Ease of Use (2 reviews)
- Features (2 reviews)

**Cons:**

- Expensive (3 reviews)
- Expensive Pricing (3 reviews)
- Complexity (2 reviews)
- Complex Setup (2 reviews)
- Integration Issues (2 reviews)


### What Do G2 Reviewers Say About Perforce Delphix?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly interface** of Delphix for efficient DB restoration and excellent test data management.
- Users value the **effective data masking and security** features of Delphix, enhancing test data management in DevOps.
- Users appreciate the **effective data masking and security** features of Perforce Delphix, ensuring sensitive data is protected.
- Users find Delphix to have a **friendly UI** , making database restore and test data management effortless.
- Users value the **versatile data access and management features** of Delphix, enhancing their DevOps workflows and efficiency.

**Cons:**

- Users note the **high cost** of Perforce Delphix, which poses challenges for scalability and budget-conscious enterprises.
- Users note the **expensive pricing** of Perforce Delphix, which may deter budget-constrained enterprises from choosing it.
- Users find that **managing databases and ensuring role-based access** with Delphix adds complexity to their workflow.
- Users find the **complex setup** of Delphix challenging, requiring significant effort and time for initial configuration.
- Users find **integration issues** with Perforce Delphix, needing additional effort for database management and server compatibility.

#### What Are Recent G2 Reviews of Perforce Delphix?

**"[Delphix for DB restore](https://www.g2.com/survey_responses/perforce-delphix-review-8759360)"**

**Rating:** 4.0/5.0 stars
*— Rohit Kumar Varma R.*

[Read full review](https://www.g2.com/survey_responses/perforce-delphix-review-8759360)

---

**"[Manage Advance Data processes With Delphix Data Platform](https://www.g2.com/survey_responses/perforce-delphix-review-8515883)"**

**Rating:** 4.5/5.0 stars
*— Rahul A.*

[Read full review](https://www.g2.com/survey_responses/perforce-delphix-review-8515883)

---


#### What Are G2 Users Discussing About Perforce Delphix?

- [How do you use Delphix?](https://www.g2.com/discussions/how-do-you-use-delphix)
- [What is the use of Delphix?](https://www.g2.com/discussions/what-is-the-use-of-delphix)
- [Is Delphix public or private?](https://www.g2.com/discussions/is-delphix-public-or-private)
- [What does Delphix do?](https://www.g2.com/discussions/what-does-delphix-do)

### 21. [Cloud Compliance for Salesforce](https://www.g2.com/products/cloud-compliance-for-salesforce/reviews)
Build customer trust by keeping their data safe and your processes compliant with GDPR, CCPA, LGPD, and HIPAA data privacy regulations. ✔ Privacy Rights Automation Automate Data Portability, Right To Be Forgotten (RTBF), de-identification, and other Subject Access Requests (SAR). Our app enables self-service and automates all privacy rights-related activities. ✔ Data Minimization & Retention Limit breach exposure by reducing your data footprint. Old data increases breach impact and storage cost. Our app automates data anonymization/obfuscation and deletion in line with retention policies ✔ Sandbox Data Mask Protect your organization and mask/erase sensitive data from your sandboxes. Our app mitigates data breach risk with an automated & consistent DevOps/CI/CD process ✔ Consent Management Solve consent fragmentation with an enterprise-wide consent and communication preference repository. Our app integrates with Marketing Cloud, Pardot, Marketo and others ✔ Personal Data Discovery Create a Personal Data Inventory and conduct Data Protection Impact Assessments (DPIA) ✔ Policy & Notice Management Drive transparency and audit-readiness in your privacy disclosures Valuable GDPR Compliance Tool. - Lucia T, Vera Solutions An Excellent tool for CCPA. - Sachin K, Slalom We were looking for a one-touch RTBF/Portability utility. Highly recommend this product for a quick/easy solution - Andrew M, ClearChoice


**Average Rating:** 4.5/5.0
**Total Reviews:** 21
**How Do G2 Users Rate Cloud Compliance for Salesforce?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Static Masking:** 8.1/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.3/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Cloud Compliance for Salesforce?**

- **Seller:** [Cloud Compliance](https://www.g2.com/sellers/cloud-compliance-ea3db68a-ee7d-4785-9bef-15ae06ebb092)
- **Year Founded:** 2018
- **HQ Location:** Chicago, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/cloudcompliance-app/ (25 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 57% Mid-Market, 33% Enterprise



#### What Are Recent G2 Reviews of Cloud Compliance for Salesforce?

**"[Installer/service technician](https://www.g2.com/survey_responses/cloud-compliance-for-salesforce-review-7808850)"**

**Rating:** 4.5/5.0 stars
*— Nicholas R.*

[Read full review](https://www.g2.com/survey_responses/cloud-compliance-for-salesforce-review-7808850)

---

**"[Best tool for securing data](https://www.g2.com/survey_responses/cloud-compliance-for-salesforce-review-9637322)"**

**Rating:** 4.5/5.0 stars
*— SYED BASAR K.*

[Read full review](https://www.g2.com/survey_responses/cloud-compliance-for-salesforce-review-9637322)

---


#### What Are G2 Users Discussing About Cloud Compliance for Salesforce?

- [What is Cloud Compliance for Salesforce used for?](https://www.g2.com/discussions/what-is-cloud-compliance-for-salesforce-used-for)

### 22. [DataSunrise Database Security](https://www.g2.com/products/datasunrise-database-security/reviews)
DataSunrise Database Security is a comprehensive, high-performance software solution designed to protect sensitive data across diverse database environments, including SQL and NoSQL databases, both on-premises and in the cloud. By integrating advanced security features, DataSunrise ensures real-time protection against external and internal threats, helping organizations maintain compliance with various regulatory standards. Key Features and Functionality: - Database Activity Monitoring (DAM): Continuously tracks and audits all database activities to detect unauthorized access and potential security breaches. - Database Firewall: Provides real-time defense against SQL injections and other malicious attacks by monitoring and controlling database traffic. - Dynamic and Static Data Masking: Protects sensitive information by dynamically obscuring data in real-time or statically masking data in non-production environments. - Sensitive Data Discovery and Classification: Automatically identifies and categorizes sensitive data to prioritize protection efforts. - Vulnerability Assessment: Proactively identifies and addresses potential database vulnerabilities to strengthen security posture. - Regulatory Compliance Management: Automates compliance processes for standards such as GDPR, HIPAA, PCI DSS, and SOX, simplifying adherence to regulatory requirements. Primary Value and Problem Solved: DataSunrise addresses the critical need for robust database security by offering a unified platform that combines multiple security functions. It enables organizations to protect their sensitive data from unauthorized access, cyber threats, and compliance violations. By providing real-time monitoring, threat detection, and automated compliance management, DataSunrise helps businesses mitigate risks, prevent data breaches, and ensure the integrity and confidentiality of their data assets.


**Average Rating:** 4.3/5.0
**Total Reviews:** 14
**How Do G2 Users Rate DataSunrise Database Security?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Static Masking:** 8.3/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 9.4/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 7.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind DataSunrise Database Security?**

- **Seller:** [DataSunrise](https://www.g2.com/sellers/datasunrise)
- **Year Founded:** 2015
- **HQ Location:** Seattle, WA
- **Twitter:** @datasunrise (191 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/datasunrise-inc (128 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Small-Business, 29% Mid-Market


#### What Are DataSunrise Database Security's Pros and Cons?

**Pros:**

- Data Security (1 reviews)
- Features (1 reviews)
- Security (1 reviews)

**Cons:**

- Learning Curve (1 reviews)


### What Do G2 Reviewers Say About DataSunrise Database Security?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **excellent data security** provided by DataSunrise, appreciating its comprehensive monitoring and feature set.
- Users value the **comprehensive unification of security features** in DataSunrise, enhancing their database protection and monitoring.
- Users value the **excellent database security** provided by DataSunrise, ensuring comprehensive protection and monitoring capabilities.

**Cons:**

- Users feel the **steep learning curve** is challenging due to the tool's numerous features and options.

#### What Are Recent G2 Reviews of DataSunrise Database Security?

**"[Excellent tool to protect and monitor your Databases](https://www.g2.com/survey_responses/datasunrise-database-security-review-11238977)"**

**Rating:** 5.0/5.0 stars
*— Miguel S.*

[Read full review](https://www.g2.com/survey_responses/datasunrise-database-security-review-11238977)

---

**"[My experience with DataSunrise platform](https://www.g2.com/survey_responses/datasunrise-database-security-review-11425951)"**

**Rating:** 5.0/5.0 stars
*— Alison C.*

[Read full review](https://www.g2.com/survey_responses/datasunrise-database-security-review-11425951)

---



### 23. [SecuPi Platform](https://www.g2.com/products/secupi-platform/reviews)
SecuPi helps enterprises protect and take control of their data, ensuring it is discovered, monitored, governed, and secured in a compliant way. The SecuPi Data Security Platform gives organizations clarity into where sensitive data lives, who is accessing it, and how it is being used. By unifying discovery, monitoring, access control, and enforcement into one consistent approach, SecuPi embeds security directly into business applications, analytics, cloud platforms, and AI workloads, so data remains protected at every stage: in motion, in use, and at rest. Trusted by Fortune 500 companies across financial services, insurance, telecom, retail, and beyond, SecuPi helps security and compliance leaders reduce risk, simplify regulatory demands, and accelerate digital transformation with confidence.


**Average Rating:** 4.4/5.0
**Total Reviews:** 12
**How Do G2 Users Rate SecuPi Platform?**

- **Ease of Admin:** 7.3/10 (Category avg: 8.6/10)
- **Static Masking:** 8.3/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.9/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind SecuPi Platform?**

- **Seller:** [SecuPi](https://www.g2.com/sellers/secupi)
- **Company Website:** https://www.secupi.com/
- **Year Founded:** 2014
- **HQ Location:** New York, US
- **Twitter:** @Secu_Pi (261 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/secupi (69 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 33% Enterprise, 25% Mid-Market


#### What Are SecuPi Platform's Pros and Cons?

**Pros:**

- Security (7 reviews)
- Data Protection (5 reviews)
- Data Security (3 reviews)
- Ease of Use (3 reviews)
- Easy Integrations (3 reviews)

**Cons:**

- Complexity (4 reviews)
- Improvement Needed (3 reviews)
- Integration Issues (3 reviews)
- Complexity Issues (2 reviews)
- Complexity Management (2 reviews)


### What Do G2 Reviewers Say About SecuPi Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **robust security features** of SecuPi Platform, enabling effective data protection without altering existing applications.
- Users value the **data masking capabilities** of SecuPi, allowing for secure protection of sensitive information seamlessly.
- Users value the **robust data protection** of SecuPi Platform, enabling security without altering existing application code.
- Users find the **ease of use** of SecuPi Platform enhances data governance and integration with existing systems seamlessly.
- Users value the **easy integrations** of SecuPi Platform, allowing seamless connections with various third-party tools and systems.

**Cons:**

- Users often face **complexity issues** with Setup and usability, leading to a steep learning curve and navigation difficulties.
- Users indicate that **improvement is needed** in integration, complexity, and support for a better SecuPi experience.
- Users often face **integration issues** with SecuPi, finding it cumbersome and time-consuming to connect with other systems.
- Users find the **complexity of the SecuPi Platform** overwhelming, necessitating extensive training and effort to navigate effectively.
- Users find the **platform complexity** challenging, necessitating extensive training for effective use and navigation.

#### What Are Recent G2 Reviews of SecuPi Platform?

**"[Set-Once PII Anonymization with Strong Security and Expert Support](https://www.g2.com/survey_responses/secupi-platform-review-12531379)"**

**Rating:** 5.0/5.0 stars
*— Richard O.*

[Read full review](https://www.g2.com/survey_responses/secupi-platform-review-12531379)

---

**"[Efficient and Reliable Data Protection with Real-Time Monitoring](https://www.g2.com/survey_responses/secupi-platform-review-12038516)"**

**Rating:** 4.5/5.0 stars
*— Anirudh R.*

[Read full review](https://www.g2.com/survey_responses/secupi-platform-review-12038516)

---



### 24. [Baffle](https://www.g2.com/products/baffle/reviews)
Baffle's solution goes beyond simple encryption to truly close gaps in the data access model. The technology protects against some of the most recent high profile attacks. It's easy to deploy, requires no changes to the apps, and encrypts data at-rest, in use, in memory and in the search index. That’s complete data protection.


**Average Rating:** 4.4/5.0
**Total Reviews:** 10
**How Do G2 Users Rate Baffle?**

- **Ease of Admin:** 6.7/10 (Category avg: 8.6/10)
- **Static Masking:** 9.4/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 8.9/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind Baffle?**

- **Seller:** [Baffle](https://www.g2.com/sellers/baffle)
- **Year Founded:** 2015
- **HQ Location:** Santa Clara
- **Twitter:** @baffleio (232 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/baffle-inc./about (29 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 55% Small-Business, 36% Mid-Market



#### What Are Recent G2 Reviews of Baffle?

**"[Spectacular platform to safely transfer files between different entities attached to each other](https://www.g2.com/survey_responses/baffle-review-9340132)"**

**Rating:** 5.0/5.0 stars
*— Bryton L.*

[Read full review](https://www.g2.com/survey_responses/baffle-review-9340132)

---

**"[My favorite cloud protection tool.](https://www.g2.com/survey_responses/baffle-review-9227172)"**

**Rating:** 5.0/5.0 stars
*— Arya K.*

[Read full review](https://www.g2.com/survey_responses/baffle-review-9227172)

---



### 25. [HushHush Data Masking](https://www.g2.com/products/hushhush-data-masking/reviews)
De-identify sensitive data in your organization quickly and easily with HushHush Data Masking components. Use a variety of algorithms to satisfy multiple scenarios and compliance requirements, including HIPAA, GDPR, GLBA, and PCI. Simultaneously mask sensitive data in databases and files thanks to SSIS native integration that complements SQL Server SDLC capabilities, providing enterprise-wide referential integrity. Key features Mask sensitive data retained for testing and research purposes Control who can access your data within your organization Satisfy the requirements of GLBA, HIPAA, GDPR, SOX, PCI DSS/ PIPEDA


**Average Rating:** 4.4/5.0
**Total Reviews:** 8
**How Do G2 Users Rate HushHush Data Masking?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Static Masking:** 8.8/10 (Category avg: 8.5/10)
- **Dynamic Masking:** 9.2/10 (Category avg: 8.4/10)
- **Sensitive Fields:** 9.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind HushHush Data Masking?**

- **Seller:** [HushHush](https://www.g2.com/sellers/hushhush)
- **Year Founded:** 2013
- **HQ Location:** LAS VEGAS, NV
- **Twitter:** @HushHush_vm (44 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/hush-hush (12 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 63% Small-Business, 25% Enterprise



#### What Are Recent G2 Reviews of HushHush Data Masking?

**"[Hush hush data review](https://www.g2.com/survey_responses/hushhush-data-masking-review-9680098)"**

**Rating:** 5.0/5.0 stars
*— gaurav b.*

[Read full review](https://www.g2.com/survey_responses/hushhush-data-masking-review-9680098)

---

**"[Good,Smooth,Excellent](https://www.g2.com/survey_responses/hushhush-data-masking-review-9882181)"**

**Rating:** 5.0/5.0 stars
*— Maaz  P.*

[Read full review](https://www.g2.com/survey_responses/hushhush-data-masking-review-9882181)

---


#### What Are G2 Users Discussing About HushHush Data Masking?

- [What is HushHush Data Masking used for?](https://www.g2.com/discussions/what-is-hushhush-data-masking-used-for)


## What Is Data Masking Software?

[Data Security Software](https://www.g2.com/categories/data-security)

## What Software Categories Are Similar to Data Masking Software?

- [Database Security Software](https://www.g2.com/categories/database-security)
- [Data De-Identification Tools](https://www.g2.com/categories/data-de-identification)
- [Sensitive Data Discovery Software](https://www.g2.com/categories/sensitive-data-discovery)


---

## How Do You Choose the Right Data Masking Software?

### What You Should Know About Data Masking Software

### What is Data Masking Software?

Data masking is a technique used by organizations to protect sensitive data from unintended exposure. Data masking is also sometimes referred to as data obfuscation. There are a number of masking techniques, including data substitution, data shuffling, translating numbers into number ranges, nulling or deletion, character scrambling, and more. Companies use data masking software to shield sensitive data such as personally identifiable information (PII) or sensitive customer information while maintaining the data’s functional value. 

Data masking software ensures that unauthorized people do not have visibility into real, sensitive data records by masking the data. Companies commonly utilize data masking to limit the sensitive data visible to their employees. This protects against both employee mistakes in handling sensitive data and malicious insider threat actors seeking to steal sensitive information.

For example, credit card numbers in a database can be redacted or replaced with false data in a billing software application so that the real numbers are not exposed and visible to frontline employees. A masked credit card number would be structurally similar and maintain the sixteen-digit credit card number format of "xxxx-xxxx-xxxx-xxxx" that the company’s billing software application expects this data to be in, while not providing the actual credit card number. 

A common use case for data masking is providing non-production but realistic data for software development and testing. Applications must be developed and tested using real data to ensure the software meets the company or customer’s needs, but providing sensitive data to a development team exposes the data to people who don’t need to be authorized to view it. For example, if an educational software company is developing a solution to manage student testing data, having specific individuals’ testing information like real names, addresses, test scores, academic grades, and so on is not necessary to develop the tool. Having data based on real data but scrambled or obfuscated is sufficient to test the software. As long as the data is functionally correct, the software developers don’t need to know the precise, sensitive data to develop and test the software solution. 

Data masking is most often for non-production purposes like software development and testing mentioned above, but it can also be used in production environments to control which users have access to sensitive information. For example, employees in a call center may need to look up a customer’s account information in a CRM software to process a payment but do not need access to the customer’s exact payment details like bank account and routing numbers to complete the transaction. The company must retain the actual bank account information to process the transaction, but this sensitive information does not need to be visible to the call center employee, so the company masks that data for the call center employee in their call center software application.

Other use cases for using masked data include:

- Sales demonstrations of software programs
- User training modules
- Sandbox experiments

### What Types of Data Masking Software Exist?

**Static data masking**

Static data masking solutions allow sensitive datasets to be masked while the data is at rest. This usually entails a complete copy of a masked dataset. Most commonly, this is used for non-production use cases like providing datasets for software development and testing purposes.

**Dynamic data masking**

Dynamic data masking solutions allow sensitive data to be masked while the data is in use, and the masking can be based on the attributes of the person viewing it. Most commonly, this is used for in-production use cases. For example, frontline employees or employees in a specific geographic area can view the sensitive dataset dynamically masked based on their role type in real time. This software can be particularly beneficial for customer service use cases.

### What are the Common Features of Data Masking Software?

The following are some core features within data masking software that can help users achieve their business goals:

**Performance with large datasets:** Data masking software must be able to meet the scale and speed of masking large datasets, whether the masking is performed on the database level itself, between application layers, or within the application itself. This is especially important for masking enterprise data and big datasets.

**Preserving data characteristics:** Some applications expect data to be in a specific format, such as a 16-digit credit card number. For masked data to be utilized in the application, the masked data must also conform to these data characteristics like number length.

**Deterministic masking:** Deterministic masking allows for the masked data to be consistently masked across multiple tables and applications. For example, if a data record has a first name of “Joan” then the masked name of “Claire” will appear consistently and uniformly across the masked dataset and applications it is used in. This is important especially for in-production customer service use cases where company employees interact with multiple applications like CRMs and billing applications to assist customers. Having consistently matching masked data in those disparate applications can aid in providing the best customer assistance.

**Cloud-compatible data masking** : Today, many companies are shifting from on-premises data stores to the cloud and are utilizing infrastructure as a service, platform as a service, and software as a service tools. Many data masking tools offer solutions to protect data regardless of where it is used.

### What are the Benefits of Data Masking Software?

**Reduce unintended data exposure:** The main purpose of using data masking software is to protect the data from unintended exposure while maintaining the data’s usability. Data masking software obfuscates the data for audiences that are not authorized to view the data. 

**Improve access control to data** : Data masking software enables companies to only expose data on a need-to-know basis. Using dynamic data masking, in particular, can assist a company with enabling role-based data visibility. So a frontline worker may not be able to see specific customer data like their billing address or phone number within a CRM application, but their manager would have the authorization to do so.

**Meet data protection compliance regulations** : Data protection regulations and data privacy laws require businesses to safeguard data such as personally identifiable information. Data masking is a technique used to limit unintended data exposure and meet data protection by design and default requirements. Data masking can assist in meeting industry or governmental regulations such as GDPR, PCI DSS, or HIPAA.

### Who Uses Data Masking Software?

**InfoSec and IT professionals** : Information security (InfoSec) and IT professionals implement and manage data masking tools to achieve their company’s data security, data privacy, and data usage goals.

**Software developers** : Software developers are the end users of data masked using data masking software. Using masked data allows software developers to use test data based on real data but without the risk of using plain text.

**Frontline employees** : Frontline and other employees use masked data in their day-to-day interactions in the business applications necessary to complete their work. Having masked data in their applications protects them from accidentally viewing, sharing, or using data they are not authorized to use.

### What are the Alternatives to Data Masking Software?

Alternatives to data masking software can replace this type of software, either partially or completely:

[Data de-identification and pseudonymity software](https://www.g2.com/categories/data-de-identification-and-pseudonymity): De-identification and pseudonymity software is similar to data masking software in that it focuses on anonymization by replacing real data with artificial data. However, the difference shows in the end states; data masking obfuscates the data while retaining the original data, while de-identified data is not masked but de-identified through pseudonymization to prevent re-identification.

[Synthetic data software](https://www.g2.com/categories/synthetic-data): Synthetic data software helps companies create artificial datasets, including images, text, and other data from scratch using computer-generated imagery (CGI), generative neural networks (GANs), and heuristics. Synthetic data is most commonly used for testing and training machine learning models.

[Encryption software](https://www.g2.com/categories/encryption) **:** Encryption software protects data by converting plaintext into scrambled letters known as ciphertext, which can only be decrypted using the appropriate encryption key. Most commonly, encrypted data cannot be used within applications and must first be decrypted prior to use within applications (with some exceptions with homomorphic encryption techniques). 

#### Software Related to Data Masking Software

Related solutions that can be used together with data masking software include:

[Sensitive data discovery software](https://www.g2.com/categories/sensitive-data-discovery): To determine what data to protect using data masking software, companies must first identify their sensitive data. Companies can use sensitive data discovery software to assist in and automate that process. These solutions search structured, unstructured, and semi-structured data stored in on-premises databases, cloud, email servers, websites, applications, etc.

### Challenges with Data Masking Software

Software solutions can come with their own set of challenges. 

**Sensitive data discovery** : To protect data using data masking techniques, the data a company wants to protect must first be identified. The type of data that companies seek to mask can include personally identifiable information (PII), protected health information (PHI), payment card industry (PCI) data, intellectual property (IP), and other important business data. Often, this data is stored across multiple company systems, including databases, applications, and user endpoints. 

**Defining role-based-access policies:** Using dynamic masking that modifies what data is masked or visible based on a viewer’s role type requires those roles to be defined by company policy. This requires companies to invest in defining those roles for the data masking software to be effective.

**Re-identification:** A common concern of using masked data is the risk of it being re-identified using other context clues resulting in a data breach. This could be by combining the data with other datasets to re-identify it or simply by not masking enough data. For example, in a CRM system, if a customer’s first and last name is redacted, but not their email address, which is often a person’s first and last name, it can be easy to infer who the customer is.

### How to Buy Data Masking Software

#### Requirements Gathering (RFI/RFP) for Data Masking Software

Users must determine their specific needs to prepare for data masking. They can answer the questions below to get a better understanding:

- What is the business purpose? 
- Does the user need static data masking solutions, or do they need dynamic data masking solutions?
- What kind of data is the user trying to mask? 
- Is it financial information, classified information, proprietary business information, personally identifiable information, or other sensitive data?
- Have they identified where those sensitive data stores are--on-premises or in the cloud?
- What specific software applications is that data used in? 
- What APIs do they need? 
- Who within the company should have the authorization to view sensitive data, and who should be served masked data? 

#### Compare Data Masking Software Products

**Create a long list**

Buyers can visit g2.com’s[](https://www.g2.com/categories/data-masking)[Data Masking Software](https://www.g2.com/categories/data-masking) category, read reviews about data masking products, and determine which products fit their businesses’ specific needs. They can then create a list of products that match those needs.

**Create a short list**

After creating a long list, buyers can review their choices and eliminate some products to create a shorter, more precise list.

**Conduct demos**

Once a user has narrowed down their software search, they can connect with the vendor to view demonstrations of the software product and how it relates to their company’s specific use cases. They can ask about the masking methods--from substitution to shuffling and more, and where their solution sits--at the database level, between the application and the database, or within the application. Buyers can also ask about integrations with their existing tech stack, licensing methods, and pricing—whether fees are based on the number of projects, databases, executions, etc.

#### Selection of Data Masking Software

**Choose a selection team**

Buyers must determine which team is responsible for implementing and managing this software. Often, that may be someone from the IT team and the InfoSec team. They should also include end users on their selection team, such as software developers or frontline employees. It is important to have a representative from the financial team on the selection committee to ensure the license is within budget. 

**Negotiation**

Buyers should get specific answers to the cost of the license and how it is priced, and if the data masking software is based on database size, features, or execution. They must keep in mind the company’s data masking needs for today and the future.

**Final decision**

The final decision will come down to whether the software solution meets the technical requirements, the usability, the implementation, other support, expected return on investment, and more. Ideally, the final decision will be made by the IT team in conjunction with InfoSec or data privacy teams, alongside input from other stakeholders like software development teams.