I like Illumin because of its ease of use and activation process. It's really easy to activate a campaign, connect to Looker Studio, and optimize towards media goals. The well-versed team provided access in less than 24 hours, which made the initial setup very easy. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I appreciate illumin for its programmatic capabilities and the exceptional sales team. The variety of audiences, lower costs, and creative content options are great. They really help me get my campaigns on time and allow me to bring my creative ideas to life. The sales team is always available to help with a smile and a response. The initial setup of illumin was very easy, making it smooth to get started. Review collected by and hosted on G2.com.

Some cmps on video campaigns. More inventory and more creative options. Review collected by and hosted on G2.com.

The customer support is top-notch, and they make everything easy. Review collected by and hosted on G2.com.

It’s not always clear what’s included in the conversion metrics. Review collected by and hosted on G2.com.

I like illumin because it offers a great user experience and the journey is impressive, even though I haven't fully leveraged it yet. The reporting is easy to understand, and I can get to data on demand easily. The built-in views let me check multiple metrics quickly in the platform. The integration with LookerStudio is clutch since we do a lot of reporting there for our clients. The initial setup was easy because the illumin team walked us through it. They did a screenshare and helped set up everything from targeting to creative, and even launched our first campaign for us. That kind of service is so rare. Review collected by and hosted on G2.com.

Nothing I dislike at this time! Review collected by and hosted on G2.com.

What I like most about illumin is how intuitive and insight-driven the platform feels. It makes audience discovery, journey mapping, and media activation feel connected and cohesive, rather than siloed. The UI is clean, the workflow is straightforward and logical, and the data visualizations make it easy to see how users move from awareness through to conversion. illumin also strikes a strong balance between automation and control, so I can move quickly without feeling like I’ve lost transparency into what’s happening. It’s especially well suited for teams that care about performance, incrementality, and full-funnel measurement, instead of focusing only on last-click metrics. Review collected by and hosted on G2.com.

Nothing so far! The platform has been great and is super easy to use, and the team in charge of our account has been just as helpful. Review collected by and hosted on G2.com.

The real differentiator with Illumin compared to other DSPs is the Customer Journey tracking feature of the platform. In addition to providing an elevated level of execution equal to big partners like The Trade Desk or Google, we have been able to track exactly what path consumers are taking to convert. This allows you to refine targeting and increase efficiency of the dollars that you are putting into campaigns. Review collected by and hosted on G2.com.

We haven't run into any issues so far with the platform. Setting up API connections had been the most time consuming step in setup, but once connections were made we began seeing the data come through uninterrupted. Review collected by and hosted on G2.com.

I really like the journey format. It is vastly different from any other DSP I have ever used. It is detailed and really intuitive. We have only used Illumin for a few months, but we already feel comfortable in the platform. Our team of reps is great, they are always open to help us out with any issues we're having. There still so many features that we are yet to use/implement. We're eager to continue using the platform to its full potential. Review collected by and hosted on G2.com.

There are not many things to dislike about Illumin. The only thing I can think about right now lies in reporting. While reports are extremely simple to create and quick to generate, I find myself wanting to include filters like, "Impressions > 1000" in the report, but I am not able to. If I want to see that type of data, I have to export the export to an excel file and filter from there. Im nitpicking here. Besides that, I dont see any downsides to the platform. Review collected by and hosted on G2.com.

The things I like most about illumin as a DSP platform is their customer service (they are very hands on and provide recommendations), plus the platform is very intuitive for launching and managing campaigns. I run several campaigns on the platform and find their AI optimization capabilities works very well and I'm able to deliver omni channel campaigns across digital OOH, OLV, display, audio, CTV and more. The platform has drag and drop features for building campaigns out makes my life easier for trafficking and building out campaigns. Review collected by and hosted on G2.com.

I wouldn't say I dislike anything about illumin but areas for improvement include better pacing controls (currently just paces to a budget, instead of impression goals). Review collected by and hosted on G2.com.

I really appreciate illumin's Reporting API for Looker Studio. The list of fields available is fairly exhaustive, making it easier to handle our reporting needs. We've had to go to great lengths with other DSPs to either source or build our own connectors to our reporting tools, but illumin did that for us, and they did it pretty well. Even with the connectors we've sourced or built for other DSPs, there are limits to the number of fields available. illumin's API has a field for almost every field present in its internal reporting tool. It's pretty cool. Review collected by and hosted on G2.com.

illumin has a strong visual planning concept, but in practice, the whole journey building UI can feel more cosmetic than practical. Campaign setup and optimization can often take longer than in more established DSPs. Scale and premium supply depth can also be inconsistent. The execution and trader efficiency don't always match what's promised. The initial setup was sort of clunky, and it was a lot to learn the new UI. Review collected by and hosted on G2.com.

I really appreciate Illumin's customer service and their get-it-done attitude. They are always willing to jump on a call and help me solve a problem or come up with a solution faster than any other vendor. Also, setting up Illumin was very easy because Derek and Lindsey helped us out a lot. Switching to Illumin from Stack Adapt was a good decision because Illumin offered far better customer service and no channel minimum spends. It’s a great platform with the kind of support that makes a big difference. Review collected by and hosted on G2.com.

Their reporting and analytics could be better. I wish there were more direct and seamless integrations with Looker Studio and other analytics platforms. Also, it would be great if their native reporting was more visual, instead of just CSV files. Review collected by and hosted on G2.com.