Best Social Customer Service Software
Social customer service software allows companies to reach out to customers and users via social media outlets. Social customer service solutions collect and organize mentions on social media platforms such as Twitter, Facebook, and so on, and create tickets for support agents to best respond to mentions and provide proper service. These solutions are not only used by customer service teams but are also utilized by marketing teams that can promote brand awareness and turn customer concerns into positive advertising to a large audience of social media users.
Social customer service features are often provided by help desk software, which collects customer inquiries from emails and specific user portals. Companies may use social customer service tools in conjunction with other social tools such as social media management software, social media monitoring software, and social media analytics software.
To qualify for inclusion in the Social Customer Service category, a product must:
Best Social Customer Service Software At A Glance
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Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro
Sprout Social is a social media management platform that allows users to monitor messages, mentions, and keywords across all networks within a single workflow, and provides features for scheduling posts, tracking performance, and generating reports. Users frequently mention the convenience of having all messages, mentions, and comments from various social platforms consolidated into one stream via the Smart Inbox, and the detailed, customizable reporting capabilities that provide valuable insights into post performance and audience engagement. Reviewers noted that the platform can be expensive, especially for small teams or individuals, and some advanced features require time to fully understand and set up, with certain functionalities and insights only available on higher-tier plans.
116,468 Twitter followers
Salesforce Service Cloud is the world's #1 AI CRM for service, where humans with AI agents drive customer success together. Service Cloud enables seamless collaboration between AI agents and humans, f
580,855 Twitter followers
"Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. L
Zendesk is a customer support tool that consolidates all customer communications into a single platform, automates repetitive tasks, and provides valuable insights. Reviewers frequently mention the ease of use, the ability to manage customer support across multiple channels in one place, and the time-saving automation features. Users mentioned that Zendesk can be overwhelming for smaller teams due to its complexity, the pricing can become expensive when adding advanced features, and some useful capabilities are locked behind higher-tier plans.
103,009 Twitter followers
Zoho Desk is a web-based help desk software solution designed to assist organizations in providing exceptional customer support experiences. This platform serves as a centralized hub for managing cust
137,095 Twitter followers
Freshdesk (a product of Freshworks Inc.) is a modern, AI-powered customer service solution with enterprise capability without the enterprise complexity. Freshdesk unifies channels, conversations, AI c
19,042 Twitter followers
Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin
Reputation is a centralized platform that collects and manages user ratings and reviews from various platforms, offers real-time review monitoring, and provides insights from marketing campaigns. Users like Reputation's ability to centralize reviews, its real-time review monitoring system, and the insights it provides from marketing campaigns, which guide users in SEO improvements. Reviewers noted that Reputation lacks a strong social media presence and management, and its reporting often lags, causing confusion in reviews navigation.
10,939 Twitter followers
The Genesys Cloud CX™ platform is trusted by thousands of small, medium and large enterprises and recognized across the globe as an industry-leading cloud call center solution and customer experience
Genesys Cloud CX is a cloud-based platform designed to manage customer interactions across various channels including voice, chat, and email. Users like the platform's flexibility, scalability, and its ability to integrate with third-party systems, as well as its robust analytics and AI-driven insights that optimize customer experience and agent performance. Reviewers mentioned that the initial setup and configuration can be complex, especially for new users, and advanced features can be costly, which may be a challenge for smaller organizations.
32,290 Twitter followers
Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables seamless customer & agent experience across 30+ digital, social and voice channels, and delivers rea
Sprinklr Service is a customer engagement platform that equips agents with necessary information to address inbound social care messages and manage customer engagements across multiple social channels. Users like Sprinklr Service's ability to unify customer interactions across multiple channels into one platform, its robust and dependable hub for managing customer engagements, and its highly configurable nature despite being a SaaS solution. Reviewers mentioned that switching from Service dashboards to Engagement dashboards can be difficult, the platform can experience intermittent connectivity issues, and the initial setup can be complex and time-consuming.
38,182 Twitter followers
The world’s most customer-centric brands use Gladly’s CX platform to drive down costs, nurture relationships, and increase loyalty. Powered by proprietary Customer AI, Gladly is the only CX platform t
4,085 Twitter followers
Fin by Intercom is the best performing AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale. Key benefits
Fin by Intercom is an AI-powered customer support tool that provides automated responses to customer inquiries, reducing the workload for human agents. Reviewers frequently mention the efficiency of Fin by Intercom in handling routine customer inquiries, its ability to pull content from various resources for accurate responses, and its adaptability to different conversations. Users reported issues with Fin by Intercom's understanding of multiple languages, its struggle with complex issues requiring investigation, and the occasional provision of incorrect information to customers.
44,090 Twitter followers
Re:amaze is a helpdesk and customer messaging platform designed for websites, stores, and apps. Use Re:amaze to provide exceptional customer support through live chat, email, social media, mobile SMS/
275,495 Twitter followers
Are you double sending emails? Not knowing who's responding to what, or whether they've responded at all? What if your business could manage all your email accounts, including its shared inboxes l
2,659 Twitter followers
CommBox: The AI Customer Engagement Platform for Enterprise CommBox is an enterprise-grade platform that unifies your customer communication -Voice, WhatsApp, Web, and Social - into a single, intelli
Statusbrew offers 1:1 feature parity with the big leaders at a fair price in the social media management space. It enables growing agencies and businesses to plan and schedule content, collaborate
Statusbrew is a social media management platform that enables users to schedule posts, monitor conversations, and analyze data across various social media channels. Reviewers appreciate the platform's user-friendly interface, strong teamwork capabilities, and its ability to seamlessly incorporate all social channels, making it a single source of truth for all user interactions. Users experienced a slight learning curve with the more advanced features of the reporting and initial configuration of custom tracking, although customer support was helpful in assisting users to get up to speed.
1,907,946 Twitter followers
Tidio is an all-in-one customer support software suite comprising (1) help desk, (2) live chat, (3) chatbot automation, and (4) AI agent features. Over 300,000 businesses across ecommerce, services, a
Tidio is a customer chat portal that manages real-time visitor conversations on websites and offers automated AI features for handling common inquiries. Reviewers appreciate Tidio's clean and customizable interface, quick support, easy setup, and the ability to manage conversations from multiple platforms in one place, with features like automation flows, AI suggestions, and detailed dashboards for tracking customer interactions. Users mentioned concerns about the high pricing, the need for more customization options, occasional glitches with the chat widget, limitations in analytics, and the lack of certain features in the free and lower-tier plans.
1,321 Twitter followers
Social Customer Service Software Trends
Software trends, in many cases, are interrelated. The social media realm is evolving each day and is a hotbed of innovation and technology integration. The following trends go together with the current state of social media strategy and marketing as a whole.
Artificial intelligence (AI): AI is empowering businesses to optimize digital marketing efforts and target the right people at the right time. As a technology trend, AI is making waves in countless industries, from manufacturing to office administration. With regards to social media customer service software, AI helps provide an insight into customers’ activities across social platforms online and deliver digital customer service solutions to meet these needs in real time. Artificial intelligence software helps businesses understand their audience and save time and money.
Analytics: Social media customer service software can help by providing sophisticated analytics and insights into what customers are saying about a company or brand online. This helps businesses understand their customers, demographics, and the main pain points, or primary areas of satisfaction, and then address them appropriately.