For starters, the platform is frictionless. In other words this platform is so easy to use and the best thing when updating a field, if you've missed something it'll let you know.
There's not much to not like, any issues can quickly be solved by setting up an automated workflow if you're challenged with mundane or tedious tasks.
What I do love is how consolidated the platform is. It's so easy to capture what needs to be done and have a finger on the pulse of customer/team member activity, which is AMAZING to have in doing daily standup meetings/QBRs.
The dashboards are fully customizable and are extremely easy to create.
Call recordings and the audio transcripts are pretty cool, too. Makes going back to an important call at a later time to digest or hone in on sales propositioning with something you may have over looked.
Lastly, the ability to create documents, attach them to your sales outreach, and track engagement is INSANE. It's annoying as someone in SaaS to send clients resources and have no idea if they're interacting with it at all. With hubspot, it allows us to see exactly how long the resource was viewed. Review collected by and hosted on G2.com.