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HubSpot Marketing Hub Reviews & Product Details

Lois J.
LJ
Marketing Consultant
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about HubSpot Marketing Hub?

All functionality integrated in the one dashboard. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

It doesn't really group contacts together in the one organisation, which in a B2B can make life difficult as we're not talking about one person buying one thing. Review collected by and hosted on G2.com.

Recommendations to others considering HubSpot Marketing Hub:

Be prepared to dive head-first into the inbound marketing methodology to get the most out of HubSpot. The tool will work best for you when you are feeding the marketing engine with great content and offers that your market will love.

If you have the option to build your website in the HubSpot CMS I would recommend that you do it. While you can integrate the tool with wherever your website happens to be hosted/managed, the big benefit of Hubspot is it's 'all in one place' capability...it makes sense to use it! Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

Lead capture and nurturing; web content management; landing pages; call to action; social media monitoring and publishing; email campaigns; reporting and analytics.

The benefit has really been the time saved in being able to do all this in one place, and get insight into how clients/prospects interact with us online in a meaningful way. Review collected by and hosted on G2.com.

HubSpot Marketing Hub Overview

What is HubSpot Marketing Hub?

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.

HubSpot Marketing Hub Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Dutch, Portuguese, Spanish
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Product Description

Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

How do you position yourself against your competitors?

With HubSpot, you don’t have to settle for the status quo -- Our CRM platform is built differently. Where other systems are cobbled together with their growth in mind, HubSpot was crafted in-house with your growth in mind. It combines uncompromising power with ease-of-use for software that’s cohesive, not clunky. Flexible, not frustrating. And empowering, not overpowering.

Adapt quickly with a flexible system that allows you to architect your business exactly as it appears in the real world... without months of custom dev work. Achieve unparalleled alignment across front-office teams with natively built marketing, sales, content management, and customer service tools and a thriving ecosystem of integrations. And achieve adoption like you’ve never seen, with an easy-to-use and delightful UI.

Experience a CRM platform that makes it easy to create remarkable customer experiences as you scale and get your flywheel spinning faster and faster. Grow Better with HubSpot.


Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
811,475 Twitter followers
LinkedIn® Page
www.linkedin.com
11,051 employees on LinkedIn®
Ownership
NYSE:HUBS
Phone
+1.888.482.7768
Total Revenue (USD mm)
$883
Description

HubSpot is a CRM platform for scaling companies that serves as a single source of truth for
managing customer relationships. Today, over 95,500 customers in more than 120 countries
use our CRM platform’s combined power of Marketing Hub, Sales Hub, Service Hub, and CMS
Hub -- allowing you to adapt quickly, align your teams, and achieve adoption like never before.
Simply put, HubSpot gives companies the tools you need to Grow Better.


Eugenia P.
EP
Overview Provided by:
Principal Marketing Manager, Customer Advocacy

Recent HubSpot Marketing Hub Reviews

Rudy P.
RP
Rudy P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Inbound marketing? HubSpot practically invented it!"
I purchased HubSpot for a large organization (InPost). I then had to roll it out across the international organization. The training Modules (HubSp...
Anubhav N.
AN
Anubhav N.Small-Business (50 or fewer emp.)
5.0 out of 5
"Amazing. We use it for multiple Workflows"
Ability to store multiple email templates, create campaigns, host forms, integrate Google ads with HubSpot.
Karrie C.
KC
Karrie C.Small-Business (50 or fewer emp.)
5.0 out of 5
"All in one Marketing"
It is a user friendly platform that offers everything we need for effective email marketing. Tracking open and click rates. Email performance repor...

HubSpot Marketing Hub Pricing

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HubSpot Marketing Hub Media

HubSpot Marketing Hub Demo - Contact Record in HubSpot
A centralized location to keep track of every interaction a contact has across your company to help your team market, sell, and serve better.
HubSpot Marketing Hub Demo - Marketing Dashboard in HubSpot
The ultimate tool to start making data-driven marketing decisions using built-in analytics, reports, and dashboards.
HubSpot Marketing Hub Demo - Multi-touch revenue attribution reporting in HubSpot
This powerful reporting system allows your marketing team to measure the effectiveness of their initiatives across multiple sources and channels.
HubSpot Marketing Hub Demo - SEO tools in HubSpot
Build your authority in search with tools that help you plan your SEO strategy, optimize your content, and measure real return on investment.
HubSpot Marketing Hub Demo - Designing Landing Pages in HubSpot
Create and test beautiful landing pages that generate leads and look great on any device — no designers or IT help required.
HubSpot Marketing Hub Demo - Landing Pages in HubSpot
Keep track of the landing pages across your organization using Marketing Hubs’ organizational tools.

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Video Reviews

12,251 out of 12,252 Total Reviews for HubSpot Marketing Hub

4.4 out of 5
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12,251 out of 12,252 Total Reviews for HubSpot Marketing Hub
4.4 out of 5
12,251 out of 12,252 Total Reviews for HubSpot Marketing Hub
4.4 out of 5

HubSpot Marketing Hub Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HubSpot Marketing HubQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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10 (Easy)
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Brian D.
BD
Owner | Marketing Agency
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about HubSpot Marketing Hub?

So, it appears that I have to provide a more detailed description of my experiences with HubSpot for G2 to post my review. Okay, here it goes. The best part about HubSpot, in my opinion, was the CRM, it’s free, and because of this, I wanted to get into the platform more deeply. I signed up for the starter packages for all the services they offered. This, in turn started me down the path of using their system exclusively for my business. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

This leads to what I dislike about HubSpot and the unfortunate decision to stop business with them and the platform. We had two hurricanes hit us in Florida, and for some reason, I found that I was logged out of my account on all devices. I have no clue how that could happen, but it is what it is. And, of course, my other administrator is here as well, so both of our power and internet were down for over 2-weeks. So, with that being said, I could not get signed into my account due to the two-factor authentication. So, I tried multiple times to get support to help me. Now, due to me only having the starter package, they would not support me on the phone, so this was done through email. Unfortunately, they could not understand that I was offline and could not log into my account. The support agents, as well as the agreements or subscription agent, kept telling me in order for them to help I needed to log in and create a support ticket. Unreal, they could not get the fact that I could not log in. So, this is why I no longer suggest using this platform unless you are ready to spend the big dollars so that you can get phone support! Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

It is not benefiting me at all now. I cancelled my account, due to lack of support when we needed it the most. After hurricane issues, we simply got the run around when trying to access our account. Supprt was terrible, and just sis not get it! Review collected by and hosted on G2.com.

Joey G.
JG
Demand Generation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HubSpot Marketing Hub?

From workflows, emails, forms, blogs, landing pages, lead scoring, CTAs, and more, Hubspot is full of features that can allow marketing teams big and small to bring their products to market. I find it very easy to use and I use it every single day. We haven't had to use customer support often but the support seems sufficient. I didn't implement the system at this company but overall it seems easy to implement. The integrations can get a bit messy but they do the job we need them to do Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

The integrations can be a bit lacking and difficult to manage. I see a lot of errors that seem to difficult to fix but also don't seem to disrupt our systems. My largest dislike is that I think the reporting is very limited. Its difficult to track the customer journey and understand the timeline of marketing events at a high level. There are also a few limitations that simply don't make sense or don't have an automation workaround. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

It helps run our entire go-to-market and demand generation process. It is how we capture leads and analyze traffic. Review collected by and hosted on G2.com.

Danielle W.
DW
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HubSpot Marketing Hub?

I've been living in HubSpot Marketing Hub daily, and honestly, it's become my marketing command center. What really stands out is how they've managed to pack a ton of powerful features into something that doesn't give you a headache to use - everything from email campaigns to landing pages just flows naturally. The real beauty is that you can have it up and running in no time, and it plays nice with pretty much every other tool you throw at it.

The best part? Despite all its capabilities, I haven't had to bug support once because everything is so intuitive. For someone who needs a robust marketing platform that won't slow them down with technical hassles, HubSpot Marketing Hub is basically the "easy button" for digital marketing.

I've found myself using features I didn't even know I needed because they made them so accessible - it's like having a Swiss Army knife where every tool is actually useful and you can find it without digging. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

Speaking from daily HubSpot Marketing Hub use, the pricing jumps between tiers can give you serious sticker shock - we're talking thousands of dollars difference just to unlock features that honestly should be included in lower tiers. It's also frustrating that they lock basic automation features behind the higher-priced plans, forcing you to upgrade even if you only need that one capability. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

nstead of bouncing between separate tools for emails, landing pages, social media, and analytics - which is not just annoying but a huge time-waster - you've got everything in one clean interface. Review collected by and hosted on G2.com.

CR
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HubSpot Marketing Hub?

HubSpot Marketing Hub is an incredibly versatile platform that combines ease of use with powerful marketing tools. One of its standout features is the intuitive interface, which makes navigating through complex campaigns feel straightforward—even for those without extensive technical expertise. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

While HubSpot Marketing Hub offers a comprehensive suite of marketing tools, its pricing structure can be a concern for some businesses. The costs can escalate quickly, especially as your contact list grows or you require more advanced features. For instance, the Professional plan starts at $890 per month for up to 2,000 contacts, with an additional onboarding fee of $3,000. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

HubSpot Marketing Hub solves the problem of managing fragmented marketing tools by providing an all-in-one platform for email campaigns, social media, and analytics. It streamlines lead generation and nurturing with customizable forms, landing pages, and automation, while integrating with CRM to unify customer data and align marketing with sales. Additionally, its robust analytics enable real-time performance tracking, helping to optimize campaigns efficiently. These features save time, improve coordination, and drive better marketing results. Review collected by and hosted on G2.com.

Paula M.
PM
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about HubSpot Marketing Hub?

Hubspot really simplifies marketing automation, it is very intuitive and has a great customer service. Their academy section is extremely complete and even though it is a complex tool which includes many different features, it is always easy to find an answer or solution to any problem. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

Its price would be the biggest downside. If your company is relatively small and you do not have a full-time person dedicated to working the inbound marketing strategy, or work together with an inbound marketing agency, Hubspot prove to be too much for you. Review collected by and hosted on G2.com.

Recommendations to others considering HubSpot Marketing Hub:

Hubspot is one of the best designed marketing automation tools. Hubspot is the tool for you if you have enough resources to make the most out of it, as it includes almost everything you need to carry out your online marketing strategy. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

With Hubspot we are now able to centralize all parts of a previously decentralized marketing strategy. Hubspot allows the alignment of marketing and sales teams through a perfect integration to their entire suite of inbound tools, especially the Marketing and Sales platforms. This facilitates the delivery of qualified prospects and the successful closing of the transaction. The best thing about Hubspot is its ability to deliver the quality content that you create for your audience. Hubspot makes complex things such as the creation of blog articles or the development of a marketing e-mail campaign with automated workflows to generate instant communication with customers and subscribers of your website extremely easy. In addition, its social network monitoring system is perfect to manage and control all communication through your accounts on social networks from a single screen. Review collected by and hosted on G2.com.

AB
Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HubSpot Marketing Hub?

What I like most about HubSpot marketing is the fact that it works really well in trying to align sales and marketing together. It keeps everyone on the same page and the platform easily allows everyone in my organization to check the status on email campaigns, social media posts, contacts last touches etc. Before joining this company who has been using HubSpot for quite some time prior to me joining on (thankfully) it made the transition so easy with HubSpots easy to use features. The CRM is the most user friendly CRM I have used yet. The best part? If you ever get stuck their is a live chat box that you can message in real time with super fast response times. You can't beat that support. On top of its ease of implementation and customer support factors, its also extremely useful in integrating other software systems like excel spreadsheets when creating lists for instance. Recently my sales team came back from one of the biggest expos in our industry and collected an immense amount of leads (I'm talking thousands) and I was able to take the excel spreadsheet they collected this data on and I got it all trasnferred to a contact list, ready tyo be utilized for an email campaign. It turned out great and we made some extremely vlauble business from that project thanks to HubSpots Marketing Hub. HubSpot is something we believe in heavily here at our company and will continue to utilize for years to come. I check my HubSpot frequently. In fact, every morning when I clock in the first thing I do is log on to HubSpot and monitor any of our social media to see if we drove any conversations, gained some reactions etc. and I will do the same with our email campaigns. On top of that I will usually check in monthly if not bi-monthly to analyze the data HuBSpot so easily compiles for you and I will check to see how well our social media accounts are doing and our email campaigns to check the effectiveness and if we are reaching our consumers in the way that we want. This practice has been great for our company as it allows us to fine tune things that aren't working and none of that would be possible if it weren't for HubSpots Marketing Hub. I can't thank the CRM enough for the amount of time and energy it has saved me and helped me become way more efficient and effective in my role! Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

As a marketer with more of a digital media focus/mind I often find myself getting frustrated with one thing in particular on HubSpots Marketing Hub and that is the lack of ability to design in the email portion of HubSpot. I do truly love everything about HubSpot and its Marketing Hub but some times when I am designing emails I have do too much to resize my images so they look smaller in the header or I can't place a video where I please and increase or decrease the size of the video and how it appears on the email. I will say though HubSpot does still give me plenty of options with its plethora of email templates to select from which are extremely diverse and fit any occasion. If I could change one thing on HubSpots Marketing Hub it would have to be to have a little more freedom and flexibility with the design portion of emails. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

HubSpot Marketing Hub is solving the automation of workflows for our potential customers and long standing business partners. For so long at our company we were unable to have a gauge on how far along certain people were in our pipeline in terms of nurturing them or if they have even been reached out to. In doing some email campaigns and a lot of siffting through our previous CRM, we were able to make lists and group these individuals in the lists to ensure they are in the proper workflows. Since this implmenetation we have had the honor of opening our desktops every morning and every so often will recieve a lead right in our lap, easy as that thanks to the workflow HubSpot is working behind the scenes, after hours.

Just starting in this company about 4-5 months ago it has been benfecial to see social media and email campaigns that we have done in the past and I can easily go into the email chain or social media post and see the criteria of it, how effective it was and I can tweak things from there. Since then we have seen an increase in our effectiveness on email campaigns and social media channels and thanks to the data tracking HubSpot provides, I can see that we are gaining more followers, more traffic, more clicks etc. in both our email campaigns and social media channels/posts! I was even able to run these numbers by the VP and President of my company and they were extremely impressed. Thank you HubSpot Marketing Hub! Review collected by and hosted on G2.com.

Kelly D.
KD
Product Marketing Specialist
Manufacturing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HubSpot Marketing Hub?

Using HubSpot for marketing emails, blogs for our website, and CRM, has been incredibly easy. Keeping everything in one location, being able to come back to it and knowing it is kept safe in my HubSpot Marketing Hub has been such a great way to stay on top of my work. I was able to easily sync my email through Microsoft Office 365 with HubSpot, it took only a few steps and an hour or so. Now I am able to send multiple emails and the recipients know it is coming from me. When I need to look up a contact to get5 their information, I go to my HubSpot Marketing Hub. When I need to send or schedule emails with links and ways to track what my contacts are in to, I use my Hubspot Marketing Hub. It is absolutely necessary for me to be able to go back and see what potential customers find useful, and what did not attract their interests in my emails; and with my HubSpot Marketing Hub, I can analyze all of that. Anytime I don't know how to do something, I reach out to the HubSpot team and they are able to help guide me with support that I can follow. I just now found the "Forms" under "Marketing" section and I will find that very helpful. I look forward to using those more, along with all the other handy tools that are available. HubSpot is a managing software that I use everyday and I would be lost without it. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

There is so much to my HubSpot Marketing Hub, it really takes time to get used to it all. I have had it for almost a year now and I still am only working in a few areas. There is still so much left to explore! I am looking forward to looking more into the Commerce section. I think it will be very handy to have all of those things in one place in my HubSpot Marketing Hub and I am interested to find out more about it and play around with it a little bit. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

We had a brand new product launch, a product outside of the norm of our day-to-day business. I am managing the marketing and the selling of the product, so I really needed an implement that could help me keep track of everything. I had to have a way to send all of my potential customers the same marketing emails and know who received it and how it helped them. Not only am I able to keep my contacts together, but I can also CREATE my marketing emails in my HubSpot Marketing Hub. HubSpot Marketing Hub has really nice templates for emails and an email builder that makes it so easy! Now, I am working on creating a blog for our website, Finding that was like icing on the cake. Review collected by and hosted on G2.com.

DF
Director of Human Resources
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HubSpot Marketing Hub?

It really does everything you could ask for and more. Not only does it track your contacts, it also tracks all your sales leads, with financial weight attached so you know how much business you are winning or losing. You then have the ability to generate specific reports to really assist in managing your business through data, not just gut. Its application to run your website so much easier than wordpress especially for smaller updates being completed by a novice. It can also generate and manager email marketing champaigns. It really is the best CRM I've ever used, and it is not overly complicated. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

It does so much, you really need to dive in and start using it. If you limit yourself to just the basic collection of contacts or even job management, then you wont get your values for your money. The task management system isn't the best, but its also not the worst I've used. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

It is actually letting us Market our business for the first time ever. Because of its all encompassing nature you have a one stop shop for your marketing and CRM needs, instead of having to access multiple different systems or sites to market/manager your sales business. Review collected by and hosted on G2.com.

Hassan A.
HA
Customer Experience Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HubSpot Marketing Hub?

HubSpot Marketing Hub stands out for its comprehensive all-in-one approach. The platform excels in marketing automation, making it easy to create sophisticated email campaigns and workflows without needing technical expertise. The CMS and landing page builder are particularly intuitive, offering drag-and-drop functionality that saves considerable time. I appreciate how seamlessly it integrates with the CRM, giving us a complete view of our customer journey. The analytics and reporting features provide actionable insights, and the A/B testing capabilities help optimize our campaigns effectively. The template library is extensive, and the SEO tools have significantly improved our content strategy. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

The learning curve can be steeper for team members who are new to marketing automation platforms, though HubSpot's extensive documentation helps mitigate this. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

HubSpot Marketing Hub solves our core marketing challenges by consolidating email campaigns, CRM, and analytics into one platform. This integration saves us significant time on campaign management and lead nurturing. The automated workflows and drag-and-drop interface make it easy for our team to create and optimize marketing content without technical expertise, while the comprehensive analytics help us make better data-driven decisions. Review collected by and hosted on G2.com.

Peter T.
PT
Operations Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HubSpot Marketing Hub?

If you're wanting to get marketing emails done in an easy way, HubSpot is the way to go. My company is using HubSpot to manage all newsletters, email templates, sign-up forms and it's very easy to do.

The user interface is so easy to understand with so many hint and navigation to make sure that you're not skipping any important steps. On top of that, HubSpot provides the best supports in case you are stuck with something. I often use the knowledge base and would sometimes have a chat with a HubSpot customer service reps to troubleshoot something.

Overall the system is very good: easy to use, great supports, and can do all of your email marketing management in one place Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

There are some features that are not available unless you pay for an upgrade. Things such as adding branches to a form, advanced automation/workflow, and some reporting features. I hope that more of these features can be made readily available in the future. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

HubSpot helps us to automate many marketing tasks, including tracking analytics Review collected by and hosted on G2.com.