The change was identified by Hootsuite and led them to re-invent themselves, transforming their scheduling tool into more of a data layer for receipt teams. The context for RevOps and data teams is the B2B sales cycle, which is expected to take 272 days on average in 2026. Social was once a report that no one read. The bet is that Hootsuite's deep-web listening, combined with compliance controls, and CRM integration, makes social no longer a marketing expense, and instead a revenue contributor. Review collected by and hosted on G2.com.

People with the title “social media manager” are a thing of the past. In the regulated industries, such as FINRA, HIPAA, FDA, one unapproved post can be a legal headache. Review collected by and hosted on G2.com.

The scheduler is one of the standout features. It’s intuitive and reliable, and in my experience it honestly holds up better than Sprout Social’s. I also really like the optimal posting time suggestions, which take the guesswork out of when to publish content for engagement. On top of that, the data and reporting tools are solid not the flashiest, but they provide a clear, useful overview of performance without forcing me to dig through a bunch of extra menus. Review collected by and hosted on G2.com.

he biggest limitation for me is that you can't schedule threads on X (Twitter). You have to post the first tweet and then manually add replies, which breaks the workflow for thread-heavy content. Streams are also a pain point: finding a specific person to retweet or reply to instantly takes a fair bit of digging, since there's a limit on how many tweets show up at once. In practice, it's often just faster to go directly to X and retweet or reply from there rather than working through Hootsuite's interface. Review collected by and hosted on G2.com.

This dashboard is browser based and encrypts data (TLS 1.2+), and supports Single Sign-On (SAML 2.0). OwlyGPT/OwlyWriter AI is a content assistant. Salesforce makes it easier to correlate social interactions with CRM information. Having all your messages in one place, like a unified inbox, can be a real pain for agencies with lots of different client accounts. Review collected by and hosted on G2.com.

Failure of posts does happen, and frustrated by the cryptic error messages, it's hard to figure out how to fix it. ​​ It's actually pretty surprising how tricky it is to connect some Facebook pages with each other in Facebook Business Manager. Review collected by and hosted on G2.com.

I like using Hootsuite because it allows me to schedule all my posts in one place, which is really convenient for handling multiple social media platforms like Instagram, Facebook, Threads, and LinkedIn for our college. The ability to plan posts for specific dates and times makes it very versatile. It also makes my work easier as I can upload the same media across different platforms simultaneously, saving me the trouble of repeatedly uploading images. I appreciate being able to upload everything at once, and I find it very helpful that I can put different captions for each platform. This feature really makes my job much easier. Overall, it's been a very easy experience, and I didn't encounter any trouble in setting it up. Review collected by and hosted on G2.com.

One time, I faced a situation where I was uploading the same media for all platforms, and while doing that, I had to put different captions for each platform. At some point, there was some error or something; maybe because I was using all platforms at once, it crashed or something. I had a bit of trouble tagging a person or organization, but it's fine. Review collected by and hosted on G2.com.

The dashboard effectively fills in the technical chasm between social engagement first-time and direct search time. The challenge is to decide between 100% Effective (hashtags in caption) and 60% Effective (hashtags in comments). This means that operations teams must choose between full automation and operational efficiency ('set-and-forget') and the manual work of logging back in to networks to take advantage of the engagement delta. Review collected by and hosted on G2.com.

The clear strategic tension between automated scale and humanmade authenticity whereby the polished AI content has a trust deficit against the unpolished human elements. Review collected by and hosted on G2.com.

We run a marketing agency and work with eCommerce brands in India, UAE and USA. Managing multiple client accounts is a big part of our daily work. Hootsuite keeps everything in one place, which saves a ton of time. Scheduling feature is really time saver and trello like boards make it easy to track conversations and engagement for each client. Social listening and keyword tracking tools help us stay on top of trends without switching between multiple tools. Review collected by and hosted on G2.com.

Pricing is quite high, especially for smaller agencies. The other issue is account disconnections. Sometimes a social profile drops and needs to be reconnected, which usually means involving client. That's annoying sometime, when you're handling multiple accounts, that kind of back and forth gets frustrating. Review collected by and hosted on G2.com.

What I like best about Hootsuite is its ability to manage multiple social media accounts from one platform. It makes scheduling posts, monitoring engagement, and tracking performance much more efficient. The user-friendly dashboard and analytics tools help streamline social media management and save time. Review collected by and hosted on G2.com.

One area where Hootsuite could improve is its reporting and analytics features, which can sometimes feel limited or require additional customization. The platform can also be slow at times, and some advanced features are only available in higher-tier plans. Additionally, managing content approvals and workflows could be more streamlined. Review collected by and hosted on G2.com.

What I like best about Hootsuite is its ability to manage multiple social media platforms from one dashboard. It makes scheduling content, monitoring engagement, and tracking performance simple and efficient, saving time while helping teams stay organized and consistent across channels. Review collected by and hosted on G2.com.

The main drawback for me is the pricing. While Hootsuite offers powerful features, the subscription cost can be quite high for individuals, small businesses, and organizations in regions where currencies are weaker against the US dollar. In Ghana, for example, exchange rate fluctuations can make the platform significantly more expensive over time, which may limit accessibility for some users despite its value. Review collected by and hosted on G2.com.

Marketing leaders will be able to avoid risks when they're making investments and work out how to budget more sensibly, all by chatting to the chief financial officer. If performance metrics stay in silos, teams have to go through manual cycles of normalization which involve manually normalizing data from various sources found in raw CSV files and relying on brittle spreadsheet macros. Real-time inbound engagement and sentiment changes in the unified inbox are correlated to specific UTM parameters and unique lead identifiers which convert engagements to data points for financial modelling. Review collected by and hosted on G2.com.

You have a problem with raw CSVs, and you are creating a tremendous schema drift problem and wiping out the team's pivoting power. Finally, there are user permissions that are really detailed, so you can see exactly what everyone's doing. Review collected by and hosted on G2.com.

Hootsuite saves a ton of time managing multiple client accounts. I've used it for over two years and handle 10+ clients at once. Scheduling lets me plan content ahead and stay consistent without posting manually every day. Approval workflow is another big one. A lot of our work is personal branding, so clients want to review content before it goes live. Hootsuite makes that simple and helps avoid publishing mistakes. It's also built trust with clients since nothing goes out without their okay. I also use it daily for reporting, replying to comments and managing DMs. Review collected by and hosted on G2.com.

No major complaints on features. Customer support is the one area that could be better. Response times have been slow at times and when we're juggling multiple clients, delays can throw off campaign timelines. Faster support would make a real difference. Review collected by and hosted on G2.com.