What problems is HubSpot Academy solving and how is that benefiting you?
Online Marketing was confusing when it first began. I was trying to adapt old 'outbound' marketing principles to online problems and it wasn't working.
The Inbound Methodolgy at the core of the HubSpot Academy has given me a structure and a frame through which I see online marketing through a new lense - one where I can empower people by simply giving them what they want.
Keep your customer in mind when creating content, solve for the customer, provide value and they will be delighted to the point where they become brand Ambassadors for your business. It's genius! Review collected by and hosted on G2.com.