I find HubSpot Marketing Hub very useful for managing and streamlining our marketing activities in one place. I appreciate its capabilities for marketing, lead generation, marketing automation, and email tracking. The platform excels in lead nurturing and follow-up tasks, saving a significant amount of time while maintaining consistent communication with prospects. I also like the reliable and flexible workflow and automation, which allows me to create personalized customer journeys based on user behavior, improving engagement and lead conversion rates. The initial setup was straightforward, especially for getting started with email campaigns, forms, and basic CRM. Review collected by and hosted on G2.com.

The customization options for certain templates and reports can feel somewhat limited compared to more specialized tools. Creating highly customized workflows or reports requires extra setup or technical knowledge. Review collected by and hosted on G2.com.

I like that HubSpot Marketing Hub makes it easy to see all job information in one place and it's easy to search. The search bar and grid view help me the most. With up to 60+ jobs open at any time, it's easy to find the one I want to look at. The grid view sorts projects into stages of completeness, so it's easy to see where any job is at a glance. Review collected by and hosted on G2.com.

It seems difficult to attribute a job to a particular client. It is huge and cumbersome and I think what we're using it for is not really what it is made for. If I search for a client when logging a job on behalf of an account manager or sales rep, I'd search the client, for example, Acme NZ Ltd, but there might be Acme Nelson, Acme Bay of Plenty, and others. It seems that it isn't possible to distinguish what someone has added as a lead or a client or whether they're active or not. I tried to use it with email but it wouldn't connect. The initial setup was difficult. It isn't intuitive. Review collected by and hosted on G2.com.

HubSpot has been a significant upgrade from our previous email marketing platform. Its capabilities go far beyond basic email marketing, especially when it comes to building integrated lead-generation campaigns. The ability to create landing pages and forms and seamlessly connect everything through automation has been a real game changer for our team.

One of the things I value most is how easy it is to find answers and learn how to accomplish new tasks within the platform. The support resources and knowledge base are second to none. I also appreciate how seamlessly AI tools are integrated into the platform, making it much easier and faster to develop email copy and marketing content.

Another major advantage is the integration with our AMS, which makes list creation incredibly efficient and streamlined. Overall, HubSpot is an intuitive, user-friendly platform that has become extremely valuable to our organization and our marketing efforts. Review collected by and hosted on G2.com.

While HubSpot Marketing Hub is a very strong platform overall, there are a few features I would love to see improved. One would be the ability to make edits to an email after it has been sent, specifically for recipients who have not yet opened the email. This would be incredibly helpful for correcting minor errors or updating information without needing to resend a campaign.

Another improvement would be more flexibility with personalized “from” addresses. It would be helpful to send emails from a personalized name without having to visibly display the sender’s direct email address, or to allow replies to automatically route to a different address, such as a shared help or support team inbox. These enhancements would make email communication even more seamless and professional. Review collected by and hosted on G2.com.

Hubspot is very modern and very fast! Everything links very well and is very easy to use. Review collected by and hosted on G2.com.

Sometimes on the map function, the pindrop location is slightly off, which can make it difficult to complete my work to the best of my ability. This being said, it is really only on the rare occasion that this happens. Review collected by and hosted on G2.com.

I like how intuitive it is while still being really powerful. You don’t need to be a marketing ops expert to launch campaigns, build workflows, or track performance. At the same time, the data is there whenever you want to dig deeper, and honestly, the automation saves a ton of time. Once everything is set up properly, it genuinely feels like the platform is doing part of the work for you. Review collected by and hosted on G2.com.

What I like least is that it can get expensive pretty quickly, especially once you start needing more seats, reporting, or larger contact volumes. Some of the best features sit behind higher tiers, which can be frustrating when you know the platform is capable of more.

Integration is very easy, but implementation sometimes requires additional training. That can make it hard to pull people away from their day-to-day tasks to do the learning. I also wish it were a bit more beginner-friendly, because it affects its frequency of use by regular users in comparison with super admins. Review collected by and hosted on G2.com.

I think HubSpot Marketing Hub is incredibly intuitive and easy to use. I appreciate having a great support community to help figure out any issues I encounter. Plus, the AI agent is extremely helpful. Review collected by and hosted on G2.com.

The only main issue I would say is you can't make everything customizable. There are some limitations within HubSpot, but that also pairs with its easy user ability. Review collected by and hosted on G2.com.

I like the layout of HubSpot Marketing Hub, where deals and tasks are separated. It's also great that you can link companies as a parent or child, which makes life easier. The initial setup was stress-free and pretty seamless. I find it super helpful that it's linked up to my Outlook. Review collected by and hosted on G2.com.

I think there could be a bit better at picking up on notes and dates in notes so it comes through as a higher priority. I liked the layout before where you could see notes on the right and details for the site on the left. Review collected by and hosted on G2.com.

I like that HubSpot Marketing Hub works within our actual HubSpot environment, allowing us to streamline things with just a single entry. It's helpful to have one less platform to manage all the data. I also think the initial setup was pretty intuitive. Review collected by and hosted on G2.com.

I guess I wish there was more if there's, like, a quick start guide I could watch, that would be really helpful. Think seeing the, like, hours of training is a little daunting, but I know I need more information. Review collected by and hosted on G2.com.

The social media scheduler is a big help because it lets me plan posts in one place and easily see an overview of everything that’s already scheduled. It’s also really helpful to have a collaborative environment, so I can tag my colleagues in a drafted post and ask them to review it before it goes live. Review collected by and hosted on G2.com.

It is not always intuitive, so sometimes I need to ask for additional help. The AI chat is usually quite helpful. Review collected by and hosted on G2.com.

HubSpot is intuitive and easy to learn quickly. It also lets me stay agile and act fast on keyword and other business opportunities, and that capability feels second to none among the martech options available to SMBs. Review collected by and hosted on G2.com.

I think the data and reporting could be more holistic, and also easier to set up and manage. Review collected by and hosted on G2.com.