HubSpot Service Hub Features
Platform (19)
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Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
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Customization
Allows users to customize chat colors, text, logos, and branding.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Integration
Integrates with other customer service software to improve support and enhance functionality
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Reporting
Provides analytics tools that reveal important business metrics and track progress
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Dashboards
Displays important metrics relating to performance
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Reporting & Dashboards
Access pre-built and custom reports and dashboards for viewing
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API & Integrations
The number of sources from which the platform can pull customer data and how well those integrations are supported.
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Data Import & Export Tools
Ability to input, modify, and extract data from the application in bulk through a structured file.
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Workflow Capability
Automates everday customer success functions for more efficient and effective day-to-day processes.
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Notifications
Set alerts for customer actions in order to respond quickly and proactively.
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Customization
Allows administrators to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
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Scalability
Ability for the platform to grow with the user's company and support an increasing number of customers and users within the platform.
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Data Security
The measures taken to ensure that the customer data being held within the platform is being hosted in a safe environment and is not prone to risks.
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Performance & Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Conversation Editor
Allows business to edit conversations to meet the unique needs of one's business.
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Integration
Gives users the ability to update systems, like CRM, based on conversations.
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Human-In-The-Loop
Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.
Ticket and Case Management (8)
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Ticket Creation User Experience
User Experience of creating and submitting a ticket
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Ticket Response User Experience
User Experience of responding and receiving a response
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Workflow
Route tickets based on values of fields, changes to ticket status and time based conditions
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Automated Response
Respond to common requests with standard reply
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SLA Management
Offers tools for managing and tracking service-level agreements (SLAs)
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Attachments/Screencasts
Documents and files can be attached to the ticket to communicate with customer issues/resolutions
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Ticket Collaboration
Share and collaborate on tickets with multiple customer service representatives
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Customer/Contact Database
Central repository for account and contact information
Communication Channels (5)
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Customer Portal
Allows fully customizable portal for customer to enter tickets, provide feedback and communicate with service agents
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Email to Case
Ability for customer service agents to communicate via email and email conversations are automatically tracked in ticket
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Live Chat Support
Ability for customer service agents to communicate with customers via live chat to solve problems live
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Social Media Integration
Integration to social networks such as Twitter and Facebook to allow customers and agents to communicate via social networks
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Voice
Make and receive calls directly in the application. Track and record calls for analysis.
Customer Information (7)
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Customer Health Scores
Provides users a customer-specific score to determine the overall satisfaction of each customer.
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Customer Monitoring
Monitor customer actions overall as well as their interactions with different teams within the company, such as the support team
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Customer Profiles
Gain a holistic view of your customers. Create customer profiles based on data pulled in from multiple sources including CRMs, service desks, marketing tools, and financial systems such as accounting and payroll software.
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Playbooks
Create and structure key customer success processes into a "playbook" to create unified team best practices for handling customers.
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Customer Segments
Separate customers into similar segments based on criteria such as subscription models, support needs, or usage behaviors to allow for more personalized and specific attention.
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Product Engagement
Identify which customers are getting the most out of your products or services and highlight those who have not yet fully adopted or may need further training.
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Surveys
Allows users to create and send out surveys to customers to determine net promoter scores and other key satisfaction information.
Predictions (4)
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Churn Risk
Calculates the risk that your customers will not renew or continue using your product or service.
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Upsell Opportunities
Discovers and highlights factors that lead to upsell opportunities.
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Custom Triggers
Allows users to set custom triggers to signal actions that will lead a customer to act in a particular way.
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Machine Learning
Ability for the platform to learn and improve predictions based on previous customer behavior and a growing database of customer information.
Survey Management (4)
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Brand Design Consistency
Creates feedback forms that are consistent with the design of the site.
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Survey Deployment
Supports the creation and deployment of different survey types on different channels or devices.
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Feedback Collection
Solicits, captures, and centralizes feedback from both structured and unstructured sources.
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Device Responsiveness
Allows designs to adapt automatically to the device that users access the survey or software.
Process Management (4)
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Feedback Aggregation
Aggregates feedback and transforms feedback into actionable insights.
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Trigger Alerts
Triggers creation of a new case after customer leaves feedback.
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Real-Time Analysis
Analyze collected feedback near or in real-time.
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Real-Time Action
Trigger strategic workflows to quickly resolve issues and increase customer satisfaction.
System Management (2)
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Security
Provides a secure and compliant system.
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System Monitoring
Continually inspects, audits, and monitors system to keep it up to date.
Self-Service Experience (5)
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Knowledge Base
Provides a repository of information that can be used by those seeking support.
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Searchable Articles
Makes articles in the knowledge base searchable on the web.
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Community Forums
Enables users to engage with other users to solve common issues.
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Mobile Optimization
Optimizes the customer self-service experience on mobile devices
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Personalization
Gives the user targeted, personalized results based on their activity or preferences
Self-Service Platform (4)
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Branding
Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc.
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Automation
Automates some or all operation related tasks
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Artificial Intelligence
Utilizes artificial intelligence to improve workflows or customer experiences
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Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools
Communication (5)
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Pop-up Chat
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
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Notifications
Delivers notifications to both sides of the conversation.
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Targeted Emails
Sends automated emails to further engage clients and potential clients.
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In-App Messaging
Allows for live chat to be enabled within the app for customer help.
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Co-Browsing
Allows agents to join a customer's browser session and navigate through the website with them.
Internal Use (6)
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Customization
Allows users to customize chat colors, text, logos, and branding.
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Conversation Archiving
Archives conversations in a separate location for later reference.
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Lead Development
Enables employees to denote potential customers.
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Knowledge Base
Establishes a knowledge base for employee reference during conversations.
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Team Inbox
Provides a central location for help requests, helping employees respond sooner.
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Customer Profiles
Allows for the creation of profiles for contacts and customers.
Productivity Tools (7)
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Notes
Allows users to leave notes or comments on emails or relevant cases.
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Internal Discussion
Provides a dedicated space or a thread feature that allows for long-form discussion.
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Assignments and Tasks
Offer in-application assignment and task tracking functionality.
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Workflows
Allows users to create and follow predetermined workflows attached to actions.
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Templates
Allows users to create canned answers or templates for email responses.
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Integrations
Integrates without outside software to provide additional functionality or pull information.
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Tagging System
Provides a tagging system to allow users to sort emails by relevant subject.
Analytics (3)
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Trends
Analyzes trends in email content and resolution.
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Performance Tracking
Tracks performance and productivity of users inside the application.
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Email Tracking
Tracks email analytics like emails opened, how long the email was opened for, etc.
Responses (3)
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Personalization
Provides personalized responses to interlocator based on segmentation or past responses.
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Route To Human
Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.
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Natural Language Understanding (NLU)
Can have a natural, human-like conversation with an interlocator.
Conversational Platform (4)
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Personalization
Identifies the customer and personalizes interaction at every touchpoint.
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Omnichannel
Allows multiple related channels to interact at once to reduce transfers.
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Contextual Engagement
Prompts agents to engage customers based on contextual data, such as product usage or conversation history.
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Proactive Engagement
Provides features for sending outbound messages to engage customers through proactive support.
Support Automation (4)
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Intelligent Routing
Can route contacts to agents the customer has worked with before.
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Seamless Escalation
Provides features for escalating conversations to the appropriate agent.
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Transcripts
Maintains a transcript of conversations from all channels.
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Self-Serve Support
Enables customers to resolve queries or issues without the assistance of an agent.
Generative AI (15)
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
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AI Text Summarization
Condenses long documents or text into a brief summary.
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
Automation - AI Agents (5)
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Sales Follow-Up
Allows users to automate responses to customer inquiries across various channels.
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Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels.
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Lead Generation
Allows users to automate the process of generating and qualifying sales leads.
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Document Processing
Allows users to automate the handling, processing, and management of documents.
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Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Autonomy - AI Agents (4)
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Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
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Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
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Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
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Problem Solving
Allows the AI agent to identify and resolve issues without user intervention.
Automation (3)
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Document Processing
Allows users to automate the handling, processing, and management of documents.
Autonomy (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention.
Customer Query Resolution - AI Customer Support Agents (5)
Automated Ticket Resolution
Allows the AI agent to autonomously resolve customer queries without human intervention.
Contextual Response Generation
Enables the AI agent to provide accurate answers based on the context of customer inquiries.
Sentiment Analysis
Allows the AI agent to analyze customer sentiment and adjust responses accordingly.
Knowledge Base Utilization
Enables the AI agent to retrieve information from a knowledge base to assist with query resolution.
Multilingual Support
Provides users the ability to interact with the AI agent in multiple languages for global support.
Customer Interaction Automation - AI Customer Support Agents (4)
Proactive Customer Outreach
Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers.
Feedback Collection
Provides users the ability to automate gathering and analyzing customer feedback after interactions.
Escalation Handling
Allows the AI agent to identify when issues require human intervention and escalate them appropriately.
Workflow Optimization
Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times.
Agentic AI - Customer Self-Service (7)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Help Desk (3)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Success (5)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Shared Inbox (2)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Decision Making
Makes informed choices based on available data and objectives






