--- title: Hootsuite Reviews meta\_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 7405 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 7405 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews & Product Details Visit Website Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. * * * Product Website Hootsuite Seller [Hootsuite](https://www.g2.com/sellers/hootsuite) Discussions [Hootsuite Community](https://www.g2.com/products/hootsuite/discuss) Languages Supported Arabic, German, English, French, Italian, Portuguese, Spanish Solution Type All-in-One Overview by Margaret (Customer Engagement @ Hootsuite) Show More ## Pricing Pricing provided by Hootsuite. ### Standard $99.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/hootsuite/pricing) ## Hootsuite Integrations (49) What do users say about integrations? Verified by Hootsuite [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Asana ](https://www.g2.com/products/asana/reviews)[ ![Product Avatar 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SK Sadaharu K. Marketing Planner Information Technology and Services Enterprise (\> 1000 emp.) 6/26/2026 "Much B2B influence is going on in private channels, servers, and DMs." 4.5/5 What do you like best about Hootsuite? The change was identified by Hootsuite and led them to re-invent themselves, transforming their scheduling tool into more of a data layer for receipt teams. The context for RevOps and data teams is the B2B sales cycle, which is expected to take 272 days on average in 2026. Social was once a report that no one read. The bet is that Hootsuite's deep-web listening, combined with compliance controls, and CRM integration, makes social no longer a marketing expense, and instead a revenue contributor. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? People with the title “social media manager” are a thing of the past. In the regulated industries, such as FINRA, HIPAA, FDA, one unapproved post can be a legal headache. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? It takes a LinkedIn interaction to a Salesforce opportunity (or a Google/Adobe goal completion) to get a place at the RevOps table for Hootsuite Advanced Analytics. The important thing to note about the 700% engagement rate is the source of the engagement: repeated, trusted touchpoints by real people, in a long sales cycle. The platform must have multi-level approval and post-lock features for exactly replicating the live content with the audited copy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Wiktoria K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wiktoria K.") WK Wiktoria K. Social Media Consulting Small-Business (50 or fewer emp.) 6/26/2026 "Solid scheduler and reporting, but social listening and X integration need work" 4/5 What do you like best about Hootsuite? The scheduler is one of the standout features. It’s intuitive and reliable, and in my experience it honestly holds up better than Sprout Social’s. I also really like the optimal posting time suggestions, which take the guesswork out of when to publish content for engagement. On top of that, the data and reporting tools are solid not the flashiest, but they provide a clear, useful overview of performance without forcing me to dig through a bunch of extra menus. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? he biggest limitation for me is that you can't schedule threads on X (Twitter). You have to post the first tweet and then manually add replies, which breaks the workflow for thread-heavy content. Streams are also a pain point: finding a specific person to retweet or reply to instantly takes a fair bit of digging, since there's a limit on how many tweets show up at once. In practice, it's often just faster to go directly to X and retweet or reply from there rather than working through Hootsuite's interface. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? I manage social media across multiple brands and businesses at once, so the main problem Hootsuite solves for me is centralizing scheduling and publishing instead of logging into each platform separately. The bulk scheduling and optimal posting time features save a lot of time when I'm planning content calendars across different accounts with different audiences. The reporting also helps me pull together performance data quickly when I need to show results or make decisions about where to focus content efforts, rather than manually compiling stats from each platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Julia Maria M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julia Maria M.") JM Julia Maria M. Head of Growth & Marketing Operations Information Services Enterprise (\> 1000 emp.) 6/30/2026 "The integrations it has are really useful" 4.5/5 What do you like best about Hootsuite? This dashboard is browser based and encrypts data (TLS 1.2+), and supports Single Sign-On (SAML 2.0). OwlyGPT/OwlyWriter AI is a content assistant. Salesforce makes it easier to correlate social interactions with CRM information. Having all your messages in one place, like a unified inbox, can be a real pain for agencies with lots of different client accounts. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? Failure of posts does happen, and frustrated by the cryptic error messages, it's hard to figure out how to fix it. ​​ It's actually pretty surprising how tricky it is to connect some Facebook pages with each other in Facebook Business Manager. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? We have centralized the content scheduling and engagement monitoring, directly affecting response and resolution times and campaign ROI. Customer service messages are combined, and often initial responses are automated. All our social media management needs can be met in one place by Hootsuite's Simplified Social Command Post. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Suhas G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suhas G.") SG Suhas G. Software Engineer Small-Business (50 or fewer emp.) 5/5/2026 "Effortless Post Scheduling and Seamless Experience" 5/5 What do you like best about Hootsuite? I like using Hootsuite because it allows me to schedule all my posts in one place, which is really convenient for handling multiple social media platforms like Instagram, Facebook, Threads, and LinkedIn for our college. The ability to plan posts for specific dates and times makes it very versatile. It also makes my work easier as I can upload the same media across different platforms simultaneously, saving me the trouble of repeatedly uploading images. I appreciate being able to upload everything at once, and I find it very helpful that I can put different captions for each platform. This feature really makes my job much easier. Overall, it's been a very easy experience, and I didn't encounter any trouble in setting it up. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? One time, I faced a situation where I was uploading the same media for all platforms, and while doing that, I had to put different captions for each platform. At some point, there was some error or something; maybe because I was using all platforms at once, it crashed or something. I had a bit of trouble tagging a person or organization, but it's fine. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? I use Hootsuite to schedule posts for Instagram, Facebook, Threads, and LinkedIn all in one place. It makes my life easier by allowing me to upload media and set different captions for each platform simultaneously. Review collected by and hosted on G2.com. Show More 6/21/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nidia M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nidia M.") NM Nidia M. Global Marketing & E-Commerce Airlines/Aviation Enterprise (\> 1000 emp.) 6/19/2026 "People clicked for the art and the feed was improv." 4.5/5 What do you like best about Hootsuite? The dashboard effectively fills in the technical chasm between social engagement first-time and direct search time. The challenge is to decide between 100% Effective (hashtags in caption) and 60% Effective (hashtags in comments). This means that operations teams must choose between full automation and operational efficiency ('set-and-forget') and the manual work of logging back in to networks to take advantage of the engagement delta. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? The clear strategic tension between automated scale and humanmade authenticity whereby the polished AI content has a trust deficit against the unpolished human elements. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Current workplace practices create a very problematic operational lag for the modern enterprise: team members have to copy and paste a variety of credentials to a variety of platforms, utilizing a variety of internal storage systems (such as shared spreadsheets). The key operational benefit is the enterprise-grade governance and single-point-of-entry security that cuts the digital attack surface for the entire enterprise by a factor of one billion. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Pooja W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pooja W.") PW Pooja W. Cofounder & Digital Marketing Specialist Marketing and Advertising Small-Business (50 or fewer emp.) 6/18/2026 "Hootsuite Keeps All Client Social Work in One Place—Huge Time Saver" 4/5 What do you like best about Hootsuite? We run a marketing agency and work with eCommerce brands in India, UAE and USA. Managing multiple client accounts is a big part of our daily work. Hootsuite keeps everything in one place, which saves a ton of time. Scheduling feature is really time saver and trello like boards make it easy to track conversations and engagement for each client. Social listening and keyword tracking tools help us stay on top of trends without switching between multiple tools. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? Pricing is quite high, especially for smaller agencies. The other issue is account disconnections. Sometimes a social profile drops and needs to be reconnected, which usually means involving client. That's annoying sometime, when you're handling multiple accounts, that kind of back and forth gets frustrating. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? We manage social media for multiple eCommerce brands along with other marketing work. Hootsuite puts scheduling, monitoring, engagement and keyword tracking all in one place. This cuts down a lot of manual work. Our team stays organized, keeps activity consistent across all client accounts and gets more time to focus on eCommerce on store work like CRO, SEO etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Fiemmi G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fiemmi G.") FG Fiemmi G. Digital Marketing Associate Mid-Market (51-1000 emp.) 6/18/2026 "Efficient Social Media Management in One Platform" 4.5/5 What do you like best about Hootsuite? What I like best about Hootsuite is its ability to manage multiple social media accounts from one platform. It makes scheduling posts, monitoring engagement, and tracking performance much more efficient. The user-friendly dashboard and analytics tools help streamline social media management and save time. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? One area where Hootsuite could improve is its reporting and analytics features, which can sometimes feel limited or require additional customization. The platform can also be slow at times, and some advanced features are only available in higher-tier plans. Additionally, managing content approvals and workflows could be more streamlined. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite solves the challenge of managing multiple social media accounts and campaigns from a single platform. Instead of logging into each social channel separately, I can schedule content, monitor engagement, track performance, and collaborate with team members in one place. This saves time, improves efficiency, helps maintain a consistent posting schedule, and provides valuable insights that support better social media and marketing decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ani G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ani G.") AG Ani G. Administrative Assistant Mid-Market (51-1000 emp.) 6/18/2026 "One Dashboard to Schedule, Monitor, and Track Across Social Channels" 4.5/5 What do you like best about Hootsuite? What I like best about Hootsuite is its ability to manage multiple social media platforms from one dashboard. It makes scheduling content, monitoring engagement, and tracking performance simple and efficient, saving time while helping teams stay organized and consistent across channels. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? The main drawback for me is the pricing. While Hootsuite offers powerful features, the subscription cost can be quite high for individuals, small businesses, and organizations in regions where currencies are weaker against the US dollar. In Ghana, for example, exchange rate fluctuations can make the platform significantly more expensive over time, which may limit accessibility for some users despite its value. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite solves the challenge of managing multiple social media platforms from a single place. It helps me schedule content efficiently, monitor engagement, and track performance without switching between different apps. The user interface is intuitive, the integrations with major social platforms are reliable, and the analytics provide valuable insights for decision-making. This saves time, improves workflow, and helps maintain a consistent online presence. The AI-powered features also assist with content creation and optimization, making social media management more efficient overall. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Patricia M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia M.") PM Patricia M. Brand Leader Information Technology and Services Enterprise (\> 1000 emp.) 6/17/2026 "Hootsuite reduces the amount of high volume operational friction" 4.5/5 What do you like best about Hootsuite? Marketing leaders will be able to avoid risks when they're making investments and work out how to budget more sensibly, all by chatting to the chief financial officer. If performance metrics stay in silos, teams have to go through manual cycles of normalization which involve manually normalizing data from various sources found in raw CSV files and relying on brittle spreadsheet macros. Real-time inbound engagement and sentiment changes in the unified inbox are correlated to specific UTM parameters and unique lead identifiers which convert engagements to data points for financial modelling. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? You have a problem with raw CSVs, and you are creating a tremendous schema drift problem and wiping out the team's pivoting power. Finally, there are user permissions that are really detailed, so you can see exactly what everyone's doing. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Centralized monitoring to eliminate tool switching fatigue, automated publishing with integrated visual content calendar and granular user permissions that provide a clear audit trail, are three areas of the system that harden operational governance. This fragmentation will result in network analytics structures that will be different from one another throughout the industry, and which will not be solvable natively by any tool. The analytical capability will enable marketing leaders to de risk investments and rationalise budgets, directly with the chief financial officer, through the direct correlation of investments in social media with outcomes in the business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Aparna S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aparna S.") AS Aparna S. Social Media Manager Marketing and Advertising Small-Business (50 or fewer emp.) 6/17/2026 "Hootsuite Saves Tons of Time Managing Multiple Client Accounts" 4/5 What do you like best about Hootsuite? Hootsuite saves a ton of time managing multiple client accounts. I've used it for over two years and handle 10+ clients at once. Scheduling lets me plan content ahead and stay consistent without posting manually every day. Approval workflow is another big one. A lot of our work is personal branding, so clients want to review content before it goes live. Hootsuite makes that simple and helps avoid publishing mistakes. It's also built trust with clients since nothing goes out without their okay. I also use it daily for reporting, replying to comments and managing DMs. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? No major complaints on features. Customer support is the one area that could be better. Response times have been slow at times and when we're juggling multiple clients, delays can throw off campaign timelines. Faster support would make a real difference. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite lets me manage social media at scale. Without one platform, scheduling, tracking performance, handling comments and coordinating approvals across 10+ accounts would take a lot more time and leave more room for error. Having scheduling, reporting, comments, DMs and approvals all in one place has streamlined our workflow. It keeps team organized, keeps content quality high. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Hootsuite? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Hootsuite ](https://www.g2.com/products/hootsuite/discussions/new) GU Guest User • Last activity 3 months ago What apps does hootsuite work with? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) ![SAID B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAID B.") SB SAID BENGANA • Last activity about 1 month ago How do you justify Hootsuite’s higher tiers when you need more users and deeper analytics? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-justify-hootsuite-s-higher-tiers-when-you-need-more-users-and-deeper-analytics) [ View all Discussions ](https://www.g2.com/products/hootsuite/discuss) ## Pricing Options Pricing provided by Hootsuite. ### Standard $99.00 1 user Per Month ### Professional $199.00 1 user ### Advanced $399.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/hootsuite/pricing) Hootsuite Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_69b30a63e937e0011b28ca1d8af3f30d/sprout-social.png "Product Avatar Image") Sprout Social 4.4/5(6,870) [ Compare Now ](https://www.g2.com/compare/hootsuite-vs-sprout-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8c0634920ccf0dec94184124fb8e6aea/agorapulse.png "Product Avatar Image") Agorapulse 4.5/5(973) [ Compare Now ](https://www.g2.com/compare/agorapulse-vs-hootsuite) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Product Avatar Image") Buffer 4.3/5(1,039) [ Compare Now ](https://www.g2.com/compare/buffer-vs-hootsuite) ##### ##### Hootsuite Features Social Management Social Analytics Social Publishing Campaign Optimization Reports & Dashboards Report Customizability Scalability Social Analytics Post Performance Content & Collaboration Content Calendar Content Library Shared Inbox [ View More Features ](https://www.g2.com/products/hootsuite/features) ## Top-Rated Alternatives [ ![Vista Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vista Social") Vista Social 4.8/5(1,125) ](https://www.g2.com/products/vista-social/reviews) [ ![SOCi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SOCi") SOCi 4.5/5(4,668) ](https://www.g2.com/products/soci/reviews) [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,870) ](https://www.g2.com/products/sprout-social/reviews) [ View All Alternatives ](https://www.g2.com/products/hootsuite/competitors/alternatives) ##### Categories on G2 [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising) [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Suites](https://www.g2.com/categories/social-media-suites)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the best analytics platform for improving app engagement?](https://www.g2.com/discussions/what-is-the-best-analytics-platform-for-improving-app-engagement)[What are the best 3D visual configuration tools for a B2B manufacturing website where industrial buyers need to configure and quote custom products online?](https://www.g2.com/discussions/visual-configuration-what-are-the-best-3d-visual-configuration-tools-for-a-b2b-manufacturing-website-where-industrial-buye)[Best customer success platform for growing software companies](https://www.g2.com/discussions/best-customer-success-platform-for-growing-software-companies) [Best partner management system for increasing revenue](https://www.g2.com/discussions/best-partner-management-system-for-increasing-revenue)[Which PLM software manages product data across engineering, supply chain and manufacturing in one place rather than requiring separate tools for each team?](https://www.g2.com/discussions/which-plm-software-manages-product-data-across-engineering-supply-chain-and-manufacturing-in-one-place-rather-than-requiring-separate-tools-for-each-team%20)[Pros and Cons Details](https://www.g2.com/products/hootsuite/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)