---
title: Impel Reviews
meta_title: 'Impel Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 16 reviews by the users' company size, role or industry to
  find out how Impel works for a business like yours.
aggregate_rating:
  rating_value: 3.8
  review_count: 16
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Automotive
  url: https://www.g2.com/categories/automotive
---


# Impel Reviews
**Vendor:** Impel  
**Category:** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing)  
**Average Rating:** 3.8/5.0  
**Total Reviews:** 16
## About Impel
Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai.




## Impel Reviews
  ### 1. Onboarding Delays and Support Confidence Issues

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Impel?**

The "out of the box" service/fixed operations campaigns are the reason we decided to sign with Impel

**What do you dislike about Impel?**

The onboarding of this product was awful. It took weeks longer than expected and at the end of the day some products were never launched because we were not confident in their ability to support us.

**What problems is Impel solving and how is that benefiting you?**

Customer outreach for service and customer loyalty was lacking and Impel would help automate that.

  ### 2. Unreliable Product

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 05, 2024

**What do you like best about Impel?**

The automatic response is good for clients that submit leads overnight or after hours.

**What do you dislike about Impel?**

The product is overpriced and does not deliver a Return on Investment for the company. I am locked into a 12 month contract with them which I would exit immediately if I was able. If you sign with them, do not agree to a 12 month contract.

The responses to specific clients are not intelligent and often aggravate them. They often make no sense to the client and the Internet Manager or Salesman involved with the client. 

This leads to unnecessary tension created with our customers attached to a large price tag.

The Impel staff has taken feedback on these conversations for months but has not taken any action to make their product better for us. 

This lack of support attached to their product has only created further distraction amongst our staff. This product is not appreciated (nor should it be) by our staff or myself.

I have learned a valuable lesson. AI is not a solution in a customer service business.

**What problems is Impel solving and how is that benefiting you?**

The biggest issue solved is automatic responses to our clients after hours.


## Impel Discussions
  - [What is Impel used for?](https://www.g2.com/discussions/what-is-impel-used-for)

- [View Impel pricing details and edition comparison](https://www.g2.com/products/impel/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-12+19%3A24%3A17+-0500&secure%5Bsession_id%5D=d6a7c54f-1c73-445b-98a7-86f5c59fddfb&secure%5Btoken%5D=69b2eeb0b34f8e21ef61bcb300afbfa859d74996f6f37b508ff8178916313039&format=llm_user)
## Impel Integrations
  - [CDK](https://www.g2.com/products/cdk/reviews)

## Impel Features
**Platform Basics**
- Reporting
- Interoperability
- Performance

**Platform Data**
- Dashboard

**Platform Additional Functionality**
- Cloud
- Mobility

**Platform Content**
- Automation

**Agentic AI - Automotive Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

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