I like how HubSpot Marketing Hub centralizes our support operations. The ticketing system is straightforward to manage, and all conversations stay organized in one place. The automation features are especially helpful for streamlining our support workflows, since they reduce manual work by automatically assigning, updating, and tracking tickets.

I also appreciate how much easier it is for the team to collaborate, track ticket status, and make sure customers get timely responses. Having all customer conversations and tickets in one place helps ensure nothing gets missed, and it improves collaboration across the support team by giving everyone clear visibility into ticket status and history. Overall, it helps us respond faster, stay consistent, and deliver a better support experience for our customers. Plus, with the HubSpot Academy, learning the system was like pulling a knife out of butter! Review collected by and hosted on G2.com.

I’d point to the flexibility of the ticketing workflows. The automation features are definitely helpful, but when I try to set up more complex workflows or custom logic, it can feel limiting. For some support processes, I still need multiple manual steps or workarounds because the built-in automation doesn’t always cover more advanced use cases. More flexibility to build advanced workflow logic, automate ticket routing based on customer-specific conditions, and trigger actions across different objects would make a big difference. Review collected by and hosted on G2.com.

I like that I can update contacts with each new upload, rather than ending up with multiple versions. It lets me refine the data every time I upload, especially when the file includes new information.

It’s also very intuitive, and it creates amazing visuals easily, which helps me tell our brand story. Review collected by and hosted on G2.com.

Some of the tools can be confusing when you’re building a form, especially if you’re creating multiple forms that each have a different purpose. I understand why it’s set up the way it is, but I still think it could be improved—for example, by offering prefill suggestions based on what you want to get out of the survey responses and the kinds of questions you’re trying to ask. Review collected by and hosted on G2.com.

Honestly, after being in the growth and automation game for seven years, the thing I love most about HubSpot is that it actually saves me from "integration hell."

​If I’m being real, here’s why I’d pick it:

​The Workflow UI: I’ve used tools where setting up one simple automation feels like coding a NASA mission. HubSpot is just intuitive. I can map out a logic—like "if they saw this page but didn't book a call"—and have it running in minutes. No bugs, no headache.

​The Data Loop: Since the CRM and marketing tools are basically the same thing, I don't have to guess which ad actually made us money. I can see the whole journey from the first click to the final payment, which is huge for showing actual ROI to clients.

​Speed to Market: Their new AI stuff (Breeze) is actually useful for once. Instead of spending hours tweaking landing pages or writing ten versions of an email, I can just "remix" what I already have. It’s a massive time-saver when you're running a lean team.

​It’s expensive, for sure—especially when the database grows—but you’re basically paying to not have your tech stack break every other week. Review collected by and hosted on G2.com.

Look, no tool is perfect, and if I’m being honest, HubSpot has some major "pain points" that drive me crazy once you're deep in it.

​Here’s what I actually dislike:

​The "Success Tax" (Pricing): This is the biggest one. It feels great when you're starting out, but as soon as your contact list grows, the bill jumps exponentially. You basically get penalized for being good at your job. If you don't stay on top of "marketing" vs "non-marketing" contacts, you’ll end up paying a fortune for dead leads.

​The Tier Gatekeeping: It’s frustrating when you need one specific feature—like A/B testing or certain automated triggers—and realize it’s locked behind a tier that costs $800 more a month. They really know how to "nickel and dime" you into the Enterprise level.

​Rigid Templates: While the drag-and-drop is easy, if you want to do something really custom or "outside the box" with a landing page, you’ll hit a wall fast. You often end up needing a developer anyway just to bypass their "simple" styling constraints.

​The "All-in-One" Trap: Because it tries to do everything (CMS, Email, Ads, SEO), it’s not actually the best at any single one of them. A dedicated tool like Klaviyo or even specialized SEO software usually has much deeper features than what HubSpot offers in their "Hub."

​It’s definitely the "Goldilocks" of marketing tools—easy enough to use but powerful enough to scale—but man, that monthly invoice can really sting once you've actually built something successful. Review collected by and hosted on G2.com.

HubSpot has a very strong UI/UX for managing all marketing activity in one dashboard. Everything from emails, workflows, landing pages, and reporting is centralized, which makes it easy to see what’s working.

Integrations are one of its biggest strengths—it connects smoothly with CRMs, ad platforms, and other tools, which helps keep data synced across systems.

Performance is reliable even when running multiple campaigns and workflows at the same time.

In terms of pricing and ROI, it can be expensive, but the value comes from having everything connected and measurable in one place, especially when campaigns are actively being optimized.

Support and onboarding are solid, with plenty of documentation and walkthroughs, though the system itself still takes time to fully learn.

The AI and intelligence features are helpful for things like content suggestions, email optimization, and workflow automation, which reduces manual marketing work over time.

What do you dislike about HubSpot Marketing Hub?

The UI/UX can feel overwhelming at first because there are so many tools and dashboards built in.

Integrations are powerful, but setting them up properly sometimes takes time and technical understanding depending on the stack.

Performance can slow down when working with large datasets or complex workflows.

Pricing becomes a major factor as your contact list grows, so ROI depends heavily on how fully you use the platform.

Onboarding is helpful, but there’s a learning curve before you can use everything efficiently.

AI features are useful but still feel like support tools rather than fully autonomous systems. Review collected by and hosted on G2.com.

The UI/UX can feel overwhelming at first because there are so many tools and dashboards built in.

Integrations are powerful, but setting them up properly sometimes takes time and technical understanding depending on the stack.

Performance can slow down when working with large datasets or complex workflows.

Pricing becomes a major factor as your contact list grows, so ROI depends heavily on how fully you use the platform.

Onboarding is helpful, but there’s a learning curve before you can use everything efficiently.

AI features are useful but still feel like support tools rather than fully autonomous systems. Review collected by and hosted on G2.com.

I really like being able to manage everything in one place for all of our marketing initiatives with HubSpot Marketing Hub. The email tracking feature is also excellent. I can track link clicks, inbox placements, and other key details related to the emails I send, which is incredibly helpful. Having all of this information centralized is a major plus. I also appreciate how connected the system feels and how smoothly it integrates with the broader CRM infrastructure, making it a truly unified setup. Review collected by and hosted on G2.com.

Maybe the email editor can be a little bit improved because the editor has only a limited number of features, number of emails that we can add. The pricing increases exponentially when you go for higher plans with some special features, and sometimes can effect your ROI. The support is very good but its only in higher plans. Otherwise you have to stay for hours or days to get an update. Given that its a very complex system those support setups could have been better. Review collected by and hosted on G2.com.

What I like most about HubSpot Marketing Hub is how it brings SEO, content, email, landing pages, and reporting together in one system. In my work, I need to manage blog strategy, on-page SEO, lead-focused landing pages, CTA performance, and campaign reporting side by side, and HubSpot makes that much easier to do in one place. It also helps me tie keyword targeting and content optimization directly to conversion data, so I can see not only what ranks, but what actually drives leads and real business results. Review collected by and hosted on G2.com.

What I dislike about HubSpot Marketing Hub is that some of its SEO features feel more supportive than truly advanced, especially compared with specialized SEO tools. When I need detailed technical analysis, deeper keyword research, or more flexible reporting, I still have to rely on external platforms. It’s strong at connecting content, campaigns, and lead tracking in one place, but the pricing can start to feel high as my needs grow. Also, certain customization options and deeper workflows can take time to set up properly, which adds a bit of friction during implementation. Review collected by and hosted on G2.com.

I really like the campaign feature in HubSpot Marketing Hub. It's amazing because we can create a specific campaign and tag all the assets used within that campaign, like emails, landing pages, CTAs, and social ads. This tagging helps us easily identify and manage our campaigns without having to search everywhere. Once a campaign is live, we can see all the attribution and performance metrics, including UTM sources, which makes the marketing process seamless and more impactful. It's great for managing campaigns and emailing, which really helps improve our marketing efforts and ROI. Review collected by and hosted on G2.com.

Honestly, i really don't dislike anything. Review collected by and hosted on G2.com.

I like how easy HubSpot Marketing Hub is to use while still being powerful. The marketing automation, lead tracking, reporting, and seamless CRM integration make it simple to create campaigns, nurture leads, and measure ROI all from one platform. Review collected by and hosted on G2.com.

The main downside is the pricing, especially for advanced automation and reporting features. As your business scales, costs can increase quickly, and some advanced customizations require higher-tier plans. Review collected by and hosted on G2.com.

I love how I no longer need to be an expert to use HubSpot Marketing Hub. The AI assistant is remarkable; it can handle every scenario and respond to requests with detailed explanations. Sometimes, it even builds flows or assets for me. This feature empowers even the most inexperienced people on our team to set up and deploy marketing assets effectively. Review collected by and hosted on G2.com.

Please add a feature where contacts who don't open an initial email can be re-emailed without a complicated set up. We are a B2C company, and the core of HubSpot Marketing Hub is really for B2B companies with a sales-team-led pipeline. Some things don't translate, or there are features we don't know how to apply to B2C. We find it hard to apply journey building, attribution reporting, buying signals. Review collected by and hosted on G2.com.

Hubspot Marketing Hub has been a complete game changer for my company since implementation. Through setting up detailed marketing email workflows with targeted trigger actions based on a variety of user actions, our team has been able to provide the exact type of content the user is interested in - all through simple to setup automations. I think the Hubspot team is well trained on their system and tools and always available to assist with questions or roadblocks. Marketing Hub has allowed for greater performance opportunities and given our business the tools to scale exponentially, while providing value to clients. Review collected by and hosted on G2.com.

The only concern that I ever have in using Hubspot Marketing Hub is in regards to the Marketing Contact Tier levels and Credit Usage. Simply by going over the tier limit by 1 contact automatically pushes the account subscription into the next higher tier up, which is expensive if not truly needed. Review collected by and hosted on G2.com.