I have found the AI tool within the platform to be super helpful. When I have a question, it allows me to ask instead of having to go to support or case manager, which they are totally available, but it is a quick solution I've used a lot. Review collected by and hosted on G2.com.

I think the UX is a little bit harder to use than other platforms. I've had a harder time finding certain functionalities and it takes more pressing buttons to find the same thing in comparison to competitors. Review collected by and hosted on G2.com.

It's intuitive, plus it allows you to work on channels from several countries at the same time easily and for multiple channels, shows changes in real time, and has a user-friendly planner and metrics review design Review collected by and hosted on G2.com.

I think we need implementations with inbound channels where we can contact people directly via WhatsApp, email, or direct. I also miss the ability to control stories and to edit the texts that need correcting after they've been published. Review collected by and hosted on G2.com.

Getting employees to be quicker at sending texts and reducing the admin load for corporate staff. The difference between the number of active users and the number of users being checked out in real time means that IT has to keep on the ball. Revenue Operations (RevOps) teams suffer from major data integrity problems and structural latency when manually reconciling data from dispersed APIs on various siloed platforms. Review collected by and hosted on G2.com.

The transition to a central platform such as Hootsuite isn't a one-size-fits-all thing when it comes to social-to-revenue attribution, but it's about removing the friction of data being manually normalized across a host of separate APIs. Review collected by and hosted on G2.com.

If you're spending six hours a week copying and pasting from one platform to another, you're not an analyst. The same goes if you're doing the same thing with data from one platform to another. They create a new Integration Wall, leaving users in a compromise. The repetitive material, hashtags and alt-text, five different versions of a caption for five different platforms, all are done by AI. ​​ Review collected by and hosted on G2.com.

I don't believe in 'friction free' living. You begin with business goals; then you go through marketing goals and then finally a social goal. Usability is no longer the only thing competitive Review collected by and hosted on G2.com.

I love having all the accounts in the same place and being able to tag my posts to quickly check how they perform! I like also to be able to post in more than one account at once at the same time - I don't like that the same can't be done by X, though. Review collected by and hosted on G2.com.

I don't like having to schedule a single tweet at a time, seriously, sometimes I need to post 7 posts on 10 different accounts, so it's like 70 actions I need to do at all times, and it's super annoying, I wish there was a quick way to replicate tweets. I also dislike not being able to schedule Instagram Stories, this would be essential for my company, and we can't do it at all, it's super sad! Review collected by and hosted on G2.com.

I like how quickly I can have things scheduled and not have to worry about them the rest of the month after editing videos. I've also been able to grow my clients sales many times over to the point they get told by customers that that came in from something they saw on their socials. Review collected by and hosted on G2.com.

I don’t like that I can’t tag accounts on Instagram, and it also doesn’t automatically show up as a Reel. I also wish it were easier to separate calendars for different accounts, because I want to be able to keep different clients’ social media separate. For example, I’d like to put each client on their own calendar and then switch between those calendars in a month view. Review collected by and hosted on G2.com.

Stream analysis and real-time ingestion of unstructured data with AI engine, Blue Silk™ and Talkwalker architecture. Teams are saving time on average of 3,000 hours each year. It isn't just a list of links – it's summarizing unstructured data to give you actionable summaries. Those efficiency improvements generally require an advanced level of inbox – which is behind the ‘Advanced Inbox’ paywall – and include features such as automatic language detection and skill-based routing. Review collected by and hosted on G2.com.

The focus here is on making the software easy to use and the user interface intuitive, especially for mid-market software. Move from manual message triage to automated interaction routing with an advanced and centralized framework. Review collected by and hosted on G2.com.

I work as social media manager at a software company RewardUp. We provide marketing related software like reward, loyalty programs etc. So on social media I'm constantly balancing product updates, feature announcements, educational content and brand awareness content across different channels. Hootsuite helps me manage all of that without feeling scattered from one place. I like conversation tracking feature so I track around customer engagement, loyalty programs and trends happening in the SaaS space. Review collected by and hosted on G2.com.

I haven't run into any major issues. There's a bit learning curve when I first getting started because of the number of features available, but once I familiar with those, it becomes easy to use and become part of daily workflow. Review collected by and hosted on G2.com.

It is sifting through information from 150 million sources and more than 30 social networks, including the newer ones such as Bluesky. Whether it's a TikTok video with your logo on the head or ten minutes into a podcast, Blue Silk™ will catch your logo. One enterprise provider saved 3,000 hours per year merely by allowing the system to route it! Blue Silk™ GPT engine powered by the Talkwalker data integration, semantic multi-network unstructured media integrations. Review collected by and hosted on G2.com.

At that point, the focus shifts entirely to how efficient the user interface is. In that critical moment, the design’s smoothness—or its frustrating friction—can determine whether an idea is captured and nurtured successfully, or simply lost amid the shuffle of switching contexts. Review collected by and hosted on G2.com.

We can merge all of our social media channels into one dashboard. This makes it much easier to view our overall success while also extracting individual channel metrics. We can see how our strategy is performing and whether we need to make tweaks to a channel. Review collected by and hosted on G2.com.

I’d say the pricing is a bit of a sore spot. As a small marketing team, we’re working with a pretty limited budget, and Hootsuite ends up taking a good chunk of it.

It can also feel overly complex at times. With so many options, tools, and reports available, the learning curve is pretty steep and can be a bit much to take on. Review collected by and hosted on G2.com.