[
Hotjar ... Reviews
](https://www.g2.com/products/hotjar-by-contentsquare/reviews)

[
Hotjar ... Reviews
](https://www.g2.com/products/hotjar-by-contentsquare/reviews)

# Hotjar by Contentsquare Features

##### 
## Metrics (9)

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Standard Event Tracking

Software automatically tracks standard user actions.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Conversions

Track what proportion of users convert via a certain action.

Funnels

See how many users proceed down a certain path to conversion.

Show More

##### 
## Reporting (15)

Trending

Report on how any user activity has changed over time.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

Session Replays

Records web visitor sessions

Monitoring

Tracks and monitors web visitor behavior

Data Segmentation

Segments collected data on predetermined criteria

Real-Time Data

Receive data and information in real time

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Scroll Maps

Mapping/visual representation of exactly where users stop scrolling and leave website pages

Geographic Maps

Visualize locations on a map

Floor Plans & Maps

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

Hover Maps

Shows where users' cursors move while navigating a website

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##### 
## Other (3)

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

E-Commerce

Track revenue and transactions.

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##### 
## Administration (6)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Data Storage

The ability to store large quantities of data for analysis within the platform itself.

A/B Testing

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

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##### 
## Analysis (7)

Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

Funnel Analysis

Method of analysis that visualizes the series of events that lead towards a defined goal.

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

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##### 
## User Response Methods (5)

Survey

Text-based surveys or quizzes related to user experience.

Video Snippets

Individually recorded video clips based on situations or prompts.

Video Interview

One-on-one video conferences with users.

Text/Notes

Text responses to situational prompts.

Commenting/Notes

Leave comments and notes on documents for others to view

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##### 
## Participant Selection (3)

On-Site

Intercepting visitors while on particular webpage.

Recruitment Pool

Vendor-provided database of respondents.

Single Sign On

Allow users to access multiple services after entering their login credentials once

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##### 
## Insights (4)

Analytics

Actionable data generated from user responses.

Collaboration

Collaborative tools for analyzing or repurposing responses.

Sorting

Tools for tagging, storing, and searching responses.

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

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##### 
## User Behavior (3)

Click Tracking

Tracks where users are clicking on a web page.

Mouse Movement

Tracks mouse movement over a web page.

Frustration Tracking

See where users experience the most difficulty on a web page.

Show More

##### 
## A/B Testing (4)

Error and Bug Tracking

Tracks sessions where users encountered errors and bugs.

Split URL Testing

Split web traffic to a page between two different URLs.

Data Analysis

Offers insights into relationships between user information and user behavior.

Notes

Leave notes on sessions and bugs.

Show More

##### 
## Visitor Information (2)

User Identification

Collects user information (location, IP address, email, etc.).

Search Box

Search sessions by keywords or IP address.

Show More

##### 
## Product Analytics (6)

Account-Level Analytics

Ability to see analytics at the account level.

User-Level Analytics

Ability to see analytics at the user level.

Segmentation

Ability to compare usage across segments such as role, company size, etc.

Funnels

See how users move though a product via grouped page sequences

Integrations

Breadth and functionality of integrations with third-party products.

Usage Tracking/Analytics

Track and interpret metrics on the usage of company resources

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##### 
## Analytics (5)

Reports

Data collected and analyzed by the platform delivered in an easily digestible format.

Dashboard

Reports and other relevant data housed in a single, easy-to-navigate location.

Web Analytics

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.

Campaign Tracking

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

Customer Demographics

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

Show More

##### 
## Experience (3)

Real-Time Monitoring

Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application.

Session Replay

Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.

Behavioral Analysis

Allow administrators to gain valuable insights related to end-user behavior.

Show More

##### 
## Performance (1)

Performance Monitoring

Provides tools to track and measure application or website performance.

Show More

##### 
## Feedback Management (2)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

Show More

##### 
## Feedback Analysis (3)

Thematic Analysis

Identifies key phrases, themes, and patterns within a given text

Sentiment Analysis

Outputs the sentiment (positive or negative) of a given text

NPS/CSAT Scoring

Measures and reports on NPS, CSAT, or other metrics over time

Show More

##### 
## Feedback Sources (1)

Surveys

Analyzes feedback from surveys through built-in survey features or integrations with survey tools

Show More

##### 
## Survey Management (6)

Survey Builder

Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor

Customizable Questions

Tailored or customizable questions for more targeted and relevant data collection

Templates

Offers pre-built templates for creating surveys with different audiences or use cases

Survey Distribution

Provides tools for distributing surveys through email, SMS, social media, etc.

Mobile Survey

Distribute a survey via mobile devices

Site Intercept Survey

Survey popup over a webpage to specific users based on their behavior

Show More

##### 
## Survey Customization (4)

Question Branching

Survey design technique that directs respondents to different questions based on their previous answers

Branding

Allows users to customize survey colors, logos, and URLs to match company branding

Multimedia Support

Ability to embed videos, photos, or other rich media

Multilingual Surveys

Allows for creation of surveys in different languages and advanced survey translation

Show More

##### 
## Survey Insights (9)

Reporting & Analytics

Provides tools to visualize and analyze data

BI Tools Integration

Allows integration with third -party reporting and business intelligence applications

Data Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file

Permissions

Allows administrators to set permissions on viewing, filtering, or sharing survey results

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Presentation Tools

Share and present designs

Data Analysis Tools

Analyze survey results via statistical testing or crosstabs directly within the software

Real-Time Data

Receive data and information in real time

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Show More

##### 
## Generative AI (3)

AI Text Summarization

Condenses long documents or text into a brief summary.

AI Text Summarization

Condenses long documents or text into a brief summary.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Show More

##### 
## Agentic AI - Heatmap Tools (1)

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Show More

##### 
## Agentic AI - Product Analytics (1)

Machine Learning

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Show More

##### 
## Agentic AI - Survey (1)

Dynamic Content

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Show More

##### 
## Behavioral Analytics - Product Analytics (4)

User level Analytics

Ability to see analytics at the user level.

Account level Analytics

Ability to see analytics at the account level.

Segmentation

Ability to compare usage across segments such as role, company size, etc.

Funnels

See how users move though a product via grouped page sequences

Show More

##### 
## AI driven optimization - Product Analytics (1)

Automated insights

Anticipates needs and offers suggestions without prompting

Show More

##### 
## Platform Infrastructure - Product Analytics (2)

Cross System integrations

Works across multiple software systems or databases

Integrations

Breadth and functionality of integrations with third-party products.

Show More

##### 
## Additional Functionality (159)

Single Sign On

Allow users to access multiple services after entering their login credentials once

Phone Polling

Survey or poll in which voice broadcast recipients can communicate responses via the phone

Online Polling

Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page

Support Audio/Images/Video

Allow media to be embedded in the question or answer options

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Question Library

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Data Visualization

Graphical representation of data

Survey/Poll Management

Create and administer polls and surveys

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Word Clouds

Visual representations of words that give greater prominence to words that appear more frequently

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customizable Fields

Customize data fields to support various needs and use cases

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Email Management

Manage, store and organize emails within the system or via third-party apps

Interactive Content

Allow the audience to interact or engage with the content

Q&A Management

Allow users to collaborate and ask questions regarding folders and/or documents within the system

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Activity Tracking

Track and document all activities across devices, networks, and other systems

Feedback Management

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

API

Application programming interface that allows for integration with other systems/databases

Data Cleansing

Removes data that is incomplete, inaccurate, or irrelevant from a dataset

Email Marketing

Create and send email blasts/campaigns

Data Security

Protect sensitive data for digital privacy

Anonymous Feedback

Allow reviewers to provide anonymous feedback to encourage honest conversations

URL Customization

Modifying a website's URL to enhance readability, branding, or campaign alignment

Question Piping

Integration of respondents' answers from previous survey questions into subsequent questions or text

Offline Response Collection

Practice of collecting data and responses for market research/surveys without an internet connection

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

NPS Survey Structure

Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Data Import/Export

Import and export data to and from software applications

Response Validation

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Response Quotas

Limit the number of participants with certain characteristics you want to complete the survey

Multi-Language

Manage and support multiple languages

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Email Reminders

Reminders sent via email

Gamification

Games or game-like elements to track progress and reward accomplishments

Randomization

Randomize the displayed order of questions and answer options

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Funnel Analysis

Method of analysis that visualizes the series of events that lead towards a defined goal.

Product Data Management

Capture, organize and track product-specific data and information in a centralized location

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Cohort Analysis

Analytics that breaks the data in a data set into related groups/categories.

Session Recording

Record active support and chat sessions for auditing and training

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Data Visualization

Graphical representation of data

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Interactive Reports

Edit and personalize data view as needed

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

User Journeys

Track user's interaction with the prototype

Usability Testing

Process of evaluating a product or website by testing it with representative users.

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

For Mobile

Compatible with mobile devices

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Data Visualization

Graphical representation of data

API

Application programming interface that allows for integration with other systems/databases

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Unmoderated Testing

Screen Activity Recording

Capture what is happening on a computer screen

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Software Testing Management

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Customizable Questions

Tailored or customizable questions for more targeted and relevant data collection

Heatmaps

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Prototype Creation

Create, manage and access prototypes to capture design concepts and test on users

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Data Import/Export

Import and export data to and from software applications

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

User Research Analysis

Analyze and gain insights into user experience

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

For Websites

Software is used for working on online pages

Issue Tracking

Record and follow the progress of every issue

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Customizable Branding

Add customized logos and colors to align with company branding

User Management

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Design Management

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Multi-Language

Manage and support multiple languages

Real-Time Data

Receive data and information in real time

Project Management

Plan and coordinate all the resources, costs and time needed to execute assignments

Customizable Fields

Customize data fields to support various needs and use cases

Moderated Usability Testing

Conduct user tests while watching/moderating the session

Quantitative Metrics

Metrics that are measured statistically.

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Categorization/Grouping

Organize and group data or items based on various criteria

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Conversion Rate Optimization

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Video recording/Transcriptions

Recorded video session of the tests

Customizable Categories

Annotations

Highlight content and/or make notations about parts of content

Performance Testing

Allows developers to check if their applications/web browsers are running as expected.

Benchmarking

Compare key metrics for the business against prominent players in the industry

Question Library

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Customizable Reports

Alter the layout and content of reports

Projections

Estimate or forecast of a future scenario based on the study of present trends

Survey/Poll Management

Create and administer polls and surveys

Assessment Management

Creation, administration, and evaluation of assessments or tests

Activity Tracking

Track and document all activities across devices, networks, and other systems

Video Support

Supports various video file formats

Demographic Data

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Workflow Management

Create, design and manage workflows for repetitive tasks

Geotargeting

Geographic location of visitors determines behavior of the software

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Email Reminders

Reminders sent via email

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Web Traffic Reporting

Collect and analyze traffic data about website visitors

Customer Activity Tracking

A report showing what actions customers perform

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Activity Tracking

Track and document all activities across devices, networks, and other systems

Image Overlay

Superimposing two or more images

Visitor Tracking

Track visitors and purpose of visits

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Dynamic Content

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Data Visualization

Graphical representation of data

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Real-Time Analytics

Analyze and gain insights into data in real-time

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Embeddable Widget

Allows you to easily add interactive elements to your website or blog with a simple embed code.

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Customizable Reports

Alter the layout and content of reports

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Alerts/Escalation

System alerts about the need to escalate an issue or request

Hierarchical Mapping

Mapping model in which the network map is organized and visualized as a tree-like structure

Radial Mapping

For Science

Conversion Rate Optimization

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Screen Activity Recording

Capture what is happening on a computer screen

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Website Analytics

Track and analyze information regarding website visitors

Form Analytics

Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more

Templates

Sample files or documents that could be customized as needed or used as is

Behavioral Analytics

Track and analyse user behavior within a system or network

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

API

Application programming interface that allows for integration with other systems/databases

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

For Sales Teams/Organizations

Caters to sales teams

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Data Analysis Tools

Analyze survey results via statistical testing or crosstabs directly within the software

Element Analytics

Mobile Access

Access software remotely via mobile devices

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Territorial Mapping

Embeddable

Allows you to easily add interactive elements to your website or blog with a simple embed code.

Show More

## Top-Rated Alternatives

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## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Promotional Messages](/glossary/promotional-messages-definition)

Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

[Mobile Reporting](/glossary/mobile-reporting-definition)

Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.

[Issue Tracking](/glossary/issue-tracking-definition)

Issue tracking is a system that registers all issues in a centralized repository as they are reported by customers. Learn more about the different types of issue tracking software and how organizations can utilize them.

Hotjar by Contentsquare Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7c9a73590d298181d8d2df5c933c8f93/fullstory.png "Product Avatar Image")

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4.5/5(1,052)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8b0d76705d1a8283c70e93d765cd1735/mouseflow.png "Product Avatar Image")

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4.6/5(690)

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4.6/5(874)

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##### Categories on G2

[
Survey
](https://www.g2.com/categories/survey)[
Feedback Analytics
](https://www.g2.com/categories/feedback-analytics)[
Digital Analytics
](https://www.g2.com/categories/digital-analytics)

[
Product Analytics
](https://www.g2.com/categories/product-analytics)[
Software Testing
](https://www.g2.com/categories/software-testing)[
Session Replay
](https://www.g2.com/categories/session-replay)[
E-Commerce Analytics
](https://www.g2.com/categories/e-commerce-analytics)[
User Research
](https://www.g2.com/categories/user-research)[
Heatmap Tools
](https://www.g2.com/categories/heatmap-tools)[
Digital Experience Monitoring (DEM)
](https://www.g2.com/categories/digital-experience-monitoring-dem)

Show More

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Which digital wayfinding software reduces patient navigation confusion in large healthcare systems without complex implementation?
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Pros and Cons Details
](https://www.g2.com/products/hotjar-by-contentsquare/reviews?qs=pros-and-cons)