illumin Reviews & Product Details

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Product Website

Seller

illumin

Discussions

illumin Community

Languages Supported

English

Product Description

illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The company’s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.

Overview by

Mark Cluett

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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illumin Integrations

(7)

Verified by illumin

illumin Media

illumin Demo - Connected journeys. Intelligent advertising

The world of online consumers is at your fingertips. illumin is the only programmatic platform that brings media planning and buying together in a highly interactive and intuitive interface. Drag and drop audiences, creatives and conditions onto the single screen canvas, set alternative paths, an...

illumin Demo - Discover more. illuminvshines a light on the most effective and cost-efficient route to conversion.

Not all impressions are priced the same or drive the same impact. Our proprietary pathlight report analyzes conversion routes and highlights the most efficient and cost-effective way to meet your goals.

illumin Demo - illumin turns insights into growth you can measure.

Marketing is more than speaking to the people you already know. It is about discovering new ones who are ready to connect. illumin helps you uncover untapped opportunities with third-party data, analyzing behaviors, interests, and buying patterns to go deeper than basic clicks. The outcome ...

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Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

6/10/2022

"AcuityAds is my go to partner!"

5/5

What do you like best about illumin?

AcuityAds is a partner I consider for RFP for every campaign I am on because their targeting capabilities are unique and help us reach new users programmatically! Review collected by and hosted on G2.com.

What do you dislike about illumin?

The only thing that is negative about AcuityAds, is that sometimes they tap out on scale. However, they are always upfront about this and can generally scale large budgets, while maintaining our CPA goals. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics

Enterprise (> 1000 emp.)

6/23/2022

"Full service partners!"

5/5

What do you like best about illumin?

Acuity Ads has been a great partner to work with and has provided us with a full-service prospecting ad service from creation to execution to reporting. They have been flexible with our schedules and accommodating on quick turnarounds whenever needed. I highly recommend them. to all brands looking into targeted display advertising. Review collected by and hosted on G2.com.

What do you dislike about illumin?

Would be great to have an automated report mid-campaign and suggested campaign sizes/timeframes based on budgets. Review collected by and hosted on G2.com.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

6/28/2022

"Performance is good however little insight on what's working (or not) is shared."

3.5/5

What do you like best about illumin?

We often see our campaigns achieve strong performance and meet our client KPIs. The team we work with is friendly and responsive, especially in tight turnarounds. Review collected by and hosted on G2.com.

What do you dislike about illumin?

We often times lack insight on what is working well and how best to optimize. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

6/16/2022

"Illumins' AI and Support are second to none."

4/5

What do you like best about illumin?

The drag and drop technology makes it easy to create campaigns and helps to make the most efficient use of my time. Their AI technology allows our company to serve ads to our most relavent audiences. Review collected by and hosted on G2.com.

What do you dislike about illumin?

The reporting capabilities are something to be desired. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/13/2022

"Media Planner"

4.5/5

What do you like best about illumin?

I've loved the Pathlight Report and have been very pleased with updates here. Also, Vishal and Maxim have been great to work with. Always willing to help in any way. Review collected by and hosted on G2.com.

What do you dislike about illumin?

Haven't seen anything I haven't liked thus far. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/16/2022

"Great reps to work with"

4/5

What do you like best about illumin?

Working with the reps. They were kind and informative. Enjoyed my time working with them. Review collected by and hosted on G2.com.

What do you dislike about illumin?

Not being able to see in-platform. We basically relied on reps to inform us how our money was being spent. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

6/21/2022

"I have seen strong revenue performance but minimal context"

3/5

What do you like best about illumin?

Performance for revenue campaigns & overall ROAS Review collected by and hosted on G2.com.

What do you dislike about illumin?

only recently began showing context behind performance Review collected by and hosted on G2.com.

Marc B.

Small-Business (50 or fewer emp.)

8/10/2020

"Very solid and flexible, multi-channel programmatic tool"

5/5

What do you like best about illumin?

* Easy of use

* Responsiveness of the team

* Fully capable

I've used several programmatic platforms and this is the most user-friendly and logical. The lay out minimizes user errors and it is easy to upload and manage campaigns. Reporting is complete, fast and intuitive. The customer service is top-notch. For example, we requested that they integrate with audio inventory and while it didn't happen overnight, the team was responsive, evaluated the business opportunity and completed the integration.

We've worked with Acuity since 2011 not because we have to but because we choose to. Review collected by and hosted on G2.com.

What do you dislike about illumin?

Works best with Chrome, I use tend to use Firefox.

This is nitpicking a bit, but Acuity bills on calendar month, would like the flexibility to bill on broadcast month to align with legacy media. Review collected by and hosted on G2.com.

Recommendations to others considering illumin:

They are super helpful. Review collected by and hosted on G2.com.

What problems is illumin solving and how is that benefiting you?

We deliver programmatic advertising campaigns for clients. Acuity let's us find the right users, and it's AI helps us optimize to desired outcomes.

We offer programmatic buying services to our clients and Acuity is our go-to platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/10/2020

"Self-Serve Platform Review"

4/5

What do you like best about illumin?

I like that there are a lot of options for targeting with various tactics, and the customization you can build out for billing (especially working on the agency side). Review collected by and hosted on G2.com.

What do you dislike about illumin?

I find the platform to not have a very intuitive interface, compared to other platforms I have used. It's very helpful to have a self-serve contact, otherwise I would have issues getting everything launched correctly. It would be nice to have a more robust resource/learning center. Review collected by and hosted on G2.com.