Impact

3.6
(5)

Impact digital marketing platform is a platform that enables significant improvement in the return on global advertising spend for brands and agencies, it provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics.

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Impact review by Josh B.
Josh B.
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"Good affiliate system BUT – with room for improvement."

What do you like best?

We use FastSpring as our payment service provider, and they were the ones who recommended we should use Impact as our affiliate system. And so we did. I like that it integrates with FastSpring seamlessly. They are partners and it makes our life easier as a client of both.

What do you dislike?

I don't like the inability to easily set up quick affiliate campaigns for our partners via email cross promos. We are software developers and we sell software to audiences of other software companies. This way we can provide our solution to more people. But Impact doesn't have a very easy to way to create a special link for a particular partner with a fair 50/50 split. Or at least I wasn't educated enough by them to do this.

Recommendations to others considering the product

It's not going to bring you a ton of quality affiliates without you doing the actual work. I recommend Impact if you're looking for a good affilite management system.

What business problems are you solving with the product? What benefits have you realized?

We use Impact as our main affiliate management system. All of our affiliate partners go through Impact to register as our affiliates and promote our software in exchange for a comission.

I found it very nice that Impact seems to be very user friendly towards new affiliates.

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Impact review by Administrator in Events Services
Administrator in Events Services
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"Great for existing affiliate programs,but bad marketplace for finding new affiliates & high cost"

What do you like best?

Easy to use interface and dashboard allows you to quickly see how different partners are performing. "Goal" options allow you to see positive ROI goals and current progress. The automated payouts to partners based on their performance is super valuable and makes running an affiliate program pretty hands of. If you already have a large affiliate program that is making good revenue, ImpactRadius' monthly cost with no added transaction fee is great for you.

What do you dislike?

The pricing is pretty high for a product that is basically a glorified js tracker with some automated ACH payments. We hoped and were told during the sales cycle that the marketplace would have plenty of partners that would be a great fit for us. Realistically, the marketplace is filled with foreign "coupon" websites trying to make a buck on pushing your promo code. If you are growing an affiliate program, or looking for new partners, other affiliate program products might be best for you to start. While other programs and services usually have per transaction fees, the monthly cost is usually way lower.

What business problems are you solving with the product? What benefits have you realized?

We were trying to find additional strategic partners that worked for our affiliate program. If you are looking for your store and promo codes to be scattered across the internet, this is for you. If you are looking to find meaningful partnerships that might work for your product, ask the sales team for more examples (as you will not be given access to look at the marketplace listings before the dotted line is signed).

We were able to give our existing partners a piece of mind working with us as all payments were automated and accounted for.

What Attribution solution do you use?

Thanks for letting us know!
Impact review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source
content

"SaaS at its finest "

What do you like best?

The best thing about is Impact is the customizability. No matter your attribution or crediting needs Impact can help you, help your partners.

What do you dislike?

The reporting filters are not so great. There are simple things like AOV by partner that are missing. It seems like since the overhaul of the UI the reporting suffered as a result.

Recommendations to others considering the product

Make reporting easier and more intuitive.

What business problems are you solving with the product? What benefits have you realized?

Impact has met all of our tracking and attribution needs at scale. Previously, we were with a traditional network and doing things like custom IO's and tailored commissioning logic was just not possible. Not to mention it was getting expensive. Impact solved all of those issues and allowed the company to save serious dinero in the process.

Impact review by User in Computer Software
User in Computer Software
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Verified Current User
Review Source
content

"Impact Radius makes it easy to run an affiliate program"

What do you like best?

Seeing the performance metrics as they come in so I can review and adjust my programs as needed. Tons of features that make this a very customizable tool to use and tailor programs for different affiliates.

What do you dislike?

In my particular instance it was quite hard to implement the conversion pixel on our store to get it to integrate with our site - but I don't think it should have been that difficult.

What business problems are you solving with the product? What benefits have you realized?

We needed to expand our network of where our products are being seen. This program run by Impact Radius has helped us increase our e-commerce revenues.

Impact review by User
User
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Verified Current User
Review Source
content

"Impact Affiliate Experience"

What do you like best?

Able to accommodate multiple parts of our affiliate program (shopping for textbooks and buyback). Easy to use UI.

What do you dislike?

Not enough support from AMs in regards to growth of program through the marketplace or promoting other direct partnerships

What business problems are you solving with the product? What benefits have you realized?

Capturing affiliate attributed orders and being able to break down where in the conversion funnel affiliate has an impact on sales.

Kate from G2

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