Platform that empowers a user to design his or her own research. It is very easy to use. It is a game changer with results released by at least 24 hours. Review collected by and hosted on G2.com.

Managing the character limit on concept boards proved to be quite challenging. I would really appreciate having the option to view an actual preview of the survey, especially one that I could access on my mobile device. Review collected by and hosted on G2.com.

Ideally has allowed us to more easily put consumer centricity in key business decision-making processes and move at a faster pace. The survey builder and dashboards are easy and intuitive to use, and results are available overnight, which has been a game changer. Even with harder to find target respondents, the team is always happy to work with us to find a solution. The services provided by the Ideally team are top-notch, and they are extremely helpful and easy to work with. Review collected by and hosted on G2.com.

None at this stage - there are constantly new updates and features being brought out to improve user experience and address pain points. Review collected by and hosted on G2.com.

Ideally makes it super easy to test ideas and get solid consumer feedback really fast, usually overnight. The survey builder is straightforward and flexible, which actually helps us think more creatively about how we ask questions. The team’s always improving the platform and releasing useful updates, and they’re great to deal with; quick, helpful, and solutions focused. It’s become a key part of how we get insights without slowing any business processes down. Review collected by and hosted on G2.com.

Nothing major. A few small limitations that we trust would be developed very soon. The speed and flexibility more than make up for it and the team’s always open to feedback. Review collected by and hosted on G2.com.

The speed of insights, overnight turnaround and summarised by AI ready to review, supporting our agile way of working.

The platform is incredibly user friendly and accessible.

Client experience is also really responsive and helpful, especially with supporting on research design queries. Review collected by and hosted on G2.com.

That we have to buy packs of credits to use, which can make it difficult to justify at a project/ad-hoc level if we don't have any remaining credits from a previous top up. Review collected by and hosted on G2.com.

- Simple and user friendly

- Fast!

- Cost efficient

- Highly flexible, you can ask literally anything

- Helpful, friendly team supporting behind the scenes

- Great for high level screening or those ad hoc questions that come up Review collected by and hosted on G2.com.

No real dislikes; it can’t be used to answer every question but it absolutely has its place, especially for answering questions that might not warrant a full blown research project. Review collected by and hosted on G2.com.

The 24-48 hour turnaround is the most appealing function from ideally. The team has been so accommodating with ad hoc questions and adjusting tests to be monadic when requested. It's also a very intuitive platform so it's easy to use and share results with stakeholders. Review collected by and hosted on G2.com.

The tradeoff with speed is the lack of flexibility. Ad hoc questions can become quite expensive, so the best value we see from the platform is when our test requirements fit into the pre-defined Message or Idea testing formats. Review collected by and hosted on G2.com.

We love the speed at which we can answer business questions (overnight!). As we move away from traditional research practices, Ideally has helped us fill the gap and remain relevant in today's fast-moving world. Review collected by and hosted on G2.com.

Not much! There is far too much to like and the regular updates show the team are listening to customer feedback and improving the platform constantly. Review collected by and hosted on G2.com.

Turnaround times and the user-friendly interface. Review collected by and hosted on G2.com.

Nothing, the platform is easy to use and generates great insights. Review collected by and hosted on G2.com.

We are an agency, and so far we have only used Ideally to test conceptual ideas out in the real world - and the results were INCREDIBLY interesting, useful and valuable. If you're curious, give it a try, you won't look back. Review collected by and hosted on G2.com.

I haven't found anything I dislike yet, only positives so far! Review collected by and hosted on G2.com.

I really appreciated how quickly I could test out new concepts and ideas. It made experimentation very easy. Review collected by and hosted on G2.com.

The main drawback was the inability to conduct more in-depth studies or gather detailed, long-term insights. Review collected by and hosted on G2.com.