Ideally is a great tool to have in the strategy toolkit—especially when you need to add some extra oomph behind creative ideas or help clients feel more confident in the direction you're recommending. It’s fast, affordable, and delivers insights that feel sharp and relevant without the usual time or cost barriers. It’s great for pressure moments when you need to validate thinking quickly. Review collected by and hosted on G2.com.

Biggest challenge so far has been client unfamiliarity. Because it’s not a household name (yet), it can take a bit more effort to sell it in or justify its use—especially with more traditional clients who are used to legacy research methods. Once they see the output, they’re usually convinced it works, but aren't willing to ditch the legacy methods yet. But the product itself is great and with time think clients will really buy into. Review collected by and hosted on G2.com.

It's incredibly fast, and I really appreciate that they provide norms for benchmarking! Review collected by and hosted on G2.com.

It would be helpful if there were options to compare taglines with other tagline norms, and to compare full creative pieces against full creative norms. I expect that as their database of norms expands, these features will likely be added. Review collected by and hosted on G2.com.

Ideally is incredibly user-friendly and gives me exactly the information I need to do my job efficiently. I really value the freedom and independence it provides- you can explore, create, and manage things your own way. At the same time, there’s always a kind and supportive person from the Ideally team ready to onboard you, answer questions and help whenever you need. It’s the perfect balance between autonomy and genuine human support. An outstanding company to work with! Review collected by and hosted on G2.com.

Honestly, nothing comes to mind. Every experience I’ve had so far has been smooth and positive. The platform works exactly as expected and the team behind it is genuinely supportive and proactive. It’s rare to find a company where you feel so well looked after while everything just works the way it should Review collected by and hosted on G2.com.

The Ideally team has delivered an outstanding testing tool that offers us valuable and reliable insights as we develop our strategies and campaigns. It has played a key role in guiding our decision-making throughout the entire process. The platform itself is user-friendly, and the frameworks provided are impressive. I also find their benchmarking tool to be excellent. Most importantly, whenever assistance is needed, their support team is always accessible and a pleasure to work with. Their reporting tool is rich and intuitive. Review collected by and hosted on G2.com.

Having additional options to segment respondents within the standard panel would be a valuable improvement. This would enhance the ability to target specific groups more effectively. Review collected by and hosted on G2.com.

Fast and very easy to use. I got research up within 12hours and results back 24 hours later. The team at Ideally were really helpful and responsive. Review collected by and hosted on G2.com.

Nothing! The system is initiative and easy to use. Review collected by and hosted on G2.com.

I had a fantastic experience working with Ideally. As someone new to the process, I really appreciated how supportive and knowledgeable their team was throughout. They guided us every step of the way, patiently reviewed all my questions, and offered thoughtful recommendations that made a real difference.

Their website is incredibly user-friendly, which made the setup a breeze. Holly even took the time to give me a walkthrough beforehand, ensuring everything was set up correctly and that I felt confident moving forward.

The results were insightful and easy to interpret. We were particularly impressed with the inclusion of free demographic questions in their surveys. Overall, I highly recommend it for anyone looking for a smooth, supportive, and impactful survey experience. Review collected by and hosted on G2.com.

If I had to note one area for improvement, it would be the ability to re-target the same respondents for follow-up questions or deeper insights. That would have added even more value to the process. However, I understand that Ideally is already working on adding this feature, which is great to hear. Review collected by and hosted on G2.com.

Its speed and ease of use have allowed us to quickly test and validate new product ideas, marketing messages, and brand positioning with our target audience, eliminating the guesswork that can hold us up. Customer support is second to none through each testing process. Review collected by and hosted on G2.com.

Yet to find anything, it has been an easy transition on to the platform and has been an invaluable for our business, fundamentally changing how we approach decision-making by providing a direct line to consumer insights. Review collected by and hosted on G2.com.

Platform is user friendly, has great CX.

Support from the Ideally team.

Better value for money than other insight tools.

Visualization of the consumer testing results,

Agility - quick overnight read to help us make business decisions quicker. Review collected by and hosted on G2.com.

Honestly nothing, I just wish I had more time to use the platform more often and deep dive into insights further. Review collected by and hosted on G2.com.

This is an excellent platform that is very easy to use. Depending on the option you select, the results are returned extremely quickly. Review collected by and hosted on G2.com.

The cost can increase somewhat if your research project expands, for example, by adding more test markets or increasing the number of questions. Review collected by and hosted on G2.com.

Ideally have taken the headache out of research. The ability to both self serve and also request assistance from the team to help frame each research project is incredibly valuable. Review collected by and hosted on G2.com.

It isn't super easy to share drafts or research proposals with stakeholders for review/approval. An approval workflow would be helpful. Review collected by and hosted on G2.com.