# Best Real Estate CRM Software ## How Many Real Estate CRM Software Products Does G2 Track? **Total Products under this Category:** 303 ### Category Stats (Aug 2026) - **Average Rating:** 4.31/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Real Estate CRM Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 6,700+ Authentic Reviews - 303+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Real Estate CRM Software ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=4133&focus%5B%5D=32533&focus%5B%5D=7280&focus%5B%5D=66255&focus%5B%5D=13815) Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Contactually by Compass, Rechat, ResMan, BoldTrail, and Follow Up Boss. Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=contactually-by-compass&focus%5B%5D=rechat&focus%5B%5D=resman&focus%5B%5D=boldtrail&focus%5B%5D=follow-up-boss) ### [REsimpli](https://www.g2.com/products/resimpli/reviews) REsimpli (#1 AI-powered CRM for Real Estate Investors) is an all-in-one software for real estate investors that requires little to no customization. Just a few clicks and you’re on your way to maximizing your profits while keeping your back-end costs low, in under one minute or less. **Average Rating:** 4.9/5.0 **Total Reviews:** 383 #### How Do G2 Users Rate REsimpli? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Lead Management:** 9.5/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 4.4/10 (Category avg: 10/10) #### Who Is the Company Behind REsimpli? - **Seller:** [REsimpli](https://www.g2.com/sellers/resimpli) - **Year Founded:** 2016 - **HQ Location:** Highland, Indiana - **Twitter:** @resimpli\_ 127 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18d6905cb33149a4f70881efb2b7216952e6b561cd0a000b8d355ae9b0e625a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresimpli&secure%5Burl_type%5D=linkedin_company_website) 33 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Real Estate, Wholesale - **Company Size:** 93% Small #### What Do G2 Reviewers Say About REsimpli? _AI-generated summary from verified user reviews_ ##### Pros - Users commend REsimpli for its **incredible customer support** , highlighting their commitment to providing straightforward assistance. - Users commend REsimpli for its **ease of use** , customization options, and exceptional customer support. - Users find the **robust and comprehensive support** of REsimpli invaluable for managing their real estate investments effectively. - Users value the **all-in-one solution** of REsimpli, streamlining their business processes and eliminating the need for multiple tools. - Users commend the **easy setup** of RESimpli, enabling quick onboarding and effective campaign development without complications. ##### Cons - Users note a **steep learning curve** initially, making navigation and setup challenging for new investors. - Users find REsimpli **expensive** due to multiple setups and costs, impacting budget-conscious users and onboarding efficiency. - Users find a **lack of customization** frustrating, but anticipate improvements in upcoming updates. - Users find the **limited customization** in REsimpli restrictive, wishing for more tailored options for their workflows. - Users express frustration with **limited features** , particularly for land investing, which hampers usability and effectiveness. #### What Are Recent G2 Reviews of REsimpli? **["Comprehensive UI, Strong Integrations, and Helpful AI for Lead Qualification"](https://www.g2.com/survey_responses/resimpli-review-12815731)** **Rating:** 4.5/5.0 stars _— Keonte D._ [Read full review](https://www.g2.com/survey_responses/resimpli-review-12815731) **["Comprehensive CRM Solution with Instant Results"](https://www.g2.com/survey_responses/resimpli-review-12811973)** **Rating:** 5.0/5.0 stars _— Heath M._ [Read full review](https://www.g2.com/survey_responses/resimpli-review-12811973) ### [Zillow Premier Agent](https://www.g2.com/pt/products/zillow-premier-agent/reviews) Zillow Premier Agent é uma plataforma abrangente projetada para capacitar profissionais do setor imobiliário, conectando-os com compradores e vendedores de imóveis ativos. Ao aproveitar a extensa rede da Zillow, os agentes podem melhorar sua presença online, gerenciar relacionamentos com clientes de forma eficaz e fechar mais transações. Principais Recursos e Funcionalidades: - Geração de Leads: Receba conexões ao vivo com compradores motivados através de chamadas telefônicas, e-mails e solicitações de visitas. A Zillow verifica a intenção do comprador, garantindo leads de alta qualidade. - Ferramentas de Gerenciamento de Clientes: Utilize o CRM do Zillow Premier Agent para rastrear fontes de leads, histórico de engajamento e comunicações. O aplicativo otimizado para dispositivos móveis permite que os agentes respondam prontamente aos leads, gerenciem tarefas e definam lembretes em movimento. - Construção de Marca: Melhore seu perfil profissional com o My Agent, que fornece branding exclusivo em listagens da Zillow e Trulia. Este recurso garante que seus clientes o vejam como seu principal ponto de contato durante toda a busca por imóveis. - Treinamento e Desenvolvimento: Acesse recursos e suporte para melhorar suas habilidades e manter-se atualizado com as tendências do setor. Valor Principal e Soluções Oferecidas: O Zillow Premier Agent aborda o desafio de conectar profissionais do setor imobiliário com compradores e vendedores sérios. Ao oferecer publicidade direcionada, leads verificados e ferramentas robustas de gerenciamento de clientes, a plataforma permite que os agentes otimizem seu fluxo de trabalho, melhorem os relacionamentos com os clientes e aumentem o volume de transações. A integração de capacidades móveis garante que os agentes possam gerenciar seus negócios de forma eficiente, independentemente da localização. **Average Rating:** 2.2/5.0 **Total Reviews:** 55 #### How Do G2 Users Rate Zillow Premier Agent? - **the product tem sido um bom parceiro comercial?:** 4.4/10 (Category avg: 8.7/10) - **Gestão de Leads:** 5.4/10 (Category avg: 8.5/10) - **Contato & Gerenciamento de Contas:** 6.3/10 (Category avg: 8.5/10) - **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 8.3/10 (Category avg: 10/10) #### Who Is the Company Behind Zillow Premier Agent? - **Vendedor:** [Zillow](https://www.g2.com/pt/sellers/zillow) - **Ano de Fundação:** 2006 - **Localização da Sede:** Seattle, WA - **Twitter:** @zillow 346,354 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f47c13de11218ae0a5e9e7d52137fddc537e4d723d475bf226c9c59e4b83af7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13990%2F&secure%5Burl_type%5D=linkedin_company_website) 10,254 funcionários no LinkedIn® - **Propriedade:** NASDAQ #### Who Uses This Product? - **Who Uses This:** Corretor de imóveis, Agente Imobiliário - **Top Industries:** Imóveis - **Company Size:** 67% Small, 16% Large #### What Do G2 Reviewers Say About Zillow Premier Agent? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham o Zillow Premier Agent **fácil de usar** , melhorando significativamente a geração de leads e as conexões com compradores no setor imobiliário. - Os usuários se beneficiam das **capacidades eficazes de geração de leads** do Zillow Premier Agent, conectando-os rapidamente com compradores motivados. ##### Cons - Os usuários relatam **baixa qualidade de leads** no Zillow Premier Agent, com leads frequentemente exigindo mais qualificação e faltando lealdade. - Os usuários consideram os **altos custos de leads** do Zillow Premier Agent uma barreira, especialmente para agentes menores em mercados competitivos. #### What Are Recent G2 Reviews of Zillow Premier Agent? **["Revisão do Agente Premier da Zillow"](https://www.g2.com/pt/survey_responses/zillow-premier-agent-review-7892704)** **Rating:** 4.0/5.0 stars _— Usuário Verificado em Imóveis_ [Read full review](https://www.g2.com/pt/survey_responses/zillow-premier-agent-review-7892704) **["Ótima exposição e leads de clientes para profissionais do setor imobiliário"](https://www.g2.com/pt/survey_responses/zillow-premier-agent-review-11793748)** **Rating:** 5.0/5.0 stars _— Erika R._ [Read full review](https://www.g2.com/pt/survey_responses/zillow-premier-agent-review-11793748) #### What Are G2 Users Discussing About Zillow Premier Agent? - [What is Zillow Premier Agent used for?](https://www.g2.com/pt/discussions/what-is-zillow-premier-agent-used-for) - [Is Zillow free for agents?](https://www.g2.com/pt/discussions/is-zillow-free-for-agents) - [Os leads do Zillow funcionam?](https://www.g2.com/pt/discussions/do-zillow-leads-work) - 2 comments - [What is a Zillow Premier Agent?](https://www.g2.com/pt/discussions/what-is-a-zillow-premier-agent) - [Vale a pena ser um agente premier do Zillow?](https://www.g2.com/pt/discussions/is-zillow-premier-agent-worth-it) - 1 comment ### [Luxury Presence](https://www.g2.com/pt/products/luxury-presence/reviews) Luxury Presence é a plataforma de crescimento para os melhores desempenhos do setor imobiliário. A empresa ajuda agentes, equipes e corretoras a atrair mais clientes, transformar seu banco de dados em negócios e criar relacionamentos para a vida toda, tudo impulsionado pela Presence® AI. A Plataforma Presence® combina uma equipe de marketing completa e tecnologia inteligente por uma fração do custo de uma agência tradicional. Mais de 87.000 agentes e marcas em 18.000 negócios imobiliários confiam na Luxury Presence, incluindo 30% dos principais agentes e equipes do WSJ RealTrends. A Plataforma Presence® impulsiona mais de $450 bilhões em volume de transações anuais e ajuda agentes a crescer seis vezes mais rápido e fechar quase três vezes mais volume de transações do que seus pares nos mesmos mercados. **Average Rating:** 4.4/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate Luxury Presence? - **the product tem sido um bom parceiro comercial?:** 9.5/10 (Category avg: 8.7/10) - **Gestão de Leads:** 8.3/10 (Category avg: 8.5/10) - **Contato & Gerenciamento de Contas:** 8.3/10 (Category avg: 8.5/10) - **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Luxury Presence? - **Vendedor:** [Luxury Presence](https://www.g2.com/pt/sellers/luxury-presence) - **Website da Empresa:** www.luxurypresence.com - **Ano de Fundação:** 2016 - **Localização da Sede:** Austin, US - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48e944945b1ece59d66e9e1fde7f0739d1cdfd5f5a9973996795c28b50ea3fe9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fluxurypresence&secure%5Burl_type%5D=linkedin_company_website) 853 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Imóveis - **Company Size:** 68% Small #### What Do G2 Reviewers Say About Luxury Presence? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários elogiam o **fantástico suporte ao cliente** da Luxury Presence, destacando a capacidade de resposta e a utilidade na otimização de sua presença online. - Os usuários valorizam o **atendimento ao cliente excepcional** da Luxury Presence, melhorando sua experiência no site com suporte e atualizações oportunas. - Os usuários destacam a **interface amigável** da Luxury Presence, elogiando sua eficiência e facilidade de uso para gerenciamento de sites. - Os usuários elogiam a **qualidade excepcional do design** da Luxury Presence, melhorando significativamente sua presença online e geração de leads. - Os usuários elogiam o **processo de desenvolvimento de sites sem esforço** e o suporte excepcional da equipe da Luxury Presence. ##### Cons - Os usuários acham o serviço **caro** , mas acreditam que ele oferece um valor considerável apesar do custo. - Os usuários expressam frustração com as **opções limitadas de personalização** no Luxury Presence, impactando a flexibilidade de design e a usabilidade. - Os usuários relatam **recursos ausentes** , como opções de design limitadas e análises restritas, prejudicando o gerenciamento de seus sites. - Os usuários enfrentam problemas com **dados imprecisos** , levando a problemas frustrantes de formatação e alinhamento de imagens no Luxury Presence. - Os usuários enfrentam **problemas de integração** com o Luxury Presence, mas o suporte ajuda a resolver dificuldades e melhorar os fluxos de trabalho. #### What Are Recent G2 Reviews of Luxury Presence? **["Um site que retrata elegância e luxo para um cliente sofisticado"](https://www.g2.com/pt/survey_responses/luxury-presence-review-13183577)** **Rating:** 5.0/5.0 stars _— Armand U._ [Read full review](https://www.g2.com/pt/survey_responses/luxury-presence-review-13183577) **["Plataforma de Marketing Tudo-em-Um de Alta Qualidade Que Me Permite Focar no Meu Negócio"](https://www.g2.com/pt/survey_responses/luxury-presence-review-13171695)** **Rating:** 5.0/5.0 stars _— Debbie N._ [Read full review](https://www.g2.com/pt/survey_responses/luxury-presence-review-13171695) ### [Contactually by Compass](https://www.g2.com/pt/products/contactually-by-compass/reviews) Contactually é uma plataforma de gerenciamento de relacionamento com o cliente (CRM) baseada em SaaS para profissionais do setor imobiliário e suas equipes que ajuda os usuários a desenvolver e fortalecer relacionamentos autênticos e duradouros. O coração do Contactually é centralizar contatos e documentar automaticamente os pontos de contato do relacionamento. Com uma camada de inteligência sobre tudo e a capacidade de se integrar ao conjunto de tecnologias da sua corretora, o Contactually escala planos de acompanhamento acionáveis e automatiza fluxos de trabalho de relacionamento, deixando os agentes livres para fazer o que fazem de melhor — construir o tipo de relacionamentos pessoais que fazem o negócio crescer. - Fique mais inteligente sobre mensagens com programas automatizados de nutrição de relacionamento, conteúdo compartilhado em modelos e rastreamento de abertura, clique e resposta - Classifique contatos pelo tipo de relacionamento que você deseja cultivar — novos leads, clientes atuais, clientes passados, esfera de influência, etc. — e configure um plano de ação personalizado para cada categoria - Priorize os esforços do dia com um painel diário e e-mail de tarefas para incentivar o engajamento e identificar relacionamentos que precisam de atenção - Aproveite os recursos crescentes de IA para otimizar o fluxo de trabalho do agente — e seu tempo. Por exemplo, nosso recurso Melhor Hora para Enviar identifica quando enviar um e-mail para um contato específico para aumentar a probabilidade de resposta e permite que o usuário o agende com antecedência - Distribua as melhores práticas no nível da corretora ou equipe, com opções para permitir que os agentes individualizem com base em seu próprio sucesso pessoal - Acesse administração e relatórios no nível da corretora para impulsionar a adoção, aumentar a produtividade dos agentes e identificar oportunidades de recrutamento, bem como riscos de retenção Contactually atende às necessidades de corretores e agentes, alcançando taxas de adoção acima da média e contribuindo para recrutamento, retenção e crescimento de receita em toda a corretora. 75% dos agentes em contas de corretora fizeram login nos últimos 30 dias, construindo relacionamentos mais fortes e aumentando as oportunidades. **Average Rating:** 4.2/5.0 **Total Reviews:** 115 #### How Do G2 Users Rate Contactually by Compass? - **the product tem sido um bom parceiro comercial?:** 8.1/10 (Category avg: 8.7/10) - **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Contactually by Compass? - **Vendedor:** [Compass](https://www.g2.com/pt/sellers/compass-a6e45e71-8df1-4aa7-8c2e-17ce4aa6f608) - **Ano de Fundação:** 2012 - **Localização da Sede:** New York, Ny - **Twitter:** @Compass 20,091 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=090391b59ab56e8f4cbda94247e5b8663ebf17812e81b1d61dffaeb74c2cb30e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcompassinc&secure%5Burl_type%5D=linkedin_company_website) 35,329 funcionários no LinkedIn® - **Propriedade:** NYSE: COMP #### Who Uses This Product? - **Who Uses This:** Corretor de imóveis, Proprietário - **Top Industries:** Imóveis, Marketing e Publicidade - **Company Size:** 77% Small, 12% Medium #### What Are Recent G2 Reviews of Contactually by Compass? **["Poderoso CRM"](https://www.g2.com/pt/survey_responses/contactually-by-compass-review-1445833)** **Rating:** 4.5/5.0 stars _— Joel B._ [Read full review](https://www.g2.com/pt/survey_responses/contactually-by-compass-review-1445833) **["Um dos melhores softwares do mercado, contactually"](https://www.g2.com/pt/survey_responses/contactually-by-compass-review-1599581)** **Rating:** 5.0/5.0 stars _— Dayana P._ [Read full review](https://www.g2.com/pt/survey_responses/contactually-by-compass-review-1599581) #### What Are G2 Users Discussing About Contactually by Compass? - [Para que serve o Contactually da Compass?](https://www.g2.com/pt/discussions/what-is-contactually-by-compass-used-for) - [Does compass hire new agents?](https://www.g2.com/pt/discussions/does-compass-hire-new-agents) - [What is the best CRM for real estate?](https://www.g2.com/pt/discussions/contactually-by-compass-what-is-the-best-crm-for-real-estate) - [What is Compass CRM?](https://www.g2.com/pt/discussions/what-is-compass-crm) - [What CRM does compass use?](https://www.g2.com/pt/discussions/what-crm-does-compass-use) ### [Rechat](https://www.g2.com/pt/products/rechat/reviews) Rechat é o Sistema Operacional de IA para Imobiliárias com um Super App para Agentes. Uma plataforma conectada onde relacionamentos, marketing e transações funcionam juntos, e a IA atua em todos eles. Criada para resolver um problema persistente da indústria — agentes alternando entre 18 aplicativos desconectados — a plataforma da Rechat inclui um Estúdio de Marketing totalmente integrado, Centro de Pessoas, Centro de Negócios e uma força de trabalho inteira de agentes de IA que trabalham como colegas, não como ferramentas. As corretoras que operam com a Rechat veem uma adoção de agentes superior a 75%, substituindo pilhas de fornecedores fragmentadas por um único sistema operacional inteligente. Saiba mais em rechat.ai. **Average Rating:** 4.7/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate Rechat? - **the product tem sido um bom parceiro comercial?:** 9.6/10 (Category avg: 8.7/10) - **Gestão de Leads:** 7.9/10 (Category avg: 8.5/10) - **Contato & Gerenciamento de Contas:** 9.3/10 (Category avg: 8.5/10) - **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Rechat? - **Vendedor:** [Rechat](https://www.g2.com/pt/sellers/rechat) - **Website da Empresa:** rechat.ai - **Ano de Fundação:** 2016 - **Localização da Sede:** Dallas, TX - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18f31714415e11549f35de87fd939aec7ed8feb03baa3da9e49e7b49ce735ec9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frechat%2F&secure%5Burl_type%5D=linkedin_company_website) 71 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Corretor de imóveis, Agente Imobiliário - **Top Industries:** Imóveis - **Company Size:** 44% Small, 42% Medium #### What Do G2 Reviewers Say About Rechat? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham o Rechat **super fácil de usar** , simplificando muito as atividades e tarefas diárias de marketing. - Os usuários valorizam o Rechat por sua **eficiência que economiza tempo** , simplificando tarefas e aumentando a produtividade para corretores de imóveis. - Os usuários adoram os **recursos de automação** do Rechat, que simplificam os envios de e-mail em massa e oferecem ferramentas imobiliárias sem complicações. - Os usuários apreciam a **facilidade de uso e organização** no Rechat, melhorando as conexões com os clientes e a eficiência dos negócios. - Os usuários apreciam o **maravilhoso suporte ao cliente** que a Rechat oferece, garantindo que a assistência esteja disponível sempre que necessário. ##### Cons - Os usuários acham a **curva de aprendizado desafiadora** , precisando de um design mais intuitivo e assistência para uma implementação eficaz. - Os usuários encontram **opções limitadas de personalização** no Rechat, afetando a criatividade e a consistência de formatação entre plataformas. - Os usuários estão desapontados com os **recursos ausentes** , incluindo a sincronização de contatos ineficaz e a criatividade limitada em gráficos. - Os usuários estão frustrados com **limitações de e-mail e problemas de formatação** que impedem a comunicação eficaz e a criatividade. - Os usuários acham as **opções limitadas** no Rechat confusas e desafiadoras para navegar de forma eficaz. #### What Are Recent G2 Reviews of Rechat? **["Rechat, O Ecossistema Imobiliário Definitivo + Uma Equipe de Suporte Que Se Move a Velocidade da Luz"](https://www.g2.com/pt/survey_responses/rechat-review-12880273)** **Rating:** 5.0/5.0 stars _— Alicia M._ [Read full review](https://www.g2.com/pt/survey_responses/rechat-review-12880273) **["Rechat Acelera Emails de Clientes e Simplifica Meu Fluxo de Trabalho Diário"](https://www.g2.com/pt/survey_responses/rechat-review-13124380)** **Rating:** 4.5/5.0 stars _— Josh T._ [Read full review](https://www.g2.com/pt/survey_responses/rechat-review-13124380) #### What Are G2 Users Discussing About Rechat? - [Para que serve o Rechat?](https://www.g2.com/pt/discussions/what-is-rechat-used-for) ### [BoldTrail](https://www.g2.com/products/boldtrail/reviews) BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,494 #### How Do G2 Users Rate BoldTrail? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Lead Management:** 8.8/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind BoldTrail? - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE\_Blogs 4,863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af863ef522b947e84aaa94042793582d8affe7ed393b6d7febc4a753d01296d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F651176%2F&secure%5Burl_type%5D=linkedin_company_website) 450 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 54% Small, 25% Large #### What Do G2 Reviewers Say About BoldTrail? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **centralized management** of BoldTrail, enabling efficient business operations with integrated tools and information. - Users value the **user-friendly features** of BoldTrail, appreciating its automation and effective lead capture capabilities. - Users value the **high level of automation** in BoldTrail, simplifying lead generation and enhancing user experience. - Users love the **ease of use** of BoldTrail, with a dramatically improved interface and user-friendly automations. - Users love the **efficient lead generation** capabilities of BoldTrail, enhancing their campaign management with easy automation. ##### Cons - Users find the **difficult usability** of BoldTrail hinders productivity, with a lack of guidance for new users. - Users find the **learning curve steep** , as the multitude of features makes mastery challenging and overwhelming. - Users find the **difficult learning** curve of BoldTrail challenging, affecting their ability to utilize the platform effectively. - Users find BoldTrail to be **expensive** , wishing for more affordable options and flexible agent addition. - Users find the **difficult learning curve** of BoldTrail challenging, often feeling overwhelmed by its extensive features and setup. #### What Are Recent G2 Reviews of BoldTrail? **["Streamlined CRM for Real Estate Success"](https://www.g2.com/survey_responses/boldtrail-review-13089606)** **Rating:** 5.0/5.0 stars _— Paul S._ [Read full review](https://www.g2.com/survey_responses/boldtrail-review-13089606) **["I am super happy with KvCore!"](https://www.g2.com/survey_responses/boldtrail-review-4790497)** **Rating:** 5.0/5.0 stars _— Charles F._ [Read full review](https://www.g2.com/survey_responses/boldtrail-review-4790497) #### What Are G2 Users Discussing About BoldTrail? - [I'm struggling to understand kvCORE's lead generation and nurturing tools. Can someone explain them to me?](https://www.g2.com/discussions/i-m-struggling-to-understand-kvcore-s-lead-generation-and-nurturing-tools-can-someone-explain-them-to-me) - [What is kvCORE used for?](https://www.g2.com/discussions/what-is-kvcore-used-for) - 1 comment - [What is BoomTown used for?](https://www.g2.com/discussions/what-is-boomtown-used-for) - [What is CORE ListingMachine used for?](https://www.g2.com/discussions/what-is-core-listingmachine-used-for) - [What is the meaning of BoomTown?](https://www.g2.com/discussions/what-is-the-meaning-of-boomtown) ### [ResMan](https://www.g2.com/products/resman/reviews) ResMan stands as the unrivaled choice in the multifamily and affordable housing real estate marketplace, embraced by owners, operators, and investors. Our platform is thoughtfully designed to provide tailored and seamless solutions that match your specific needs. With ResMan, you enjoy open, scalable architecture and freedom through our expanded product suite, including budgeting, fraud detection, utilities management, and the innovative AI chatbot "Leasing Assistant." Discover the simplicity of managing your property with our intuitive platform, integrating a comprehensive marketing suite, advanced accounting, reporting, and property management capabilities. ResMan's Marketing Suite includes Websites, CRM, Contact Center, and the AI-powered Leasing Assistant chatbot, providing a complete solution to attract and retain tenants while improving communication and lead conversion. Our leading-edge UI/UX transforms complexity into clarity, saving valuable time and boosting efficiencies. ResMan’s platform also includes powerful tools for applicant screening, maintenance optimization, and real-time analytics, ensuring every aspect of property management is covered. Our dedicated customer support and seamless implementation ensure a hassle-free experience. The benefits of ResMan extend further with features designed to address the needs of multifamily and affordable housing properties. ResMan makes property management easier by integrating solutions such as budgeting, fraud detection, and utility management, ensuring comprehensive operational control. One of ResMan's standout features is its open integration partner network, allowing organizations to build their product suite the way they want. This flexibility ensures that you can tailor the platform to meet your specific needs, leveraging partnerships that enhance and expand the functionality of ResMan. Elevate your property management with ResMan, where innovation meets practicality, empowering your success in today's competitive real estate landscape. With ResMan, property management becomes more than just a task—it’s a seamless, efficient experience that transforms operations and drives growth. Discover why ResMan is ahead of the competition and take your property management to new heights. **Average Rating:** 4.8/5.0 **Total Reviews:** 433 #### How Do G2 Users Rate ResMan? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Lead Management:** 9.4/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind ResMan? - **Seller:** [Inhabit IQ](https://www.g2.com/sellers/inhabit-iq) - **Company Website:** inhabit.com - **Year Founded:** 2016 - **HQ Location:** Knoxville, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=adb75b79df223e380fed9388e6110dcb6784549d0f1e1e952b19f45a51b011ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finhabit-iq&secure%5Burl_type%5D=linkedin_company_website) 2,600 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Property Manager, Assistant Manager - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 47% Small, 43% Medium #### What Do G2 Reviewers Say About ResMan? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of ResMan, highlighting its intuitive design and seamless integration for efficient management. - Users love ResMan for its **user-friendly layout** , making it easy to navigate and learn quickly. - Users find ResMan to be **user-friendly and easy to learn** , facilitating seamless management of work orders and tenant profiles. - Users appreciate the **exceptional customer support** from ResMan, praising their dedicated assistance and availability of support staff. - Users appreciate the **user-friendly interface** of ResMan, which makes operations smooth and organized for everyone. ##### Cons - Users express frustration over **missing features** like a payroll module and difficulties in accessing shared documents. - Users report experiencing **slow performance** with ResMan, particularly during updates and when accessing schedules. - Users struggle with **poor usability** in ResMan, finding navigation and document access frustrating and error-prone. - Users experience occasional **slow speeds** on ResMan, particularly when searching for units, affecting overall performance. - Users find the **interface not user-friendly** , with some features being unintuitive and difficult to navigate. #### What Are Recent G2 Reviews of ResMan? **["ResMan: Reliable, Organized Property Management with Powerful Integrations"](https://www.g2.com/survey_responses/resman-review-13000353)** **Rating:** 5.0/5.0 stars _— Jazmyn C._ [Read full review](https://www.g2.com/survey_responses/resman-review-13000353) **["The Best PM Software with Navigation Ease and Drill-Down Access Without Extra Logins"](https://www.g2.com/survey_responses/resman-review-12906569)** **Rating:** 5.0/5.0 stars _— Michelle S._ [Read full review](https://www.g2.com/survey_responses/resman-review-12906569) #### What Are G2 Users Discussing About ResMan? - [What is ResMan used for?](https://www.g2.com/discussions/what-is-resman-used-for) ### [Follow Up Boss](https://www.g2.com/pt/products/follow-up-boss/reviews) Follow Up Boss é um software de vendas simples para equipes imobiliárias. Ajudamos você a acompanhar mais rapidamente, com mais frequência e com os leads e clientes mais propensos a se converterem em vendas e receita. Nossos clientes variam de agentes solo a algumas das equipes de melhor desempenho no país, bem como equipes de e-leads dentro de grandes corretoras. Nosso sistema é projetado para gerenciar todo o ciclo de vida do seu relacionamento, desde novos leads até clientes passados e esfera. **Average Rating:** 4.6/5.0 **Total Reviews:** 114 #### How Do G2 Users Rate Follow Up Boss? - **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 8.7/10) - **Gestão de Leads:** 9.2/10 (Category avg: 8.5/10) - **Contato & Gerenciamento de Contas:** 8.8/10 (Category avg: 8.5/10) - **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 8.7/10 (Category avg: 10/10) #### Who Is the Company Behind Follow Up Boss? - **Vendedor:** [Follow up Boss](https://www.g2.com/pt/sellers/follow-up-boss) - **Ano de Fundação:** 2011 - **Localização da Sede:** San Francisco, CA - **Twitter:** @FollowUpBoss 1,550 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7e0b76aafc540ff1b3809f7ac76d654c9684524e9df837b06983e4f47be15cc6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F24780438%2F&secure%5Burl_type%5D=linkedin_company_website) 96 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Corretor de imóveis - **Top Industries:** Imóveis - **Company Size:** 77% Small, 15% Medium #### What Do G2 Reviewers Say About Follow Up Boss? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários elogiam a **facilidade de uso** do Follow Up Boss, apreciando sua simplicidade e recursos de automação eficazes. - Os usuários apreciam o **suporte ao cliente responsivo** do Follow Up Boss, melhorando seu processo de integração e experiência geral. - Os usuários valorizam as **integrações perfeitas** com as principais plataformas, melhorando a comunicação e a visibilidade das atividades dos clientes. - Os usuários valorizam os **recursos de automação** do Follow Up Boss, simplificando fluxos de trabalho e aumentando a eficiência geral. - Os usuários valorizam a **configuração fácil** do Follow Up Boss, permitindo uma transição suave e uso eficiente imediatamente. ##### Cons - Os usuários acham a **dificuldade inicial de aprendizado** desafiadora, mas, no final, acreditam que vale a pena após o uso. - Os usuários acham que a **funcionalidade de busca de contatos é insuficiente** , afetando a eficiência e a experiência geral do usuário no aplicativo móvel. - Os usuários acham o aplicativo móvel **ocasionalmente lento** , o que pode levar a frustração e ineficiências no uso. - Os usuários às vezes enfrentam **bugs no telefone** com o Follow Up Boss, o que pode atrapalhar sua experiência geral. #### What Are Recent G2 Reviews of Follow Up Boss? **["CRM Eficiente com Integração Sem Costura"](https://www.g2.com/pt/survey_responses/follow-up-boss-review-12709107)** **Rating:** 5.0/5.0 stars _— Lilly S._ [Read full review](https://www.g2.com/pt/survey_responses/follow-up-boss-review-12709107) **["Um CRM Salvavidas para Equipes Imobiliárias"](https://www.g2.com/pt/survey_responses/follow-up-boss-review-9112857)** **Rating:** 5.0/5.0 stars _— Yola S._ [Read full review](https://www.g2.com/pt/survey_responses/follow-up-boss-review-9112857) #### What Are G2 Users Discussing About Follow Up Boss? - [Do you recommend Follow Up Boss for real estate CRM, and what features are most valuable?](https://www.g2.com/pt/discussions/do-you-recommend-follow-up-boss-for-real-estate-crm-and-what-features-are-most-valuable) - [Does follow up boss have a dialer?](https://www.g2.com/pt/discussions/does-follow-up-boss-have-a-dialer) - [What is Fub CRM?](https://www.g2.com/pt/discussions/what-is-fub-crm) - [How do you follow up with your boss?](https://www.g2.com/pt/discussions/how-do-you-follow-up-with-your-boss) - [What is the use of follow up boss?](https://www.g2.com/pt/discussions/what-is-the-use-of-follow-up-boss) ### [BoomTown](https://www.g2.com/products/boomtown/reviews) BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 564 #### How Do G2 Users Rate BoomTown? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Lead Management:** 9.2/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind BoomTown? - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE\_Blogs 4,863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af863ef522b947e84aaa94042793582d8affe7ed393b6d7febc4a753d01296d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F651176%2F&secure%5Burl_type%5D=linkedin_company_website) 450 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 78% Small, 19% Medium #### What Do G2 Reviewers Say About BoomTown? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of BoomTown, finding it manageable and effective for client engagement. - Users appreciate the **lead generation capabilities** of BoomTown, finding it easy to manage and engage with their leads. - Users find the **tagging system for organizing contacts** in BoomTown helpful for managing leads and notes efficiently. - Users praise the **effective lead management** of BoomTown, appreciating its ease of use and organized CRM features. - Users appreciate the **ease of access** in BoomTown, highlighting its user-friendly features for comparing leads and listings. ##### Cons - Users express concerns over **update issues** , citing outdated functionality and challenges with email graphics and lead management. - Users struggle with **email issues** , including difficulties in adding graphics and concerns about platform innovation. - Users face challenges with **poor lead quality** , often receiving fake leads that are difficult to manage or delete. - Users find it a **hard process to include graphics** in emails, requiring cumbersome code updates. - Users find the **confusing instructions** of BoomTown overwhelming, making it challenging to navigate the platform effectively. #### What Are Recent G2 Reviews of BoomTown? **["User-Friendly that keeps clients engaged"](https://www.g2.com/survey_responses/boomtown-review-7955665)** **Rating:** 5.0/5.0 stars _— Megan S._ [Read full review](https://www.g2.com/survey_responses/boomtown-review-7955665) **["The Best CRM and website I have ever seen"](https://www.g2.com/survey_responses/boomtown-review-6485921)** **Rating:** 5.0/5.0 stars _— Laura H._ [Read full review](https://www.g2.com/survey_responses/boomtown-review-6485921) ### [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews) BoldTrail BackOffice is the next generation of Brokermint and brings your entire business together. This powerful set of products and thriving community provides all the insights, tools, and innovations you need to streamline transaction operations, enhance your brand, and drive business growth. Everything you need is all in one place in the most user-friendly, and supportive system. It’s modern, it’s automated, it’s built for the cloud, and it comes in flexible packages to fit your unique business needs. BoldTrail BackOffice has it all: - Forms and e-sign - Transaction management - Commissions - Accounting/Reporting - Retention/Coaching - Recruiting - Analytics **Average Rating:** 4.3/5.0 **Total Reviews:** 171 #### How Do G2 Users Rate BoldTrail BackOffice? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.7/10) - **Lead Management:** 9.2/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.6/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind BoldTrail BackOffice? - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE\_Blogs 4,863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af863ef522b947e84aaa94042793582d8affe7ed393b6d7febc4a753d01296d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F651176%2F&secure%5Burl_type%5D=linkedin_company_website) 450 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Broker/Owner, Broker - **Top Industries:** Real Estate, Accounting - **Company Size:** 80% Small, 16% Medium #### What Do G2 Reviewers Say About BoldTrail BackOffice? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **user-friendly organization** of BoldTrail BackOffice, revolutionizing how they manage transactions effortlessly. - Users find BoldTrail BackOffice to be **user-friendly** , significantly enhancing transaction management and organizational efficiency. - Users love the **efficiency** of BoldTrail BackOffice, enhancing organization and saving time in document management. - Users value the **effective contact management** in BoldTrail BackOffice for its detailed transaction checklists and notifications. - Users value the **automation features** of BoldTrail BackOffice for streamlining workflow and enhancing efficiency. ##### Cons - Users find the **poor customer support** frustrating, noting slow responses and limited dashboard customization options. - Users experience **email issues** with BoldTrail BackOffice, as important communications often end up in junk mail. - Users find the **limited customization options** frustrating, impacting efficiency and overall user satisfaction with BoldTrail BackOffice. - Users find the **difficult usability** of BoldTrail BackOffice frustrating, especially during onboarding and form management. - Users dislike the **email spamming** that causes important correspondence to end up in junk mail. #### What Are Recent G2 Reviews of BoldTrail BackOffice? **["Streamlined Team Workflows, Minor UI Tweaks Needed"](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13086996)** **Rating:** 4.5/5.0 stars _— Maria D._ [Read full review](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13086996) **["Intuitive and Organized, Perfect for Document Management"](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13210784)** **Rating:** 5.0/5.0 stars _— Juan M._ [Read full review](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13210784) #### What Are G2 Users Discussing About BoldTrail BackOffice? - [What is a real estate transaction coordinator?](https://www.g2.com/discussions/what-is-a-real-estate-transaction-coordinator) - [What is transaction management real estate?](https://www.g2.com/discussions/what-is-transaction-management-real-estate) - [How much is Brokermint monthly?](https://www.g2.com/discussions/how-much-is-brokermint-monthly) - 1 comment - [Does Brokermint have an app?](https://www.g2.com/discussions/does-brokermint-have-an-app) - 6 comments ### [CINC](https://www.g2.com/products/cinc/reviews) Turn your database into a databank. CINC is the premier lead generation and conversion engine helping real estate agents increase their ROI and develop a valuable asset. CINC‘s 50,000+ top producers power their teams to drive bigger business and a better life. Now is the time to increase the value of your business. CINC allows you to: --Capture New Leads with Paid Search & Paid Social --Identify Now & Future Business --Nurture Leads in Your Database --Convert Leads into Homebuyers & Repeat Business **Average Rating:** 4.4/5.0 **Total Reviews:** 193 #### How Do G2 Users Rate CINC? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10) - **Lead Management:** 8.6/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.6/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind CINC? - **Seller:** [Comissions Inc.](https://www.g2.com/sellers/comissions-inc) - **Company Website:** www.commissionsinc.com - **Year Founded:** 2011 - **HQ Location:** Marietta, Georgia - **Twitter:** @CINCPro 810 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a81233d4b435399cb8592673b4e3b5107207d4a16bf6330cdee78782272ff611&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3012495%2F&secure%5Burl_type%5D=linkedin_company_website) 79 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About CINC? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of CINC, praising its intuitive design and seamless integration into workflows. - Users value CINC for its **quality lead generation** , enhancing efficiency and engagement in their marketing efforts. - Users value CINC's **excellent customer support** , appreciating prompt issue resolution and helpful monthly meetings for feature exploration. - Users value the **extensive features and updates** of CINC, enhancing their real estate business and confidence in client interactions. - Users value the **AI integration** in CINC for maintaining contact and enhancing lead management effortlessly. ##### Cons - Users report frequent issues with **poor lead quality** , wasting time on unqualified contacts and inaccurate information. - Users report **AI inefficiencies** with inaccurate leads and robotic communication, complicating their outreach efforts. - Users find the **learning curve steep** , making onboarding and effective use challenging for some team members. - Users are frustrated by **missing features** in CINC, including inadequate lead quality and poor customer support. - Users desire a **more effective search functionality** that includes comprehensive MLS listings and enhanced filtering options. #### What Are Recent G2 Reviews of CINC? **["Intuitive and Powerful—CINC Made Lead Management Easy from Day One"](https://www.g2.com/survey_responses/cinc-review-12311648)** **Rating:** 5.0/5.0 stars _— Jan R._ [Read full review](https://www.g2.com/survey_responses/cinc-review-12311648) **["Effortless CRM with Auto-Tracking Excellence"](https://www.g2.com/survey_responses/cinc-review-11449988)** **Rating:** 5.0/5.0 stars _— Frankie P._ [Read full review](https://www.g2.com/survey_responses/cinc-review-11449988) #### What Are G2 Users Discussing About CINC? - [What is CINC used for?](https://www.g2.com/discussions/what-is-cinc-used-for) ### [Brivity](https://www.g2.com/pt/products/brivity/reviews) A plataforma Brivity não é apenas um software imobiliário—é um ecossistema completo projetado para ajudá-lo a capturar, nutrir e fechar leads enquanto constrói relacionamentos duradouros com os clientes. Desde sites IDX deslumbrantes e um CRM de classe mundial até ferramentas poderosas de nutrição, gestão de transações, geração de leads, suíte de marketing, solução de recrutamento e um centro de relatórios para acompanhar o desempenho do seu negócio em relação aos seus objetivos, a Brivity fornece tudo o que você precisa. Capacitando agentes e equipes a otimizar processos, economizar tempo e alcançar resultados mensuráveis, a Brivity é a plataforma definitiva para o sucesso imobiliário. A plataforma Brivity consolida todo o fluxo de trabalho do seu negócio, desde a geração de leads até o fechamento, em uma única plataforma tecnológica inteligente e otimizada. Seja você um agente solo ou uma grande equipe, a Brivity ajuda a gerar e converter mais leads, manter a responsabilidade, escalar seus sistemas e fechar mais negócios, tudo a partir de um único login. **Average Rating:** 4.2/5.0 **Total Reviews:** 43 #### How Do G2 Users Rate Brivity? - **the product tem sido um bom parceiro comercial?:** 7.0/10 (Category avg: 8.7/10) - **Gestão de Leads:** 8.9/10 (Category avg: 8.5/10) - **Contato & Gerenciamento de Contas:** 8.7/10 (Category avg: 8.5/10) - **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Brivity? - **Vendedor:** [Brivity](https://www.g2.com/pt/sellers/brivity) - **Ano de Fundação:** 2012 - **Localização da Sede:** Bellingham, WA - **Twitter:** @Brivity 2,478 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=118e66e4e98c36dbc984f80c48a30b9dd1be692a7447b911dd647e0ea7573ac1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3122486%2F&secure%5Burl_type%5D=linkedin_company_website) 142 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Imóveis - **Company Size:** 93% Small, 5% Large #### What Do G2 Reviewers Say About Brivity? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários destacam a **solução tudo-em-um** da Brivity, apreciando sua melhoria contínua e integração abrangente de ferramentas. - Os usuários valorizam o **sistema robusto tudo-em-um** da Brivity, apreciando suas melhorias contínuas e opções extensivas de treinamento. - Os usuários elogiam o Brivity por suas **melhorias contínuas e sistema tudo-em-um** que aprimoram suas operações comerciais de forma eficaz. - Os usuários elogiam o Brivity por sua **solução tudo-em-um** que apoia efetivamente o crescimento dos negócios e simplifica as operações. - Os usuários valorizam a **centralização** do Brivity, desfrutando de uma solução tudo-em-um poderosa e sem interrupções para suas necessidades de negócios. ##### Cons - Os usuários desejam um recurso de **biblioteca de formulários** para gerenciar documentos de escritório dentro do Brivity em vez de plataformas externas. - Os usuários desejam uma **biblioteca de formulários** para facilitar o gerenciamento de documentos em vez de depender de plataformas de terceiros como o Google Docs. - Os usuários desejam uma **biblioteca de formulários** para fazer upload de documentos diretamente para o Brivity em vez de depender de plataformas externas. - Os usuários acham que as **ferramentas de relatório são insuficientes** e desejam melhorias semelhantes às de outros programas de Excel. #### What Are Recent G2 Reviews of Brivity? **["Uma verdadeira loja única para equipes de Imóveis e agentes solo"](https://www.g2.com/pt/survey_responses/brivity-review-11818917)** **Rating:** 5.0/5.0 stars _— Victoria W._ [Read full review](https://www.g2.com/pt/survey_responses/brivity-review-11818917) **["BRIVITY é O MELHOR CRM que eu já usei PONTO!!!!!"](https://www.g2.com/pt/survey_responses/brivity-review-4562239)** **Rating:** 5.0/5.0 stars _— Bob W._ [Read full review](https://www.g2.com/pt/survey_responses/brivity-review-4562239) ### [SellDo](https://www.g2.com/pt/products/selldo/reviews) Sell.Do é um CRM imobiliário completo que capacita empresas do setor imobiliário a automatizar seu ciclo de marketing e vendas, otimizar operações e alcançar o máximo ROI. A solução de software exclusiva foi desenvolvida exclusivamente por especialistas e veteranos da indústria imobiliária para melhorar a experiência geral de relacionamento com o cliente no ecossistema imobiliário. Com o Sell.Do, construtores, desenvolvedores, agentes e corretores imobiliários podem gerenciar efetivamente ciclos de vendas e marketing, gestão de leads, gestão de inventário, pagamentos digitais, gestão de parceiros de canal, gestão de desempenho, relatórios e painéis, e análises. Clientes do Sell.Do testemunharam aumento nas vendas, melhoria na retenção de clientes, tomada de decisões informadas e produtividade incomparável entre as equipes. Desde sua criação em 2011, o Sell.Do contribuiu para o crescimento de mais de 1000 empresas imobiliárias. Em pouco mais de uma década, o Sell.Do conquistou seis prêmios e reconhecimentos, tornando-se um dos melhores softwares de CRM imobiliário na Índia. O recurso Ask Jarvis do Sell.Do usa análise de sentimento avançada de IA para interpretar instantaneamente a intenção do comprador — ajudando as equipes de vendas a decidir o momento certo para engajar, pausar ou fazer follow-up. Com o AI Calling, o Sell.Do elimina a necessidade de equipe temporária de chamadas ao gerenciar milhares de conversas com compradores 24 horas por dia, garantindo que todas as consultas sejam respondidas sem atraso ou fadiga. Além disso, com o WhatsApp nativo embutido, as equipes podem conectar, nutrir e converter leads de forma contínua dentro da mesma plataforma — sem necessidade de integrações. **Average Rating:** 4.8/5.0 **Total Reviews:** 127 #### How Do G2 Users Rate SellDo? - **the product tem sido um bom parceiro comercial?:** 9.5/10 (Category avg: 8.7/10) - **Gestão de Leads:** 9.8/10 (Category avg: 8.5/10) - **Contato & Gerenciamento de Contas:** 9.4/10 (Category avg: 8.5/10) - **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind SellDo? - **Vendedor:** [Sell.Do](https://www.g2.com/pt/sellers/sell-do-5953e727-c147-4e55-8697-7d82d94926d3) - **Ano de Fundação:** 2011 - **Localização da Sede:** Pune, Maharashtra - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23243c152040845e87a2aaa7a69fec5efc98680e316f0cc9a7ee68ad68ab423e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsell-do%2F&secure%5Burl_type%5D=linkedin_company_website) 139 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Imóveis, Construção - **Company Size:** 59% Small, 41% Medium #### What Do G2 Reviewers Say About SellDo? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram a **facilidade de uso** do SellDo, destacando sua interface amigável e integração perfeita com fontes de leads. - Os usuários valorizam o **excelente suporte ao cliente** da SellDo, melhorando sua experiência com chat ao vivo e recursos abrangentes. - Os usuários acham os **recursos de relatórios** eficazes para o rastreamento e gerenciamento de leads, melhorando seu fluxo de trabalho geral. - Os usuários apreciam o SellDo por sua **interface amigável** , tornando a navegação e a integração perfeitas para a gestão de leads. - Os usuários apreciam a **solução tudo-em-um** do SellDo, valorizando sua facilidade de uso e gestão centralizada de dados. ##### Cons - Os usuários acham a **dificuldade de aprendizado** com o SellDo desafiadora devido às curvas de aprendizado acentuadas e configurações confusas. - Os usuários acham a **curva de aprendizado íngreme** e o processo de configuração confuso, tornando o uso inicial desafiador. - Os usuários acham os **problemas de atualização** frustrantes, especialmente com mudanças inesperadas que afetam a eficiência dos funcionários de vendas de campo. #### What Are Recent G2 Reviews of SellDo? **["Sell.Do – Um CRM acessível e fácil de usar, adaptado para o sucesso no setor imobiliário"](https://www.g2.com/pt/survey_responses/selldo-review-11419202)** **Rating:** 4.0/5.0 stars _— Soumen K._ [Read full review](https://www.g2.com/pt/survey_responses/selldo-review-11419202) **["Solução completa para empresas imobiliárias"](https://www.g2.com/pt/survey_responses/selldo-review-10602208)** **Rating:** 4.0/5.0 stars _— Manvi S._ [Read full review](https://www.g2.com/pt/survey_responses/selldo-review-10602208) ### [Lofty](https://www.g2.com/products/lofty-lofty/reviews) Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. **Average Rating:** 4.3/5.0 **Total Reviews:** 401 #### How Do G2 Users Rate Lofty? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Lead Management:** 8.6/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Lofty? - **Seller:** [Lofty](https://www.g2.com/sellers/lofty) - **Company Website:** www.lofty.com - **Year Founded:** 2016 - **HQ Location:** Phoenix, Arizona - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0bdcda7ceb5a1b50f2aaca941eba2ce71eb04d9a7fe06315b2a6eaa72c88d6d&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Floftyplatform&secure%5Burl_type%5D=linkedin_company_website) 138 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 83% Small, 10% Medium #### What Do G2 Reviewers Say About Lofty? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Lofty, enjoying its seamless setup and comprehensive toolset for efficient management. - Users appreciate the **intuitive design and extensive features** of Lofty, enhancing customization and ease of use. - Users love the **seamless integrations** of Lofty, allowing efficient handling of all tasks within one platform. - Users love the **customization options** of Lofty, making it a versatile tool that meets all their business needs. - Users value Lofty's **lead generation capabilities** , which efficiently manage relationships and enhance productivity for realtors. ##### Cons - Users report **poor customer support** with Lofty, often finding it unresponsive and unhelpful when issues arise. - Users express frustration over **missing features** in Lofty, highlighting the lack of critical tools and poor performance. - Users find the **steep learning curve** of Lofty challenging, requiring time and training to fully utilize its features. - Users find the **AI inefficiency** in Lofty frustrating, citing slow responses and poor feature performance. - Users find Lofty to have a **poor user interface** , making navigation and functionality confusing and difficult to manage. #### What Are Recent G2 Reviews of Lofty? **["Smart CRM Features Boost Consistency but Need Refinement"](https://www.g2.com/survey_responses/lofty-review-12640627)** **Rating:** 4.5/5.0 stars _— Linda M._ [Read full review](https://www.g2.com/survey_responses/lofty-review-12640627) **["User-Friendly Platform with Strong Customer Service"](https://www.g2.com/survey_responses/lofty-review-12941579)** **Rating:** 5.0/5.0 stars _— Jyoti G._ [Read full review](https://www.g2.com/survey_responses/lofty-review-12941579) ### [ActivePipe](https://www.g2.com/products/activepipe/reviews) ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate ActivePipe? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind ActivePipe? - **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks) - **Company Website:** moxiworks.com - **Year Founded:** 2010 - **HQ Location:** Bellevue, Washington - **Twitter:** @MoxiWorks 1,325 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd31397a3856896176f8dbf3856f21742831857905917fe078a2941efc6db767&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmoxi-works%2F&secure%5Burl_type%5D=linkedin_company_website) 148 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 61% Medium, 39% Small #### What Do G2 Reviewers Say About ActivePipe? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActivePipe's **ease of use** outstanding, empowering them to create effective, branded emails effortlessly. - Users highlight the **seamless automation** of ActivePipe, enhancing campaigns and simplifying marketing efforts for agents. - Users appreciate how ActivePipe enables **business growth** through simultaneous campaigns and seamless integration with existing tools. - Users commend ActivePipe for its **responsive customer support** , enhancing their overall experience and satisfaction with the platform. - Users appreciate the **customization options** of ActivePipe, enabling tailored email campaigns and seamless integration with existing tools. ##### Cons - Users face **integration issues** with ActivePipe, but appreciate the responsive support provided to resolve them. - Users desire **more design capabilities** in ActivePipe, often feeling constrained and needing to use external tools. #### What Are Recent G2 Reviews of ActivePipe? **["Automated Lead Nurturing with Valuable Behavioural Insights"](https://www.g2.com/survey_responses/activepipe-review-13034510)** **Rating:** 4.0/5.0 stars _— Bec R._ [Read full review](https://www.g2.com/survey_responses/activepipe-review-13034510) **["Intuitive Platform & Outstanding Customer Support"](https://www.g2.com/survey_responses/activepipe-review-12972604)** **Rating:** 5.0/5.0 stars _— Natalie G._ [Read full review](https://www.g2.com/survey_responses/activepipe-review-12972604) #### What Are G2 Users Discussing About ActivePipe? - [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe) - [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe) - [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm) - ‹ Prev‹ Prev - 1 - [2](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Fidashboard%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Fidashboard%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Fidashboard%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Fidashboard%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [20](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Fidashboard%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm%26source%3Dcategory&order=g2_score&page=20#product-list) - [21](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Fidashboard%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm%26source%3Dcategory&order=g2_score&page=21#product-list) - [Next ›Next ›](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Fidashboard%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [CPQ Software](https://www.g2.com/categories/cpq) [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) [Product Analytics Software](https://www.g2.com/categories/product-analytics) [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance) Similar Categories - [Brokerage Management](/categories/brokerage-management) - [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms) - [Lease Administration](/categories/lease-administration) - [Property Management](/categories/property-management) - [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls) - [Real Estate Marketing](/categories/real-estate-marketing) - [Real Estate Activities Management](/categories/real-estate-activities-management) - [AI Virtual Staging](/categories/ai-virtual-staging) - [Community Association Management](/categories/community-association-management) - [Home Inspection](/categories/home-inspection) - [Lease Accounting](/categories/lease-accounting) - [Other Real Estate](/categories/other-real-estate) - [Package Tracking](/categories/package-tracking) - [Property Access Management](/categories/property-access-management) - [Property Intelligence](/categories/property-intelligence) [Browse Real Estate CRM Themes](/categories/real-estate-crm/themes) ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan") NK Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan) Updated October 3, 2024 Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency. While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency. To qualify for inclusion in the Real Estate CRM category, a product must: - Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call - Track, capture, and manage client leads in an organized database - Import real estate leads from internet data exchange (IDX) sites or internet listing services - Provide or integrate with a real estate marketing platform Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_078faa09de9e024c395f0689ff109e1a/resimpli.png "Product Avatar Image")](https://www.g2.com/products/resimpli/reviews)[REsimpli](https://www.g2.com/products/resimpli/reviews)[4.9/5(397)](https://www.g2.com/products/resimpli/reviews) | Investor lead pipelines with built-in drip automation | "Comprehensive CRM Solution with Instant Results" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_35302736c67f537bd5a17a1780e613b0/zillow-premier-agent.png "Product Avatar Image")](https://www.g2.com/products/zillow-premier-agent/reviews)[Zillow Premier](https://www.g2.com/products/zillow-premier-agent/reviews)[2.2/5(55)](https://www.g2.com/products/zillow-premier-agent/reviews) | Zillow-native lead capture with visibility costs | "Great exposure and client leads for real estate professionals" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_94866f795cfa56887281195993abfc51/luxury-presence.jpg "Product Avatar Image")](https://www.g2.com/products/luxury-presence/reviews)[Luxury Presence](https://www.g2.com/products/luxury-presence/reviews)[4.4/5(28)](https://www.g2.com/products/luxury-presence/reviews) | Luxury-branded websites with SEO-driven lead generation | "High-Quality All-in-One Marketing Platform That Lets Me Focus on My Business" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bc4073574772844b7557822c89c51289/contactually-by-compass.PNG "Product Avatar Image")](https://www.g2.com/products/contactually-by-compass/reviews)[Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews)[4.2/5(125)](https://www.g2.com/products/contactually-by-compass/reviews) | Relationship follow-up reminders with contact bucketing | "Powerful CRM " | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e9a647f38809988d515958b42285e1d/rechat.png "Product Avatar Image")](https://www.g2.com/products/rechat/reviews)[Rechat](https://www.g2.com/products/rechat/reviews)[4.7/5(89)](https://www.g2.com/products/rechat/reviews) | All-in-one CRM, marketing, and listing workflows | "Rechat Speeds Up Client Emails and Streamlines My Daily Workflow" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image")](https://www.g2.com/products/boldtrail/reviews)[BoldTrail](https://www.g2.com/products/boldtrail/reviews)[4.5/5(1,554)](https://www.g2.com/products/boldtrail/reviews) | Agent database automation with integrated back office | "Streamlined CRM for Real Estate Success" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16426185626c57445e56e1361c0c6ae0/follow-up-boss.png "Product Avatar Image")](https://www.g2.com/products/follow-up-boss/reviews)[Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews)[4.6/5(117)](https://www.g2.com/products/follow-up-boss/reviews) | Real estate lead distribution and follow-up automation | "Efficient CRM with Seamless Integration" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image")](https://www.g2.com/products/boomtown/reviews)[BoomTown](https://www.g2.com/products/boomtown/reviews)[4.7/5(588)](https://www.g2.com/products/boomtown/reviews) | Automated buyer lead nurture with website activity tracking | "User-Friendly that keeps clients engaged" | * * * Show More ### Real Estate CRM Topics - [What is Real Estate CRM Software?](#what-is-real-estate-crm-software) - [Why Use Real Estate CRM Software?](#why-use-real-estate-crm-software) - [Who Uses Real Estate CRM Software?](#who-uses-real-estate-crm-software) - [Kinds of Real Estate CRM Software](#kinds-of-real-estate-crm-software) - [Real Estate CRM Software Features](#real-estate-crm-software-features) - [Trends Related to Real Estate CRM Software](#trends-related-to-real-estate-crm-software) - [Potential Issues with Real Estate CRM Software](#potential-issues-with-real-estate-crm-software) - [Software and Services Related to Real Estate CRM Software](#software-and-services-related-to-real-estate-crm-software) [ ### Real Estate CRM Topics Expand/Collapse ](#) - [What is Real Estate CRM Software?](#what-is-real-estate-crm-software) - [Why Use Real Estate CRM Software?](#why-use-real-estate-crm-software) - [Who Uses Real Estate CRM Software?](#who-uses-real-estate-crm-software) - [Kinds of Real Estate CRM Software](#kinds-of-real-estate-crm-software) - [Real Estate CRM Software Features](#real-estate-crm-software-features) - [Trends Related to Real Estate CRM Software](#trends-related-to-real-estate-crm-software) - [Potential Issues with Real Estate CRM Software](#potential-issues-with-real-estate-crm-software) - [Software and Services Related to Real Estate CRM Software](#software-and-services-related-to-real-estate-crm-software) ## Learn More About Real Estate CRM Software ### What is Real Estate CRM Software? Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software. Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization. Key Benefits of Real Estate CRM Software - Consolidates and organizes lead and contact information into a searchable database - Automates workflows and time-consuming tasks - Optimizes marketing automation efforts - Tracks and reports on agent performance and business operations data - Integrates with MLS systems and other relevant third-party software ### Why Use Real Estate CRM Software? Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships. **Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately. **Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion. ### Who Uses Real Estate CRM Software? **Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients. **Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies. **Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles. ### Kinds of Real Estate CRM Software Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business. **Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs. **On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data. ### Real Estate CRM Software Features Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs. **Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication. **Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking. **Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support. **Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent. ### Trends Related to Real Estate CRM Software Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions. **Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal. **Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships. **Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency. ### Potential Issues with Real Estate CRM Software **Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to. **Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place. **Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail. **Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well? ### Software and Services Related to Real Estate CRM Software Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs: **Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry. **Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence. **Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution. **Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM. **Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes. **Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities. **CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations. **CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.