1. [Home](https://www.g2.com/) 2. ... 3. [Braze Consulting Services](https://www.g2.com/categories/braze-consulting-services) 4. [Horizon Media Discussions](https://www.g2.com/products/horizon-media/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4036919b39d3a609f6f95409d302bc6f/horizon-media.jpg "Product Avatar Image") ](/products/horizon-media/reviews) [ Horizon Media ](/products/horizon-media/reviews) 0 ratings Horizon Media is a leading independent media agency renowned for its innovative approach to advertising and marketing solutions. By leveraging advanced data analytics and cutting-edge technology, Horizon Media crafts personalized and effective media strategies that drive client success. Their commitment to cultural equity and data-driven insights positions them at the forefront of the media industry. Key Features and Functionality: - eMbrace Platform: Developed in collaboration with Nielsen, eMbrace is a multicultural communications and media planning platform designed to help marketers better reach diverse audiences. It includes an upgraded panel size to better represent Asian, Black, and Hispanic consumers, aiming to develop more inclusive marketing and advertising practices. - Neon AI Platform: Launched by Horizon Media's commerce affiliate, Night Market, Neon is an AI-powered platform that allows advertisers to better understand where to direct their spend on retail media. It combines mixed media models, sales data, and retail campaign performance data to make ROI predictions and optimize retail media spend. - blu. Data Platform: Horizon Media's proprietary data platform, blu., utilizes PII data licensed directly from TransUnion to serve as its identity layer. It pulls in deterministic consumer profile data from over 283 million individuals in the US, enabling clients to enhance these profiles with their own known consumer attributes and perform lookalike or propensity modeling. Primary Value and Solutions: Horizon Media addresses the evolving needs of advertisers by providing platforms that integrate data and technology to optimize media planning and buying. The eMbrace platform ensures that marketing strategies are inclusive and representative of diverse audiences, while the Neon AI platform standardizes retail media measurement, allowing advertisers to make informed investment decisions. The blu. data platform offers clients control over their data, enabling personalized and effective marketing campaigns. Collectively, these solutions empower clients to navigate the complexities of modern advertising, ensuring their messages resonate with the intended audiences and drive measurable results. Show More When users leave Horizon Media reviews, G2 also collects common questions about the day-to-day use of Horizon Media. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion. * * * ### 0.0 Nps Score ### All Horizon Media Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments Sorry... There are no questions about Horizon Media yet. ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/horizon-media/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4036919b39d3a609f6f95409d302bc6f/horizon-media.jpg "Product Avatar Image") ### Have you used Horizon Media before? Answer a few questions to help the Horizon Media community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhorizon-media%2Fdiscuss%3Fsmall_ask%3Dhorizon-media) No