--- title: iContact Reviews meta_title: 'iContact Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1250 reviews by the users' company size, role or industry to find out how iContact works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1250 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # iContact Reviews **Vendor:** Ziff Davis **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,250 ## About iContact Get iContact Free by visiting iContact.com (link in bio), no credit card required! Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need. \*\*\*ICONTACT INCLUDES\*\*\*: DRAG AND DROP EDITING Our modern and intuitive interface simplifies message creation LIST MANAGEMENT All the tools you need to manage a growing and healthy email list PERSONAL COACHING From personal calls to videos to webinars, we’re here to help when you need us TECHNICAL SUPPORT Got questions? Our award-winning support team is ready with the answers and the help you need AUTOMATION Schedule automated messages to engage and nurture subscribers over time SPAMCHECK Every message is reviewed to ensure your email reaches inboxes REPORTS Easily track campaign results for more profitable data-driven marketing TECHNICAL SUPPORT Got questions? Our award-winning support team is ready with the answers and the help you need \*\*\*ICONTACT BENEFITS\*\*\* A HEALTHY LIST Every marketer knows: it’s all about the subscriber list. Our list management tools let you quickly add new contacts the right way. From sign-up forms on your website or Facebook page to easy tools to import subscriber lists, you’ll be building a great list in no time. Plus, enjoy the ease of bounceback handling and automatic subscription management. CUSTOMER CARE Life gets hectic when you’re growing a business. Whether you’re new to email, or have previous experience, we know a busy marketer doesn’t have time to waste — we make sure you don’t have to. Our Customer Success Managers get you up to speed in your first 30 days. And, only iContact gives every customer unlimited technical support, for the lifetime of their account. BEAUTIFUL EMAILS iContact’s sleek, modern interface helps you easily create an email experience that beautifully reflects your brand. With our fully customizable drag and drop theme editor, you can perfect and save row layouts, color palettes, typography, and content blocks to uniquely transform your brand marketing into responsive and compelling email messages. THE PERSONAL TOUCH An email address is a gateway to personal communication with your audience. Learn more about your contacts by identifying their preferences at sign up. Then, build better engagement with personalized, tailored messages — or even create a series of custom messages that allow you to communicate and nurture customer relationships over time. We call these autoresponders. You’ll call them amazing. CONFIDENT SENDING When you work hard on a message, you want it to reach the inbox. Email sent through iContact doesn’t take detours: your messages won’t fall into spam traps or earn you a spot on ISP blacklists. We deliver your email when other service providers can’t. For additional confidence, we provide tracking data for your messages, so you can clearly see great email delivery in action, every time. CLEAR REPORTING Tracking your messages shouldn’t be a chore. From big picture tracking, to keeping an eye on just one individual’s click behavior, our tools make understanding your vital stats simple. And our reports give you all the real-time data you need to create messages that convert — and boost the bottom line. ## iContact Pros & Cons **What users like:** - Users find iContact's **ease of use** exceptional, appreciating its simple setup and seamless email campaign management. (4 reviews) - Users value the **effective contact management** in iContact, making email campaigns and audience segmentation simple and efficient. (2 reviews) - Users value the **data analytics** of iContact for effectively tracking email performance and improving marketing strategies. (2 reviews) - Users find iContact's **easy creation** of email campaigns intuitive, enhancing communication and improving campaign performance effortlessly. (2 reviews) - Users find the **easy setup** of iContact simplifies email marketing, enabling quick campaign launches and efficient contact management. (2 reviews) - Users love the **easy-to-use automation features** of iContact, streamlining their email marketing campaigns effortlessly. (2 reviews) - Reliability (2 reviews) - Simple (2 reviews) - Users find the **automation features transformative** , enabling streamlined email marketing and timely audience targeting. (1 reviews) - Customer Support (1 reviews) **What users dislike:** - Users find some **limited features** in iContact, especially in customization and detailed reporting compared to competitors. (2 reviews) - Users find the **limited advanced features** and inflexible email template customization a drawback for effective campaign management. (1 reviews) - Users experience **errors when generating large reports** with iContact, impacting the reliability of the email templates. (1 reviews) - Users find the lack of a **free plan** a drawback for small businesses and new email marketers. (1 reviews) - Users report **glitchy customization features** in iContact, although improvements have made issues less frequent. (1 reviews) - Template Limitations (1 reviews) ## iContact Reviews ### 1. It’s ok, but too expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Kathrine S. | Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2019 **What do you like best about iContact?** I like the ease of building campaigns with icontact **What do you dislike about iContact?** It kind of bulky and a little overprices **What problems is iContact solving and how is that benefiting you?** Email marketing campaings ### 2. Very Helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2018 **What do you like best about iContact?** The platform is easy to use and continues to make great and useful updates. **What do you dislike about iContact?** For some reason on the sending form they removed the ability to add an image to tag to the social media post and this is a little bit frustrating **Recommendations to others considering iContact:** IContact has a really good response when you have any question, concerns or tech issues. They are quick to follow up with you and check in at a later time to ensure your issue has been resolved. **What problems is iContact solving and how is that benefiting you?** iContact makes it easy to keep our customers up to date on all of our latest products/services and information. ### 3. iContact Improves with each update **Rating:** 4.0/5.0 stars **Reviewed by:** Julianna M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2018 **What do you like best about iContact?** With the newest update, our email lists load quicker for a faster sending time. **What do you dislike about iContact?** I am unable to tag contacts based on what I am sending, as some of our contacts fall into multiple categories. **What problems is iContact solving and how is that benefiting you?** Icontact helps us reach our customers with our weekly newsletters and any other email communication needed. ### 4. Great Program for ANYONE! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2018 **What do you like best about iContact?** I like that it's a program that anyone can use. I have a graphic design degree and really utilize those skills to create the best emails. But before I was in charge of our email marketing, another staff member was using it. She doesn't have the technical knowledge that I do and was still able to produce great looking emails with the included templates. It's a program that can truly be used by anyone, no matter your skill set. **What do you dislike about iContact?** I don't know that I actually have any dislikes for this program. I have to use another email marketing program for a separate business division and iContact is LIGHTYEARS ahead of them! **Recommendations to others considering iContact:** Use it. It's wonderful. You won't be dissapointed. You will be disappointed you wasted time on other software! **What problems is iContact solving and how is that benefiting you?** We are able to better compete for our share of the home improvement market. I am able to quickly make professional & attractive emails to promote the sale of products on our ecommerce website as well as our physical locations. We get the word out about special sales, events and the latest addition to our website... our blog! ### 5. Easy to use and lots of flexibility **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2018 **What do you like best about iContact?** I like how the templates allow for customization, and it is really easy to just drag and drop to set up your emails. You don't have to be a programmer to make it look the way you want it! I also find the company emails with tutorials and helpful advice that icontact sends out, to be very useful. The reports with the stats are also helpful and user friendly, so you can easily see how your marketing campaigns are going. **What do you dislike about iContact?** I wish there was a way to integrate icontact with our customer database so that updates to our customer email list would sync with the icontact list, and automatically update. **Recommendations to others considering iContact:** So far, so good! **What problems is iContact solving and how is that benefiting you?** We are trying to be more consistent with our marketing communications. It was really easy to get set up, and up and running to send out our first email blast. **Official Response from Customer Support:** > Hello and thank you for your review! It's great to hear that you find our drag and drop templates easy to use and customize! When designing this new editor we took as much customer feedback into account as possible, to make the most of your time while using iContact. We also appreciate your feedback about integrating iContact with your customer database. We are currently working to add more integrations to our service, and hope that this new addition will help solve all of your needs. ### 6. Connecting with prospects/customers intelligently, creatively, and frequently to create sales **Rating:** 4.5/5.0 stars **Reviewed by:** Brannon C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2018 **What do you like best about iContact?** I love the new GUI! It makes creating impactful eBlasts quick and easy! **What do you dislike about iContact?** I can't think of anything offhand that I dislike! **Recommendations to others considering iContact:** It is a no-brainer! Sign up now! **What problems is iContact solving and how is that benefiting you?** We are creating sales results by analyzing opens and clicks, following up on interested customers, and cleaning our database of non-responders! ### 7. Advanced User **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2019 **What do you like best about iContact?** I use icontact for email marketing. We currently use it for customer communication and webinars. **What do you dislike about iContact?** spam information icontact support can be a lot more responsive. **What problems is iContact solving and how is that benefiting you?** Great for marketing webcasts ### 8. Making emails fun and easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2017 **What do you like best about iContact?** It is easy to use, great services, always on top of things. I can make changes myself and when I need help they are ALWAYS available to help with anything. Changing up your email blasts is so easy to do to keep your viewer engaged and when you want something special, the design team will do a great job and in such a short time! If you ever have any issues your rep or customer service will answer them. **What do you dislike about iContact?** I can say I do not have any complaints I could say about iContact. It is so easy to use and such great designs, what could you say bad about that? You have so many options at your fingertips, and if you see something missing and you tell them, they will have the issue fixed in no time. **Recommendations to others considering iContact:** Easy to use, has all the features that other companies seem to lack. Don't be deterred because of the price, you will get such great service and designs that it will all be worth it and no regrets will be there. **What problems is iContact solving and how is that benefiting you?** It is a great way to get news out in a high design, but easy to use format. They are always up to date with new changes and ahead of other competitors. I am able to track all emails, see the analytics, who is viewing them, which makes it great to reach out to our contacts and continue to engage them. ### 9. Comparable to other similar software at a competitive price. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2018 **What do you like best about iContact?** Their customer service representatives are friendly and easy to contact. Email reports are user friendly, and prior experience with this type software not necessary for use. **What do you dislike about iContact?** As with anything new you are learning, the time figuring out how to navigate is naturally frustrating. Would be nice to have some custom email template development built into the base price, as I think this would help novice users like me get more out of it and also possibly increase the likelihood of continued use. **Recommendations to others considering iContact:** Look at costs compared to benefits. Also, Customer support and access to that support is a huge factor, especially if you are a novice user. **What problems is iContact solving and how is that benefiting you?** We did not have a method to send visually appealing email blasts prior to using iContact. After comparing vendors, we chose iContact due to price and user-friendliness. We gained the ability to participate in promotions with our vendors that required mass email distribution. ### 10. Customer Service is Excellent but the Product Struggles with Usability Issues **Rating:** 1.5/5.0 stars **Reviewed by:** April C. | Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2018 **What do you like best about iContact?** Their customer support. Whenever I've had issues (unfortunately often) their chat feature works wonderfully. I always get people who are eager and willing to help. Honestly, it is what has kept me with them for so long at this point. **What do you dislike about iContact?** They have two ways of creating a message - through MessageBuilder or using HTML code. I'm not a coder, but we've had lots of instances where the Message Builder had a bug show up and then it had to be fixed in HTML (by their customer support - which does great). However, once they do that, you have to work from HTML and that is very limiting. We've also had issues with sending emails out using their program and receiving them in our Outlook. Can't figure out if it's a problem on their end or with our firewall, but it still means I have to create a work-around for actual delivery of the messages and then I can't track opens. **Recommendations to others considering iContact:** Confirm whether you will be able to send out if your company uses Outlook. Outlook tends to screw around with the formatting and then your end product doesn't match your copy within the program. **What problems is iContact solving and how is that benefiting you?** We needed to send out a quarterly newsletter. Their format has been working for us for 1-2 years, but I don't know if they are keeping up with fresh looks when it comes to templates ### 11. Email Marketing **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2019 **What do you like best about iContact?** There were a lot of templates but you needed to pay. **What do you dislike about iContact?** There are similar products out there for free. Also the artwork was rejected by Google emails so a lot my designs didn't carry over to the email. **What problems is iContact solving and how is that benefiting you?** Emailing marketing, reaching out to patients via newsletters ### 12. Somewhat easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about iContact?** I like that iContact sends the email right away or you schedule the email **What do you dislike about iContact?** Limited formats and templates to configure newletters, etc. **What problems is iContact solving and how is that benefiting you?** Mass communication ### 13. Love iContact! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2019 **What do you like best about iContact?** How there are not only unlimited users but also unlimited sending. **What do you dislike about iContact?** How after the 30 day trial there is a fee. **What problems is iContact solving and how is that benefiting you?** There are automated workflows that make it simple for email marketing. ### 14. Great service at a great price! **Rating:** 5.0/5.0 stars **Reviewed by:** David S. | Founder, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2018 **What do you like best about iContact?** The ease of use of the user interface is top notch! Way better than Mail Chimp. **What do you dislike about iContact?** Occasionally it gets glitchy if I copy and paste text into the forms if the text has any formatting. **What problems is iContact solving and how is that benefiting you?** Customer contact and reactivation. **Official Response from Customer Support:** > Hello David! We are so happy to hear that you find the user interface easy to work with. We have been hard at work giving our dashboard a facelift. This will be released soon, and will hopefully give you even more reason to enjoy our interface. Thank you as well for the feedback about copying and pasting text from an outside source. We do try to strip as much of the formatting from your copied text as possible to prevent it from causing problems in your message. However, you may want to consider pasting your text into a plain text editor, like Notepad, before entering it into iContact to ensure all formatting code has been removed. ### 15. A Good Tool to Start With in Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2019 **What do you like best about iContact?** How I can automate email marketing to my clients. This tool saves from having to hire an outside person. **What do you dislike about iContact?** The CRM needs tweaking and the pricing plans are not the best for me as I scale business **What problems is iContact solving and how is that benefiting you?** Custom design templates and responsive emails ### 16. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2019 **What do you like best about iContact?** Very organized and clean layout. I appreciate the ease of use **What do you dislike about iContact?** Not much to dislike honestly. I find it easy to use **What problems is iContact solving and how is that benefiting you?** Organization and communication ### 17. Long-time user who's rarely experienced problems **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2018 **What do you like best about iContact?** I love the look of the iContact templates; the updated dashboard is so handy to use; and it's convenient to be able to go to scheduled emails and preview them with a button click rather than having to cancel the send and make it pending again just to be able to proof it once more. (I'm an obsessive proofer! :) **What do you dislike about iContact?** One of the things I disliked the most doesn't pertain anymore (see "what I like best": being able to preview scheduled emails). **What problems is iContact solving and how is that benefiting you?** Sending out regular email communication keeps me busy enough. iContact makes it easy to stay on top of things at a glance. It's also convenient to do the email follow up that I need because exporting performance stats is simple, which means I can alert sales to leads and update contact info in our database. **Official Response from Customer Support:** > Hello Jennifer, It is great to hear that you have been enjoying the recently updated dashboard, and the ability to proof read pending messages. We take customer feedback seriously, and use it to continue making our product even better! ### 18. Excellent email marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Carole M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2018 **What do you like best about iContact?** We have been using the IContact services for nearly 6 years and love to work with them. Excellent customer support, the email platform is very easy to use and allows us to easily create great good looking emails. This is a great marketing tool for our business. **What do you dislike about iContact?** Although the staff is very supportive, sometimes when improvements are made to the platform, it's not always easy to adapt. However, and thanks to their great customer support, you can chat with a customer service agent and he/she easily guides you to understand the changes. **What problems is iContact solving and how is that benefiting you?** Reaching out to our different customer bases with professional looking emails. Further to a very professional look for our messages, using this system reassures our customers that we are not spamming them. Furthermore, with the reports available, you can easily see the response to your messages sent. **Official Response from Customer Support:** > Hi Carole! Thank you for being a long time iContact customer! We are excited to hear how much you enjoy working with our support staff. They are a very knowledgeable and customer-focused group of people. We appreciate your feedback about there being a learning curve when changes are made to the product. We will ensure this is taken into account as we make future changes. ### 19. Have been using iContact ever since I started working for the Texas Department of Agriculture in '13 **Rating:** 5.0/5.0 stars **Reviewed by:** Doug V. | Marketing Communication Specialist, Farming, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2017 **What do you like best about iContact?** Super easy to use, intuitive tools, layout, etc. #1 probably the ability to do live chats with tech folks. Helps solve problems in minutes! **What do you dislike about iContact?** The price is a little steep. I understand that providing all the services costs money, but I wish it was more affordable. It's a good thing that I don't run the agency and make the purchasing decisions! I might lean towards a cheaper solution. If I could change something, I would add a width-changing feature to the blocks and sections. On one hand, it's nice to have the stability of a locked-in width, but a dragging-with-mouse way to re-size the blocks would be convenient. **Recommendations to others considering iContact:** I have recommended this product to others, who have joined our team, as well as other business owners outside of the agency. It's super easy to use and the availability to chat live (immediately) with customer service is a super service. You can't beat the customer service! **What problems is iContact solving and how is that benefiting you?** Communicating with our members and promoting the GO TEXAN program with our friends and followers. ### 20. Good app to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2019 **What do you like best about iContact?** It helps me to track down the contacts from my phone **What do you dislike about iContact?** It’s interface need to be changed. And need more color in it. **What problems is iContact solving and how is that benefiting you?** It’s help me to tract down my business contacts. ### 21. I-Contact, excellent customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Karen T. | COO and Executive Director, Events Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2017 **What do you like best about iContact?** We have been using I-Contact for a long time and they have been extremely reliable and helpful in expanding our reach and audience. **What do you dislike about iContact?** I have had no problems that could not be resolved with the help of the support team. **Recommendations to others considering iContact:** Very good value to cost. **What problems is iContact solving and how is that benefiting you?** Contacting people with invitations to our program. ### 22. Efficient, but overpriced **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2018 **What do you like best about iContact?** Interface - easy to design emails with - it's intuitive. **What do you dislike about iContact?** Cost. Review requirement for messages makes getting stuff out there immediately harder. **Recommendations to others considering iContact:** Don't keep too many lists - eats into your subscriber count faster. **What problems is iContact solving and how is that benefiting you?** How to reach our audience directly without our emails possibly getting bounced. ### 23. My experience with this service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about iContact?** One of the main things I love about this website is that it allows customers to create/send emails and social media messages all through their app making it easier and faster to be able to reach others and it is also very affordable **What do you dislike about iContact?** What I dislike is that lots of people are replacing this website with their own social media pages making it less popular than it should be **Recommendations to others considering iContact:** it is affordable and I highly recommend **What problems is iContact solving and how is that benefiting you?** Being able to communicate with people without any limitations ### 24. Switch back to the old interface **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2018 **What do you like best about iContact?** It is relatively user friendly. The layout is fairly simple and easy to navigate. **What do you dislike about iContact?** You are not longer able to track who opens what. I can no longer reach out to hot prospects according to who opened what email multiple times or who click on our links. This is VERY pivotal to my role and what I do to convert leads to clients. **What problems is iContact solving and how is that benefiting you?** I am able to stay in contact with people over an amount of time with minimal work with the autoresponders. We've had several people contact us on their terms with this style of drip marketing. ### 25. Clunky and hard to use **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about iContact?** i guess that it did indeed send emails to people. **What do you dislike about iContact?** the interface is clunky and hard to use. customization options are very limited **Recommendations to others considering iContact:** use mailchimp or hubspot **What problems is iContact solving and how is that benefiting you?** email marketing ### 26. Very easy to use and navigate. **Rating:** 5.0/5.0 stars **Reviewed by:** Jodee S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2018 **What do you like best about iContact?** what you see is usually what you get. only in some cases there is too little or too much space between paragraphs or photos but I can usually figure it out. **What do you dislike about iContact?** When preparing to send sometimes it will tell me that I have no contacts selected but it shows they are clicked on. so I sometimes have to close out the program and restart to schedule send time. **Recommendations to others considering iContact:** n/a **What problems is iContact solving and how is that benefiting you?** solving who gets messages and who doesn't. benefits are seeing how many opens and clicks. the reports are awesome. ### 27. iContact is an aweswome service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2017 **What do you like best about iContact?** iContact has recently updated their templates and editing platform and it is now so user friendly. I can upload everything into their templates or create my own without having to use a third party platform like Dreamweaver to assist. **What do you dislike about iContact?** I wish that if I have a subscriber assigned to two different lists that if I send a blast out and hit both of those lists that it wouldn't send that email to that particular person twice but instead filter it out so they only get it once. Many of our people are assigned to multiple different lists and occasionally we hit more than one list at a time with sale details or other promotions. **What problems is iContact solving and how is that benefiting you?** It's great to be able to really track the open rates and use the new dashboard to get a quick glimpse at how our email blasts are preforming. ### 28. A true Email Automation form SMB/ SME **Rating:** 3.5/5.0 stars **Reviewed by:** Raja K. | Marketing Automation Consultant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2017 **What do you like best about iContact?** Simplicity and cleanliness of the dashboard and editor . Inbuilt templates are awesome. **What do you dislike about iContact?** Costlier than it's competitor. Need to work more on Automation capabilities . **Recommendations to others considering iContact:** Simple layout . User friendly . No much technical knowledge is required. **What problems is iContact solving and how is that benefiting you?** We have done Email marketing for our Clients . Drip campaign and Automation Flows are defined easily . ### 29. iContact Pro is Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2018 **What do you like best about iContact?** I love how easy it is to build comprehensive workflows. These workflows allow for greater automation, which makes my life as a marketer easier! I also love the support team. Our Strategic Advisor, Kate, is helpful and responsive. She is a rock star! **What do you dislike about iContact?** We're having some issues with open/click discrepancies, which affects our reporting and analytics. I'd also like more comprehensive analytics. Kate pulls reports for me each month with full stats, but I'd like the ability to do this myself. **Recommendations to others considering iContact:** If you're an ecommerce company operating on a custom platform, iContact doesn't have the same reporting that other ESPs might have. I think that you can connect with Shopify for your ecommerce analytics, but if you don't have Shopify, there's not much in the way of ecom metrics and reporting. **What problems is iContact solving and how is that benefiting you?** We used a different ESP for about two years until we realized that utilizing their automation features would cost us way too much money. We switched to iContact, and I've been able to implement tons of automated workflows that would've cost my company hundreds of dollars a month with the other ESP. ### 30. Easy to use and straightforward **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2018 **What do you like best about iContact?** The new template for creating emails. Seeing the reports and click through rates. Checking that the email is valid when we are entering it to make sure it is a good address. **What do you dislike about iContact?** That if I unsubscribe a contact I cannot resubscribe them. I understand why this doesn't work if the contact does it, but on our side, it should be more flexible. **What problems is iContact solving and how is that benefiting you?** Tracking who opened our emails and if they receive our messages. Keeping our contact info up to date. ### 31. No more black lists **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2018 **What do you like best about iContact?** I can send out mass email listings without the fear of being flagged as a potential spammer. **What do you dislike about iContact?** Sometimes the interface is a bit cumbersome but a recent update has been released hopefully addressing some of those issues. **What problems is iContact solving and how is that benefiting you?** Not being deemed a spam origin with the emails we send out. ### 32. Inexpensive e-blast and CRM software. **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica R. | Marketing Director, Law Practice, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about iContact?** Makes it very easy to send out our monthly e-newsletter. **What do you dislike about iContact?** The templates are limited in themes, and the drag and drop takes a little time to adjust to from the old format. **Recommendations to others considering iContact:** If you are looking for an inexpensive crm, this is the way to go. **What problems is iContact solving and how is that benefiting you?** Inexpensive way to send e-newsletters. ### 33. Makes life easier **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2019 **What do you like best about iContact?** Helps keep me organized and saves me so much time. I used to spend a lot of time drafting emails. **What do you dislike about iContact?** It takes a while to learn everything before fully understanding the software **What problems is iContact solving and how is that benefiting you?** Saves money and so much time ### 34. Pricey but useful Marketing tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2019 **What do you like best about iContact?** Toolkit and user manual that came with product **What do you dislike about iContact?** Dislike pricing compared to marketplace products **What problems is iContact solving and how is that benefiting you?** Connectivity among diff tools ### 35. support is key **Rating:** 5.0/5.0 stars **Reviewed by:** Ken K. | Interim Rector, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about iContact?** I believe the key to choosing any technical service is the quality of their support. Typically costs are similar. I have been extremely impressed with the support from IContact **What do you dislike about iContact?** Some of their on-line instructions could be clearer **Recommendations to others considering iContact:** Do it! **What problems is iContact solving and how is that benefiting you?** our communications are VERY scattered so trying to centralize ### 36. iContact is an excellent tool and resource for our organization's email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole W. | Director Of Communications and Public Affairs, Civic & Social Organization, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2017 **What do you like best about iContact?** We are consistently impressed with the customer support they provide. Our strategic adviser, Peter is always sharing the latest industry best practices and pushing us to take our email marketing to the next level. He serves as a valuable consultant around our email strategy and is always ready to help with a new project. Our monthly check-ins with him are critical to our success in email marketing. The technical support is also very responsive to our needs and there to help with any issues we experience. **What do you dislike about iContact?** Occasionally there are glitches in the platform that make it tricky to get the email to show up the way you want it to when it is sent. Occasionally it will show up different in different email platforms and the trouble-shooting around this can be tricky. Luckily the iContact team is very responsive and ready to help. I also wish it had more abilities to track e-commerce resulting from our emails. **Recommendations to others considering iContact:** I would recommend them as a great tool and resource for the price. **What problems is iContact solving and how is that benefiting you?** Within our organization there are many different programs using this to communicate with their constituents. Whether it is an E-news for volunteers, our monthly E-new to 10K subscribers or our data-driven, carefully segmented email fundraising program, iContact has been a great tool. It helps us reach more people with the right information that is relevant to them. With this tool we have been able to grow and maintain a healthy email list and launch a successful new digital fundraising program. ### 37. Great support, easy to use tools **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle W. | Director of Program Management for Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about iContact?** We love working with iContact, our rep is always mentioning areas we can improve and suggesting new ways for us to think about our content. It's great to have someone with experience looking out for our new team. Anytime we have questions, the iContact team is available and ready with not only helpful answers but suggestions for ways to improve future sends and email construction. The API has been simple to use and allows us to get all of the data from the emails into a digestable format that we can combine with sends from another platform. **What do you dislike about iContact?** Not much about the tool is unlikeable, we would love to customize the footers and have the unsubscribe go to our global system directly, but we've found ways to make it work smoothly for our organization. We've been able to work with the API very easily to ingest the data we need to enhance the user customization and personalization within all of our email sends. **Recommendations to others considering iContact:** Definitely meet with them to see if their product fits your needs. Worth a look. **What problems is iContact solving and how is that benefiting you?** We use their team to help improve our email performance, send to lists of users that are not already in our CRM and engage with our B2B teams. We've seen improvements in our overall deliverability since working with the iContact team and listening to their recommendations. Once we began using their tools more effectively and changing our methods for developing emails, we've seen open and clicks rates both improve. ### 38. Solid email content delivery **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2018 **What do you like best about iContact?** I like the reporting iContact provides. It's easy for both us as the agency and our clients to understand. **What do you dislike about iContact?** Oftentimes, we would see around 90% no info for email activity. It would have been nice to understand better what happened with those emails. **What problems is iContact solving and how is that benefiting you?** iContact was able to solve our email marketing problems by providing us with an easy-to-use platform and simplified reporting. ### 39. iContact Fulfills what they promise **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2018 **What do you like best about iContact?** The best part of icontact would have to be the email preview and sending setup. **What do you dislike about iContact?** The thing I like least about icontact is accessing the member database and manipulating it is slow. **What problems is iContact solving and how is that benefiting you?** The business problems we are solving with iContact are the fact that we can interact and engage with members on a daily basis, to help keep them engaged in our contact. The benefits we have realized is that our members want to be contacted more than we originally thought. ### 40. Valuable for interacting with prospective and existing clients. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2018 **What do you like best about iContact?** I like most is the builder! It allows me to craft my very own email templates and the support is great! **What do you dislike about iContact?** I honestly like everything about this software so far. **Recommendations to others considering iContact:** You will like the ease of using this software and all the template options and of course its affordable. **What problems is iContact solving and how is that benefiting you?** Building templates for emails ### 41. Making choices **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2018 **What do you like best about iContact?** iContact has made great efforts in continuously adding to its offerings and updating features. **What do you dislike about iContact?** We have experienced some hiccups with the synchronization with Facebook and at times there are glitches with LinkedIn as well. **What problems is iContact solving and how is that benefiting you?** Marketing made easy and can be assigned to support staff within the organization. ### 42. I-Contact is the email marketing platform for us **Rating:** 5.0/5.0 stars **Reviewed by:** Bard V. | Marketing Manager, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2017 **What do you like best about iContact?** We had used I-Contact in the past for about 10 years with great success and satisfaction when our company in 2013 decided to change over to another provider. We have given this provider a chance, but a variety of issues, poor support and ineffective training have resulted in us moving back to I-contact since the beginning of 2016. And what a pleasure this has been. We receive Account Management support on a monthly basis, we can submit design projects and we are being listened to and given sound advice. I for one am very pleased with being back at I-contact and I look forward to working with them for many years to come! **What do you dislike about iContact?** Really based on my experience with I-contact there is nothing I dislike about the program, or the approach from the I-contact team. **Recommendations to others considering iContact:** Ease of use Cost effective Excellent support **What problems is iContact solving and how is that benefiting you?** We are trying to run a variety of email marketing campaigns and by using I-contact we get expert advice on the creation of templates, sign up forms and other useful tips and hints. ### 43. I contact is simple and powerful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about iContact?** It is easy to configure and track. Form building is simple and easy. **What do you dislike about iContact?** It's API configuration documentation is not easy to understand. **What problems is iContact solving and how is that benefiting you?** NA ### 44. Good Contact Manager **Rating:** 2.5/5.0 stars **Reviewed by:** Laura B. | Marketing Coordinator/Network Assistant, Maritime, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2018 **What do you like best about iContact?** We use iContact to manage thousands of email subscribers, which compared to prices like those as hubspot, is at an extremely reasonable cost. **What do you dislike about iContact?** When editing your own html in an email, it tries to update as you work, which can slow it down. **What problems is iContact solving and how is that benefiting you?** Allows us to retain and manage a large contact list outside our membership database. ### 45. Great email marketing platform and great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Recreational Facilities and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2018 **What do you like best about iContact?** iContact has really helped us to grow our list and stay in touch with everyone who is interested in what we have to offer! Customer service is also very good and they are always reaching out to ask us how they can help us better achieve our goals. **What do you dislike about iContact?** More automation would be helpful for a growing business. **What problems is iContact solving and how is that benefiting you?** Continued communication with our subscriber list has led to increased revenue. ### 46. I've recommended iContact to many clients! **Rating:** 4.0/5.0 stars **Reviewed by:** Jarah A. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2018 **What do you like best about iContact?** They are the #1 name in email. Great reporting, good at getting through spam filters! **What do you dislike about iContact?** I don't use them often, but when I've used the template designer they're not great. **Recommendations to others considering iContact:** I've recommended them to many clients, they're the gold standard! **What problems is iContact solving and how is that benefiting you?** I use them for multiple clients, never any trouble, great importing features and good customer service. **Official Response from Customer Support:** > Hi Jarah, We are so happy to hear that you have had such a great experience with iContact! Our Deliverability team is dedicated to ensuring we deliver as many emails as possible directly to your customers' inboxes. Thank you for your feedback about the template designer. We have recently upgraded this to a much more intuitive drag and drop editor, and would love to hear more detail about any issues that you might have encountered. Feel free to reach out to our support team with more information, or for further assistance! ### 47. Customer service sets iContact apart **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2018 **What do you like best about iContact?** iContact has great customer service. The option to talk to a live human being and have a dedicated account manager really helps iContact stand out! **What do you dislike about iContact?** The web interface does have the ability to notify users when someone else is logged into your account at the same time and changes sometimes are overridden. **What problems is iContact solving and how is that benefiting you?** We send out our customer newsletter through iContact. We're able to quickly pull together a newsletter and track open/click results within minutes of sending. ### 48. Great Product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about iContact?** Multiple email builders. Free trial available in uncertain. Unlimited emails. Can create "do not contact" and unsubscribe lists. Powerful social media integration. Survey tool. **What do you dislike about iContact?** Cannot import contacts from Gmail or third-party address books. Limited auto-responder functionality. Tiny image-storage allowance. No Google Analytics. Limited phone and chat support. **What problems is iContact solving and how is that benefiting you?** iContact makes it easy to manage subscribers and create attractive email marketing campaigns. You can send surveys, engage with customers, and grow your business with little fuss. It's missing some basic capabilities, though. ### 49. A Solid Email Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Trevor K. | Art and Marketing Director, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2017 **What do you like best about iContact?** The automation saves me a lot of time and makes sure I'm not missing anything. Before upgrading to the Pro platform I would have to manually send emails. With automation I can make sure we're reaching our customers more often. The automation interface is intuitive and easy to segment out users with remade segments or on the fly using metrics like birthday. The templates are plentiful and very easily edited. If you get a pro plan they will even help make templates for you, too. I actually use iContact for a lot of our customer segmentation and output for other platforms like Facebook ads. It keeps user info much better than our own point of sale does, so it's been more than an email platform for me. **What do you dislike about iContact?** The social connectivity needs to be updated a bit. Twitter doesn't have some of the new relaxed limitations, so you can't post messages that are as long. The only other big dislike I have is that I have three businesses set up and that means a lot of duplication of workflow as automation can't be easily copied between the businesses, unfortunately. That's my biggest gripe. If you have one business or that business is set up to share things easier then this wouldn't be a problem for you. **Recommendations to others considering iContact:** I would definitely recommend any business have an email platform to reach their customers. To me iContact is the best price for what you get, especially with customer service. **What problems is iContact solving and how is that benefiting you?** We retain customers through email correspondence. With iContact Pro we are able to remind them of new deals and far more likely to get them to become repeat customers week after week, and year after year. **Official Response from Jessica Knight, APR:** > Hi Trevor, thanks for taking a moment to share your thoughts about iContact Pro. We love hearing from happy customers. Saving you time is what marketing automation is all about. Glad you find the segmenting feature so easy to use when sending out those deals to your contacts. We'll take your feedback on the social features to our product team for sure, thanks for letting us know. ### 50. Very intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2018 **What do you like best about iContact?** We use iContact to reach our audience with newsletters, promotions and other information. Overall, very intuitive and easy to use. Import of emails is seamless. **What do you dislike about iContact?** It fits the need of my work. The email upload could be faster but overall, no dislikes. **Recommendations to others considering iContact:** Good for big or small businesses **What problems is iContact solving and how is that benefiting you?** Reaching a large audience quickly and easily . ## iContact Discussions - [how can i contact to support ?](https://www.g2.com/discussions/how-can-i-contact-to-support) - 2 comments, 2 upvotes - [Is it possible to add an option for a user to add an email back in when accidentally deleted?](https://www.g2.com/discussions/45777-is-it-possible-to-add-an-option-for-a-user-to-add-an-email-back-in-when-accidentally-deleted) - 1 comment, 1 upvote - [Is it possible to use this tool for un-registered data base?](https://www.g2.com/discussions/16234-is-it-possible-to-use-this-tool-for-un-registered-data-base) - 1 comment, 1 upvote - [Is there anyway to get an A/B testing feature?](https://www.g2.com/discussions/11952-is-there-anyway-to-get-an-a-b-testing-feature) - 1 comment, 1 upvote - [How many messages can I send a month?](https://www.g2.com/discussions/email-marketing-b7202089-5dea-4d8b-b1a4-19aaa1a69a7b) - 1 comment, 1 upvote - [View iContact pricing details and edition comparison](https://www.g2.com/products/icontact/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+08%3A30%3A51+-0500&secure%5Bsession_id%5D=82cd248a-c494-4d05-821c-81df9447a3fc&secure%5Btoken%5D=4f73debbe399d03e6fe5ccd0332db5129cabe01130eb7ecc3ff1817175f9f744&format=llm_user) ## iContact Integrations - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## iContact Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Reporting & Analytics** - A/B Testing - Basic Reporting **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top iContact Alternatives - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,673 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - 4.1/5.0 (7,231 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews)