EE

Verified User in E-Learning

Small-Business (50 or fewer emp.)

3/5/2019

"A very powerful hub for marketing automation"

4/5

What do you like best about Hull?

Hull is a very convenient way for us to centralize and aggregate customer data. It is plugged to our CRM as well as our ads platforms. The support team is available everytime you need it. Review collected by and hosted on G2.com.

What do you dislike about Hull?

It requires a tech expert to take advantage of the full capacity of the platform, so for now we are using it on a basic way. Review collected by and hosted on G2.com.

JM

Jack M.

Member

Mid-Market (51-1000 emp.)

3/6/2019

"Hull makes it easy to organize, view, query, and transport all of my customer data. "

5/5

What do you like best about Hull?

Connector interface is super easy to understand and mapping properties from one source to another is very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Loving the product so far. Keep shipping more connectors! Review collected by and hosted on G2.com.

PL

Peep L.

Principal

Small-Business (50 or fewer emp.)

11/8/2018

"Must have for a data-driven marketer"

5/5

What do you like best about Hull?

Hull was a game changer for us. Combinining and merging data from various tools made data-driven marketing finally possible. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Have had some data discrepancy issues in the past, but their support is always very responsive to sort it out. Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

If you're a B2B company and not using Hull, you're seriously missing out. The ROI on this is insane. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

It can pull data from any tool and push into any other tool. It's the single source of truth for all of our customer data. Review collected by and hosted on G2.com.

ML

Matt L.

Senior Director, Digital and Marketing Operations

Small-Business (50 or fewer emp.)

11/15/2018

"A great CDP for our SMB"

5/5

What do you like best about Hull?

Hull.io is a crucial part of our marketing stack. It's where we do all of our enrichment activities and then push that data HubSpot and Salesforce and as well as web forms. Review collected by and hosted on G2.com.

What do you dislike about Hull?

In the early days, (2017) there were occasional issues which would cause HubSpot<> Hull.io sync, but these haven't been an issue in the last 18 months. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

We do two primary business activities within Hull.io:

1.) Enrichment.

2.) Segmentation.

Segmentation of our customer records in Hull.io is super easy and intuitive, and by sitting up filters there and then mapping those to HubSpot- we've been able to save HOURS of time on every campaign (it literally only takes minutes) to do a segmentation in Hull. Review collected by and hosted on G2.com.

LL

Lin L.

Senior Manager, Growth

Mid-Market (51-1000 emp.)

3/22/2018

"Hull is an extremely powerful tool for the next generation of savvy marketers "

4.5/5

What do you like best about Hull?

Identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce, etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns. Their customer service is amazing and always goes the extra mile. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Not necessarily dislike but would like to caveat that Hull at it's current state requires a dedicated developer or martech engineer if you are not technically savvy. Make sure you can write SQL connectors, and processor scripts. Though I believe the team is working on making the interface more user friendly. Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

Definitely worth it if you are technically savvy and/or have a dedicated developer who can orchestrate a lot of the processors and connectors. Extremely extremely powerful tool that goes beyond typical segmentation capabilities. If you're not using Hull, you losing out on a creating the best customer experience for your prospects and customers. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

Unified user profile. This is a classic marketing problem that cannot be solved with the likes of disparate systems operating in silos. E.g. You run a Marketo or Hubspot campaign and the user then performs some activity on the web, and Clearbit appends their data, and their Salesforce profile is updated. Typically, you'd have to do a lot of manual leg-work and reporting to truly understand where your customer is in their journey. Will Hull we're able to segment and see our user journey pretty clearly in conjunction with our other tools. Review collected by and hosted on G2.com.

JG

Jérémy G.

Head of Growth

Mid-Market (51-1000 emp.)

11/16/2018

"The tools to scale your growth stack"

5/5

What do you like best about Hull?

> Connector: Integration with all my stack

> Premium Slack Support

> Open Source Review collected by and hosted on G2.com.

What do you dislike about Hull?

> Few Connector at the moment: Lot of Connector are homemade Review collected by and hosted on G2.com.

JL

Jean L.

Co-Founder, CTO & CPO

Staffing and Recruiting

Small-Business (50 or fewer emp.)

3/21/2018

"Experience with Hull"

5/5

What do you like best about Hull?

Hull is the Swiss knife of the data. They are plenty of use cases and scenarios where Hull can be the right tool. We used it to sync user profile from different sources of data, but you can imagine using it as an ETL too. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Lack of connectors for some of our SAAS but it's easy to create custom connectors to implement them. Also, the pricing per connector can be tricky and obliged us to rethink some integrations not to multiply the using of connectors. Review collected by and hosted on G2.com.

TB

Tim B.

Data Science Consultant

Small-Business (50 or fewer emp.)

10/19/2017

"Powerful Segmentation That No Email Software Can Do"

5/5

What do you like best about Hull?

I am using this tool to segment and tag contacts for my brick and mortar store. Like, over 15,000 of them that have no email address in my system. I can segment them to do SMS marketing and direct mail. Insane! I hooked it up via SQL. The support team there did 99% of the work on that, and did not charge extra for it. They are so nice!

I also had similar "incomplete" data in Pipedrive, and we linked it in to solve the same problem. Amazing! Brick and mortar stores can use the heck out of this! Review collected by and hosted on G2.com.

What do you dislike about Hull?

There is no de-duping functionality yet, though DeDupely is working on the integration, and plans to have it by early 2018, if not earlier. Also, you can't clean up contact data within this tool. No editing. Just segmentation and tagging, but don't underestimate its power. All the other solutions I've seen (apart from a massive suite like Infusionsoft) Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

I have thousands upon thousands of contacts in Pipedrive, my inventory/point of sale tool, Drip, Intercom, and Front. I need a single source of truth to segment my contacts to determine who's a customer and who's not, who lives nearby and who doesn't, and so forth. Local segments can be used to drive foot traffic to the store. Farther out segments can be driving to my digital pages. Powerful! Review collected by and hosted on G2.com.

JC

Joei C.

Director of Content

Mid-Market (51-1000 emp.)

12/13/2017

"we depend on it!"

4/5

What do you like best about Hull?

- nice and clean UX / interface

- easily integrates our different tools and databases

- great support team - super reactive and helpful Review collected by and hosted on G2.com.

What do you dislike about Hull?

- the setting up can be a bit difficult without a data/tech savvy person dedicated to the task Review collected by and hosted on G2.com.

GH

Gautier H.

Data Operations Manager

Internet

Small-Business (50 or fewer emp.)

6/15/2017

"Perfect tool for a complex data architecture"

4.5/5

What do you like best about Hull?

Hull.io allows us to have our different databases related to Sales/Marketing/CRM/Other, all connected together. Implemented alongside with Segment, the possibilities are close to infinite.

Also, the customer service is top-notch, super helpful, and always keen to receive some feedback and to bring them to their Product/Tech team in order to improve their service.

We're always really excited to see what would be the big next steps for Hull.io, as they often provide some game-changer updates. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Depending on the amount of data to be proceed or computed, we might face sometimes some short delays.

Also, the UX of the dashboard (desktop website) shows sometimes some few bugs and might be long to load properly all information required. Review collected by and hosted on G2.com.