I really like the support onboarding team and backend dashboard of illumin; they are all world-class. It's helpful to have a team on their end available when needed and throughout the journey. I also find that illumin helps my brand be visible in more places and access untapped audiences. The integration with our meta programs and internal reporting tools works well. The initial setup was easy, efficient, and timely. Review collected by and hosted on G2.com.

I'd like more transparency around pricing and more flexible contract terms Review collected by and hosted on G2.com.

The UI / UX are solid, and generally the platform performs very well for our needs. Review collected by and hosted on G2.com.

The lack of naming consistent naming conventions when compared to other platforms. Review collected by and hosted on G2.com.

An interactive, visual platform that helps me effectively plan creative and media placements across the different stages of the customer journey. Review collected by and hosted on G2.com.

There’s a somewhat steep learning curve before you feel fully comfortable with the platform. A few of my less experienced media buyers also struggled to get the hang of it quickly. Review collected by and hosted on G2.com.

that the configuration is very simple, the type of segmentation you can use, and how it optimizes the campaigns over time Review collected by and hosted on G2.com.

The reports are not so easy to produce and I think they could have more detail on the campaign results. Review collected by and hosted on G2.com.

The new update regarding the AI generated content and AI insights is helpful. Review collected by and hosted on G2.com.

They can improve the AI suggestion part which needs to be more effective on the basis of user experience. Review collected by and hosted on G2.com.

I love how easy it is to set up a campaign with illumin. There's not too many settings that need to be adjusted, and you can apply campaign level settings to all sub-campaigns, which I also really like. Review collected by and hosted on G2.com.

I think one of the things that could be improved is the inability to adjust bids by targeting tactic. It would be nice if you could adjust bids based on targeting type rather than the bids being set at the sub campaign level. There was definitely a learning curve because the look and feel are way different than a lot of other DSPs. Review collected by and hosted on G2.com.

Robust audience segments available. Good volume of platforms. The ability to run multiple tactical campaigns (display, video, CTV, audio) in one platform. Review collected by and hosted on G2.com.

Reporting transparency for some exchanges. I want to know exactly where my ads are showing. Review collected by and hosted on G2.com.

The integration feature for meta where we can push RT audiences directly into platform is something we can only do with Illumin today. They also have dedicated account managers and sales teams that support campaign ideation, set up and delivery as if they were always a part of your team to begin with. Honestly the best part of working with Illumin has been the team of Chris Carmody & Stefen Shields. I worked with them on a different campaign with a different agency and when I got the opportunity to launch something new with Illumin and Digital Ignite they immediately reached out, reconnected and supported me in the same way I had come to expect and value from my previous experience. Regardless of features or performance I'll always give those two a chance to win our business because of the level of support they provide throughout planning and execution of campaigns as well as the ongoing optimizations, customizations and extra value they provide. Review collected by and hosted on G2.com.

The audiences & performance in general for ROAS/Revenue based campaigns is behind other programmatic channels at times. Great results from cross-channel activities for CPM control and volume of impressions, but the optimization toward a tangible business outcome like a purchase doesn't convert as well as other tactics. Review collected by and hosted on G2.com.

It can get more detailed and specific than other platforms. you have full control over every single part. Review collected by and hosted on G2.com.

It is very complex even for when you want to quickly launch a simple campaign. Review collected by and hosted on G2.com.

I really like the customer service, the flexibility on the budgets, and the support and guidance, which has been second to none. The drag and drop features and simple reporting are great, particularly when building our customer journeys, as they help us consider unique creatives, segments, and objectives. I found the initial setup easy because they offered training and support. Review collected by and hosted on G2.com.

The wording for conversion and audiences were a little confusing. The names of the different tools could be clearer based on what we have used in the past. Review collected by and hosted on G2.com.