Best Mobile E-Commerce Platforms
Mobile e-commerce (or m-commerce) software helps companies selling online provide better experiences to consumers who prefer to shop using their mobile devices. E-commerce companies use this type of software to create custom mobile apps that are personalized based on their industry or the kinds of consumers they target. M-commerce is used mostly by e-commerce professionals and sometimes by marketing departments to ensure that the apps follow the branding guidelines of the company.
This type of software should not be confused with mobile versions of e-commerce solutions. M-commerce should allow users to create new apps, not just customize existing ones. Mobile development software only qualifies for this category when it includes functionality specific to e-commerce.
To qualify for inclusion in the Mobile E-Commerce category, a product must:
Best Mobile E-Commerce Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composabi
580,771 Twitter followers
Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative produ
580,771 Twitter followers
Shopgate is a leading provider for shopping apps & omnichannel commerce solutions in the DACH & US regions. Our flexible SaaS platform supports Shopify as well as Magento, Shopware and many ot
1,557 Twitter followers
Shopney is the best mobile app builder for Shopify and Shopify Plus brands. With its easy drag-n-drop design editor, you can convert your Shopify store into iOS & Android mobile apps. It has uniqu
722 Twitter followers
AppMySite is a DIY mobile app builder that delivers premium native mobile apps, in real-time, without writing a single line of code. Our SAAS platform enables website owners, freelancers, and digital
1,589 Twitter followers
Superfans helps top DTC brands boost loyalty and repeat revenue with a premium mobile app experience built for their best customers.
Royal Cyber's Scan & Shop is a modernized way to shop and will be deployed by many retail companies to grow their business by cutting down the labor costs without layoffs by using technology to dr
1,084 Twitter followers
Tapcart turns Shopify sites into beautiful mobile apps. With just a few clicks, you can build a custom app with different product grids with search functionality. Send push notifications to your custo
1,221 Twitter followers
Convert your Shopify Store into a native Shopify mobile app and engage with your Customers on the go. CedCommerce, the official channel integration partner to Walmart, Sears, and NewEgg, brings your S
484 Twitter followers
1) Add stock effortlessly 2) Keep track of stock levels 3) Speed up checkout 4) Collect payments easily 5) Set up your online shop and enable Ecommerce 6) Deliver orders to customers near you 7) Trac
Elite mCommerce an eCommerce mobile app builder offers ready-made mobile app solutions for various businesses including retail stores, grocery stores, news portal and more. Elite mCommerce is a native
104 Twitter followers
PredictSpring is a mobile commerce platform designed exclusively for brands and retailers.
211 Twitter followers
A no-code Mobile App Builder that converts your eCommerce businesses into mobile app in three steps, within an hour; without any coding knowledge!
20 Twitter followers
Each year, billions of eCommerce dollars are lost as a result of slow-loading mobile commerce pages. With Mobiecom, Zobrist Software reinvented a lighting fast mobile shopping experience that addresse
Zomobi application provides a platform through which the consumers can constantly access your store at a time and place that is convenient to them. It comes with native android and iOS along with webs
67 Twitter followers
Learn More About Mobile E-Commerce Software
What is Mobile E-Commerce Software?
Mobile e-commerce software provides businesses the ability to sell products on mobile devices by creating mobile-specific apps or storefronts. Functionally, these apps are similar if not identical to e-commerce stores accessed on the internet, but are only accessed on mobile phones and devices. These apps may leverage mobile channels such as texting and social media to facilitate sales and further market the business. Additionally, businesses can gather data from the app and apply it to sales projections and marketing efforts.
Key Benefits of Mobile E-Commerce Software
- Access to the growing mobile e-commerce market
- Mobile-specific sales and marketing data
- Easy integration with mobile channels including social media
- Integration with e-commerce platforms
Why Use Mobile E-Commerce Software?
Any business with an e-commerce store should consider making their site accessible to mobile users or creating a mobile-specific store. Consumers are increasingly using their mobile devices to make purchases; a store optimized for mobile meets this growing demand. Creating a dedicated app or mobile store solves the issue of using a responsive website, or compromising the design of an e-commerce store to accommodate mobile users. A dedicated, customizable mobile app allows businesses to incorporate their branding into the app and create a consistent experience for mobile users, crucial for good omnichannel strategy.
Optimized mobile storefront — Mobile screens are very different from computer screens, especially when it comes to how users browse on them. Using a finger to navigate is very different from using a mouse and keyboard. If buttons are not large enough or clear enough, shopping via a mobile application can be treacherous. A mobile website must be easy to read and navigate on a small screen, otherwise a business might encounter accidental purchases and frustrated customers. It’s much easier for businesses to create this experience with a tool dedicated to building mobile storefronts.
Consistent branding — Branding is extremely important for all businesses, but e-commerce businesses rely heavily on marketing and branding for their success. A customizable mobile commerce platform allows businesses to apply their branding and create an experience consistent with their other channels. Customers appreciate consistency and are more likely to return to a site that’s familiar, regardless of the platform.
Omnichannel — A good omnichannel strategy should include mobile channels; mobile e-commerce tools provide a way to engage mobile users and integrate mobile with other channels. Mobile e-commerce platforms can integrate with e-commerce and in-store channels to create a seamless experience. Mobile devices are portable, so consumers can easily use them in conjunction with other channels throughout their shopping experience, maximizing a business’s selling potential.
Who Uses Mobile E-Commerce Software?
Retailers — Any retailer with an e-commerce presence should consider a mobile presence. More consumers are shopping on their phones; mobile e-commerce software provides a way to access that demographic while also providing a positive customer experience.
Marketers — Marketers can gather lots of customer data from e-commerce platforms to use in promotions and targeted campaigns. More consumers using their phones to make purchases, means more data. Marketers can leverage this wealth of data for different marketing campaigns. Further, this data can inform social media, email, and text campaigns with relevant data from mobile users.
Mobile E-Commerce Software Features
Mobile development tools — Mobile e-commerce platforms provide businesses the opportunity to create a custom mobile app so customers can use their mobile devices to make purchases. These apps can have custom branding and any features a business finds advantageous. Features might include social media integration, personalization, analytics, and other mobile-specific functionalities. Some platforms may have tools to make it easy to create an app for those with little to no development experience.
App templates — Templates provide users the ability to quickly create an app or product listing. These templates may be customizable, allowing users to add branding that aligns with their needs. Templates make it possible to create an app with little to no coding. These templates make it possible for businesses without a dedicated development team to build their own mobile storefronts.
Social media integrations — Many people use their mobile phones to access social media, so integrating mobile commerce platforms with social media channels can create good synergy between channels. Many e-commerce businesses use social media for marketing, so directly exporting data from a mobile commerce store to social media and vice versa can help with marketing efforts.
SMS capabilities — One unique feature of mobile phones is SMS, and some mobile e-commerce platforms can take advantage of this method of communication. Personalized texts based on data gathered from a mobile e-commerce site can help drive more users to a variety of storefronts, not just mobile ones. SMS features can easily update customers on the status of their order, which can be more convenient that email.
Personalization — Personalization uses customer data to create a customized experience for each individual. This may include personalized emails, texts, or other messaging about product recommendations based on an individual’s purchasing or viewing history. This is an effective upselling and customer retention technique for any e-commerce platform.
E-commerce platform integrations — To make it easy to update multiple e-commerce stores on a variety of platforms, many mobile e-commerce tools integrate with traditional e-commerce platforms. This allows users to make updates that populate on multiple channels and allow channels to share inventory information so customers don’t attempt to purchase something out of stock, for example.
