It's an extremely elegant platform with a great UX and well thought UI. The flexibility of connectors is amazing. The sky is the limit, when it comes to integrating systems. And this is the main thing why we favoured Hull over other tools: It had no use case or process idea implemented, aside from being a platform to sync and unify data across sources. With every other service we would have been forced into one direction, while we try to get away from filling in the blanks of systems that come with defined processes.

Everything has logs: Users, Accounts and Events. And they offer a really powerful logging system that does a good job as safety net. Review collected by and hosted on G2.com.

The persistence and display of historic events is limited. Does not matter too much, as it is better stored as raw data and presented in systems where it's actionable to your users. And in the end, Hull is not an end user system. But you should plan for this fact and prepare your data model accordingly.

Documentation (and examples) on attributes for users and accounts could be improved to allow for easier on boarding and data modelling. But Hull staff makes sure you are not left alone and tries to lend a helping hand where and whenever possible.

You should calculate costs for staging databases or custom applications to stage and prepare your data. Just stuffing your raw data from live databases will not end well, degrading application performance during load as well as putting too much weight on Hull during transformation.
There's not really much to not like about Hull. It just takes some time to align your ideas with the bits and pieces of the concept that powers Hull und the hood. Then you will see that there is not really anything that's not possible. Review collected by and hosted on G2.com.

Hull works. It's been a part of our stack for a long time and I rarely have to think about it because it does it's job great. Review collected by and hosted on G2.com.

Our price has increased as we have grown, which is reasonable, but I like that least. Review collected by and hosted on G2.com.

I liked the fact that the app is super customisable thanks to the use of code. Also, the included database can store a really huge number of objects and properties. Querying and segment creation are also very powerful and customisable. The main benefit of this tool, for me, is the fact that you can write custom code to create your own custom connectors to your tools and APIs. This connectors respond pretty fast and retry failed calls by default. Backend and automation-wise, Hull is already state of the art. Review collected by and hosted on G2.com.

The interface is still raw, laggy and/or bugged.The thing is, Hull is still a WIP and they're still trying to figure out how to display so many data. Also, the integrated JS editor is still WIP too, as is the documentation that's sometimes lacking information or displaying outdated information. I find also that API calls capping and connectors capping are very low compared to other tools like Segment. Review collected by and hosted on G2.com.

Hull is a key component of our marketing stack. We use it mainly to connect and sync data from various sources for our outreach and lead gen activities (ex: lead scoring...) but we're already anticipating use cases for customer success management. This is a really versatile tool and why I like it so much. Besides, Hull has a very impressive CSM team. The support is really key for this type of tool aimed to interconnect other tools and data. We especially appreciate their help during onboarding, their reactivity & expertise gained through experiences with other clients that have, more or less, with the same goals. Review collected by and hosted on G2.com.

As with all solutions, it takes time to get used to the logic and behind the scene. Not a big deal but you need a little tech background to get it right. With a little bit of JavaScript knowledge, we can still do a lot, very quickly. It should definitely be operated from someone who really knows the existing tools used by the company and data models. Otherwise, I really wish there was a client community to exchange with peers on similar problems or approaches. Review collected by and hosted on G2.com.

We've been looking for a data centralization platform for a long time, and while there have been a few options, Hull has always stuck out as a good solution. We never fully pursued it until after reviewing several others (including Segment Personas), but each one has been relatively focused on different objectives than what we want to achieve, which is providing our sales team with real-time event data from any source, and combining customer data from all our various tools centrally so we never have to confuse ourselves. Review collected by and hosted on G2.com.

We experienced a few very minor snags when trying to build our own connector, or with connectors that were newly introduced to their library. That said, there wasn't a system I tested from other data aggregator solutions that *didn't* have their own hiccups, even Segment Personas surprisingly. Moreover, it seems that the team at Hull was already aware of the limitations we came across, and have either guided us through or suggested really useful workarounds while they perfect the connections. Review collected by and hosted on G2.com.

We were previously using a competitor to integrate HubSpot-Outreach and needed to switch with short notice. We got up and running with Hull.io in a short amount of time with very few hiccups. The support/integration team was incredibly responsive, gave me support on understanding and modifying the integration, and we have more flexibility then we ever did before. Review collected by and hosted on G2.com.

Would be nice to see the latency on synchronization increase a bit (at 5-10 minutes on average during low tide of updates) - but Hull.io was transparent and honest about sync times from the get go. Review collected by and hosted on G2.com.

The ability to directly integrate into key apps like Clearbit and Hull is amazing Review collected by and hosted on G2.com.

nothing really. been super happy with the product so far Review collected by and hosted on G2.com.

The fact that we don't need to code to connect our different SaaS. Most of the time people who code are a scarce resource in the company. Review collected by and hosted on G2.com.

Sometimes it is slow to create navigate in the UI. Review collected by and hosted on G2.com.

We started using Hull to power our automated outbound sales emails along with passing user data into our other connected tools. I have found that the ability to create detailed segments and pass only the data that we want, instead of dumping all data and creating a lot of noise has been invaluable. Review collected by and hosted on G2.com.

There have been a few minor bugs but the support has always been top notch and everything has been solved quickly. Review collected by and hosted on G2.com.

We needed a solution that would sync all the different platforms that we're using for ages. We have considered building our own solution until we came across Hull and it checked all the boxes.

We are able to run quite sophisticated user / account matching mechanism and ensure that we don't have duplicates in any of the platforms we're using. Review collected by and hosted on G2.com.

It is not as out-of-box as initially thought. There is some custom development needed but the Solution Engineers have been very helpful and guided us through the entire process.

Also, there's currently not out-of-box syncing of events such as communication etc. Review collected by and hosted on G2.com.