Melody S.
MS
Melody S.
Content Creator
Small-Business (50 or fewer emp.)
"User-Friendly Interface, But TikTok Integration Needs Work"
4.5/5
What do you like best about impact.com?

I use impact.com to partner with brands as a creator and upload all of my deliverables for approval. Impact.com makes it easier for me to communicate with brand partners, track progress on campaigns, and find additional earning opportunities. I like the impact.com interface—it's very user-friendly and makes it easy for me to manage multiple brand campaigns at one time. I also like the variety of brand partners that are available to work with on the platform. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

I run into technical challenges linking my TikTok deliverables in Impact. I've had to open multiple support tickets to resolve this issue, but still run into repeated challenges with the platform recognizing TikTok links and uploads so they can be approved and tracked internally for marketing metrics by the brand. I still run into ongoing issues with authenticating my social media links on the platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Strong Hub for Affiliate Tracking and Reporting"
5/5
What do you like best about impact.com?

The live chat is super helpful to answer quick questions that I dont need to necessarily bug our POC for. Love the data lab options as it really cuts down reporting time significantly. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

One challenge I’ve experienced is that occasional platform issues or bugs do come up. While they’re typically addressed, some require submitting a support ticket and follow-up, and responses aren’t always immediate. In a few cases, I’ve had to implement a workaround in order to keep things moving, and by the time the issue is reviewed, the fix is no longer needed. Review collected by and hosted on G2.com.

Jeniffer R.
JR
Jeniffer R.
Google Search Priority User Ambassador
Small-Business (50 or fewer emp.)
"Ambassador & affiliate options and clear pricing — great integrations, but onboarding and AI lag"
3/5
What do you like best about impact.com?

Theres ambassador an daffiliate options for creators to get close with the brand and they can earn money through there. The pricing is clear on what they expect from both side. so many integrations that connects the brand to the creator in seconds. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

sometimes the ai/intelligence assistant wont help answer the root of the issue. The onboarding takes a while to hear back as well. Review collected by and hosted on G2.com.

Response from Kamila D of impact.com

Hi Jeniffer,

Thanks so much for sharing all these details. It sounds like the ambassador and affiliate options are a great fit for how you like to work with brands, and having clear pricing upfront definitely helps everyone stay on the same page.

I'm really sorry to hear that the AI assistant hasn't been super helpful and that onboarding communication has lagged when you're ready to jump in.

I'll make sure to pass both of these notes along to our team so we can make the process much smoother for creators like you.

Kamila at impact.com

robert t.
RT
robert t.
partner/affiliate marketer
Small-Business (50 or fewer emp.)
"All-in-One Partnerships Platform with Powerful Tracking and Automation"
4/5
What do you like best about impact.com?

What I like most about impact.com is that it brings all types of partnerships—affiliates, influencers, and brands—into one platform, making it easy to manage everything in one place. It also stands out for its strong tracking and automation, which saves time and shows exactly what’s driving results. Overall, it feels built for scaling a business rather than just basic affiliate marketing. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

One thing I dislike about impact.com is that it can be quite difficult to use at the beginning because the platform is complex and not very intuitive. It also tends to be expensive, which can make it less suitable for smaller businesses or beginners. In addition, some users feel that customer support isn’t always as responsive as it should be. Review collected by and hosted on G2.com.

Satya V.
SV
Satya V.
Partnership & Community Manager
Writing and Editing
Small-Business (50 or fewer emp.)
"Streamlined Affiliate Marketing with Robust Brand Options"
5/5
What do you like best about impact.com?

I use impact.com as an affiliate marketer and it really helps in finding good brands to promote on my website and social channels. I love the large directory of brands and products it offers; it makes the process of applying and tracking so much easier than doing it separately for every brand. With impact.com, everything comes together in one place, allowing me to apply to related brands with just a few clicks and track everything easily in one dashboard. It also gives me the opportunity to be safe from scams, which is important. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

The only thing that should be improved is with the minimum transaction & fee. As the fee sounds a bit higher side if your payment is being paid at lowest possible balance that could be paid. Review collected by and hosted on G2.com.

Sarah H.
SH
Sarah H.
Online Marketing Associate
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Affiliate Manager"
4.5/5
What do you like best about impact.com?

I really like how impact.com goes beyond traditional affiliate marketing and positions itself as a full partnership management platform. The ability to manage affiliates, influencers, and other partnership types all in one place is incredibly valuable, especially for scaling programs efficiently.

I also appreciate the platform’s robust tracking and reporting capabilities, it makes it much easier to analyze performance, optimize campaigns, and demonstrate clear ROI. The automation features are another standout, helping streamline workflows like partner onboarding, contracting, and payments.

Overall, impact.com feels more modern and flexible compared to other networks, which is imp Review collected by and hosted on G2.com.

What do you dislike about impact.com?

Some workflows, like setting up contracts or navigating reporting, can feel a bit complex at first.

Additionally, compared to more traditional networks, onboarding smaller partners or less tech-savvy affiliates can sometimes take more guidance, since the platform offers so many customization options Review collected by and hosted on G2.com.

AR
Adithya R.
Senior Digital Activations Executive
Mid-Market (51-1000 emp.)
"Impact Makes Affiliate Management and Performance Tracking Easy"
4/5
What do you like best about impact.com?

Impact is great for managing and working with multiple affiliate partners, especially because the platform already has the connections in place. It also helps a lot from a budget-management perspective, since you can review the transactions that have come through and keep track of what’s been recorded. Another advantage is the ability to assign custom conversion values to different actions, along with having a clear performance view across the board. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

One of our biggest pain points is the difficulty of working with funding sources for our specific client. Another issue is the lack of clarity around testing our form actions, especially when using the test a tag feature, which often doesn’t capture the floodlights or certain parts of the customer journey. Review collected by and hosted on G2.com.

Eleonora C.
EC
Eleonora C.
Founder & Affiliate marketer
Small-Business (50 or fewer emp.)
"Easy Affiliate Management in One Place"
5/5
What do you like best about impact.com?

What I like most about impact.com is how easy it is to create and manage affiliate links and banners. The process is very straightforward, and I can quickly generate links or grab ready-to-use creatives without wasting time.

I also find the analytics very helpful. It’s easy to track clicks, conversions, and overall performance, which makes it much simpler to understand what content is actually working and what needs to be improved.

Overall, it’s a very practical platform that helps me manage affiliate partnerships efficiently while keeping everything organized in one place. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

One downside is that not all brands are available on the platform, especially in certain niches like beauty and skincare. Some popular brands I would like to work with are not currently on impact.com, which means I sometimes need to use multiple affiliate platforms to manage partnerships.

Another small limitation is that some of the provided banners and creatives are not always aligned with the aesthetic of my blog, so I often prefer to create my own visuals to maintain a consistent look and feel. Review collected by and hosted on G2.com.

NH
Natalie H.
Amusement Park Asst Manager
Small-Business (50 or fewer emp.)
"Clean, Intuitive Platform with Strong Integrations and Solid Tracking"
4/5
What do you like best about impact.com?

I love that I get to connect with bands with campaignsWhat I like most about impact.com is how it brings everything together in one place with a clean, intuitive UI / UX. It makes it easy to discover and manage campaigns, especially when you’re trying to connect brands with the right partners like bands or creators. The platform’s integrations are another strong point—they streamline workflows and make it easier to track partnerships without juggling multiple tools.

From a performance standpoint, the tracking and reporting are solid, giving you a clear view of what’s working and where to focus. That ties directly into pricing / ROI, since having that visibility helps justify the effort you’re putting in, even if not every campaign converts into paid opportunities.

That said, your point about inactive brands is a real downside. It can affect both performance and ROI when campaigns don’t follow through or lean too heavily on free product instead of paid collaborations. That’s where stronger support / onboarding could help—guiding brands to be more responsive and helping users prioritize higher-quality opportunities.

The AI / intelligence side has potential too. If leveraged more, it could better match active brands with relevant creators and filter out low-engagement campaigns, improving the overall experience and making your time on the platform more worthwhile. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

What stands out on the downside of impact.com is the inconsistency in how brands actually engage once they’re on the platform. Even though the UI / UX makes it easy to browse and apply for campaigns, a lot of listings feel inactive or don’t lead anywhere, which can be frustrating when you’ve put time into outreach.

That also impacts performance—on paper, the tracking and analytics are strong, but they don’t mean much if campaigns never fully activate or brands don’t follow through. It creates a gap between what the platform promises and what you actually experience day to day.

Another issue is pricing / ROI from a creator perspective. When many opportunities are structured around free product instead of paid partnerships, it can feel like the return doesn’t match the effort, especially if you’re looking to scale income rather than just build relationships.

Integrations are generally solid, but they can feel underutilized if the core issue—brand responsiveness—isn’t addressed. And while support / onboarding exists, it doesn’t always solve the real problem of filtering out low-quality or inactive campaigns early on.

Finally, the AI / intelligence could be doing more heavy lifting. Better recommendations, clearer signals about which brands are active, and smarter matching would go a long way in reducing wasted time and improving overall trust in the platform. Review collected by and hosted on G2.com.

Beth I.
BI
Beth I.
Owner/Director
Small-Business (50 or fewer emp.)
"Easy Sign-Up and Solid Commissions, but the UI Feels Confusing for Beginners"
3/5
What do you like best about impact.com?

The sign-up process was pretty easy, and I really like the concept of being able to connect with various brands. I also find the commission levels to be pretty good overall. I didn’t realize how simple it would be to generate an affiliate link and share it once you’re connected with, and approved by, a brand. Review collected by and hosted on G2.com.

What do you dislike about impact.com?

As a beginner, I found the UI/UX a bit confusing at first. For a platform like this, I expected it to feel more modern and user-friendly. Even now, I sometimes wonder whether I’m using it correctly, to be honest. Review collected by and hosted on G2.com.

Response from Kamila D of impact.com

Hi Beth,

Thanks for taking the time on this. Sorry the UI hasn't felt as intuitive as it should coming in fresh. PXA courses can help you get more comfortable with everything when you have a minute, and a lot of users find them useful for figuring out the parts that aren't obvious at first: https://pxa.impact.com/student/catalog. If a specific spot still feels off after that, our team is around to walk through it with you at support@impact.com.

Kamila at impact.com