--- title: illumin Reviews meta\_title: 'illumin Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how illumin works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 155 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### illumin Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently. [(23 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1309435&qs=pros-and-cons#reviews) Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience. [(21 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311455&qs=pros-and-cons#reviews) Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting. [(17 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1310531&qs=pros-and-cons#reviews) Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations. [(17 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311646&qs=pros-and-cons#reviews) Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin. [(17 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1310985&qs=pros-and-cons#reviews) Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization. [(9 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1312005&qs=pros-and-cons#reviews) Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process. [(8 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311241&qs=pros-and-cons#reviews) Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights. [(8 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311365&qs=pros-and-cons#reviews) Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights. [(8 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311841&qs=pros-and-cons#reviews) Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin. [(7 mentions)](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311324&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of illumin ##### 1. Ease of Use Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently. [ See 23 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1309435&qs=pros-and-cons#reviews) See Related User Reviews ![Andrew L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew L.") AL Andrew L. Mid-Market (51-1000 emp.) 5.0/5 "Always getting better" What do you like about illumin? I continue to be impressed with customer service. Many of the notes we have given them have been taken into account and have led to improvements in th ![Brian T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian T.") BT Brian T. Mid-Market (51-1000 emp.) 3.0/5 "Accessible and Streamlined, But Needs Some Tweaks" What do you like about illumin? I love how easy it is to set up a campaign with illumin. There's not too many settings that need to be adjusted, and you can apply campaign level sett ##### 2. Features Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience. [ See 21 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311455&qs=pros-and-cons#reviews) See Related User Reviews ![Raul F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raul F.") RF Raul F. Small-Business (50 or fewer emp.) 4.5/5 "Success in Digital Communication: Our Experience with illumin" What do you like about illumin? illumin allows us to optimise campaigns with precision and efficiency. Its technology facilitates segmentation and real-time analysis to maximise impa ![Dave B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave B.") DB Dave B. 5.0/5 "Highly Recommend for Digital Advertising" What do you like about illumin? I appreciate Illumin for its ease of use and accessibility to targeted audiences. The scheduling, tracking, and reporting features are excellent, maki ##### 3. Campaign Management Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting. [ See 17 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1310531&qs=pros-and-cons#reviews) See Related User Reviews ![Raul F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raul F.") RF Raul F. Small-Business (50 or fewer emp.) 4.5/5 "Success in Digital Communication: Our Experience with illumin" What do you like about illumin? illumin allows us to optimise campaigns with precision and efficiency. Its technology facilitates segmentation and real-time analysis to maximise impa ![Brian T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian T.") BT Brian T. Mid-Market (51-1000 emp.) 3.0/5 "Accessible and Streamlined, But Needs Some Tweaks" What do you like about illumin? I love how easy it is to set up a campaign with illumin. There's not too many settings that need to be adjusted, and you can apply campaign level sett ##### 4. Customer Support Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations. [ See 17 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311646&qs=pros-and-cons#reviews) See Related User Reviews ![Ha'Londra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ha'Londra D.") HD Ha'Londra D. Mid-Market (51-1000 emp.) 3.5/5 "Powerful DSP and Great Rep, But Campaign Setup Has Many Steps" What do you like about illumin? I like what the dsp can do and our rep is the best ![Heather V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather V.") HV Heather V. Small-Business (50 or fewer emp.) 5.0/5 "Exceptional User Experience with Unmatched Support" What do you like about illumin? I like illumin because it offers a great user experience and the journey is impressive, even though I haven't fully leveraged it yet. The reporting is ##### 5. Team Helpfulness Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin. [ See 17 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1310985&qs=pros-and-cons#reviews) See Related User Reviews ![Raul F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raul F.") RF Raul F. Small-Business (50 or fewer emp.) 4.5/5 "Success in Digital Communication: Our Experience with illumin" What do you like about illumin? illumin allows us to optimise campaigns with precision and efficiency. Its technology facilitates segmentation and real-time analysis to maximise impa ![Dave B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave B.") DB Dave B. 5.0/5 "Highly Recommend for Digital Advertising" What do you like about illumin? I appreciate Illumin for its ease of use and accessibility to targeted audiences. The scheduling, tracking, and reporting features are excellent, maki ### 5 Cons or Disadvantages of illumin ##### 1. Poor Reporting Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization. [ See 9 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1312005&qs=pros-and-cons#reviews) See Related User Reviews DV Daniel V. 3.5/5 "Streamlined Campaign Management with Room for Growth" What do you dislike about illumin? While the journey focus was great, it didn't attribute to the flexibility in reporting and customizations. When digging into deeper analysis of perfor ![Dylan T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan T.") DT Dylan T. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Customer Support with Seamless Setup" What do you dislike about illumin? Their reporting and analytics could be better. I wish there were more direct and seamless integrations with Looker Studio and other analytics platform ##### 2. Learning Curve Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process. [ See 8 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311241&qs=pros-and-cons#reviews) See Related User Reviews ![Raul F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raul F.") RF Raul F. Small-Business (50 or fewer emp.) 4.5/5 "Success in Digital Communication: Our Experience with illumin" What do you dislike about illumin? Some functions require a learning curve, although this is solved by the permanent support of the professionals linked to the account. ![Brian T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian T.") BT Brian T. Mid-Market (51-1000 emp.) 3.0/5 "Accessible and Streamlined, But Needs Some Tweaks" What do you dislike about illumin? I think one of the things that could be improved is the inability to adjust bids by targeting tactic. It would be nice if you could adjust bids based ##### 3. Limited Reporting Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights. [ See 8 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311365&qs=pros-and-cons#reviews) See Related User Reviews DV Daniel V. 3.5/5 "Streamlined Campaign Management with Room for Growth" What do you dislike about illumin? While the journey focus was great, it didn't attribute to the flexibility in reporting and customizations. When digging into deeper analysis of perfor ![Dylan T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan T.") DT Dylan T. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Customer Support with Seamless Setup" What do you dislike about illumin? Their reporting and analytics could be better. I wish there were more direct and seamless integrations with Looker Studio and other analytics platform ##### 4. Reporting Limitations Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights. [ See 8 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311841&qs=pros-and-cons#reviews) See Related User Reviews DV Daniel V. 3.5/5 "Streamlined Campaign Management with Room for Growth" What do you dislike about illumin? While the journey focus was great, it didn't attribute to the flexibility in reporting and customizations. When digging into deeper analysis of perfor ![Dylan T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan T.") DT Dylan T. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Customer Support with Seamless Setup" What do you dislike about illumin? Their reporting and analytics could be better. I wish there were more direct and seamless integrations with Looker Studio and other analytics platform ##### 5. Reporting Issues Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin. [ See 7 mentions ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311324&qs=pros-and-cons#reviews) See Related User Reviews DV Daniel V. 3.5/5 "Streamlined Campaign Management with Room for Growth" What do you dislike about illumin? While the journey focus was great, it didn't attribute to the flexibility in reporting and customizations. When digging into deeper analysis of perfor ![Dylan T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan T.") DT Dylan T. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Customer Support with Seamless Setup" What do you dislike about illumin? Their reporting and analytics could be better. I wish there were more direct and seamless integrations with Looker Studio and other analytics platform ![Enzo C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Enzo C.") EC Enzo C. Small-Business (50 or fewer emp.) 7/16/2026 "Effortless Campaign Activation, Outstanding Support" 5/5 What do you like best about illumin? I like Illumin because of its ease of use and activation process. It's really easy to activate a campaign, connect to Looker Studio, and optimize towards media goals. The well-versed team provided access in less than 24 hours, which made the initial setup very easy. Review collected by and hosted on G2.com. What do you dislike about illumin? Nothing Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? I use illumin to rate vendors and track goals efficiently. It's easier to activate campaigns, connect to Looker Studio, and optimize media goals due to its ease of use and effective team support. Review collected by and hosted on G2.com. Show More Response from Lyndsie Wise of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-13118765/official_response/edit) Thank you for your kind words! We're glad to hear that you find Illumin easy to use and that our team provided outstanding support. We appreciate your support and look forward to continuing to meet your needs. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Miranda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miranda G.") MG Miranda G. Mid-Market (51-1000 emp.) 4/21/2026 "Empowers Creative Campaigns with Stellar Support" 4.5/5 What do you like best about illumin? I appreciate illumin for its programmatic capabilities and the exceptional sales team. The variety of audiences, lower costs, and creative content options are great. They really help me get my campaigns on time and allow me to bring my creative ideas to life. The sales team is always available to help with a smile and a response. The initial setup of illumin was very easy, making it smooth to get started. Review collected by and hosted on G2.com. What do you dislike about illumin? Some cmps on video campaigns. More inventory and more creative options. Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? I use illumin for more audience variety, lower costs, and creative content. It helps me stay on time with campaigns and reach my creative ideas. The sales team is always available to help with a smile and a response. Review collected by and hosted on G2.com. Show More Response from Leeran of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-12665487/official_response/edit) Hi Miranda, really appreciate you taking the time to share this. Great to hear the platform is helping you execute your creative ideas and stay on track with campaigns. Thanks as well for the feedback, very helpful as we keep evolving. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Patrick M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrick M.") PM Patrick M. Senior Digital Strategist Small-Business (50 or fewer emp.) 7/21/2026 "Top-Notch Customer Support That Makes Everything Easy" 5/5 What do you like best about illumin? The customer support is top-notch, and they make everything easy. Review collected by and hosted on G2.com. What do you dislike about illumin? It’s not always clear what’s included in the conversion metrics. Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? It's helping us find the right people at the right time to deliver ads to. Review collected by and hosted on G2.com. Show More Response from Lyndsie Wise of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-13138116/official_response/edit) Thank you for your feedback! We're thrilled to hear our team has made a positive impact. We appreciate your input as we continue to improve illumin and make reporting even more clear and transparent. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Heather V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather V.") HV Heather V. Executive Director, Marketing & Strategy Small-Business (50 or fewer emp.) 2/12/2026 "Exceptional User Experience with Unmatched Support" 5/5 What do you like best about illumin? I like illumin because it offers a great user experience and the journey is impressive, even though I haven't fully leveraged it yet. The reporting is easy to understand, and I can get to data on demand easily. The built-in views let me check multiple metrics quickly in the platform. The integration with LookerStudio is clutch since we do a lot of reporting there for our clients. The initial setup was easy because the illumin team walked us through it. They did a screenshare and helped set up everything from targeting to creative, and even launched our first campaign for us. That kind of service is so rare. Review collected by and hosted on G2.com. What do you dislike about illumin? Nothing I dislike at this time! Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? I use illumin for managing ad campaigns and targeting audiences across channels. The reporting is intuitive, allowing quick access to data and integration with LookerStudio, which is critical for our client reporting. It's also refreshing that there is not a media minimum like there are in other platforms. Review collected by and hosted on G2.com. Show More Response from Leeran of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-12352363/official_response/edit) Hi Heather, thanks for your review! We're glad you're enjoying the platform and appreciate you sharing your experience. We're always here to support your team. Validated ReviewerSource: G2 invite on behalf of seller ![Steven C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven C.") SC Steven C. General Manager Enterprise (\> 1000 emp.) 2/10/2026 "Intuitive, Insight-Driven Platform for Seamless Full-Funnel Measurement" 5/5 What do you like best about illumin? What I like most about illumin is how intuitive and insight-driven the platform feels. It makes audience discovery, journey mapping, and media activation feel connected and cohesive, rather than siloed. The UI is clean, the workflow is straightforward and logical, and the data visualizations make it easy to see how users move from awareness through to conversion. illumin also strikes a strong balance between automation and control, so I can move quickly without feeling like I’ve lost transparency into what’s happening. It’s especially well suited for teams that care about performance, incrementality, and full-funnel measurement, instead of focusing only on last-click metrics. Review collected by and hosted on G2.com. What do you dislike about illumin? Nothing so far! The platform has been great and is super easy to use, and the team in charge of our account has been just as helpful. Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? illumin helps solve the challenge of fragmented customer data and disconnected media execution. Before illumin, it was hard to clearly understand how audiences moved across channels and where media was truly driving incremental impact. With illumin, planning, activation, and measurement come together in one place, which makes it easier to identify high-value audiences, map real customer journeys, and optimize spend based on performance across the funnel. As a result, we can make faster, more confident decisions, reduce wasted spend, and stay better aligned across strategy, execution, and outcomes. Review collected by and hosted on G2.com. Show More Response from Leeran of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-12340319/official_response/edit) Hi Steven, thanks for the review! We're happy to hear you're enjoying illumin and appreciate the feedback. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller CW Clark W. Advertising Operations Specialist Enterprise (\> 1000 emp.) 2/10/2026 "Illumin’s Customer Journey Tracking Drives Smarter Targeting and Efficiency" 4.5/5 What do you like best about illumin? The real differentiator with Illumin compared to other DSPs is the Customer Journey tracking feature of the platform. In addition to providing an elevated level of execution equal to big partners like The Trade Desk or Google, we have been able to track exactly what path consumers are taking to convert. This allows you to refine targeting and increase efficiency of the dollars that you are putting into campaigns. Review collected by and hosted on G2.com. What do you dislike about illumin? We haven't run into any issues so far with the platform. Setting up API connections had been the most time consuming step in setup, but once connections were made we began seeing the data come through uninterrupted. Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? Illumin is solving the question, "What is the most efficient path to conversion?" and it does so by giving us insights into how each user ingests the different creative assets we are generating. In platform we can run several similar assets with different design territories all at the same time while monitoring which design path is the most successful. This results in lower creative costs when we can focus on higher performing renditions, and increased efficiency when we know creative A then creative B, performs twice as efficiently as Creative B then Creative A. Review collected by and hosted on G2.com. Show More Response from Leeran of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-12339813/official_response/edit) Hi Clark, thank you for taking the time to share your review. We're glad the customer journey tracking and path-to-conversion insights are helping your team optimize campaigns. We look forward to continuing to support your success! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/30/2025 "Intuitive Journey Format and Great Support, Minor Reporting Limitations" 4.5/5 What do you like best about illumin? I really like the journey format. It is vastly different from any other DSP I have ever used. It is detailed and really intuitive. We have only used Illumin for a few months, but we already feel comfortable in the platform. Our team of reps is great, they are always open to help us out with any issues we're having. There still so many features that we are yet to use/implement. We're eager to continue using the platform to its full potential. Review collected by and hosted on G2.com. What do you dislike about illumin? There are not many things to dislike about Illumin. The only thing I can think about right now lies in reporting. While reports are extremely simple to create and quick to generate, I find myself wanting to include filters like, "Impressions \> 1000" in the report, but I am not able to. If I want to see that type of data, I have to export the export to an excel file and filter from there. Im nitpicking here. Besides that, I dont see any downsides to the platform. Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? Illumin is making our agency different from all the others. One of our problems with our previous DSP was that it was too basic, too simple, too comfortable. Our main reason for trying out Illumin was to differentiate ourselves from competitors and offer clients an exciting new way to buy/run media. Our clients have been really happy with the results so far, and we're looking to leverage the platform in order to entice new clients to sign. Review collected by and hosted on G2.com. Show More Response from Leeran of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-11885347/official_response/edit) Thank you for the thoughtful review. We’ve shared your feedback with the product team as they continue improving our reporting features. It’s great to hear the Canvas experience and our team’s support have made a strong impression. As you continue exploring the platform, our Knowledge Base includes guides and walkthroughs that can help you get even more out of it. Thanks again for sharing your experience, we look forward to continuing to support your team. [See how illumin improved](https://support.illumin.com/csm) 2/6/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/5/2026 "Hands-On Support, Intuitive Campaign Building, and Strong AI Optimization" 5/5 What do you like best about illumin? The things I like most about illumin as a DSP platform is their customer service (they are very hands on and provide recommendations), plus the platform is very intuitive for launching and managing campaigns. I run several campaigns on the platform and find their AI optimization capabilities works very well and I'm able to deliver omni channel campaigns across digital OOH, OLV, display, audio, CTV and more. The platform has drag and drop features for building campaigns out makes my life easier for trafficking and building out campaigns. Review collected by and hosted on G2.com. What do you dislike about illumin? I wouldn't say I dislike anything about illumin but areas for improvement include better pacing controls (currently just paces to a budget, instead of impression goals). Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? illumin makes it easy for us to deliver value to our clients - we were looking for a DSP that would be flexible and work with us to build our value prop into the platform and illumin's team is very open to product enhancements that align with our goals as a client. In comparison to other DSPs they are also very competitive on DSP fees which saves us money in addition to the time and service benefits that come with their platform. Review collected by and hosted on G2.com. Show More Response from Leeran of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-12318186/official_response/edit) Thanks for your review, we’re so glad to hear you’re enjoying the platform and seeing strong results with our AI optimization. It means a lot to know our team’s support has made an impact. We’re always making improvements to help you see better results and have an even smoother experience. Thanks for your partnership! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Anders A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anders A.") AA Anders A. 2/5/2026 "Powerful Features, Needs Streamlined Usability" 3/5 What do you like best about illumin? I really appreciate illumin's Reporting API for Looker Studio. The list of fields available is fairly exhaustive, making it easier to handle our reporting needs. We've had to go to great lengths with other DSPs to either source or build our own connectors to our reporting tools, but illumin did that for us, and they did it pretty well. Even with the connectors we've sourced or built for other DSPs, there are limits to the number of fields available. illumin's API has a field for almost every field present in its internal reporting tool. It's pretty cool. Review collected by and hosted on G2.com. What do you dislike about illumin? illumin has a strong visual planning concept, but in practice, the whole journey building UI can feel more cosmetic than practical. Campaign setup and optimization can often take longer than in more established DSPs. Scale and premium supply depth can also be inconsistent. The execution and trader efficiency don't always match what's promised. The initial setup was sort of clunky, and it was a lot to learn the new UI. Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? illumin simplifies sourcing connectors for reports by offering an extensive field range in its API, streamlining our workflow. Review collected by and hosted on G2.com. Show More Response from Leeran of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-12317478/official_response/edit) Thank you for such thoughtful feedback, we really appreciate you taking the time to share with us. It’s great to hear the Reporting API and Looker Studio integration have been helpful. Making reporting easier and more flexible has been a big focus for us. On the usability side, we recently rolled out updates to the Canvas experience aimed at making setup and optimization more streamlined. We know there can be a learning curve with product changes, and we’re continuing to improve based on feedback like yours. If you’re still getting familiar with the new Canvas, our Knowledge Base has some helpful guides, and our team is always here to help. Thanks again for taking the time to share your experience. [See how illumin improved](https://support.illumin.com/csm) Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dylan T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan T.") DT Dylan T. President Small-Business (50 or fewer emp.) 2/6/2026 "Outstanding Customer Support with Seamless Setup" 5/5 What do you like best about illumin? I really appreciate Illumin's customer service and their get-it-done attitude. They are always willing to jump on a call and help me solve a problem or come up with a solution faster than any other vendor. Also, setting up Illumin was very easy because Derek and Lindsey helped us out a lot. Switching to Illumin from Stack Adapt was a good decision because Illumin offered far better customer service and no channel minimum spends. It’s a great platform with the kind of support that makes a big difference. Review collected by and hosted on G2.com. What do you dislike about illumin? Their reporting and analytics could be better. I wish there were more direct and seamless integrations with Looker Studio and other analytics platforms. Also, it would be great if their native reporting was more visual, instead of just CSV files. Review collected by and hosted on G2.com. What problems is illumin solving and how is that benefiting you? illumin scales our paid media management operations, providing excellent customer service with a get-it-done attitude and no channel minimum spends. Review collected by and hosted on G2.com. Show More Response from Leeran of illumin [Editedit](https://www.g2.com/survey_responses/illumin-review-12324380/official_response/edit) Thanks for your great review! We're glad to hear our team helped make the setup smooth. We also appreciate the feedback on reporting and integrations, and we're excited for you to explore some of our newer insight features as we continue improving the platform. 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