When we were utilizing Illumin, the ability to traffic creatives through Ad Tags from CM360 was one of our most utilized features. We also liked the idea of the "Journey" tool and being able to craft specific paths for users to follow.

We did have fairly extensive talks with our Illumin reps, who helped as much as they were able. Review collected by and hosted on G2.com.

We had significant issues with pacing while maintaining a focus within our targeted audience pools. Our clients also typically run Month to Month flights which made rollover and underspend a constant issue.

While we liked the idea of the "Journey/Canvas" tool, in practice the UI was difficult to manipulate. There was also no implementation of Changelogs from users which made it difficult or impossible to revert changes or find where an issue may have started from after changes were made.

There was no visibility for Audience CPM fees which made it difficult to judge if an audience was worth utilizing or not.

There were also very few audiences that were within our verticals. Review collected by and hosted on G2.com.

I use Illumin to run programmatic campaigns for my startup media agency and I find that the platform feels smart and intuitive with a very user-friendly UI. It allows me to have a more visual way to plan and optimize campaigns along the way, making the process feel more intuitive. I really enjoy the unique key features of Illumin, such as real-time optimization and being able to insert social media into the campaign flow, which are game-changers and positively influence my time. Instead of needing to split a campaign into multiple DSP's and social media platforms, I can do it all in one place, optimizing from a core DSP. The onboarding was fantastic and as I run the company solo, having everything streamlined and easily accessible is crucial. Review collected by and hosted on G2.com.

I haven’t found a single thing I dislike Review collected by and hosted on G2.com.

illumin allows us to optimise campaigns with precision and efficiency. Its technology facilitates segmentation and real-time analysis to maximise impact. Review collected by and hosted on G2.com.

Some functions require a learning curve, although this is solved by the permanent support of the professionals linked to the account. Review collected by and hosted on G2.com.

It’s easy to use and very practical. We can achieve good results and very solid performance across several assets. Keep a good pacing with low costs are the best. We have use Illumin with display and video and it has very optimal results. Support is very efficient. Our clients are very happy with the results of the campaigns. Review collected by and hosted on G2.com.

Sometimes uploading the creatives can be complicated. At the beginning, things also felt a bit slow, and we occasionally had to contact support because of the pace. Review collected by and hosted on G2.com.

To be honest, I think what I like the most is the staff that attends to me, who are always willing to help you with any problem you might have. Review collected by and hosted on G2.com.

It is complicated to understand and not very intuitive when setting up campaigns. Review collected by and hosted on G2.com.

Their reach for sensitive verticals and industries. Great opportunity and tons of room to scale media spend without hitting efficiency ceilings. They are not a small player. Review collected by and hosted on G2.com.

It’s mostly a managed service, and if you’re not careful, efficiency metrics can be somewhat veiled, so you might not get the full picture for campaigns like display. That said, their team is very accommodating with tracking solutions to help drive visibility for end users and media buyers. Review collected by and hosted on G2.com.

The platform is very user-friendly and easy to interpret the best results. The team is top-notch as they are always available to help solve any problems or doubts. Review collected by and hosted on G2.com.

Actually, it is a very good platform, I don't think I have any complaints about it. Review collected by and hosted on G2.com.

In terms of DSP functionality, its trying to be different and help advertisers traffic campaigns in a way that matches the customer journey Review collected by and hosted on G2.com.

Its hard to use. A lot of creative vendors (Kargo) or pmp providors havnet worked with them in the past, so everything that we think is going to be easy, ends up being more complicated. It doesn't have a lot of the optimization functionality that a standard DSP would have (such as bid adjustment by ad size, bid adjustments by audience segment, etc). Review collected by and hosted on G2.com.

Some good inventory, particularly on CTV Review collected by and hosted on G2.com.

Not such a user-friendly platform. It doesn’t always respect some core segmentation options (a whitelist, for instance). Also, goals can only be set as budget, not impressions or clicks, and there’s no CPC model.

On the other hand, the platform may have some good/new features we don’t know about yet, and it could be better with a bit more commercial support. Review collected by and hosted on G2.com.

Customer Journey and the capability of create journeys. UX is very good!Pricing is in several cases best than other platforms.

Performance for awareness campaigns works very well. Review collected by and hosted on G2.com.

Conversions focused campaigns didn't result for me. The pixel doesnt measure enough the value vs google ananlytics. Intelligence maybe work better for other strategies, in my case didn't help to improve results Review collected by and hosted on G2.com.