# Top 10 Google Cloud Identity Platform Alternatives & Competitors (17)4.5 out of 5 Based on G2 reviews, Google Cloud Identity Platform is often evaluated alongside top-rated alternatives that vary by use case, pricing, and features. Customer Identity and Access Management (CIAM) Software is used by teams seeking sophisticated, easy to use platforms with features like consent and preference management and social login, according to G2 reviews. When comparing Google Cloud Identity Platform with other tools, reviewers most often evaluate security and features as key differentiators. The best overall alternative to Google Cloud Identity Platform is [Auth0](https://www.g2.com/products/auth0/reviews), rated ~4.3 stars on G2 from 271+ reviewers. It is frequently praised for security and authentication. Other well-known alternatives to Google Cloud Identity Platform are: - [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews) – known for api integration and authentication (G2 star rating ~4.1) - [Okta](https://www.g2.com/products/okta/reviews) – highly rated for security and authentication security (G2 star rating ~4.5) - [OneLogin](https://www.g2.com/products/onelogin/reviews) – offers easy access and security (G2 star rating ~4.4) - [Frontegg](https://www.g2.com/products/frontegg/reviews) – best suited for teams that need customer support and easy integrations (G2 star rating ~4.8) Browse top options below. Based on G2 review data, Google Cloud Identity Platform is most commonly used in industries like [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Cloud Platform as a Service (PaaS) Software](https://www.g2.com/categories/cloud-platform-as-a-service-paas). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Google Cloud Identity Platform - Auth0 - Amazon Cognito - Okta - OneLogin - Frontegg - Salesforce Headless 360 Platform (formerly Salesforce Platform) - IBM Verify CIAM - WSO2 Identity Platform ## Top 10 Alternatives to Google Cloud Identity Platform Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Google Cloud Identity Platform stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Computer & Network Security, and Accounting, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/79afe05d7cfced3dad3f9497ab1bbc8d/auth0.png "Product Avatar Image") ](https://www.g2.com/products/auth0/reviews) [ Auth0 ](https://www.g2.com/products/auth0/reviews) By [Okta](https://www.g2.com/sellers/okta) [ 4.3/5(280) ](https://www.g2.com/products/auth0/reviews#reviews) Product Description Auth0 is a cloud service that provides a set of unified APIs and tools that enables single sign-on and user management for any application, API or IoT device, it allows connections to any identity provider from social to enterprise to custom username/password databases. Reviewers say compared to Google Cloud Identity Platform, Auth0 is: More usable Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/b3390b4cc3d92e87d570895f7358c003/amazon-cognito.jpg "Product Avatar Image") ](https://www.g2.com/products/amazon-cognito/reviews) [ Amazon Cognito ](https://www.g2.com/products/amazon-cognito/reviews) By [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd) [ 4.1/5(47) ](https://www.g2.com/products/amazon-cognito/reviews#reviews) Product Description Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC. It offers a customizable hosted UI and integrates seamlessly with other AWS services, providing a comprehensive solution for managing user identities and securing application access. Key Features and Functionality: - User Pools: Secure user directories that provide sign-up and sign-in options, supporting multi-factor authentication (MFA) and customizable workflows. - Identity Pools: Grant users temporary access to AWS services based on their identity, facilitating secure resource access. - Federation: Integrate with social and enterprise identity providers, allowing users to authenticate using existing credentials. - Adaptive Authentication: Implement risk-based authentication that evaluates sign-in attempts and prompts for additional verification when necessary. - Compromised Credential Protection: Detect and prevent the use of compromised credentials, enhancing account security. - Customizable User Workflows: Utilize AWS Lambda triggers to tailor authentication and user management processes to specific application needs. Primary Value and Solutions Provided: Amazon Cognito simplifies the implementation of secure and scalable user authentication and authorization in applications, reducing development time and infrastructure management. By supporting various authentication methods and integrating with multiple identity providers, it enhances user experience and broadens access options. Its advanced security features, such as adaptive authentication and compromised credential protection, safeguard user accounts against unauthorized access. Additionally, Cognito's seamless integration with AWS services enables developers to build comprehensive, secure applications without the complexity of managing user identities and permissions manually. Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6d0241f849d000763024744ff5901159/okta.png "Product Avatar Image") ](https://www.g2.com/products/okta/reviews) [ Okta ](https://www.g2.com/products/okta/reviews) By [Okta](https://www.g2.com/sellers/okta) [ 4.5/5(1,366) ](https://www.g2.com/products/okta/reviews#reviews) Product Description Okta is The World’s Identity Company™. As the leading independent Identity partner, we free everyone to safely use any technology — anywhere, on any device or app. The most trusted brands trust Okta to enable secure access, authentication, and automation. With flexibility and neutrality at the core of our Okta Workforce Identity and Customer Identity Clouds, business leaders and developers can focus on innovation and accelerate digital transformation, thanks to customizable solutions and more than 7,000 pre-built integrations. We’re building a world where Identity belongs to you. Learn more at okta.com. Reviewers say compared to Google Cloud Identity Platform, Okta is: More usable Better at meeting requirements Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/a7ca3d4fd0e3b8577bfb724d3ee78293/onelogin.png "Product Avatar Image") ](https://www.g2.com/products/onelogin/reviews) [ OneLogin ](https://www.g2.com/products/onelogin/reviews) By [One Identity](https://www.g2.com/sellers/one-identity) [ 4.4/5(292) ](https://www.g2.com/products/onelogin/reviews#reviews) Product Description Extend enterprise security & compliance to all public and private cloud apps with secure single sign-on (SSO), multi-factor authentication & user provisioning. Reviewers say compared to Google Cloud Identity Platform, OneLogin is: More usable Better at meeting requirements Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/5cebc7004ca2814fa21955ab93fbc32b/frontegg.png "Product Avatar Image") ](https://www.g2.com/products/frontegg/reviews) [ Frontegg ](https://www.g2.com/products/frontegg/reviews) By [Frontegg LTD](https://www.g2.com/sellers/frontegg-ltd) [ 4.8/5(365) ](https://www.g2.com/products/frontegg/reviews#reviews) Product Description Frontegg is a platform for SaaS companies, offering out-of-the-box Enterprise-Readiness products for very quick integration as features into an existing SaaS web application. Frontegg components are all customer-facing and include the UI, backend, and Data layers.  The feature-set includes Granular Roles & Permissions, SAML and SSO, Audit logs, Reports, Notification center, and more. The integration of a feature is very quick and shouldn't take more than a few hours of work from a full stack developer. Reviewers say compared to Google Cloud Identity Platform, Frontegg is: More usable Better at support Better at meeting requirements Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) [ Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4.5/5(3,994) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews#reviews) Product Description Platform as a Service (PaaS) eliminates the expense and complexity of evaluating, buying, configuring, and managing all the hardware and software needed for custom-built applications. Reviewers say compared to Google Cloud Identity Platform, Salesforce Headless 360 Platform (formerly Salesforce Platform) is: Better at meeting requirements Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/86c48d9c3cc2a4a3647453cf9f5be07d/ibm-verify-ciam.jpg "Product Avatar Image") ](https://www.g2.com/products/ibm-verify-ciam/reviews) [ IBM Verify CIAM ](https://www.g2.com/products/ibm-verify-ciam/reviews) By [IBM](https://www.g2.com/sellers/ibm) [ 4.3/5(189) ](https://www.g2.com/products/ibm-verify-ciam/reviews#reviews) Product Description Provides identity-as-a-service (IDaaS) for every user, including single sign-on (SSO), risk-based multi-factor authentication (MFA), adaptive access, user lifecycle management, and identity analytics Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/210d737d4fe8c5e393a2f982a370a562/wso2-identity-platform.png "Product Avatar Image") ](https://www.g2.com/products/wso2-identity-platform/reviews) [ WSO2 Identity Platform ](https://www.g2.com/products/wso2-identity-platform/reviews) By [WSO2](https://www.g2.com/sellers/wso2) [ 4.5/5(110) ](https://www.g2.com/products/wso2-identity-platform/reviews#reviews) Product Description WSO2 Identity Server, part of WSO2’s CIAM suite, is the market’s leading open-source CIAM solution. It provides modern identity and access management capabilities that can be easily built into your organization’s customer experience (CX) mobile apps or websites, or even deployed to fulfill workforce IAM requirements. Reviewers say compared to Google Cloud Identity Platform, WSO2 Identity Platform is: Better at meeting requirements Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/53603b95b779fcd68c3bb76a675d7455/ping-identity.jpg "Product Avatar Image") ](https://www.g2.com/products/ping-identity/reviews) [ Ping Identity ](https://www.g2.com/products/ping-identity/reviews) By [Ping Identity](https://www.g2.com/sellers/ping-identity) [ 4.4/5(124) ](https://www.g2.com/products/ping-identity/reviews#reviews) Product Description Ping Identity (NYSE: PING) offers intelligent identity capabilities such as single sign-on and multi-factor authentication for workforce, customer and partner use cases.' Reviewers say compared to Google Cloud Identity Platform, Ping Identity is: More usable Better at meeting requirements Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/646ce5be6d3ef40fe7e74dba0b6e234f/supabase-supabase.jpeg "Product Avatar Image") ](https://www.g2.com/products/supabase-supabase/reviews) [ Supabase ](https://www.g2.com/products/supabase-supabase/reviews) By [Supabase](https://www.g2.com/sellers/supabase) [ 4.6/5(158) ](https://www.g2.com/products/supabase-supabase/reviews#reviews) Product Description Supabase is an open-source backend-as-a-service (BaaS) platform that enables developers to build and scale applications efficiently without managing server infrastructure. Launched in 2020 as an alternative to Firebase, Supabase offers a suite of tools including a PostgreSQL database, authentication, real-time subscriptions, and storage capabilities. By leveraging the robustness of PostgreSQL, Supabase provides a scalable and secure foundation for modern web and mobile applications. Key Features and Functionality: - PostgreSQL Database: Each Supabase project includes a dedicated PostgreSQL database, offering full SQL support and advanced features such as JSON handling, full-text search, and vector support. - Instant APIs: Supabase automatically generates RESTful and GraphQL APIs based on your database schema, eliminating the need for manual coding and accelerating development. - Authentication and Authorization: The platform provides built-in user authentication with support for various sign-in methods, including email/password, magic links, and social logins. It also integrates seamlessly with PostgreSQL's Row Level Security for fine-grained access control. - Real-time Capabilities: Supabase enables real-time data synchronization via WebSockets, allowing applications to respond instantly to database changes. - Edge Functions: Developers can deploy serverless functions close to users for low-latency execution, facilitating scalable and efficient backend logic. - File Storage: Supabase offers scalable storage solutions for managing and serving files, complete with configurable access policies to ensure data security. Primary Value and User Solutions: Supabase addresses the challenges developers face in building and scaling applications by providing a comprehensive, open-source backend platform. It eliminates the complexities of managing server infrastructure, allowing developers to focus on creating feature-rich applications. With its real-time capabilities, robust authentication, and seamless integration with PostgreSQL, Supabase empowers developers to build secure, scalable, and responsive applications efficiently. Reviewers say compared to Google Cloud Identity Platform, Supabase is: More usable Better at meeting requirements Categories in common with Google Cloud Identity Platform: [ Customer Identity and Access Management (CIAM) ](/categories/customer-identity-and-access-management-ciam) ### Explore Articles [ digital asset management platforms ](https://www.g2.com/discussions/digital-asset-management-platforms-what-s-your-favorite) [ Which project management app is rated highest by medium businesses ](https://www.g2.com/discussions/which-project-management-app-is-rated-highest-by-medium-businesses) [ What MFA tool supports biometric authentication methods? ](https://www.g2.com/discussions/what-mfa-tool-supports-biometric-authentication-methods) [ Best Account-based Orchestration Platforms ](https://www.g2.com/discussions/best-account-based-orchestration-platforms-what-s-worked-for-your-team) [ Best service for integrating multiple SaaS applications ](https://www.g2.com/discussions/what-s-the-best-service-for-integrating-multiple-saas-applications) [ What is the best human resources system ](https://www.g2.com/discussions/what-is-the-best-human-resources-system) ### Spotlight Categories [ Zero Trust Networking Software ](https://www.g2.com/categories/zero-trust-networking) [ Online Reputation Management Software ](https://www.g2.com/categories/online-reputation-management) [ Online Backup Software ](https://www.g2.com/categories/online-backup)