illumin Reviews & Product Details

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Product Website

Seller

illumin

Discussions

illumin Community

Languages Supported

English

Product Description

illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The company’s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.

Overview by

Mark Cluett

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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illumin Integrations

(7)

Verified by illumin

illumin Media

illumin Demo - Connected journeys. Intelligent advertising

The world of online consumers is at your fingertips. illumin is the only programmatic platform that brings media planning and buying together in a highly interactive and intuitive interface. Drag and drop audiences, creatives and conditions onto the single screen canvas, set alternative paths, an...

illumin Demo - Discover more. illuminvshines a light on the most effective and cost-efficient route to conversion.

Not all impressions are priced the same or drive the same impact. Our proprietary pathlight report analyzes conversion routes and highlights the most efficient and cost-effective way to meet your goals.

illumin Demo - illumin turns insights into growth you can measure.

Marketing is more than speaking to the people you already know. It is about discovering new ones who are ready to connect. illumin helps you uncover untapped opportunities with third-party data, analyzing behaviors, interests, and buying patterns to go deeper than basic clicks. The outcome ...

Official Downloads

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G2 reviews are authentic and verified.

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Saritha B.

Mid-Market (51-1000 emp.)

3/8/2023

"Best marketing system"

4.5/5

What do you like best about illumin?

It's helping our digital marketing people to get and find out targeted clients from different different digital medium Review collected by and hosted on G2.com.

What do you dislike about illumin?

As of now, we did not find anything bad about of them Review collected by and hosted on G2.com.

Mohit D.

Enterprise (> 1000 emp.)

3/7/2023

"Mohit Dhawan"

5/5

What do you like best about illumin?

It's easy to use with complete features, user friendly. Awesome experience. I am loving it. Highly recommended. Review collected by and hosted on G2.com.

What do you dislike about illumin?

Nothing as such till now. I did not found any dislike about this software. Review collected by and hosted on G2.com.

Milo J.

Enterprise (> 1000 emp.)

2/21/2023

"Excellent Reps. Still waiting to see how it performs vs other DSPs"

4/5

What do you like best about illumin?

The reps are the most helpful thing about illumin Review collected by and hosted on G2.com.

What do you dislike about illumin?

the visualization of the new DSP can be hard to grasp for new users Review collected by and hosted on G2.com.

Roberto O.

Mid-Market (51-1000 emp.)

2/16/2023

"Easy to understand the whole journey of my consumer"

4/5

What do you like best about illumin?

Very intuitive, pretty amazing canvas to show the customer the whole journey Review collected by and hosted on G2.com.

What do you dislike about illumin?

The development of PMPs, the inability to create PGs and the quality of specific inventory in the Open. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/13/2023

"Excellent tool"

3.5/5

What do you like best about illumin?

I like the interactive and intuitive interface Review collected by and hosted on G2.com.

What do you dislike about illumin?

Unfortunately, it is a tool that is a bit too expensive. Review collected by and hosted on G2.com.

Marta S.

Small-Business (50 or fewer emp.)

2/17/2023

"Great support team"

4/5

What do you like best about illumin?

The platform is easy to use and the support team is great Review collected by and hosted on G2.com.

What do you dislike about illumin?

dynamic retargeting is not yet available Review collected by and hosted on G2.com.

Albert T.

Managing Director, Digital Innovation

Mid-Market (51-1000 emp.)

6/12/2022

"The combination of a solid tech stack and a knowledgeable team has made for a great partnership."

5/5

What do you like best about illumin?

Machines are only as good as the people informing them. The resource talent acquired by Acuity Ads has allowed the platform to fit the modular nature of our client needs. Review collected by and hosted on G2.com.

What do you dislike about illumin?

There's nothing that I can point out at this time so I've been satisfied with the product offering. Review collected by and hosted on G2.com.

Recommendations to others considering illumin:

Leverage the internal resource support since Acuity Ads has a solid "manage service" structure. Review collected by and hosted on G2.com.

What problems is illumin solving and how is that benefiting you?

Brands are forced to move at "the speed of the consumer" so you need partner firms that can understand that and make any necessary pivots to ensure the platform continues to perform against client objectives. Review collected by and hosted on G2.com.

Ryan S.

Enterprise (> 1000 emp.)

6/16/2022

"Illumin and the great team at Acuity"

4.5/5

What do you like best about illumin?

We get great results for our clients and the amazing support from the Acuity team Review collected by and hosted on G2.com.

What do you dislike about illumin?

Nothing comes to mind. We are transferring all our clients to this platform so there is learning as we go through the transition. Review collected by and hosted on G2.com.

Maggie M.

Associate Director, Integrated Communications

Enterprise (> 1000 emp.)

6/14/2022

"The "Choose-Your-Own-Adventure" of Customer Journey Mapping"

4/5

What do you like best about illumin?

The illumin platform makes it easy to organize and control ad exposures alongside engagment and conversion data for a smart approach to sequential marketing. Review collected by and hosted on G2.com.

What do you dislike about illumin?

Can be challenging to use with a small starting audience as it becomes disected towards various paths. Review collected by and hosted on G2.com.

Danny C.

Manager, Media Planning

Enterprise (> 1000 emp.)

6/16/2022

"AcuityAds gives you the Tools"

5/5

What do you like best about illumin?

The power to deliver QoQ through a partner you have confidence and trust in Review collected by and hosted on G2.com.

What do you dislike about illumin?

Would be interested to see more behind the scenes into the activations, optimizations, and more that allow AcuityAds to deliver on KPIs Review collected by and hosted on G2.com.