--- title: Howuku Reviews meta_title: 'Howuku Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Howuku works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 7 scale: '5' date_modified: '2026-06-04' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Howuku Reviews **Vendor:** Howuku **Category:** [Heatmap Tools](https://www.g2.com/categories/heatmap-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 7 ## About Howuku Howuku is a behavior analytics solution that helps startups acquire valuable customer feedback and insights through heatmaps, AB testing, and surveys. It assists marketers in gauging customer behavior through visual representation of where they’re clicking and scrolling on a website. A/B testing allows teams to improve content engagement and pinpoint underperforming pages. Product owners can get real-time feedback, compare traction on multiple devices, identify key user segments and observe user attention for an optimized marketing strategy. ## Howuku Reviews ### 1. UI is not easily understood **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2024 **What do you like best about Howuku?** The funnels are easy to build. The top 20 pages is helpful and the data it shares is very useful. **What do you dislike about Howuku?** The heatmaps screenshot doesn't reflect the true page load. The proportions of the hero images are much larger and that means the heat dots are not mapped accordingly to the element its supposed to be reporting on. Though there are challenges to building a funnel tracking menu drop down elements and other custom design elements to our site. **What problems is Howuku solving and how is that benefiting you?** I've just started using it...so far I'm trying to collect as many recordings as possible. The funnels are most interesting to me. ## Howuku Discussions - [What is Howuku used for?](https://www.g2.com/discussions/what-is-howuku-used-for) - [View Howuku pricing details and edition comparison](https://www.g2.com/products/howuku/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+20%3A30%3A19+-0500&secure%5Bsession_id%5D=f0ba25d5-6e3e-4db5-a1e7-056edcd25d20&secure%5Btoken%5D=00a3143752f0ceb5b7b3c18d692c6134856863496a45b7d4bdcb95638bb00566&format=llm_user) ## Howuku Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis - Funnel Analysis - Sales Trend Analysis **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation - Real-Time Data - Customer Segmentation - Scroll Maps - Geographic Maps - Floor Plans & Maps - Hover Maps **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Visitor Information** - User Identification - Search Box **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - Web Traffic Reporting - Customer Activity Tracking - AI Copilot - Activity Tracking - Image Overlay - Visitor Tracking - Engagement Tracking - Dynamic Content - Data Visualization - Drag & Drop - Real-Time Analytics - Customer Journey Mapping - Embeddable Widget - Conversion Tracking - Search/Filter - Generative AI - Behavior Tracking - Customizable Reports - A/B Testing - Access Controls/Permissions - Alerts/Escalation - Hierarchical Mapping - Radial Mapping - For Science - Conversion Rate Optimization - Screen Activity Recording - Dashboard - Surveys & Feedback - Website Analytics - Form Analytics - Templates - Behavioral Analytics - Customizable Templates - API - Tagging - For Sales Teams/Organizations - Reporting & Statistics - Data Analysis Tools - Element Analytics - Mobile Access - Visual Analytics - Territorial Mapping - Embeddable **Generative AI** - AI Text Summarization - Generative AI **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting ## Top Howuku Alternatives - 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