I like how HypeAuditor makes it easy to check an influencer’s social media data, especially their engagement and audience quality score. The reports are very detailed but still simple to understand. I also find it helpful that the platform suggests similar influencers from the pool I already have, which saves me time in finding the right influencer to partner with. Review collected by and hosted on G2.com.

Overall, the platform works well, but there are a few areas that could be improved. Sending contracts through HypeAuditor is helpful, but having automated reminders for unsigned contracts would make the process much smoother. It would also be great to have the option to manually create sales tracking links for platforms that aren’t integrated yet, to give more flexibility in monitoring sales. Review collected by and hosted on G2.com.

I like how comprehensive and detailed it is in influencer management. I primarily use it to search for relevant and effective influencers across different countries, which saves me a lot of time in building strong campaign strategies. Beyond discovery, I also appreciate the other tools it offers—like the ability to send direct emails to influencers and track their content drafts. And it also saves time when it comes to reporting the campaign results. Having everything in one platform makes campaign coordination more seamless and organized. Review collected by and hosted on G2.com.

One thing I wish HypeAuditor had is a manual option for sales tracking. Currently, the tracking functions are more suited for Shopify or similar integrations. Since not all of the platforms I work with are connected to those systems, it would be very helpful to have the flexibility to manually input attributed sales for more accurate campaign measurement. Review collected by and hosted on G2.com.

A huge database of YouTubers and convenient filtered search.

HypeAuditor significantly sped up our YouTube influencer search process. Review collected by and hosted on G2.com.

Sometimes the account language is not accurately determined, but this is understandable because YouTube has started automatic translation into different languages. Review collected by and hosted on G2.com.

I really like the UI, everything is clear and easy to use. I’m also excited about their influencer discovery tool. I use it almost every day, and it helps me find creators even in very narrow niches. Of course, it has some weak spots, but I’m sure the team will improve it soon, and it will become even more powerful.

Recently we also started using the outreach tool, and honestly, we are very impressed too. Review collected by and hosted on G2.com.

When searching creators in very narrow niches, I miss having filters to work with keywords. Review collected by and hosted on G2.com.

We've been using HypeAuditor for a few years now, and I've witnessed how much the platform has grown. What’s even better is that the team and overall vibe have stayed the same—something I really value in such a fast-paced tech space.

The platform fits perfectly with where we are in our influencer strategy (which is not a major part of our marketing plan). We get a lot of incoming requests and HypeAuditor helps us quickly figure out which profiles are actually worth our time. We love being able to build our own lists, download PDF reports to share with Management, and get a clear view of key metrics like engagement rate and audience authenticity.

Also, a big shoutout to our account manager, Andriana Shablya —she really gets our needs as a small-to-mid-sized business and has always been super helpful and flexible. Review collected by and hosted on G2.com.

The only downside we’ve experienced is that the pricing for the bigger plans can feel quite steep for a small-to-medium sized company like ours. Review collected by and hosted on G2.com.

The HypeAuditor platform makes it easy and straightforward to search for and find the right influencers for marketing campaigns. I really like the robust data it provides on influencers’ channels and audiences, as well as the estimated value of their content. This helps me make more strategic influencer selections and makes it easier to get internal stakeholders on board with the campaign. Review collected by and hosted on G2.com.

In the campaign management function it seems that there can be some bugs for influencers to uploading assets or asset size restriction which cause a little friction in this stage of the asset review process. This part of the tool could use some improvement in UI. Review collected by and hosted on G2.com.

I am able to get all the key stats I need in one place, like engagement rates and audience breakdowns. It makes building influencer lists way more focused and less of a guessing game. It also helps me in making a more effective influencer lists to suit my potential and existing clients. Review collected by and hosted on G2.com.

I personally think that it would be nice to have more built-in templates for different kinds of campaigns. It’d save time when we’re putting together reports from multiple campaigns. Review collected by and hosted on G2.com.

In my opinion, the platform is extremely useful and has an efficient, intelligent, and easy-to-use interface. I researched several alternatives before subscribing to HypeAuditor. I can say that this tool is far superior to the others in terms of what it offers. Review collected by and hosted on G2.com.

It's a bit expensive for small businesses like mine. Review collected by and hosted on G2.com.

This is definitely one of the most convenient tools I have used for navigating the complexities of social media analysis. The mention analysis feature, along with the page and KOL analysis, provides valuable and detailed information that is especially helpful before launching a campaign. Review collected by and hosted on G2.com.

For Instagram, it's doing great. But for Tiktok, sometimes it gave some number anomalies or straight error. Hopefully, it will become more consistent for Tiktok platform. Review collected by and hosted on G2.com.

207 million influencer database

The platform is user-friendly and simple to navigate

Audience demographics and fraud detection Review collected by and hosted on G2.com.

Doesn't have Linkedin database, to find influencers there Review collected by and hosted on G2.com.