I use Icon when I need to find creators for marketing content without spending time contacting people one by one. It's helpful to have everything in one place because I can review creator profiles, send project details, and keep track of communication from the same dashboard. This makes the whole process much easier to manage. Review collected by and hosted on G2.com.

Sometimes the first content submission needs a few changes before it matches what I'm looking for. The revision process is simple, but I usually spend a little extra time giving detailed feedback so the final version is closer to my requirements. Review collected by and hosted on G2.com.

We hired Icon to create UGC content for our agency (we’re in the home improvement vertical). They delivered high-quality assets for our social media ads and were consistently communicative and flexible throughout the process. We were able to go through multiple rounds of revisions, and their creators were excellent—they knew how to act and speak on camera in a very natural, believable way. Overall, it was a very good experience, and I’d recommend them to anyone looking for user-generated content for marketing, ads, or social media profiles. Review collected by and hosted on G2.com.

You need a managed plan with a strategist to really get what you are looking for, which is a premium but worth it. Review collected by and hosted on G2.com.

The speed and ease of producing UGC-style ad creatives. As a founder, I don't have a dedicated creative team, and Icon lets us go from concept to finished ad very quickly. The output quality is consistently good enough to run in paid campaigns without heavy editing. It's become a core part of how we produce marketing content at scale. Review collected by and hosted on G2.com.

Customisation can feel a bit limited at times; occasionally you want more fine-grained control over the pacing or specific creative direction and the tool doesn't quite let you get there. Not a dealbreaker, but would be nice to have more flexibility for power users. Review collected by and hosted on G2.com.

I like using Icon AI Admaker for testing a ton of different creatives, both static and user-generated content video ads, mostly for Facebook and Meta campaigns. It allows us to test a lot of different variables, which gives us much better insights into what's working. I also appreciate that we have a dedicated creative director who works with us. We provide feedback really seamlessly in the dashboard, and they make the necessary revisions. Their dashboard works pretty seamlessly now, which used to have some bugs. They're starting to pull in Meta campaign reporting more seamlessly into the dashboard, and we find that very useful. Review collected by and hosted on G2.com.

Their dashboard used to have a handful of bugs, most of which they've all solved or squashed, and now it works pretty seamlessly. Review collected by and hosted on G2.com.

The speed of delivery and pricing are standout — you're getting in-house editing and quick revisions at a price point that's genuinely hard to match. Review collected by and hosted on G2.com.

Are there areas to improve? Sure. We ran into some misspellings in videos and graphics, a handful of shaky clips made it into selects, and certain creators felt more salesy than authentic. But I want to be fair — I can tell they're actively cleaning up the editing quality and refining their creator roster, so these aren't issues I expect to stick around. Review collected by and hosted on G2.com.

Icon is very helpful for us to create content at scale Review collected by and hosted on G2.com.

It was a bit difficult to get started on the platform with a few bugs, but the team helped out with everything Review collected by and hosted on G2.com.

From briefing to final delivery the experience was smooth and fast. The editing is dynamic and polished, the human creators feel authentic on camera and everything arrived ready to run without any back and forth. Review collected by and hosted on G2.com.

Nothing, everything has been great for us! Review collected by and hosted on G2.com.

Icon has been a strong partner for creating UGC-style ads and content. Their platform is easy to use, the turnaround is reliable, and the finished assets are polished without feeling overly produced. Great option for brands that need quality creative quickly. Review collected by and hosted on G2.com.

We have had only positive things so far. Any challenges have been communicated well ahead of time in order to remediate. Review collected by and hosted on G2.com.

The team is quick to respond and generally looks to improve and take our feedback. Review collected by and hosted on G2.com.

When we onboarded, they were going through a transition that caused some delays. Not an issue anymore. Review collected by and hosted on G2.com.

Their UGC service is truly exceptional. The team is attentive to our needs, and the quality of their content is great and delivered in a timely manner. Review collected by and hosted on G2.com.

Would prefer to customize our package a little more to our needs, but it's not that big of a complaint in the grand scheme of things. Review collected by and hosted on G2.com.