
Its user-friendly interface and intuitive design. Compared to other platforms I have used—like Insightly and even Salesforce—HubSpot is significantly easier to navigate and doesn’t require extensive training to get started. Features like ticket tracking, shared inboxes, and automated workflows are easy to set up and use effectively, even for team members without a technical background - this simplicity has made onboarding smoother. Review collected by and hosted on G2.com.
One challenge I have encountered is HubSpot’s tendency to create duplicate contacts, especially when a contact uses multiple email addresses. Since HubSpot primarily identifies contacts by email, this can lead to fragmented records that mimic the original contact. It would be helpful to have more flexible or intelligent deduplication features that consolidate contacts based on name, phone number, or company in addition to email. Review collected by and hosted on G2.com.