--- title: Hypefactors Reviews meta_title: 'Hypefactors Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how Hypefactors works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 11 scale: '5' date_modified: '2026-08-07' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # Hypefactors Reviews **Vendor:** Hypefactors **Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Average Rating:** 4.5/5.0 **Total Reviews:** 11 ## About Hypefactors Hypefactors is a one-stop platform covering all features and facts needed by a true earned media professional. Saving time, reducing costs, improving results. Hypefactors is a Copenhagen-based technology company helping organizations all over the world unlock the business potential of PR. We provide an AI-based PR automation platform, including all the tools to power the PR workflow and all the facts to document the PR results. All-in-one and beautifully simple. Hypefactors is listed on Nasdaq First North Copenhagen. ## Hypefactors Reviews ### 1. All-round solution for monitoring PR **Rating:** 4.0/5.0 stars **Reviewed by:** Juliane D. | Team manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Hypefactors?** - Nice, clean interface with many customisation possibilities - Automatically saved articles and minimal manual management (but the opportunity to add clippings manually if needed) - Outstanding customer support - The Hypefactors value - which helps tremendously when securing C-level support of our PR activities and showcasing the value of 'softer' PR activities **What do you dislike about Hypefactors?** - The daily email is not bad, but nothing revolutionary. However, it gets the job done - We've met a couple of paywalls when trying to access articles in which we're mentioned - however, this is quickly resolved when we contact Hypefactors **Recommendations to others considering Hypefactors:** Consider if you need all of the functionalities of Hypefactors (you can become overwhelmed to begin with), and get in touch with Hypefactors to get a customised solution that will fit your needs. **What problems is Hypefactors solving and how is that benefiting you?** - Staying on top of media coverage and being able to react quickly if needed - Showcasing the value of PR for the company - Monitoring the PR of our competition ### 2. A great way to get an overview **Rating:** 3.5/5.0 stars **Reviewed by:** Alexander A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2018 **What do you like best about Hypefactors?** I like that I can keep up globally with the mentions. We had no idea that we were mentioned that many times in Germany, after delivering a large order to a client. This way we won’t miss out on PR opportunities in foreign markets. I have a way better calculating the value of our PR work now. When travelling and preparing for meetings I can go into the app and see our mentions in that specific market. And the dashboard is up to date and more. Giving you all the need- and nice-to-have information **What do you dislike about Hypefactors?** I don’t really need the KPI function. Since we don’t focus that much on investing directly in the publicity. So that’s not that relevant. For us it’s more a tool for keeping up with the domestic and foreign mentions. And I only use the overall results for our mentions, not really on reporter level. Were we need to push out to specific reporters. But it’s something that we would have to in the future for certain markets. **Recommendations to others considering Hypefactors:** I recommend others to consider if you are missing out on quality leads within your PR work. We are a production company with international growth, and I do NOT want to miss out on great publicity. For instance the example from Germany, and the potential to grow that market. And if you have PR or Communication Responsibles, consider how much time they spend analyzing and gathering necessary data - this is done instantly with Hypefactors, even creating the reports. **What problems is Hypefactors solving and how is that benefiting you?** It must be reach and coverage in communication. We wouldn’t have a chance of picking up on that many mentions globally. We save a lot of resources this way. And we can use the mentions to see foreign market relevance and potential with media surveillance. I can even keep track on how the domestically established companies are working with PR and how they are performing. I can keep track of that with the app when travelling a lot. ### 3. Easy, straightforward platform for SMEs to jumpstart their PR strategy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Hypefactors?** Like the KPI dashboard, the ease of navigation, the ability to easily create press releases. It is not a complicated platform and you can self onboard without any training. **What do you dislike about Hypefactors?** I wish it had more features, such as having the ability to send customized reports on an automated and timely basis. **What problems is Hypefactors solving and how is that benefiting you?** Connecting with influencers and media contacts was quite useful to me. The media monitoring is decent but not sure if they pick up every single piece. ### 4. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2019 **What do you like best about Hypefactors?** We like the distribution and the easy to understand reporting and metrics. **What do you dislike about Hypefactors?** We'd like to use Hypefactors more but our business isn't large enough for the financial investment. **What problems is Hypefactors solving and how is that benefiting you?** We needed to get messages out quickly and effectively. ## Hypefactors Discussions - [What is Hypefactors used for?](https://www.g2.com/discussions/what-is-hypefactors-used-for) - [View Hypefactors pricing details and edition comparison](https://www.g2.com/products/hypefactors/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+07%3A52%3A51+-0500&secure%5Bsession_id%5D=28eec018-fe92-49bb-9283-cb7f2ed0e3b4&secure%5Btoken%5D=6777ad170f076ecfab2106b676a9741d76cfc922bba03fdfd07c1600d4d40bd7&format=llm_user) ## Hypefactors Features **Media Channels** - Broadcast Media - Print Media - Online Media **Generative AI** - AI Text Generation - AI Text Summarization **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Social Media Integration **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Multi-Channel Marketing - Approval Process Control - Reporting & Statistics - Data Visualization - Real-Time Data - Content Library - Press Release Builder - API - Monitoring - Multi-Channel Distribution - Data Import/Export - Press Monitoring - Email Distribution - Social Media Monitoring - Search/Filter - Media Monitoring - Auto Update - AI Copilot **User Rights/Roles** - Version Control - Team Collaboration ## Top Hypefactors Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,638 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,322 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - 4.5/5.0 (493 reviews)