HubSpot Data Hub Features
Data Source Access (3)
Breadth of Data Sources
10 reviewers of HubSpot Data Hub have provided feedback on this feature.
Provides a wide range of possible data connections, including cloud applications, on-premise databases, and big data distributions, among others
Ease of Data Connectivity
As reported in 10 HubSpot Data Hub reviews.
Allows businesses to easily connect to any data source
API Connectivity
Based on 11 HubSpot Data Hub reviews.
Offers API connections for cloud-based applications and data sources
Data Interaction (8)
Profiling and Classification
Based on 10 HubSpot Data Hub reviews.
Permits profiling of data sets for increased organization, both by users and machine learning
Metadata Management
11 reviewers of HubSpot Data Hub have provided feedback on this feature.
Indexes metadata descriptions for easier searching and enhanced insights
Data Modeling
Based on 10 HubSpot Data Hub reviews.
Tools to (re)structure data in a manner that enables quick and accurate insight extraction
Data Joining
Allows self-service joining of tables
Data Blending
Provides the ability to combine data sources into one data set
Data Quality and Cleansing
Allows users and administrators to easily clean data to maintain quality and integrity
Data Sharing
Offers collaborative functionality for sharing queries and data sets
Data Governance
Ensures user access management, data lineage, and data encryption
Data Exporting (3)
Breadth of Integrations
Provides a wide range of possible integrations, including analytics, data integration, master data management, and data science tools
Ease of Integrations
As reported in 10 HubSpot Data Hub reviews.
Allows businesses to easily integrate with analytics, data integration, master data management, and data science tools
Data Workflows
This feature was mentioned in 10 HubSpot Data Hub reviews.
Operationalizes data workflows to easily scale repeatable preparation needs
Management (9)
Reporting
View ETL process data via reports and visualizations like charts and graphs.
Auditing
Record ETL historical data for auditing and potential data correction needs.
Reporting
As reported in 12 HubSpot Data Hub reviews.
Provide follow-up information after data cleanings through a visual dashboard or reports.
Automation
Based on 13 HubSpot Data Hub reviews.
Automatically run data identification, correction, and normalization on data sources.
Quality Audits
This feature was mentioned in 10 HubSpot Data Hub reviews.
Schedule automated audits to identify data anomalies over time based on set business rules.
Dashboard
This feature was mentioned in 12 HubSpot Data Hub reviews.
Gives a view of the entire data quality management ecosystem.
Governance
Based on 11 HubSpot Data Hub reviews.
Allows user role-based access and actions to authorization for specific tasks.
Integration Variety
This feature was mentioned in 44 HubSpot Data Hub reviews.
Integrates with a variety of sources and/or migration targets.
Access and Security
As reported in 40 HubSpot Data Hub reviews.
Maintain user access and security features associated with pre-migrated data in the post-migration environment.
Functionality (13)
Extraction
Extract data from the designated source(s) like relational databases, JSON files, and XML files.
Transformation
Cleanse and re-format extracted data to the needed target format.
Loading
Load reformatted data into target database, data warehouse, or other storage location.
Automation
Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).
Scalability
Capable of scaling processing power up or down based on ETL volume.
Identification
As reported in 11 HubSpot Data Hub reviews.
Correctly identify inaccurate, incomplete, or duplicated data from a data source.
Correction
As reported in 10 HubSpot Data Hub reviews.
Utilize deletion, modification, appending, merging, or other methods to correct bad data.
Normalization
11 reviewers of HubSpot Data Hub have provided feedback on this feature.
Standardize data formatting for uniformity and easier data usage.
Preventative Cleaning
Based on 10 HubSpot Data Hub reviews.
Clean data as it enters the data source to prevent mixing bad data with cleaned data.
Data Matching
As reported in 10 HubSpot Data Hub reviews.
Finds duplicates using the fuzzy logic technology or an advance search feature.
Data Migration
This feature was mentioned in 42 HubSpot Data Hub reviews.
Migrate data from on-premises or cloud solutions to a separate cloud environment or solution.
Data Variety
As reported in 40 HubSpot Data Hub reviews.
Be compatible with a variety of data types for migration.
Data Replication
This feature was mentioned in 28 HubSpot Data Hub reviews.
Copy and store the same data in multiple locations.
Security (4)
Data Protection
As reported in 29 HubSpot Data Hub reviews.
Transform or encode data before being moved to the cloud.
Data Encryption
Based on 28 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Employs data encryption both at rest and in transit.
Security Standards
Based on 28 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Comply to key industry standards like SOC 2, ISO 27001, PCI DSS, HIPAA etc to protect and safeguard data.
Communication Protocol
Based on 28 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Supports secure communication protocols like FTPS, SFTP etc
Responses (3)
Personalization
Provides personalized responses to interlocator based on segmentation or past responses.
Route To Human
Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.
Natural Language Understanding (NLU)
Can have a natural, human-like conversation with an interlocator.
Platform (3)
Conversation Editor
Allows business to edit conversations to meet the unique needs of one's business.
Integration
Gives users the ability to update systems, like CRM, based on conversations.
Human-In-The-Loop
Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.
Development (6)
Real-Time Integration
166 reviewers of HubSpot Data Hub have provided feedback on this feature.
Supports event or transaction based integrations that react to changes in real-time
Flow Designer
Based on 32 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Allows for integration development through the visual development of integration logic flows with the help od a drag and drop user interface.
Pre-Built Connectors
Based on 31 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Facilitiates API development and integrations with prebuilt connectors, templates, and examples.
Custom Connectors
Based on 28 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Provides the ability to create connectors from existing services and APIs in catalog.
Reusable connectors
26 reviewers of HubSpot Data Hub have provided feedback on this feature.
Provides prebuilt, reusable connectors and workflows for all user integration requirements.
Multi - tenant architecture
Based on 26 HubSpot Data Hub reviews.
Enables multiple tenants (customers) to securely share physical computing resources.
Management (5)
Monitoring & Notification
Based on 33 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Console for monitoring resource utilization, system health, ability to start and stop processes, etc.
Routing And Orchestration
Based on 32 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Enables data routing on configuration basis and management of complex workflows through an orchestration engine.
Data Mapping
Based on 34 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Facilitates to and fro data map according to the data model between applications/web services.
Data Transformation
Based on 31 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Provides standard tools and functions to convert data values from the data format of a source system into the data format of a destination system.
API Management
27 reviewers of HubSpot Data Hub have provided feedback on this feature.
Supports and oversees the management of API products across their full lifecycle
Integration Options (2)
Data Virtualization
Based on 28 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Integrates data from disparate sources, without physical data movement
Managed File Transfers
Based on 24 HubSpot Data Hub reviews and verified by the G2 Product R&D team.
Provides one or more methods to securely transfer data from one location to another through a network
Revenue Sourcing and Forecasting (7)
Revenue History
Based on 50 HubSpot Data Hub reviews.
Allows users to track how previous revenue forecasts have developed over time
Pipeline Management
Based on 57 HubSpot Data Hub reviews.
Allows users to track pipeline to identify deals that are stalled, at risks and future opportunities
Dashboard Analytics
58 reviewers of HubSpot Data Hub have provided feedback on this feature.
Reports results on revenue attainment, conversion rate, and overall revenue analytics
Multi-Device Data Visualization
As reported in 47 HubSpot Data Hub reviews.
Allows users to view data visualizations on several devices
Data Segmentation
As reported in 54 HubSpot Data Hub reviews.
Enables user to segment customer or prospect revenue data in meaningful ways such as by industry or region.
Predictive Forecasting
As reported in 41 HubSpot Data Hub reviews.
Provides users with ability to predict upcoming forecast based on AI insights and deal health
Revenue Operations Cadence
42 reviewers of HubSpot Data Hub have provided feedback on this feature.
Provides users with ability to analyze weekly, monthly, and quarterly operational cadences to ensure success
CRM Data Enrichment (5)
Calendar Sync
Based on 51 HubSpot Data Hub reviews.
Automatically associates calendar invites to update deal progress in a CRM
Email Activity Capture
54 reviewers of HubSpot Data Hub have provided feedback on this feature.
Automatically associates sales activities within emails to the relevant accounts in your CRM
Conversation Intelligence
This feature was mentioned in 46 HubSpot Data Hub reviews.
Automatically associates sales activities within conversation intelligence tools to the relevant accounts in your CRM
Marketing Leads
This feature was mentioned in 50 HubSpot Data Hub reviews.
Automatically links marketing leads to sales generated opportunities in your CRM
Contact Capture
Based on 41 HubSpot Data Hub reviews.
Automatically captures contacts engaged with and associates to relevant accounts in a CRM
Account Management (6)
Nonengaged Accounts
This feature was mentioned in 46 HubSpot Data Hub reviews.
Identifies accounts that sales reps aren't engaging with
Account optimization
As reported in 48 HubSpot Data Hub reviews.
Maximizes account coverage by determining the optimal number of accounts per rep
Historical Patterns
46 reviewers of HubSpot Data Hub have provided feedback on this feature.
Identifies common themes among historical deals that are won or lost
Rep Performance
As reported in 43 HubSpot Data Hub reviews.
Identifies common themes and actions amongst reps that close the most deals
Account Engagement
As reported in 40 HubSpot Data Hub reviews.
Allows users to track the level of engagement with each account and provides insights on frequency of engagement
Historical Win/Loss Patterns
This feature was mentioned in 37 HubSpot Data Hub reviews.
Identifies common themes among historical deals that are won or lost to provide insights into successful strategies
Deployment (2)
Hybrid
This feature was mentioned in 23 HubSpot Data Hub reviews.
Supports deployment of integration apps both on-premisis and cloud environments/
Cloud to Cloud
As reported in 25 HubSpot Data Hub reviews.
Supports deployment of integration apps to a managed cloud environment
Generative AI (5)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
As reported in 10 HubSpot Data Hub reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 10 HubSpot Data Hub reviews.
Condenses long documents or text into a brief summary.
Automation - AI Agents (5)
Sales Follow-Up
Allows users to automate responses to customer inquiries across various channels.
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels.
Lead Generation
Allows users to automate the process of generating and qualifying sales leads.
Document Processing
Allows users to automate the handling, processing, and management of documents.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Autonomy - AI Agents (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention.
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cloud Migration (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Decision Making
Makes informed choices based on available data and objectives






