--- title: illumin Reviews meta_title: 'illumin Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 146 reviews by the users' company size, role or industry to find out how illumin works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 146 scale: '5' date_modified: '2026-07-18' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # illumin Reviews **Vendor:** illumin **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.3/5.0 **Total Reviews:** 146 ## About illumin illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. ## illumin Pros & Cons **What users like:** - Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently. (23 reviews) - Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience. (21 reviews) - Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting. (17 reviews) - Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations. (17 reviews) - Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin. (17 reviews) - Setup Ease (14 reviews) - Intuitive (13 reviews) - Easy Setup (12 reviews) - Campaigns (11 reviews) - Helpful (11 reviews) **What users dislike:** - Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization. (9 reviews) - Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process. (8 reviews) - Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights. (8 reviews) - Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights. (8 reviews) - Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin. (7 reviews) - Users find the **interface design poor** , as it complicates navigation and slows down campaign analysis and reporting. (6 reviews) - Campaign Management (5 reviews) - Poor Usability (5 reviews) - Time-Consuming (5 reviews) - Budget Management (4 reviews) ## illumin Reviews ### 1. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about illumin?** The visual aspects are excellent, pricing is good **What do you dislike about illumin?** Unique devices is still difficult ton find **What problems is illumin solving and how is that benefiting you?** Good platform for allowing us to access sites that will host ads for markets like Cannabis. **Official Response from Lyndsie Wise:** > Thanks so much for taking the time to submit your feedback! ### 2. Powerful DSP and Great Rep, But Campaign Setup Has Many Steps **Rating:** 3.5/5.0 stars **Reviewed by:** Ha'Londra D. | Programmatic Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about illumin?** I like what the dsp can do and our rep is the best **What do you dislike about illumin?** There seems like there are a lot of steps to create an a campaign **What problems is illumin solving and how is that benefiting you?** Giving more options for campaign. Going beyond the walled gardens **Official Response from Leeran:** > Thanks for the review! We're glad you're enjoying illumin and appreciate your feedback. ### 3. Reporting Needs to Be More Digestible and Easier to Review **Rating:** 2.5/5.0 stars **Reviewed by:** Chloe E. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about illumin?** I like the idea of customer journey messaging and being able to connect multiple touch points. **What do you dislike about illumin?** The reporting features are not as easily digestible and easy to review. **What problems is illumin solving and how is that benefiting you?** Ease of reaching quality inventory **Official Response from Leeran:** > Thank you for the honest feedback, we really appreciate you sharing it. We hear you on reporting and are actively working to make insights easier to digest and review. If it’s helpful, our Knowledge Base includes guides and walkthroughs that may make navigating reporting smoother. And of course, our team is always happy to support if you have specific questions. Thanks again for taking the time to share your experience. ### 4. Impulso para la acción **Rating:** 3.5/5.0 stars **Reviewed by:** Juan Carlos P. | Leader Programmatic Data and Performance LATAM, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about illumin?** The Illumin platform adapts very well to the client's needs, standing out because it is intuitive and drives action. The best thing about Illumin is that it presents the best strategy in a clear and graphical way, facilitating understanding and decision-making. Additionally, its customer service is exceptional, ensuring that users always receive the necessary support to maximize the use of the platform. With its intuitive and results-oriented design, Illumin becomes an essential tool for those looking to optimize their processes and achieve their goals efficiently. **What do you dislike about illumin?** Although Illumin stands out for its adaptability and graphical presentation of strategies, a possible area for improvement would be the implementation of a daily budget. Currently, the platform only works by total investment and not by impressions, which can limit users' flexibility when managing their daily campaigns. Incorporating the option of a daily budget or daily impression would allow clients to have greater control over their daily expenses, thus optimizing investment and maximizing the reach of their strategies. **What problems is illumin solving and how is that benefiting you?** The ability to publish betting campaigns and campaigns aimed at conversion ### 5. My experience with Illumin by Acuity Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca J. | Digital Analyst Sr, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about illumin?** The experience with the platform was quite intuitive. After a brief explanation from the specialists, it becomes easy to work independently and manage tasks on your own. Features like bulk creative uploads significantly simplify implementation and help optimize time. Additionally, the platform allows for a clearer flow between campaign, ad group, audience, and creative. This structure makes it easier to develop connected strategies while maintaining a personalized and more engaging message logic. Another interesting and effective aspect is the campaign setup process, which can be done by simply dragging content or with just a few clicks. It’s a new and different approach to implementation, but quite intuitive and efficient. **What do you dislike about illumin?** Viewing an overview of each campaign is not very intuitive. The interface requires multiple steps to access and fully understand the displayed information, making the analysis process more complex and time-consuming than expected. Additionally, while the platform helps save time during implementation, that efficiency is lost when trying to quickly report specific campaign data for particular time periods or specific accounts, as retrieving and filtering this information is not as straightforward as it should be. **What problems is illumin solving and how is that benefiting you?** The platform allowed us to implement long-form video content, including materials that Google’s automatic creative approval system often rejects due to topics related to menstruation or health. This flexibility enabled us to run campaigns that would typically face restrictions, reaching audiences that are often harder to engage through traditional channels. The VTR (View-Through Rate) was positive, and we identified interesting audience segments that responded well to this type of content. **Official Response from Chris Yu:** > Hello Rebecca, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer - including bulk creative uploads, the campaign setup process, and our long-form video content capabilities. Your feedback is invaluable to us as we continue to improve our platform, interface, and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 6. So far its been pretty enjoyable compared to some of the competitors. The simplicity is nice. **Rating:** 4.0/5.0 stars **Reviewed by:** Chris M. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about illumin?** I think that the idea of being able to move throughout the funnel is really cool, I have yet to actually utilize that feature because we havent sold much that way but its something that really sets you guys apart. I like that you can easily add optimizations all through the path with one click. **What do you dislike about illumin?** sometimes I think the domains are a little weird but I give you the benefit of the doubt just because most domains on other dsps also look a little strange. I do wish you could have settings save, like for example, save a group of geos so I don't have to type it in on the next campaign. When I first started using illumin there was a bit more bugs but now that has mostly cleared up. **What problems is illumin solving and how is that benefiting you?** With alot of the industy moving away from CTR, Illumin still allows us to optimize towards clicks and that has been really nice. Not all advertisers can move away from clicks or have more in depth KPIs due to restrictions and Illumin allows us to keep those cleints happy. **Official Response from Chris Yu:** > Hello Chris, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer -- including the funnel experience. Your feedback is invaluable to us as we continue to improve our platform, domain and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 7. Great DSP Platform with intuitive and short learnign curve **Rating:** 5.0/5.0 stars **Reviewed by:** Diego J. | Paid Media Supervisor and Trafficker, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about illumin?** The fact that you can join several stages of the funnel in one big campaign to take advantage of the algorithm each using its own budget and creatives, also the fact that you can use creative pixels to capture the audience and remarket them even without a pixel on the website. Also the way is created it lends for a short learning curve and has a dashboard at hand letting you create the canvas with the elements at hand making implementation shorter and easier. Quite recommend the platform since I use it everyday, the fact that it has a dashboard regarding budget consumption and kpi goals lets you have a quick survey of your campaign and how are they faring. **What do you dislike about illumin?** One of my biggest downsides using Illumin is that within the same stage you can have several paths/campaigns with different budgets but if one is underperforming the platform won't automatically allocate the budget. **What problems is illumin solving and how is that benefiting you?** We need a platform that allow us to create campaigns rather easily to optimize time and grant more focus on the optimization stage than the implementation. **Official Response from Chris Yu:** > Hello Diego, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer -- including the creative pixels. Your feedback is invaluable to us as we continue to improve our platform, budget allocation, and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 8. Outstanding Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about illumin?** We’ve had an outstanding experience working with Illumin. Their programmatic expertise, proactive communication, and dedication to delivering results have been invaluable. They consistently go above and beyond to ensure campaigns run smoothly and perform at their best. It’s rare to find a partner who combines both technical excellence and genuine customer care — but Illumin does just that. Highly recommend their services to anyone looking for a reliable and results-driven partner! **What do you dislike about illumin?** I have found working with Illumin to be positive. I do not have any dislikes at this time. **What problems is illumin solving and how is that benefiting you?** We are looking for solid conversions and Illumin is meeting our needs. ### 9. Outstanding Service and Results—Truly the Best **Rating:** 4.5/5.0 stars **Reviewed by:** Maria N. | digital manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about illumin?** The service is very good, they are always willing to support in addition to the results in campaigns. **What do you dislike about illumin?** No important comments to mention, as sometimes topics arise in campaigns or moments but nothing important. **What problems is illumin solving and how is that benefiting you?** Optimizations and reaching precise audiences, resulting in very good campaigns. ### 10. Powerful, but room for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about illumin?** The customer journey flow to programmatic is very unique to the industry. In my client industry, we focus on the donors. So everything we build is around the donor. And Illumin allows us to build a journey within Programmatic, email & social paid media execution to introduce our client's missions to potential new donors, bring them through to engagement, and lastly, to conversion and the donation ask all within a single integrated campaign build. The setup is mostly intuitive (with some nuances). But because the actual campaign build is all drag & drop, that is fairly simple and intuitive. The team has been great to work with. We opted to take advantage of the managed-to-self-executed path. It was great as they hand-held us through our first campaign build and also there every step of the way for our second (even though we are doing the steps, they're making sure we're doing them correctly & walking us through how to fix any errors). I love this because I am a learn-by-doing kind of person. We ran one 2-month test campaign for proof of concept and are currently building out a second, much larger campaign. Even though we had issues with our first execution (no fault of Illumin - a third-party partner of ours failed to implement pixels), we see strong potential with this product for other clients. **What do you dislike about illumin?** There are some wonky technical nuances that I feel could be improved upon. Their pixel builder is not intuitive, making you bounce between parts of the widget. It would make a lot more sense to keep it all on one screen. I'm still working through reporting, but it feels a little more fractured than I'd like considering the great integration of the programmatic build itself. I know that DOOH is not yet part of the journey flows (but it can run alongside them). I would love for DOOH and geo-fencing to get more closely integrated, especially with one another. **What problems is illumin solving and how is that benefiting you?** Our clients contract us primarily to address direct response fundraising needs. Historically we have worked in the bottom of the funnel only. But the reality is that only focusing on lower-funnel tactics is only picking off the low-hanging fruit of people who are already away of the nonprofit's mission and likely already donating or ready to donate. That pipeline eventually dries up. In order to keep the donor file fresh and active, we need to consider a more robust full-funnel approach to continuously feed into the pipeline of ready to donate... but that means we need to generate the awareness, engage with the hand-raisers and warm them up to the mission before we ask for the donation. Illumin is allowing us to do this all within one platform, across all programmatic channels. **Official Response from Chris Yu:** > Hello, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features illumin has to offer. Your feedback is invaluable to us as we continue to improve our platform, specifically our DOOH, geo-fencing and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 11. Unique Full-Funnel Platform & Exceptional Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Tammy B. | SVP, Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about illumin?** Overall, working with illumin has been a terrific experience! Their offering is unique - customizing channels, targeting, and creative to align with the customers' journey across the DSP and Meta. Their customer service is exceptional! Even with our self-serve partnership - they take the time to understand our needs. Their expert teams are strategic, solution-oriented, and collaborative. They are proactive as well as responsive – which is a great blend of strengths. The onboarding process, quarterly knowledge sharing, and ongoing customer/product support make things smooth and straightforward. **What do you dislike about illumin?** The platform hasn’t had a forecasting tool for us to gauge available audiences during the planning process (which is challenging when allocating channel budgets for niche targets). However, they are working hard to roll it out in the next quarter. **What problems is illumin solving and how is that benefiting you?** Illumin makes it easier to set up multi-channel full funnel paid media campaigns. It has unique journey opportunities to add strategic decisioning to push relevant/responsive audiences down funnel (e.g., after 2 awareness views on CTV, serve sequential messaging via native to encourage engagement, after 2 clicks, serve conversion related display creative for lead gen). Resulting in metrics that are above average benchmarks – adding tremendous value to our clients and team. We appreciate the visual aspect of journey building and find it to be a very user-friendly interface, streamlining our campaign building timeline and helping us get to launch-ready status efficiently. **Official Response from Chris Yu:** > Hello Tammy, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer, including the onboarding process, customization, targeting, and customer service. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 12. Illumin Services **Rating:** 5.0/5.0 stars **Reviewed by:** Rene R. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about illumin?** As someone relatively new to digital advertising, I’ve found Illumin to be a game-changer for my campaigns. The platform is incredibly user-friendly, even for those who might not have extensive experience in digital marketing. Their journey-based advertising approach allows me to visualize the customer’s path, ensuring that my campaigns are both strategic and effective. One of the standout features is the audience creation tool. It’s intuitive and provides detailed targeting options, which makes it easy to reach the right people with the right message. The keywords and journey settings are also robust, giving me the flexibility to experiment and optimize campaigns in real time. The level of support they provide is another major plus. Even though I missed some training sessions with their team, I’ve been able to get up to speed quickly thanks to the platform's clear instructions and helpful resources. Illumin has truly elevated my ability to deliver impactful, results-driven digital advertising campaigns, and I highly recommend it to anyone looking to take their digital marketing efforts to the next level. **What do you dislike about illumin?** While Illumin has been a great tool overall, there are a few areas that could use some improvement. The reporting features feel a bit limited—I’d like more detailed insights to really dig into campaign performance without having to export data into another tool. The platform also has some occasional hiccups where it becomes slow or unresponsive, which can be frustrating when you’re in the middle of setting up or tweaking a campaign. **What problems is illumin solving and how is that benefiting you?** Illumin makes it so much easier to manage digital advertising campaigns. Instead of juggling multiple tools for planning, buying, and reporting, everything is in one place, which saves me a lot of time and hassle. Their audience targeting is really precise, so I know my ads are reaching the right people, and the real-time data updates allow me to adjust campaigns quickly if something isn’t working. Plus, being able to run ads across multiple channels like display, video, and connected TV from one platform has helped me create more consistent and effective campaigns. Overall, it’s helped me run smarter, more efficient campaigns that deliver better results. **Official Response from Chris Yu:** > Hi Rene, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the audience creation feature. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 13. Effective and qualitative **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about illumin?** The different tactics that can be applied within the same campaign allow for variations in CPM or fixed or variable purchase types, and based on what is considered optimal for my campaign, I can optimize accordingly. **What do you dislike about illumin?** The main part: Dashboard, I feel that it doesn't contribute much, at least to my daily management. Ideally, I should be able to set up the dashboard myself, just like a report. **What problems is illumin solving and how is that benefiting you?** All problems or concerns have always been resolved, very satisfied with the service not only from the platform but also from the team. **Official Response from Chris Yu:** > Hello, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the flexibility of being able to apply your different tactics for your campaigns with CPM and purchase type variations. Your feedback is invaluable to us as we continue to improve our platform and reporting services, including our dashboard. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 14. Unique Approach to Programmatic Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan W. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about illumin?** User journey marketing and the visual builder makes the process so much easier to manage, optimize and navigate. Being able to integrate in email and meta campaigns as a true connecrted omni channel approach is made much easier with Illumin. It's early for me but very impressed so far. The onboarding team has been exceptional as well. **What do you dislike about illumin?** Given the nature of the tool the onboarding has a bit of a steeper curb than other programmatic platforms, but from what I can tell its no fault of Illumin's. Just a more advanced tool that is nuanced, Pixel set up is not as user friendly as other tools. **What problems is illumin solving and how is that benefiting you?** Journey marketing helps me easily set up more advanced cmapaigns in less time. More advanced campaings mean better performance. Being able to integrate email and meta has been really big for us as well. **Official Response from Chris Yu:** > Hello Jonathan, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer -- including the user journey marketing and visualization features, and email and Meta campaign integration. Your feedback is invaluable to us as we continue to improve our platform, Pixel, and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 15. Great Solution for Programatic Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony N. | Programmatic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about illumin?** Illumin provides a great solution for access all forms of inventory for different media types and budgets. **What do you dislike about illumin?** You can not copy journey's across clients **What problems is illumin solving and how is that benefiting you?** Illumin is allowing us to tap into exclusive deals in Connected TV, Digital Audio, and Online Video which might have been harder to access or devote specific budgets towards. **Official Response from Chris Yu:** > Hi Anthony, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the exclusive deals for CTV, audio, and video. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 16. Review illumin **Rating:** 4.5/5.0 stars **Reviewed by:** Tai-vini A. | Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about illumin?** The platform is very user-friendly and easy to interpret the best results. The team is excellent as they are always available to help solve any problems or questions. **What do you dislike about illumin?** Actually, it is a very good platform, I don't think I have any complaints about it. **What problems is illumin solving and how is that benefiting you?** The campaigns have had very good performance. **Official Response from Chris Yu:** > Hi Tai-vini, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the audience creation feature. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 17. A platform built on a unique premise that under delivers on the essentials. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about illumin?** The main selling point of Illumin, the ability to effectively sequentially message. Its great to be able to test different ways of pushing users through the funnel. Reporting data on this is valuable as well. Their support team was very quick to respond and assistive. **What do you dislike about illumin?** Targeting is quite limited. The platform is easy to use only because features are minimal. The cool abilities of the platform are brought down because there is minimal freedom to try things. The integration of audiences into meta didn't quite work which was a key reason for trying the platform. **What problems is illumin solving and how is that benefiting you?** Didn't quite solve any problems but wanted to test pushing programmatic audiences into social and sequential messaging options. Would help us figure out how to layer our programmatic buys. **Official Response from Chris Yu:** > Hello, Thank you so much for taking the time to leave us feedback here on G2. We would love to work with you to find out more on how we can improve, specifically with our targeting capabilities and Meta audience integration. Please contact Client Success at csm@illumin.com with any further information you wish to share. Your feedback and insights are valuable to us. Thanks again for being part of our community! ### 18. Attentive team, advanced journey functionality, would recommend! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about illumin?** I really appreciated the advanced campaign journeys that made it so we were moving people through the funnel and keeping them engaged. It was very easy to implement and our accounts team was with us through the whole process from campaign creation, to launch, to maintenance and optimizations. **What do you dislike about illumin?** I'm not sure I have any downsides, it's more dependent on your budget and resources available for assets. **What problems is illumin solving and how is that benefiting you?** Illumin helped us to increase awareness for our client and expand our reach in specific markets. **Official Response from Chris Yu:** > Hello, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you're loving illumin and all of the new features we're adding, including the advanced campaign journeys. Your feedback is invaluable to us as we continue to improve our platform and services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 19. Great Performance, Interface could use work **Rating:** 4.0/5.0 stars **Reviewed by:** Kenzie S. | Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about illumin?** Reach and ability, most specifically with CTV **What do you dislike about illumin?** The self-serve platform could use a lot of updating, but it seems that is in the works already. Also potential connections and integrations between platforms could use improvement. **What problems is illumin solving and how is that benefiting you?** Reach in certain geographic locations with specific networks **Official Response from Chris Yu:** > Hi Kenzie, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the reach that CTV offers as well as the reach in the geographic locations that we offer. Your feedback is invaluable to us as we continue to improve our self-serve platform and services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 20. Illumin is a great easy to use platform with amazing features. **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle W. | Marketing Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about illumin?** Illumin offers a great, easy to use platform and team. They offer outstnading hands on training, an easy to navigate UI, and robost reporting tools. It gives you everything you need to run sucessful programamtic / DSP camapgins. **What do you dislike about illumin?** I opted for the middle plan, which is hands on with support. It was a bigger lift than I expected. If I did it again I would go full managed. **What problems is illumin solving and how is that benefiting you?** Illumin allows us to get infront of audinces and customers that we would not otherwise be able to reach, and in unique and creative ways that allign with our brands. **Official Response from Chris Yu:** > Hello Kyle, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 21. Good Platform for Journeymen **Rating:** 4.0/5.0 stars **Reviewed by:** Edward F. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about illumin?** Much easier to use than StackAdapt, and it has a very nice visual interface. **What do you dislike about illumin?** It can be a little much for a solo marketer to manage as a self serve platform, so I would recommend a managed service **What problems is illumin solving and how is that benefiting you?** Makes it easy for any team to access a wide variety of platforms and targeting options. **Official Response from Chris Yu:** > Hello Edward, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features illumin has to offer, including the visual interface and the targeting options. Your feedback is invaluable to us as we continue to improve our platform, self-serve, and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 22. Incredible customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Roser T. | Digital marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about illumin?** The platform is quite intuitive and whenever you need help, they are available to assist you. It facilitates integration with other platforms. The news from the sector, they are always up to date with the latest developments. **What do you dislike about illumin?** The attention of the people who work to help you achieve the expected KPIs for your campaigns. **What problems is illumin solving and how is that benefiting you?** Looking to implement remarketing for DOOH campaigns ### 23. Success in Digital Communication: Our Experience with illumin **Rating:** 4.5/5.0 stars **Reviewed by:** Raul F. | Lecturer in the Department of Physiotherapy at CSEU La Salle, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2025 **What do you like best about illumin?** illumin allows us to optimise campaigns with precision and efficiency. Its technology facilitates segmentation and real-time analysis to maximise impact. **What do you dislike about illumin?** Some functions require a learning curve, although this is solved by the permanent support of the professionals linked to the account. **What problems is illumin solving and how is that benefiting you?** illumin helps us to improve the segmentation and optimisation of our digital campaigns, allowing us to reach our target audience with precision. Thanks to its technology, we maximise brand awareness and the effectiveness of our communication actions, which translates into greater dissemination and success in the promotion of key events in the healthcare sector. **Official Response from Chris Yu:** > Hello Raul, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer - including segmentation and real-time analysis. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 24. Goog client experience and quality service **Rating:** 4.0/5.0 stars **Reviewed by:** marco t. | VP Data & Media, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about illumin?** the easy way to use the platform and the usability it have **What do you dislike about illumin?** sometimes its not clear what is happening or why some campaigns are not running. on reports sometimes its not clear or dont have all the information on all the lines. **What problems is illumin solving and how is that benefiting you?** a single platform for all the media that we need to buy on media campaigns **Official Response from Chris Yu:** > Hi Marco, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the audience creation feature. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 25. Easy to work with, friendly customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Nick Z. | Director Of Account Service, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about illumin?** I like that illumin is responsive, helpful and nice. **What do you dislike about illumin?** the dashboard needs a little bit of work as well as reporting. **What problems is illumin solving and how is that benefiting you?** Helping me define target groups, move people down the funnel and make my ad dollar usage more efficient. **Official Response from Chris Yu:** > Hello Nick, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you're loving illumin and all of the new features we're adding, including the ability to help you define target groups and optimize your ad dollar spend. Your feedback is invaluable to us as we continue to improve our platform and services, including our dashboard and reporting. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 26. Good but tricky **Rating:** 3.5/5.0 stars **Reviewed by:** Jordi R. | Paid Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about illumin?** The help from the account manager inside illumin made us understand the platform and helped always when we need something "different". **What do you dislike about illumin?** Maybe it is not the easiest / most user-friendly platform to run ads, in comparison to Google, Meta or TikTok. **What problems is illumin solving and how is that benefiting you?** Illumin is helping us creating programmatic ads for our clients. **Official Response from Chris Yu:** > Hello Jordi, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer including our account manager support. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 27. The perfect combination between Paid Media and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Alan R. | CRO & Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2025 **What do you like best about illumin?** The tool is very intuitive; the results speak for themselves and the support is outstanding. **What do you dislike about illumin?** I stop using other DPSs when I start using them. **What problems is illumin solving and how is that benefiting you?** We are using for Branding awareness purposes this days. Soon we will include them in performance campaigns for B2C Brands. **Official Response from Chris Yu:** > Hello Alan, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 28. Illumin the Biggest Small Company that delivers! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex C. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about illumin?** They are continually adding new features. A very amazing staff that help create ideas, break down campaigns, and brainstorm solutions. I also keep finding them all over as tools that are integrated with other services from Looker to Page Designers and integrations. **What do you dislike about illumin?** Not much, everything I have asked for they have already put into the development cycle and delivered in short time. **What problems is illumin solving and how is that benefiting you?** Helping us convert traffic through brand messages prior to converting messages hitting the client. **Official Response from Kevin Meegan:** > Hey Alex, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you're loving illumin and all of the new features we're adding. Your feedback is invaluable to us as we continue to improve our platform and services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 29. illumin makes full-funnel campaigns easier to manage thanks to their DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about illumin?** Their canvas is absolutely awesome. You have a lot of tools for an easy and comprehensive implementation, and their system also helps us detect which assets perform better. Their support is great—they have helped us through all the stages we have been in. **What do you dislike about illumin?** To achieve great results, a learning process is necessary, but not all clients allow us to test for more than a few weeks. The cost expectation is slightly higher, but that’s because clients lack the patience to work with programmatic insights. **What problems is illumin solving and how is that benefiting you?** Mostly with planning. They also provide us with a guide on optimizations, along with constant support from the entire team to work on new business. **Official Response from Chris Yu:** > Hello, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer -- including our customer support. Your feedback is invaluable to us as we continue to improve our platform, learning processes, and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 30. Managing Director, Digital Innovation. Lead the agency's overall direction on usage of Digital. **Rating:** 5.0/5.0 stars **Reviewed by:** Albert T. | Director, Brand Strategy (Founder), Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2025 **What do you like best about illumin?** The relationship spans the acquisition of Visible Measures. It's one of the longest standing platform relationships in the business that I have. It's always been a culmination of smart people and smart technology. **What do you dislike about illumin?** That I didn't found the company myself ! **What problems is illumin solving and how is that benefiting you?** Illumin's CTV offering for targeting Multicultural audiences (based on it's Visible Measures acquisition) was one of the best in the business. **Official Response from Chris Yu:** > Hello Albert, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer - including our CTV offering for multicultural audiences. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 31. infrequent user of illumin **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2022 **What do you like best about illumin?** illumin service tries their best to help us. **What do you dislike about illumin?** campaigns never run well compared to other DSPs. always having delivery issues. no option to run a campaign by impressions, only by cost. **Recommendations to others considering illumin:** If you want a DSP that can go above and beyond in delivering your campaigns, this is it. **What problems is illumin solving and how is that benefiting you?** They allow for more restricted advertising that doesn't get passed on other DSPs. **Official Response from Lyndsie Wise:** > Thank you so much for taking the time to leave us feedback. We would love to work with you to find out more on how we can improve. Please contact Client Success at csm-enterprise@illumin.com with any further information you wish to share. ### 32. Incredible experience using Illumin **Rating:** 4.5/5.0 stars **Reviewed by:** Luis G. | Paid Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about illumin?** Illumin takes programmatic buying implementation to another level, with its workflows and audience strategies allowing it to impact a wide range of target audiences for any brand. Additionally, I love that it always has customer support ready to help. **What do you dislike about illumin?** It constantly suffers crashes and access to the platform is compromised, there are also times when the tab in the browser freezes, blocking the computer. **What problems is illumin solving and how is that benefiting you?** Illumin helps us solve the problem of delivering geolocated ads, allowing us to impact people within 1Km of each location. **Official Response from Kevin Meegan:** > Thank you very much for your kind words! We are glad to know that illumin has managed to improve your programmatic buying experience and has helped you reach your target audiences. We take pride in offering effective workflows and strategies, and we are especially happy to know that our customer support team has had a positive impact. ### 33. A very professional platform and team **Rating:** 4.5/5.0 stars **Reviewed by:** Maria S. | Directora Servicios al Cliente, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about illumin?** Illumin allows us to access a multitude of media through a very agile use of the platform, and if you have any questions, the customer service team is very professional, quick, and agile in their responses. **What do you dislike about illumin?** None at the moment................................ **What problems is illumin solving and how is that benefiting you?** Yes, it helps us manage programmatic campaigns efficiently. ### 34. Excellent platform for programmatic management **Rating:** 4.0/5.0 stars **Reviewed by:** DANIEL EDUARDO C. | Digital Solutions Lead, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about illumin?** The possibility of linking programmatic campaigns to lower funnel actions with Meta **What do you dislike about illumin?** Some bugs in terms of budget visualization **What problems is illumin solving and how is that benefiting you?** Integrate different actions within the funnel that are left out if only programmatic is done ### 35. easy use and all capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about illumin?** It's dashboard and straightforward interface **What do you dislike about illumin?** as an early user sometimes having to ask for help **What problems is illumin solving and how is that benefiting you?** it's interface and the path based canvas helps us to drive users to a final goal **Official Response from Chris Yu:** > Hello, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer. Your feedback is invaluable to us as we continue to improve our platform, interface, path-based canvas, and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 36. Great Platform and Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about illumin?** The service, our support team is always responsive and helpful. **What do you dislike about illumin?** The reporting, I wish could see more metrics within the the main overview of the journeys. **What problems is illumin solving and how is that benefiting you?** Ease of media buying and planning. **Official Response from Chris Yu:** > Hello, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the various features and experiences illumin has to offer. Your feedback is invaluable to us as we continue to improve our platform and reporting services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 37. Good Tech with unique features and bright future **Rating:** 4.5/5.0 stars **Reviewed by:** varun k. | Senior Programmatic Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about illumin?** -Custom path creation, the whiteboard is excellent. -Audience creation at every step of the path + Retargeting -Good interface with easy drag and drop -Customer support is excellent unlike big platforms like Google/Amazon **What do you dislike about illumin?** -Connecting PMPs could be more seamless, they could also integrate a PMP marketplace. -Have their own custom audiences which do not cost extra vs using third-party audiences all the time. -Cookieless audience solution **What problems is illumin solving and how is that benefiting you?** User journey is seamless which no other platform offers Integration with Meta and DOOH is good to have Better support than bigger platforms like amazon/Google Remarketing based on clicks/views, etc **Official Response from Kevin Meegan:** > Hi Varun, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the whiteboard feature. Your feedback is invaluable to us as we continue to improve our platform and services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 38. Excellent professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about illumin?** The DSP is visually clear and the good disposition of the team that attends to the agencies is incredible. **What do you dislike about illumin?** the limiting factor of engagement with some direct media audiences. **What problems is illumin solving and how is that benefiting you?** I don't find real problems ### 39. I can segment and use audiences for more complex strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Na Shieli E. | Account & Strategy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about illumin?** The easy journey and insights. I can review the audiences, my data is easy to review **What do you dislike about illumin?** maybe i can´t use in this moment de BBDD **What problems is illumin solving and how is that benefiting you?** in audience recognition and better results within the website **Official Response from Kevin Meegan:** > Hi Na Shieli E., Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you're able to review your data easily with us. Your feedback is invaluable to us as we continue to improve our platform and services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 40. Simple and to the point **Rating:** 5.0/5.0 stars **Reviewed by:** Diego J. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about illumin?** What I like most about Ilumin is its no nonsense approach to campaign building , just the basic setup the creative and its ready to go, not unlike some other platforms where you have to do several steps before hand like uploading tags in a separate window and so on. **What do you dislike about illumin?** The downside of using Ilumin is as well in its simplicity it is based for people who are starting on programmatic buying so for people who have used other platforms some of the choices can be just not enough, like the options for brand safety it could benefit from having the whole showcase, but in the end is nothing that affects my decision to use the platform. **What problems is illumin solving and how is that benefiting you?** It solves my need to have a programmatic solution to offer my clients that need more specification in their targetting instead of broad. It also helps me control where and where not are my ads showing. **Official Response from Lyndsie Wise:** > Thank you so much Diego for submitting an illumin review. We will share you feedback with our internal teams so that we can continue to improve our platform. ### 41. Great product with strong visuals **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about illumin?** I really like the consumer journey visualizations available in the platform. They are easy to add to client reports. Additionally, I like the ability to see how campaigns are interacting with each in each phase of the funnel. **What do you dislike about illumin?** It would be great to have more API connection capabilities to seamlessly integrate with our other data sources. **What problems is illumin solving and how is that benefiting you?** The ability to showcase the consumer journey because it is something our clients like to see in reporting. **Official Response from Kevin Meegan:** > Hi, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to hear that you enjoy the consumer journey visualizations. Your feedback is invaluable to us as we continue to improve our platform and services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 42. the team was very friendly and attentive and we have a good ROAS in our first month with Illumin **Rating:** 5.0/5.0 stars **Reviewed by:** Jose C. | Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about illumin?** the attention that the team provided and the work flow **What do you dislike about illumin?** nothing actually, because it was our first month and we understood that the campaing was learning. **What problems is illumin solving and how is that benefiting you?** they helped us to promote our campaigns **Official Response from Kevin Meegan:** > Hey Jose, Thank you so much for taking the time to share your experience with us on G2! We're thrilled to know that you're liking illumin and our friendly team! Your feedback is invaluable to us as we continue to improve our platform and services. If you have any additional thoughts or suggestions, please don’t hesitate to reach out. We’re always here to help and would love to ensure your experience with us remains exceptional. Thanks again for being a part of our community! ### 43. Review **Rating:** 4.0/5.0 stars **Reviewed by:** Erica D. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about illumin?** The simplicity of reporting + great spread between impressions **What do you dislike about illumin?** This could just be a me thing because I dont know how to do it but I wish every month it could just auto send me stats for everyone for the previous month withouth having to login **What problems is illumin solving and how is that benefiting you?** We are a marketing company so using illumin allows our clients to have a greater reach with more impressions **Official Response from Lyndsie Wise:** > Thank you Erica for taking the time to leave us feedback. We would love to work with you to find out more on how we can improve. Please contact Client Success at csm-enterprise@illumin.com with any further information you wish to share. ### 44. A little bit of a learning curve but decent performance **Rating:** 3.0/5.0 stars **Reviewed by:** Shelby B. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about illumin?** CTRs are really strong and once you get the hang of setting up campaigns, it's pretty intuitive. I like that you can see how users are interacting within the journey. **What do you dislike about illumin?** There are not a lot of options for utilizing PMPs with other publishers. This was an obstacle I faced when building out journies. **What problems is illumin solving and how is that benefiting you?** I'm able to incorporate targeted audiences in the customer journey while also optimizing towards actions. Also, I can run multiple types of media through the platform within 1 journey. **Official Response from Lyndsie Wise:** > Thank you Shelby for taking the time to leave us feedback. Please don't hesitate to contact our Client Success Team at csm-enterprise@illumin.com if we can be of any further assistance. ### 45. Great, easy to use DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2020 **What do you like best about illumin?** Campaign setup is much easier and faster than the legacy Acuity platform. Illumin is less buggy and more responsive. Exceptional customer service as well. Would definitely recommend as a solution for small ad agencies. **What do you dislike about illumin?** Loss of the ability to target a specific video player size. Loss of ability to optimize towards multiple image pixel conversions with a CPA goal. Loss of ability to see impression delivery by tactic at a glance within the campaign. Lack of reporting on date ranges greater than 1 year is also a pain point. **What problems is illumin solving and how is that benefiting you?** More control over the execution of our programmatic campaigns. Improved ROI on our programmatic media investment and allowed us to be more flexible when planning and executing campaigns. **Official Response from Lyndsie Wise:** > Thank you for sharing your feedback and we will pas this along as we continue to make illumin the best solution for your needs. ### 46. Easy and intuitive platform **Rating:** 4.0/5.0 stars **Reviewed by:** Sergio G. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about illumin?** Easy to use, even if your are not an expert managing DSP platforms **What do you dislike about illumin?** The reporting section has opportunity areas **What problems is illumin solving and how is that benefiting you?** Running advertisng campaings of different clients (SMB). **Official Response from Lyndsie Wise:** > Thank you so much for your review Sergio! We have some exciting reporting enhancements coming soon to illumin and look forward to continiung our relationship with you. ### 47. Fast and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2023 **What do you like best about illumin?** The best thing i like about illumin is it's user friendly interface. It's so much convinenet as compared to google and facebook. Apart from this, service wise the best thing that i like about it is the budget optimization in it. I can optimize multiple creative types and multiple types of targetings in a single campaign, instead of creating new campaign for each thing. **What do you dislike about illumin?** The least helpful thing i would say will be the audience poll. Although it's big enough right now, but still i would like it to grow even more, so that we can have a broad audience and more options to target the specific audience. **What problems is illumin solving and how is that benefiting you?** The most significant update that helped is the time delay pixel introduction, it has helped to optimize the campaigns on the bases of the people who are spending more time on the landing page. With that data we can now target look-alike audience and it can help improve the results as well. **Official Response from Lyndsie Wise:** > Thank you so much for your review. We are happy to hear that illumin is able to meet your advertising needs and look forward to continuing to grow our partnership! ### 48. Forward thinking software **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew V. | Founding Partner / Senior V.P. of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about illumin?** Illumin's platform makes it easy for agencies to manage multiple clients across a single interface. The ability to journey map and cross promote our clients, products and services over DOOH, programmatic and social was a key differentiator between some of the other software that we have reviewed **What do you dislike about illumin?** The product so far has been great! It's tailored to our needset. Currently, I don't have anything negative to say about the product, and I'm looking forward to future releases. **What problems is illumin solving and how is that benefiting you?** Illumin has allowed us to go to our clients with us a synced offering to market their products and services. **Official Response from Lyndsie Wise:** > Thank you for taking the time to leave us a review Andrew! We look forward to continuing to grow with you! ### 49. Great product, unique campaign setup process **Rating:** 4.5/5.0 stars **Reviewed by:** Matt M. | Advertising Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about illumin?** The option to map our the user journey visually and efficiently in the platform **What do you dislike about illumin?** The ease of making bid factor optimizations wholistically **What problems is illumin solving and how is that benefiting you?** It' s helping our agency deliver on sensitive category campaigns **Official Response from Lyndsie Wise:** > Thank you Matt for taking the time to review illumin. ### 50. From a reporting standpoint, very easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Neil S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about illumin?** From a reporting standpoint, very easy to use. Scheduling reports is easy as well. **What do you dislike about illumin?** Would be nice to be able to see past reports you exported. Sometimes i have issue with having filters actually applied to the report itself. often times i have to filter after i export it. **What problems is illumin solving and how is that benefiting you?** Illumin is very easy for analytics teams. scheduling reports is very easy, it would be nice to see if there are direct API connections to platforms such as funnel.io or google big data query down the line. **Official Response from Lyndsie Wise:** > Thank you Neil for leaving a review and feedback on how we can make illumin better for you. - [View illumin pricing details and edition comparison](https://www.g2.com/products/illumin-illumin/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+10%3A09%3A58+-0500&secure%5Bsession_id%5D=060423b2-7656-4665-86f0-2e3669c3e4e4&secure%5Btoken%5D=5a0d12424305e624e96cdcfb581ae68a679e0f88d517b4ac30eb513720d29f74&format=llm_user) ## illumin Integrations - [Datastudio](https://www.g2.com/products/datastudio/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) ## illumin Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top illumin Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (866 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (182 reviews)