ES

Eric S.

CEO

Marketing and Advertising

Small-Business (50 or fewer emp.)

5/23/2019

"Makes everything 10x easier"

5/5

What do you like best about Hull?

It makes our lives a lot easier when it comes to sales and marketing. Review collected by and hosted on G2.com.

What do you dislike about Hull?

I wish they had templates or suggestions on how to get started. Took us some time to figure out on our own. Review collected by and hosted on G2.com.

JC

Julien C.

Lead Growth Engineer

Mid-Market (51-1000 emp.)

3/7/2019

"A necessary tool if you want to go far in your business!"

4.5/5

What do you like best about Hull?

Hull is the perfect tool if you want to centralize, clean, transform and distribute your customer data. It's really difficult to choose which tools you need for your CRM but Hull is the first one you need to test. You can connect Hull to different kind of tools: analytics, email provider for automation, Gsheet, webhooks... It allows us to put Hull in the middle of our marketing stack. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Even if it's a marketing tool, if you want to setup and use it daily, I think it's best to have a technical marketer to help you. Hull is not a magic tool. You need to understand some standards if you want to build something sustainable. Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

Find the person who will be owner to implement the tool and to maintain. I think it's best to have a technical person like Marketing Ops or Growth Engineer. This person will be able to onboard other people in your team. Other consideration: don't forget to think about your need first. It's easy to like all the features at the beginning. Don't be shame to discuss directly to the CEO or CTO to understand quickly the fit between your needs and the features. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

Here are the business problems I solved:

1/ Acquisition, activation and revenue issues: segment my customers with behavior data and their attributes in order to have a perfect target

2/ Clean our data to allow us distribute these data with any other marketing tools

3/ Acquisition issues: allow us to bring together: visitors data, leads data and customers data to have a perfect funnel Review collected by and hosted on G2.com.

AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

2/27/2019

"Great on-boarding and support"

4/5

What do you like best about Hull?

The endless possibilities and custom-fitting abilities. There is rarely a one size fits all approach to your tracking needs. With the customizations available we have the opportunity to get a solution that suits our business model and how our marketing and sales work today. Review collected by and hosted on G2.com.

What do you dislike about Hull?

It can be a bit daunting at first to code and set up. Especially if you don't have a clear vision of how you want your data to flow and sync. If you are a technical person this is great but if you are not, the dedicated on-boarding is great and very responsive. Review collected by and hosted on G2.com.

MH

Michael H.

Chief Marketing Officer

Mid-Market (51-1000 emp.)

11/19/2018

"Looking for a hub for all of your spokes? Look no further... "

5/5

What do you like best about Hull?

I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own), augment that data with third party data (we use Clearbit), then push any slice of that data into any other platform (CRM, marketing automation, etc) to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process (although it helps to have someone available who can write the occasional SQL script). Review collected by and hosted on G2.com.

What do you dislike about Hull?

My biggest complaint is the lack of a folder structure for segments. When you have as many segments as we do, it's almost impossible to find the right segment unless you are very religious about creating and following a naming convention taxonomy. This seems like an easy fix, and the product team is very quick. so wouldn't surprise me if this gets fixed quickly. Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

Don't hesitate - get this now before other marketers realize how critical it is to everything they do and the license costs go up. Seriously - I have regretted software purchases before, and haven't once regretted adding Hull as the center piece of our martech stack. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

We have a number of unique audience segments, so a one-size-fits all approach to messaging doesn't really work. We use Hull + Clearbit to solve for this, enabling us to get close to 1:1 messaging across email and chat (web personalization is next), which has helped us improve our engagement and conversion metrics.

We have also set up an early stage Reveal Loop, which turns IP's visiting our site into known companies, identifies decision-makers at those companies, and sends that data to our marketing automation platform which emails them a personalized intro and an offer. We set this up recently and have already gotten some great leads off the program. Review collected by and hosted on G2.com.

HZ

Harald Fredrik Z.

Digital CMO

Financial Services

Small-Business (50 or fewer emp.)

1/24/2019

"Hull solves a critical business problem"

4.5/5

What do you like best about Hull?

- A must have for any data-driven marketer.

- Clean interface.

- Supports several popular connectors out of the box.

- Allows us to connect all our data sources and clean the user data to have a single source of truth.

- Comes with an API client library that makes it easier to create your own connectors.

- Great support. Review collected by and hosted on G2.com.

What do you dislike about Hull?

There have been some minor bugs, especially related to settings not updating. Any newly founded company has bugs. What matters is that they are willing to solve them and constantly improve the service for their customers. This is where Hull shines. Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

If you're coming from Zapier or other syncing services - Hull is a bit more advanced and has a steeper learning curve, but once you learn how to use the service, it is way more powerful. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

Updated customer data on all platforms at all times. Review collected by and hosted on G2.com.

AA

Alexandra A.

Director of Marketing

Computer Software

Small-Business (50 or fewer emp.)

3/6/2019

"Great experience working with the Hull team and their product. "

5/5

What do you like best about Hull?

We particularly like how Hull synchronizes data from our sql backend and matches it up to sync to HubSpot without us having to waste time writing custom integration. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Some features are a bit hidden but the Hull team is quick to respond and help us find what we need to get the job done. Review collected by and hosted on G2.com.

AH

Axelle H.

Growth Ops

Small-Business (50 or fewer emp.)

12/20/2018

"Hull as the final touch to achieve data accuracy and useful segmentation"

5/5

What do you like best about Hull?

Initially, we started using Hull to have pre-defined segments at the user and the account level, to simplify our triggers in other tools connected to Segment, as well as to simplify queries when analyzing data from the database. Now, I think the Processor and the Hubspot connector are definitely the best features in my opinion, the former enables a final cleaning of the data, and the latter allows for a filtering of the attributes to send. Review collected by and hosted on G2.com.

What do you dislike about Hull?

We like to test a lot of features, and I think that the error messages are very light and sometimes do not enable us to understand ourselves what we can do to fix it - so lack of independence on this side I guess. Also not a fan of the iFrame on the Processor. Review collected by and hosted on G2.com.

JG

Jaime G.

Director of Acquisition & Retention Marketing

Mid-Market (51-1000 emp.)

5/23/2019

"Great tool to empower your marketing ops, sales ops, analytics teams"

4/5

What do you like best about Hull?

Seamless setup of connectors. Segment integration is great. Review collected by and hosted on G2.com.

What do you dislike about Hull?

UX as it exists today isn’t super intuitive. Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

Spec out your specific use case(s) and leverage the initial support in getting things set up. The team is very helpful and thorough. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

Reducing eng work and data requests by aggregating data from multiple connectors to build new audiences and ultimately package into custom track events. Review collected by and hosted on G2.com.

AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/29/2019

"Fantastic and simple tool to solve a hard problem"

5/5

What do you like best about Hull?

It's live syncing ability and easy ui to configure various connections. Review collected by and hosted on G2.com.

What do you dislike about Hull?

I wish they had more integrations and supported users belonging to many companies. Review collected by and hosted on G2.com.

UF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

3/4/2019

"Excellent tool to sync various marketing tools"

5/5

What do you like best about Hull?

Hull solved a long lasting problem we had of syncing data between our tools, and allowed us to kill significant amount of code Review collected by and hosted on G2.com.

What do you dislike about Hull?

Some surprising behaviours, partly due to the 3rd party tools API throttles, but the support provided by Hull is exceptional Review collected by and hosted on G2.com.