What I like best about Hootsuite is that it lets me manage multiple social media accounts from a single platform. I can schedule posts ahead of time, monitor engagement, track performance with analytics, and collaborate with my team, which makes social media management feel more efficient, organized, and easier to stay on top of. Review collected by and hosted on G2.com.

The biggest downside is that many of the more advanced features require a paid plan. The platform also has a bit of a learning curve for new users, although it becomes much easier to use with regular use and experience. Review collected by and hosted on G2.com.

I've been using Hootsuite for more than 3 years, and it has become a key part of my daily social media workflow. I mostly use it for scheduling content, monitoring engagement through steams board and manage conversations through inbox. The approval workflow is also very helpful because our content, design and support teams collaborate smoothly before anything goes live. Review collected by and hosted on G2.com.

Nothing major comes to my mind. It is working reliably for our team, and we manage most of our social media activities from Hootsuite. It's our ultimate tool for social media. Review collected by and hosted on G2.com.

I've used Hootsuite to manage social media across multiple venues and brands, and it's become a valuable part of my marketing toolkit.

What I like most is the ability to plan, schedule and monitor content across different platforms from one place. It saves a significant amount of time and helps ensure that campaigns remain consistent and organised. Review collected by and hosted on G2.com.

While Hootsuite is a strong platform overall, there are a few areas where I feel it could be improved.

The biggest challenge is the cost. As your team grows or you require additional functionality, the pricing can increase significantly, which may be difficult to justify for smaller teams or venues with limited marketing budgets.

The reporting tools are useful, but some of the more advanced analytics are only available on higher-tier plans. I'd also like to see greater flexibility in creating customised reports. Review collected by and hosted on G2.com.

I work as social media manager at IAMCREATOR.com. I manage Instagram, LinkedIn and Facebook for them. Having all three in one place makes my day a lot easier. I use content calendar to plan campaigns and keep posting regular. But my favorite part is Canva integration. I design and publish without switching between apps. Reporting also helps me see what's working and what's not. Review collected by and hosted on G2.com.

One thing that bothers me is accounts disconnecting out of nowhere. It's annoying when we have scheduled posts going out and suddenly account needs to be reconnect. Review collected by and hosted on G2.com.

I work as social media manager at Difference a small marketing agency and also run my creative studio, Not Another Manager. That means I constantly manage content across multiple brands and platforms. I like most Hootsuite's managing capability in one place. It helps scheduling content that saves lot of time. It makes easy to manage multiple clients. Review collected by and hosted on G2.com.

Some of the premium apps and integrations are useful for managing clients require additional spending. That increase significantly bill. That's not big issue but if premium apps can be free that will help to our small agency. Review collected by and hosted on G2.com.

I like being able to plan, schedule, and analyze our social media data across all the platforms we’ve added. The different areas of the user interface are easy to identify, although it can feel a bit overwhelming at first. Overall, the data is helpful for planning and integrating into our social media strategy so it can perform well. Review collected by and hosted on G2.com.

The cost is relatively high compared to some of the cheaper options on the market. At times, it can feel overwhelming because there’s so much data available to analyze. I also think a short video or tutorial during account setup would help users understand the platform more quickly. Review collected by and hosted on G2.com.

The platform solves the problem of having to log in and out of different profiles, putting all your content planning, scheduling and performance monitoring on one dashboard. This basic change really makes social media management a lot easier, and some teams say they save as much as 130 hours a year. Review collected by and hosted on G2.com.

Customer support could be better at times, and sometimes you feel like you're talking to a brick wall when you hit a problem, needing much faster, more helpful responses. Review collected by and hosted on G2.com.

The ability to schedule my posts across several (all) of my social media platforms with one scheduling action is by far the best thing about hootsuite. Since I manage a number of different clients, the fact that I can plan out an entire weeks worth of content in one session, while reclining on the couch watching TV, makes it really convenient. The "streams" section is also something I use almost everyday - looking at all of the activity across all of my clients accounts in one screen, as opposed to needing to login to each individual account, takes much less time than I thought it would take when I started. Review collected by and hosted on G2.com.

Price. It is quite expensive, especially when your business is small and then you discover you have to pay more money for a feature you want but cannot access because it is located on the next level of service. That hurts. Also, many times things that seem like they should naturally come with the price tag for using hootsuite will cost you more money, and you may not realize that until after you have signed up. Over the years the interface has become more cluttered and not necessarily in a positive manner - I find myself clicking on two or three options before finding what I am looking for. When you are quickly scanning through to see if anyone has posted anything new and you get logged out, that is frustrating. Review collected by and hosted on G2.com.

What I like best about Hootsuite is Hootsuite Amplify. I had the opportunity to pioneer and launch our company’s employee advocacy program last year, and Amplify played a huge role in making the program successful. It made it easier for employees to access and share curated content, helped increase engagement, and supported us in building stronger employee participation across the program. I also appreciate how user-friendly the platform is, especially when managing and distributing content at scale. Review collected by and hosted on G2.com.

One thing I dislike about Hootsuite is that some platform-specific features still require me to go natively into the social media platform instead of managing everything directly within Hootsuite. For example, I can’t publish LinkedIn polls or post on Threads through the platform, which can interrupt workflow efficiency when managing multiple channels. It would be great to have more native support for newer features and platforms in one centralized tool. Review collected by and hosted on G2.com.

The ease of scheduling posts and having ONE place to share/market on several social media sites. Allowing me to post and market a lot easier without having to login to multiple

Accounts. Review collected by and hosted on G2.com.

Some of the features can be a bit difficult to learn and the pricing is a bit expensive. Also, contacting customer service can be a hassle for any billing related issues. Review collected by and hosted on G2.com.