illumin Reviews & Product Details

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Product Website

Seller

illumin

Discussions

illumin Community

Languages Supported

English

Product Description

illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The company’s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.

Overview by

Mark Cluett

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

illumin Integrations

(7)

Verified by illumin

illumin Media

illumin Demo - Connected journeys. Intelligent advertising

The world of online consumers is at your fingertips. illumin is the only programmatic platform that brings media planning and buying together in a highly interactive and intuitive interface. Drag and drop audiences, creatives and conditions onto the single screen canvas, set alternative paths, an...

illumin Demo - Discover more. illuminvshines a light on the most effective and cost-efficient route to conversion.

Not all impressions are priced the same or drive the same impact. Our proprietary pathlight report analyzes conversion routes and highlights the most efficient and cost-effective way to meet your goals.

illumin Demo - illumin turns insights into growth you can measure.

Marketing is more than speaking to the people you already know. It is about discovering new ones who are ready to connect. illumin helps you uncover untapped opportunities with third-party data, analyzing behaviors, interests, and buying patterns to go deeper than basic clicks. The outcome ...

Official Downloads

(1)

edit

G2 reviews are authentic and verified.

Here's how.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/14/2022

"infrequent user of illumin"

1.5/5

What do you like best about illumin?

illumin service tries their best to help us. Review collected by and hosted on G2.com.

What do you dislike about illumin?

campaigns never run well compared to other DSPs. always having delivery issues. no option to run a campaign by impressions, only by cost. Review collected by and hosted on G2.com.

Response from Lyndsie Wise of illumin

edit

Thank you so much for taking the time to leave us feedback. We would love to work with you to find out more on how we can improve. Please contact Client Success at csm-enterprise@illumin.com with any further information you wish to share.

Luis G.

Paid Media Specialist

Small-Business (50 or fewer emp.)

3/1/2024

"Incredible experience using Illumin"

4.5/5

What do you like best about illumin?

Illumin takes programmatic buying implementation to another level, with its workflows and audience strategies allowing it to impact a wide range of target audiences for any brand. Additionally, I love that it always has customer support ready to help. Review collected by and hosted on G2.com.

What do you dislike about illumin?

It constantly suffers crashes and access to the platform is compromised, there are also times when the tab in the browser freezes, blocking the computer. Review collected by and hosted on G2.com.

Response from Kevin Meegan of illumin

edit

Thank you very much for your kind words! We are glad to know that illumin has managed to improve your programmatic buying experience and has helped you reach your target audiences. We take pride in offering effective workflows and strategies, and we are especially happy to know that our customer support team has had a positive impact.

Maria S.

Directora Servicios al Cliente

Small-Business (50 or fewer emp.)

1/30/2025

"A very professional platform and team"

4.5/5

What do you like best about illumin?

Illumin allows us to access a multitude of media through a very agile use of the platform, and if you have any questions, the customer service team is very professional, quick, and agile in their responses. Review collected by and hosted on G2.com.

What do you dislike about illumin?

None at the moment................................ Review collected by and hosted on G2.com.

DANIEL EDUARDO C.

Digital Solutions Lead

Enterprise (> 1000 emp.)

1/29/2025

"Excellent platform for programmatic management"

4/5

What do you like best about illumin?

The possibility of linking programmatic campaigns to lower funnel actions with Meta Review collected by and hosted on G2.com.

What do you dislike about illumin?

Some bugs in terms of budget visualization Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/30/2025

"easy use and all capabilities"

4.5/5

What do you like best about illumin?

It's dashboard and straightforward interface Review collected by and hosted on G2.com.

What do you dislike about illumin?

as an early user sometimes having to ask for help Review collected by and hosted on G2.com.

Response from Chris Yu of illumin

edit

Hello,

Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer. Your feedback is invaluable to us as we continue to improve our platform, interface, path-based canvas, and reporting services.

If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional.

Thanks again for being a part of our community!

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/23/2025

"Great Platform and Service"

4/5

What do you like best about illumin?

The service, our support team is always responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about illumin?

The reporting, I wish could see more metrics within the the main overview of the journeys. Review collected by and hosted on G2.com.

Response from Chris Yu of illumin

edit

Hello,

If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional.

Thanks again for being a part of our community!

varun k.

Senior Programmatic Specialist

Small-Business (50 or fewer emp.)

8/14/2024

"Good Tech with unique features and bright future"

4.5/5

What do you like best about illumin?

-Custom path creation, the whiteboard is excellent.

-Audience creation at every step of the path + Retargeting

-Good interface with easy drag and drop

-Customer support is excellent unlike big platforms like Google/Amazon Review collected by and hosted on G2.com.

What do you dislike about illumin?

-Connecting PMPs could be more seamless, they could also integrate a PMP marketplace.

-Have their own custom audiences which do not cost extra vs using third-party audiences all the time.

-Cookieless audience solution Review collected by and hosted on G2.com.

Response from Kevin Meegan of illumin

edit

Hi Varun,

Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the whiteboard feature. Your feedback is invaluable to us as we continue to improve our platform and services.

If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional.

Thanks again for being a part of our community!

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/31/2025

"Excellent professionals"

5/5

What do you like best about illumin?

The DSP is visually clear and the good disposition of the team that attends to the agencies is incredible. Review collected by and hosted on G2.com.

What do you dislike about illumin?

the limiting factor of engagement with some direct media audiences. Review collected by and hosted on G2.com.

Na Shieli E.

Account & Strategy Manager

Small-Business (50 or fewer emp.)

8/13/2024

"I can segment and use audiences for more complex strategies"

5/5

What do you like best about illumin?

The easy journey and insights. I can review the audiences, my data is easy to review Review collected by and hosted on G2.com.

What do you dislike about illumin?

maybe i can´t use in this moment de BBDD Review collected by and hosted on G2.com.

Response from Kevin Meegan of illumin

edit

Hi Na Shieli E.,

Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you're able to review your data easily with us. Your feedback is invaluable to us as we continue to improve our platform and services.

If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional.

Thanks again for being a part of our community!

Diego J.

Mid-Market (51-1000 emp.)

8/9/2023

"Simple and to the point"

5/5

What do you like best about illumin?

What I like most about Ilumin is its no nonsense approach to campaign building , just the basic setup the creative and its ready to go, not unlike some other platforms where you have to do several steps before hand like uploading tags in a separate window and so on. Review collected by and hosted on G2.com.

What do you dislike about illumin?

The downside of using Ilumin is as well in its simplicity it is based for people who are starting on programmatic buying so for people who have used other platforms some of the choices can be just not enough, like the options for brand safety it could benefit from having the whole showcase, but in the end is nothing that affects my decision to use the platform. Review collected by and hosted on G2.com.

Response from Lyndsie Wise of illumin

edit

Thank you so much Diego for submitting an illumin review. We will share you feedback with our internal teams so that we can continue to improve our platform.