What I used the most in the marketing portion of HubSpot were mainly the marketing emails. I launched a few email campaigns with the tool and found it very easy to use. It is also simple to check the statistics afterwards, which helps in tracking the results. I recommend this tool. It is free up to a certain sending limit; otherwise, there are paid plans with fewer limits. Review collected by and hosted on G2.com.

What I like less about the module is that most of the elements are only available in the paid plan. Hubspot is a powerful CRM, but there are so many paid options that I always feel limited, and it's annoying. The costs become quite high if you want to take several modules, like marketing, sales, etc. For example, interesting tools, but unfortunately inaccessible for me with the free plan: SEO, social media, campaigns, etc. Review collected by and hosted on G2.com.

I really appreciate how user-friendly the HubSpot Marketing Hub is because it allows us to manage campaigns and track leads easily without much hassle. Everything connects smoothly, which lets me create and manage campaigns with little technical effort needed. The clear visibility into customer interactions in one place means I always know where a lead is in the journey, helping us run more effective marketing campaigns. The setup was simple and quick, so we could get started without any significant difficulties. Plus, using HubSpot Marketing Hub with other tools like CRM and email platforms through integrations helps us sync and manage campaigns effectively. Review collected by and hosted on G2.com.

One thing that could be improved in the HubSpot Marketing Hub is the pricing, especially for advanced features, which can get expensive as the business scales. Also, setting up complex workflows and automations can take some time to learn at the beginning. Review collected by and hosted on G2.com.

What I like best about HubSpot Marketing Hub is how it brings email marketing, automation, lead management, forms, landing pages, and analytics together in one platform. The interface is intuitive, making it easy to create campaigns and track performance without needing extensive technical expertise. I also appreciate the seamless integration with HubSpot CRM, which provides better visibility into the customer journey and helps align marketing and sales efforts. The reporting tools and automation capabilities make it easier to nurture leads and improve campaign effectiveness over time. Review collected by and hosted on G2.com.

While HubSpot Marketing Hub offers a robust set of features, some advanced capabilities are only available in higher-tier plans, which can become expensive as your needs grow. Certain customization options and reporting features have a learning curve, and setting up more complex workflows may require additional time and training. It would also be helpful to have greater flexibility in some templates and more affordable access to premium functionality for smaller teams. Review collected by and hosted on G2.com.

Hubspot has made it simple to manage our marketing workflows, emails, automations, forms, and landing pages all in one platform. We are just getting started in what it is capable of doing for us. Review collected by and hosted on G2.com.

The learning curve for setting up complex automations and reporting can feel somewhat rigid, especially when I’m trying to create something outside of HubSpot’s intended structure. Review collected by and hosted on G2.com.

HubSpot Marketing Hub has been really helpful for keeping our customer communication and follow-up efforts organized. We especially use features like automated workflows and email sequences to make sure follow-ups are timely and consistent, without everything having to be done manually.

One thing I also appreciate is how easy it is to keep contact details and activity in one place. It helps cut down on back-and-forth between different systems and makes it easier to keep things moving.

Another helpful feature is the AI-assisted contact enrichment when adding new contacts. It saves time and makes it easier to build out contact records without having to search through LinkedIn, email signatures, or other sources.

Overall, it’s been a useful platform for helping our team stay efficient and organized in how we manage marketing communication and follow-ups. Review collected by and hosted on G2.com.

As you grow, costs can increase pretty quickly, especially when adding more contacts or upgrading tiers.

While basic features are easy to use, some of the more advanced workflows and automation take time to fully learn.|

Setting up workflows and sequences can be a bit overwhelming initially until you get used to the system. Review collected by and hosted on G2.com.

1. The Single Source of Truth (CRM Integration)

This is the core differentiator. Because the Marketing Hub is built on the HubSpot Smart CRM, you don't need complex integrations to pass data between sales and marketing.

2. Closed-Loop Reporting (Revenue Attribution)

Because the marketing tools talk to the deal pipeline, HubSpot excels at showing you exactly which marketing efforts resulted in actual revenue, not just clicks or leads.

3. Ease of Use (UI/UX)

Compared to enterprise competitors like Salesforce Marketing Cloud or Marketo, HubSpot has a significantly lower learning curve. Review collected by and hosted on G2.com.

1. The Contact Tier Pricing Trap

HubSpot charges based on the number of marketing contacts you have. The price doesn't just increase linearly; it often jumps significantly. Review collected by and hosted on G2.com.

I'm using Hubspot's Marketing Hub Starter package, which has very limited capabilities. One thing I do like, though, is its e-mail templates. Those are very easy to set up and greatly speed up the process.

Another great feature is its customisable CTAs (pop-ups, slide-ins, and buttons). There are many templates to choose from; find the one that best suits your needs. I've used the CTA pop-ups from HubSpot on my Elementor website, and since the data collection is native to HubSpot, you can skip linking apps like Zapier or Make. Review collected by and hosted on G2.com.

The starter version is very limited in what it offers, and the price becomes very expensive once you have to upgrade from the starter package. Review collected by and hosted on G2.com.

I like using HubSpot Marketing Hub for email marketing and social media options because it consumes way less time compared to competitors like Hootsuite or Sprinklr. It works efficiently with less time on publishing, which is a big plus for me. HubSpot Social helps me integrate multiple linking options smoothly, like posting on LinkedIn, Facebook, and Instagram, creating HubSpot token links for easy sharing. I also appreciate the email marketing capabilities; I don't have to use additional tools like ActiveCampaign for automation, as HubSpot handles it directly. Having everything in one place with template options makes the process more streamlined for me. Review collected by and hosted on G2.com.

One problem is with HubSpot Social, especially when using it across multiple platforms. There's always an error with Instagram accounts. Whenever I do the publishing, I see the results are a bit late, and every time it shows an error, like 'Instagram is working,' which results in delayed publishing times. Also, if I want to understand how the tracking works exactly, I have to connect with a consulting team that HubSpot has already assigned to us. So for every integration, we end up having to get in touch with them. There's no sorted system to easily handle this by ourselves; every time we have to call and message in a group. Review collected by and hosted on G2.com.

It's great having all the different marketing tools in one area. I mainly use HubDB, the files manager, design manager, and website manager, and the ease, integration, and accessibility help me perform my job much faster. I also appreciate having premium support whenever I need assistance. Review collected by and hosted on G2.com.

There are many tools I wish we had. For instance, the new color scheme is a little dark and monotonous, there needs to be more customizability with the CTAs, and the drag and drop option needs to be reinstated within the website creator. Review collected by and hosted on G2.com.

I love how it helps me keep track of all of my customers and projects. It even helps me keep track of which projects are at what level and so forth. It helps you keep track of your customer follow-ups as well. Review collected by and hosted on G2.com.

That not everything is free! Honestly, I haven't found anything yet that has bothered me. Review collected by and hosted on G2.com.