--- title: illumin Reviews meta_title: 'illumin Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 149 reviews by the users' company size, role or industry to find out how illumin works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 149 scale: '5' date_modified: '2026-07-22' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # illumin Reviews **Vendor:** illumin **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.3/5.0 **Total Reviews:** 149 ## About illumin illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. ## illumin Pros & Cons **What users like:** - Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently. (23 reviews) - Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience. (21 reviews) - Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting. (17 reviews) - Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations. (17 reviews) - Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin. (17 reviews) - Setup Ease (14 reviews) - Intuitive (13 reviews) - Easy Setup (12 reviews) - Campaigns (11 reviews) - Helpful (11 reviews) **What users dislike:** - Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization. (9 reviews) - Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process. (8 reviews) - Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights. (8 reviews) - Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights. (8 reviews) - Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin. (7 reviews) - Users find the **interface design poor** , as it complicates navigation and slows down campaign analysis and reporting. (6 reviews) - Campaign Management (5 reviews) - Poor Usability (5 reviews) - Time-Consuming (5 reviews) - Budget Management (4 reviews) ## illumin Reviews ### 1. Forward thinking software **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew V. | Founding Partner / Senior V.P. of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about illumin?** Illumin's platform makes it easy for agencies to manage multiple clients across a single interface. The ability to journey map and cross promote our clients, products and services over DOOH, programmatic and social was a key differentiator between some of the other software that we have reviewed **What do you dislike about illumin?** The product so far has been great! It's tailored to our needset. Currently, I don't have anything negative to say about the product, and I'm looking forward to future releases. **What problems is illumin solving and how is that benefiting you?** Illumin has allowed us to go to our clients with us a synced offering to market their products and services. **Official Response from Lyndsie Wise:** > Thank you for taking the time to leave us a review Andrew! We look forward to continuing to grow with you! ### 2. Great product, unique campaign setup process **Rating:** 4.5/5.0 stars **Reviewed by:** Matt M. | Advertising Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about illumin?** The option to map our the user journey visually and efficiently in the platform **What do you dislike about illumin?** The ease of making bid factor optimizations wholistically **What problems is illumin solving and how is that benefiting you?** It' s helping our agency deliver on sensitive category campaigns **Official Response from Lyndsie Wise:** > Thank you Matt for taking the time to review illumin. ### 3. From a reporting standpoint, very easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Neil S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about illumin?** From a reporting standpoint, very easy to use. Scheduling reports is easy as well. **What do you dislike about illumin?** Would be nice to be able to see past reports you exported. Sometimes i have issue with having filters actually applied to the report itself. often times i have to filter after i export it. **What problems is illumin solving and how is that benefiting you?** Illumin is very easy for analytics teams. scheduling reports is very easy, it would be nice to see if there are direct API connections to platforms such as funnel.io or google big data query down the line. **Official Response from Lyndsie Wise:** > Thank you Neil for leaving a review and feedback on how we can make illumin better for you. ### 4. Illumin is an underwhelming performing platform - with some amazing people working on it **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about illumin?** Aside from the actual platform, the people surrounding the setup process and the Illumin team are incredible. They were accommodating with their onboarding sessions, but Illumin is a very hands-on self-exploring platform. **What do you dislike about illumin?** Illumin presents itself as a "new" and different DSP that works on setting up campaigns in a "refreshing" way, without Line Items, Campaign divisions and no ad groups. As someone who usually works at The Trade Desk, it can quickly become overwhelming. Our finance team had issues before launching campaigns because of how our MIE is set up, and we couldn't pull Illumin data because of their strange stage/path division that couldn't fit our layout. **What problems is illumin solving and how is that benefiting you?** Its USP is a new, fresh and never before seen DSP in which those "old" ways of setting up a DSP are not as "easy" or straightforward as they should be. Allegedly. But in reality, Illumin did not outperform our other DSPs regarding user-friendliness, KPI performance or possible optimizations. **Official Response from Lyndsie Wise:** > Thank you so much for sharing your feedback, and glad you had a great experience with the illumin team. We're sorry our platform didn't meet your expectations and would love to learn more about how we can improve. Please feel free to reach out to our amazing Client Success team at csm-enterprise@illumin.com with any further comments, concerns, or suggestions you wish to share. ### 5. Next Step of Programmatic **Rating:** 5.0/5.0 stars **Reviewed by:** Ricardo L. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about illumin?** Creating Journey Flows, for a more targeted strategy **What do you dislike about illumin?** More inventory with CTV inside of Mexico **What problems is illumin solving and how is that benefiting you?** More targeted strategy **Official Response from Lyndsie Wise:** > Thank you for your review Ricardo. We've shared your CTV inventory feedback with out internal teams. We look forward to continuing to work with you! ### 6. Programmatic **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about illumin?** Their customer service and relatioship we have with the account manager **What do you dislike about illumin?** Missing documentation to be able to access all info without having to ask a represent. **What problems is illumin solving and how is that benefiting you?** Creating path according to the stage of the target audience. **Official Response from Lyndsie Wise:** > We appreciate you taking the time to leave us a quick review and we look forward to providing you with further documentation in 2024 to continue to improve your experience with illumin. ### 7. Targeting Made Easy. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about illumin?** Illumin makes tarketing different parts of the funnel easy. There is a lot of flexibility with pivoting campaigns goals quickly. Additionally, the platform has a solid and easy to understand user experience. **What do you dislike about illumin?** Lack of visibility in the platform campaign set up when in a managed service. I would like to be able to at least have a view through access of all the different audiences and ads with how the campaigns are created. **What problems is illumin solving and how is that benefiting you?** Illumin is helping us achieve finding new prospective traffic and building our mid funnel. **Official Response from Lyndsie Wise:** > Thank you for submitting a review. We will share you feedback so that we can continue to improve illumin. ### 8. More graphic and creative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about illumin?** Give the opportunity to have a complete visualization of the strategy in the campaigns **What do you dislike about illumin?** Another type of currency should be added and certification courses should be available. **What problems is illumin solving and how is that benefiting you?** Give a new outlook for the implementation of campaigns **Official Response from Lyndsie Wise:** > Thank you for taking the time to leave us your feedback. ### 9. Great software that puts the consumer journey at the forefront. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about illumin?** I like the journeys approach. Simple to activate the customer journey seamlessly as a marketer and unify the tactics being activated **What do you dislike about illumin?** Nothing yet. Seems to be working well. I quite like it and it's been a nice addition to our teams product offering allowing us to tap into programmatic inventory. **What problems is illumin solving and how is that benefiting you?** Tapping into inventory and activating DMPS. SlAs a small agency it's important to have something nimble and accessible. **Official Response from Lyndsie Wise:** > Thank you so much for taking the time to leave us feedback. We look forward to continuing to work with you and your team. ### 10. Advertising campaign simplified and easy to access **Rating:** 5.0/5.0 stars **Reviewed by:** Dr. Soniya N. | Postdoctoral Research Fellow, Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about illumin?** Apart from the fact that illumin helps in running all kinds of campaign ads, it provides the detailed trends, data and charts to access the reach and number of other parameters which helps in understanding the market **What do you dislike about illumin?** The only thing to dislike about illumin is its price. I used it at my earlier business place where I used to work, and they had substantial project investments which allowed me to spend enough on digital marketing; however, anyone new won't be able to do it. **What problems is illumin solving and how is that benefiting you?** Whenever a new product was launched, we used to run a digital ad campaign to understand the product's demand and reach, which also helped us to understand the right time for entering a particular segment with the product. ### 11. Good alternative to generic advertising platforms and restricted products **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about illumin?** I appreciated the service that was provided during the onboarding phase of our accounts as well as the clear expertise on the technical and marketing side of all persons involved. I also appreciated to receive an alternative to Google, Meta, etc, on products that would otherwise be restricted or not meeting advertising guidelines (Hemp, Adult toys, etc) **What do you dislike about illumin?** The platform's interface was less intuitive in matching audiences and assets/creatives. It was difficult in the early stages and required to face a steep learning curve. **What problems is illumin solving and how is that benefiting you?** We were facing issues for clients doing business in areas where products do not meet the other platforms' standards or advertising policies, and Illumin helped us with getting live. **Official Response from Lyndsie Wise:** > We appreciate you taking the time to share your feedback. We would love to learn more about how we can improve your experience. Don't hesitate to contact our Client Success team at csm-enterprise@illumin.com with any further comments, concerns, or suggestions you wish to share. ### 12. A clear funnel visualization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about illumin?** I love how we can set up the our various stages of the purchase funnel, visually link them, takes our campaign to a new, more connected level that we've seen with similar competitive services. **What do you dislike about illumin?** Its a more nuanced and complex system so will take some time to really learn the subtleties of the interface. Learning resources were not quite as robust as hoped and there could be more descriptions in-platform. **What problems is illumin solving and how is that benefiting you?** A better ability to directly link each stage of our marketing journey both technically but also just visually as a conceptualization. Its our first go and the campaign is still running so we need more time to assess efficacy. **Official Response from Lyndsie Wise:** > Thanks so much for sharing your experience with illumin! We look forward to continuing to grow our partnership! ### 13. Not for all users. **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro C. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about illumin?** Decentralized Media buy as there are more exchanges. Also the journey decision is pretty strong. The integration of CTV, radios and display and video is quite good for large markets. **What do you dislike about illumin?** If using for US and CA it works needs log level data, fraudlogicx partnership filter is a good added. If using for Latin America, work closely with your rep as PMP support and third-party data can be challenging. Also, ask different vendors for audio PMPs. **What problems is illumin solving and how is that benefiting you?** Journey marketing. But it's kind of confusing the way it scores users and give them a value near to a convertion. **Official Response from Lyndsie Wise:** > Thank you so much for sharing your feedback with us, Alejandro, so we can continue growing and improving. ### 14. illumin has been an incredible tool for my agency and clients. **Rating:** 5.0/5.0 stars **Reviewed by:** Kacie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about illumin?** Very visual and user-friendly; campaign setup is quick and efficient; easy to identify underperformance or under pacing; illumin team is incredibly helpful and responsive. **What do you dislike about illumin?** Reporting capabilities are somewhat limited; manual process for setting up third party targeting, can be time consuming and limited; platform site map can be a little confusing at first **What problems is illumin solving and how is that benefiting you?** Efficient and user-friendly campaign setup allows me to spend more time optimizing and attending to client needs and less time in setup mode. Ad delivery led to higher click-thru rates and stronger performance when compared to previous campaigns run by another third party. **Official Response from Lyndsie Wise:** > We appreciate your feedback Kacie and look forward to continuing to work with you! ### 15. Insightful platform for advertising analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about illumin?** The best thing about Illumin are the various dashboards with very complete information regarding customer segmentation, market penetration and much more. It is also very easy to use and navigate through. **What do you dislike about illumin?** The only thing I do not like bout Illumin is the price, as it can be pricey if you have a business that is just starting and don't have the enormous cash flow that other, more prominent brands have. Other than that, it has an excellent price for the value it gives. **What problems is illumin solving and how is that benefiting you?** Illumin is solving the problems regarding customer targetting, engagement and conversion that my company faces. It also gives us excellent insights regarding different customer profiles and helps us make marketing decisions faster and easier. ### 16. The blend of strong tech stack and a proficient group has made for an incredible organization **Rating:** 5.0/5.0 stars **Reviewed by:** Suprakash P. | Manager - Productions, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about illumin?** Machines are just all around as great as individuals illuminating them. The asset ability obtained by Sharpness Promotions has permitted the stage to fit the particular idea of our client needs. **What do you dislike about illumin?** Up to this point, I've seen that the CPM winds up on the high side. It doesn't find the main interest group however much I'd like, so I continue to need to run an overall crowd with most of the financial plan to meet the designated spend. **What problems is illumin solving and how is that benefiting you?** Brands are compelled to move at "the speed of the purchaser" so you want accomplice firms that can comprehend that and make any essential turns to guarantee the stage keeps on performing against client targets. ### 17. Unlike other DSPs in an interesting and unique way **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about illumin?** Their audience offering and different capabilities **What do you dislike about illumin?** Better reporting interface to help with analyzing **What problems is illumin solving and how is that benefiting you?** Helping solve new audience testing and benefits clients in receving comparable results **Official Response from Lyndsie Wise:** > Thank you for your review! We've shared your feedback with out internal teams and look forward to continuing to work with you! ### 18. Still learning, but it seems good so far **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew L. | Communication Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about illumin?** Customer service is very impressive. I deal with 2 other DSPs and Illumin is far superior **What do you dislike about illumin?** So far, I've noticed that the CPM ends up on the high side. It doesn't find the target audience as much as I'd like, so I keep having to run a general audience with the majority of the budget to meet the targeted spend. **What problems is illumin solving and how is that benefiting you?** I work for a digital marketing agency. Illumin is a DSP we use to run ad campaigns for clients in Eastern and central Canada. ### 19. Great Support team for Mexico **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about illumin?** The journeys you create for full funnel strategies **What do you dislike about illumin?** The out of home platform too few options **What problems is illumin solving and how is that benefiting you?** The use of programmatic ads for my clients **Official Response from Lyndsie Wise:** > We appreciate you leaving us a review and are excited to continue working with you. ### 20. Platform for insights of advertisement **Rating:** 4.0/5.0 stars **Reviewed by:** Kartik B. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about illumin?** Numerous dashboards with highly detailed information on customer segmentation, market penetration, etc. are the best part of illumin. Moreover, it is very easy to use and browse. **What do you dislike about illumin?** It's hard to track where each customer is coming from to make sure they match the country where your campaign is running. Development of PMPs, failure to create PGs, quality of certain publicly traded stocks. **What problems is illumin solving and how is that benefiting you?** illumin helps solve consumer problems by offering multiple delivery options for campaigns. It has more options than the original platform. AcuityAds makes the difficult management of media planning as easy as possible for our clients. ### 21. Beautiful and Clear UI **Rating:** 5.0/5.0 stars **Reviewed by:** Calvin P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about illumin?** The set up steps and canvas / path layout **What do you dislike about illumin?** unclear instructions regarding blocked sites lists, accidentally authorized my uploaded block list as a white list **What problems is illumin solving and how is that benefiting you?** The block list issue, the team was very helpful in resolving this issue **Official Response from Lyndsie Wise:** > Thank you so much for taking the time to leave us feedback. We hope to continue to grow our relationship with you Calvin! ### 22. Great experience working with illumin **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about illumin?** The platform is clear and easy to learn. Their customer service is amazing. **What do you dislike about illumin?** Nothing at all, I think they did very well. **What problems is illumin solving and how is that benefiting you?** Promote our display advertising in many different websites. **Official Response from Lyndsie Wise:** > Thank you so much Jonathan for your feedback and we look forward to continuing to work with you. ### 23. Super intuitive platform to show the whole customer journey **Rating:** 4.5/5.0 stars **Reviewed by:** Sukh K. | Lead Organic Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2023 **What do you like best about illumin?** An amazing platform to create and check campaign status and whether its meets the client's KPI's or not; in short, it can track the whole customer journey and how it performs. It shows the best-performing campaign and will select or reach the relevant audience. **What do you dislike about illumin?** The most challenging phase is to report capabilities to the desired KPIs and sometime need extra budget to reach the goals **What problems is illumin solving and how is that benefiting you?** Efficient use of ads in terms of set up, modifications, selecting targeting audience, budget allocation to maintain CPA, and seeing the customer journey. It offers real-time intelligence as well. ### 24. Great system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2022 **What do you like best about illumin?** I really appreciate two primary aspects: access to my data at all times and their Customer Service. **What do you dislike about illumin?** I don't have many strong dislikes... occasionally I have a hard time updating a campaign modification, but usually, it is due to slow internet connectivity. That really isn't their fault. **What problems is illumin solving and how is that benefiting you?** The biggest challenge for me is pushing campaigns over to full managed services and then having to wait 24 hours or more for responses regarding performance, etc. I prefer having a hybrid model where I have complete control and access to my campaigns, yet also awesome support that I can rely on for set up and modifications if I need. ### 25. A very intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Karen D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2023 **What do you like best about illumin?** The attention of its technical team is excellent and the platform is easy to use. **What do you dislike about illumin?** More internal guides on how to do certain steps during campaigns **What problems is illumin solving and how is that benefiting you?** The difficulty of other platforms, here at Ilumin is very easy and although we have not activated the campaign yet, it gives us a positive idea that it will work since it has a very large inventory that we can reach ### 26. Good teamwork with Illumin **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about illumin?** The way they know how to adapt to the needs of their customers and help solve problems with their tools **What do you dislike about illumin?** The learning process of algorithms. Sometimes it could be more agile if the necessary events or actions happen. In addition to improving the platform **What problems is illumin solving and how is that benefiting you?** Connecting diverse ad networks through your platform **Official Response from Lyndsie Wise:** > Thanks so much for sharing your experience with us, Daniel! ### 27. very intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Vanesa D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2023 **What do you like best about illumin?** I like how the platform is built to navigate through it and structure your campaigns according to the objectives you have. I think is more intuitive than other DSPs **What do you dislike about illumin?** It is difficult to see where each audience comes from to know if it is consistent with the country in which you are mounting the campaign. It would be easier if you could filter the 3rd party audiences **What problems is illumin solving and how is that benefiting you?** preparing campaigns with very marked objectives that in other DSPs was having greater difficulties in trafficking. The seeting of a campaign in Illumin is much faster ### 28. Great experience and results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about illumin?** I mostly like Historic audiences and journey mapping **What do you dislike about illumin?** There is a downside when the illumin team does the full implementation, I believe there is a gap where useful knowledge is left aside for user **What problems is illumin solving and how is that benefiting you?** Better experience and results with campaings, especially optimizing budget. **Official Response from Lyndsie Wise:** > We appreciate you taking the time to leave us feedback. ### 29. Illumin Review **Rating:** 2.5/5.0 stars **Reviewed by:** Dominique F. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2022 **What do you like best about illumin?** The platform has features that are similar to UI3 which I have a lot of experience using. This allowed me to transition quicker as I was able to figure out a lot of the features right away. **What do you dislike about illumin?** I'm not a fan of the Validate/Publish button. Not pressing this means that the changes I made to a campaign won't apply, which could have negative consequences. There's also a lot of button clicking in order to create campaigns and make changes. For example, when entering the budget and flight, you have to hit Save and then press another button to actually save the budget and flight. **Recommendations to others considering illumin:** Easy to use, you can book different campaign types and it has a good reporting structure **What problems is illumin solving and how is that benefiting you?** It's an additional product offering available to clients, which means more revenue for us. Ability to set up custom reports makes it easy to pull the same report on weekly basis. ### 30. Best marketing system **Rating:** 4.5/5.0 stars **Reviewed by:** Saritha B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about illumin?** It's helping our digital marketing people to get and find out targeted clients from different different digital medium **What do you dislike about illumin?** As of now, we did not find anything bad about of them **What problems is illumin solving and how is that benefiting you?** it will gove you geographical targeted audience ### 31. Mohit Dhawan **Rating:** 5.0/5.0 stars **Reviewed by:** Mohit D. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about illumin?** It's easy to use with complete features, user friendly. Awesome experience. I am loving it. Highly recommended. **What do you dislike about illumin?** Nothing as such till now. I did not found any dislike about this software. **What problems is illumin solving and how is that benefiting you?** It helps in reaching customers and increasing sales and very helpful in increasing business. ### 32. Excellent Reps. Still waiting to see how it performs vs other DSPs **Rating:** 4.0/5.0 stars **Reviewed by:** Milo J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about illumin?** The reps are the most helpful thing about illumin **What do you dislike about illumin?** the visualization of the new DSP can be hard to grasp for new users **What problems is illumin solving and how is that benefiting you?** As a business we want to be DSP agnostic. it give us the opportunity to use another DSP with reps who are helpful and easy to deal with. ### 33. Easy to understand the whole journey of my consumer **Rating:** 4.0/5.0 stars **Reviewed by:** Roberto O. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about illumin?** Very intuitive, pretty amazing canvas to show the customer the whole journey **What do you dislike about illumin?** The development of PMPs, the inability to create PGs and the quality of specific inventory in the Open. **What problems is illumin solving and how is that benefiting you?** The "selling" of the consumer journey (in a viewable way) ### 34. Excellent tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2023 **What do you like best about illumin?** I like the interactive and intuitive interface **What do you dislike about illumin?** Unfortunately, it is a tool that is a bit too expensive. **What problems is illumin solving and how is that benefiting you?** It allows me to advertise quickly and reach a wide audience. ### 35. Great support team **Rating:** 4.0/5.0 stars **Reviewed by:** Marta S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2023 **What do you like best about illumin?** The platform is easy to use and the support team is great **What do you dislike about illumin?** dynamic retargeting is not yet available **What problems is illumin solving and how is that benefiting you?** Illuming allow us to be more competitive in terms of media & technology cost ### 36. The combination of a solid tech stack and a knowledgeable team has made for a great partnership. **Rating:** 5.0/5.0 stars **Reviewed by:** Albert T. | Managing Director, Digital Innovation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2022 **What do you like best about illumin?** Machines are only as good as the people informing them. The resource talent acquired by Acuity Ads has allowed the platform to fit the modular nature of our client needs. **What do you dislike about illumin?** There's nothing that I can point out at this time so I've been satisfied with the product offering. **Recommendations to others considering illumin:** Leverage the internal resource support since Acuity Ads has a solid "manage service" structure. **What problems is illumin solving and how is that benefiting you?** Brands are forced to move at "the speed of the consumer" so you need partner firms that can understand that and make any necessary pivots to ensure the platform continues to perform against client objectives. ### 37. Illumin and the great team at Acuity **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan S. | N, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2022 **What do you like best about illumin?** We get great results for our clients and the amazing support from the Acuity team **What do you dislike about illumin?** Nothing comes to mind. We are transferring all our clients to this platform so there is learning as we go through the transition. **What problems is illumin solving and how is that benefiting you?** It gives us a competitive advantage over the other DSPs and has allowed us to substantially grow our business. ### 38. The "Choose-Your-Own-Adventure" of Customer Journey Mapping **Rating:** 4.0/5.0 stars **Reviewed by:** Maggie M. | Associate Director, Integrated Communications, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about illumin?** The illumin platform makes it easy to organize and control ad exposures alongside engagment and conversion data for a smart approach to sequential marketing. **What do you dislike about illumin?** Can be challenging to use with a small starting audience as it becomes disected towards various paths. **What problems is illumin solving and how is that benefiting you?** They were able to link together distinct campaigns to demonstrate lift when someone has been exposed sequentially to full-funnnel messaging ### 39. AcuityAds gives you the Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Danny C. | Manager, Media Planning, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2022 **What do you like best about illumin?** The power to deliver QoQ through a partner you have confidence and trust in **What do you dislike about illumin?** Would be interested to see more behind the scenes into the activations, optimizations, and more that allow AcuityAds to deliver on KPIs **Recommendations to others considering illumin:** Make your job easier and give it a try **What problems is illumin solving and how is that benefiting you?** AcuityAds make the hectic job of media planning as easy as possible for their clients ### 40. AcuityAds is my go to partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2022 **What do you like best about illumin?** AcuityAds is a partner I consider for RFP for every campaign I am on because their targeting capabilities are unique and help us reach new users programmatically! **What do you dislike about illumin?** The only thing that is negative about AcuityAds, is that sometimes they tap out on scale. However, they are always upfront about this and can generally scale large budgets, while maintaining our CPA goals. **What problems is illumin solving and how is that benefiting you?** They are helping our highly social account reach new customers who are in market based on their social and online trends, and primed to convert. With them on the plan, we are able to hit our goals. ### 41. Full service partners! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about illumin?** Acuity Ads has been a great partner to work with and has provided us with a full-service prospecting ad service from creation to execution to reporting. They have been flexible with our schedules and accommodating on quick turnarounds whenever needed. I highly recommend them. to all brands looking into targeted display advertising. **What do you dislike about illumin?** Would be great to have an automated report mid-campaign and suggested campaign sizes/timeframes based on budgets. **What problems is illumin solving and how is that benefiting you?** Access to targeted ads for our brands and speed with that to get it to market. ### 42. Performance is good however little insight on what's working (or not) is shared. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2022 **What do you like best about illumin?** We often see our campaigns achieve strong performance and meet our client KPIs. The team we work with is friendly and responsive, especially in tight turnarounds. **What do you dislike about illumin?** We often times lack insight on what is working well and how best to optimize. **What problems is illumin solving and how is that benefiting you?** We primarily use this partner to reach our ticket sales KPI, so when we go to them their solutions tend to be a strong fit. ### 43. Illumins' AI and Support are second to none. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2022 **What do you like best about illumin?** The drag and drop technology makes it easy to create campaigns and helps to make the most efficient use of my time. Their AI technology allows our company to serve ads to our most relavent audiences. **What do you dislike about illumin?** The reporting capabilities are something to be desired. **What problems is illumin solving and how is that benefiting you?** We can reach our audiences through different ad exchanges and mediums, like CTV, that a platform like Google cant provide. ### 44. Media Planner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2022 **What do you like best about illumin?** I've loved the Pathlight Report and have been very pleased with updates here. Also, Vishal and Maxim have been great to work with. Always willing to help in any way. **What do you dislike about illumin?** Haven't seen anything I haven't liked thus far. **What problems is illumin solving and how is that benefiting you?** A big thing Coast Guard has been interested in is creative performance, A/B testing, and Acuity gave one of the most detailed performance reports. ### 45. Great reps to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2022 **What do you like best about illumin?** Working with the reps. They were kind and informative. Enjoyed my time working with them. **What do you dislike about illumin?** Not being able to see in-platform. We basically relied on reps to inform us how our money was being spent. **What problems is illumin solving and how is that benefiting you?** Didn't get to use them enough to reach our full potential. ### 46. I have seen strong revenue performance but minimal context **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about illumin?** Performance for revenue campaigns & overall ROAS **What do you dislike about illumin?** only recently began showing context behind performance **What problems is illumin solving and how is that benefiting you?** maximizing total revenue potential ### 47. Very solid and flexible, multi-channel programmatic tool **Rating:** 5.0/5.0 stars **Reviewed by:** Marc B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2020 **What do you like best about illumin?** * Easy of use * Responsiveness of the team * Fully capable I've used several programmatic platforms and this is the most user-friendly and logical. The lay out minimizes user errors and it is easy to upload and manage campaigns. Reporting is complete, fast and intuitive. The customer service is top-notch. For example, we requested that they integrate with audio inventory and while it didn't happen overnight, the team was responsive, evaluated the business opportunity and completed the integration. We've worked with Acuity since 2011 not because we have to but because we choose to. **What do you dislike about illumin?** Works best with Chrome, I use tend to use Firefox. This is nitpicking a bit, but Acuity bills on calendar month, would like the flexibility to bill on broadcast month to align with legacy media. **Recommendations to others considering illumin:** They are super helpful. **What problems is illumin solving and how is that benefiting you?** We deliver programmatic advertising campaigns for clients. Acuity let's us find the right users, and it's AI helps us optimize to desired outcomes. We offer programmatic buying services to our clients and Acuity is our go-to platform. ### 48. Self-Serve Platform Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2020 **What do you like best about illumin?** I like that there are a lot of options for targeting with various tactics, and the customization you can build out for billing (especially working on the agency side). **What do you dislike about illumin?** I find the platform to not have a very intuitive interface, compared to other platforms I have used. It's very helpful to have a self-serve contact, otherwise I would have issues getting everything launched correctly. It would be nice to have a more robust resource/learning center. **What problems is illumin solving and how is that benefiting you?** It is helping to automate to a higher degree our display campaigns for clients, and house them all within one platform/dashboard. ### 49. Acuity offers a great platform for us to serve our clients. Amazing partner. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | National Director of Digital Sales | Retail Sales Manager, Stingray Toronto, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2020 **What do you like best about illumin?** How the team at Acuity works with us to ensure our clients success. **What do you dislike about illumin?** I am very pleased with the partnership, the team and the platform. **What problems is illumin solving and how is that benefiting you?** Acuity allows us to offer our clients a strong digital solution with display/video advertising - [View illumin pricing details and edition comparison](https://www.g2.com/products/illumin-illumin/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+21%3A31%3A50+-0500&secure%5Bsession_id%5D=685c5412-7885-4144-8e77-7d33de2161a0&secure%5Btoken%5D=db4baee26eb4588306e92dbcda7924b65647403a3c1bf1300bed54d26a1015ed&format=llm_user) ## illumin Integrations - [Datastudio](https://www.g2.com/products/datastudio/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) ## illumin Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top illumin Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (873 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (179 reviews)