--- title: Hootsuite Reviews meta\_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 7405 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 7405 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

# Hootsuite Reviews & Product Details

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Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

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Product Website
Hootsuite
Seller
[Hootsuite](https://www.g2.com/sellers/hootsuite)
Discussions
[Hootsuite Community](https://www.g2.com/products/hootsuite/discuss)
Languages Supported

Arabic, German, English, French, Italian, Portuguese, Spanish

Solution Type

All-in-One

Overview by
Margaret (Customer Engagement @ Hootsuite)

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## Pricing

Pricing provided by Hootsuite.

### Standard

$99.00

1 user Per Month

[
View More Pricing Information
](https://www.g2.com/products/hootsuite/pricing)

## Hootsuite Integrations
(49)

What do users say about integrations?

Verified by Hootsuite

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Adobe Analytics

](https://www.g2.com/products/adobe-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Asana

](https://www.g2.com/products/asana/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Binder.so

](https://www.g2.com/products/binder-so/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Bitly

](https://www.g2.com/products/bitly/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Canto

](https://www.g2.com/products/canto/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Creatify AI

](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Dropbox

](https://www.g2.com/products/dropbox/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Evernote

](https://www.g2.com/products/evernote/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook for Business

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Fedica

](https://www.g2.com/products/fedica/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Gemini

](https://www.g2.com/products/gemini-advanced-marketing-solutions-gemini/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google for Education

](https://www.g2.com/products/google-for-education/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google My Business

](https://www.g2.com/products/google-my-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Hootsuite Amplify

](https://www.g2.com/products/hootsuite-amplify/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Sales Hub

](https://www.g2.com/products/hubspot-sales-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Service Hub

](https://www.g2.com/products/hubspot-service-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instagram for Business

](https://www.g2.com/products/instagram-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Intuit Mailchimp Email Marketing

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LinkedIn Premium

](https://www.g2.com/products/linkedin-premium/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Lumen by Talkwalker

](https://www.g2.com/products/lumen-by-talkwalker/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

MemberPress

](https://www.g2.com/products/memberpress/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Mention

](https://www.g2.com/products/mention/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta

](https://www.g2.com/products/meta-ai-meta/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Copilot

](https://www.g2.com/products/microsoft-microsoft-copilot/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Dynamics 365 Business Central

](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Power BI

](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

monday AI Work Platform

](https://www.g2.com/products/monday-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

monday CRM

](https://www.g2.com/products/monday-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Okta

](https://www.g2.com/products/okta/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Tiktok

](https://www.g2.com/products/tiktok/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

TikTok Ads

](https://www.g2.com/products/tiktok-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Twitter Analytics

](https://www.g2.com/products/twitter-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WooCommerce

](https://www.g2.com/products/woocommerce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

X

](https://www.g2.com/products/x/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zendesk Contact Center

](https://www.g2.com/products/zendesk-contact-center/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zendesk for Customer Service

](https://www.g2.com/products/zendesk-for-customer-service/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho Social

](https://www.g2.com/products/zoho-social/reviews)

Show More

 ![SAID B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAID B.")
SB

SAID B.

Digital Marketing Specialist

Consulting

Enterprise (\> 1000 emp.)

6/27/2026

"Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless"

5/5

What do you like best about Hootsuite?

Hootsuite excels at simplifying cross-platform social media scheduling and asset management. The drag-and-drop calendar interface makes organizing weekly content pipelines effortless. It significantly improves our workflow by eliminating the need to log into individual accounts, while the solid reporting tools give us clear insights into how our B2B marketing efforts are performing. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The pricing structure can be quite steep when scaling up B2B marketing efforts. For a manufacturing business trying to expand its multi-platform presence, adding extra users to collaborate on brand messaging pushes you into expensive enterprise tiers. Furthermore, some of the most critical analytics needed for tracking lead generation are locked behind these higher paywalls, which makes calculating the overall ROI challenging for mid-sized operations. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

The primary business problem Hootsuite solves for us is the bottleneck in distributing high-quality visual assets. We produce a lot of photorealistic product mockups and cinematic videos for our manufacturing marketing, and pushing those out manually across channels was highly inefficient. Hootsuite allows us to deploy these complex assets across all corporate platforms from one dashboard. This unified workflow frees up significant time, allowing us to focus on strategic media buying and campaign automation instead of manual data entry. Review collected by and hosted on G2.com.

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8/7/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Ujjwal N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ujjwal N.")
UN

Ujjwal N.

LMS Administrator

Computer Software

Mid-Market (51-1000 emp.)

8/6/2026

"Hootsuite Makes Multi-Platform Publishing Predictable and Easy"

4.5/5

What do you like best about Hootsuite?

What I like most about Hootsuite is that I no longer think about posts one platform at a time. I mostly use Content Calendar, Bulk Scheduler, Streams, Analytics, OwlyWriter AI, and Team Approvals because they help me plan, review, and publish everything from one workspace. Instead of checking whether today's post went live on each individual platform, I can focus on the overall content plan and make adjustments before the schedule becomes too crowded. It has made publishing feel much more predictable than reactive. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing I still run into is reorganizing a week's content after the schedule is already full. Moving several planned posts around isn't difficult, but it takes more manual adjustment than I expected when priorities suddenly change. A smoother way to reshuffle an entire publishing schedule would make planning even easier. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Earlier, content planning often happened one post at a time, so it was easy to lose track of how everything looked across the week. With Hootsuite, scheduling, approvals, monitoring, and performance all stay connected in one workflow. As a result, I spend less time checking whether content is ready to publish and more time improving the quality and timing of upcoming posts. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Melina E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melina E.")
ME

Melina E.

Social Media Specialist

Enterprise (\> 1000 emp.)

3/30/2025

"A Must for Social Media Managers"

4/5

What do you like best about Hootsuite?

I love the ease of scheduling posts and finding data in reports that would otherwise take me forever on individual channels. The reporting is more reliable than Meta and X which changes too often and without reason. The few times I have talked to anyone on the Hootsuite team, they've been incredibly helpful and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Thank you for allowing tagging after a post has been published! I would personally love integration with Asana so I can mark tasks as complete, let stakeholders know when posts have gone live or share live links. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the need to hop around 4-5 different social media channels because scheduling and reporting can all be done in one place. I still like to check the newsfeeds and messages on each social media platform but without Hootsuite, it would take me hours more to pull monthly reports and schedule posts. Review collected by and hosted on G2.com.

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8/10/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Durga Prasad N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Durga Prasad N.")
DN

Durga Prasad N.

Software Manager

Information Technology and Services

Mid-Market (51-1000 emp.)

5/6/2026

"Hootsuite Helped Me Stop Treating Every Social Platform Separately"

4.5/5

What do you like best about Hootsuite?

What I like best about Hootsuite is that it gives me a single place to manage multiple social media accounts without constantly switching between platforms. I regularly work with content that needs to be published across different channels, and having everything visible in one dashboard makes planning much easier. The scheduling tools are useful, but what I appreciate most is being able to review upcoming content and spot gaps or overlaps before posts go live. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The platform offers a lot of functionality, which can make the interface feel overwhelming at first. Some features are easy to find once you get used to the layout, but there is definitely a learning curve. I have also noticed that loading larger content calendars can occasionally feel slower than expected. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Before using Hootsuite, managing social media content meant jumping between multiple platforms to check schedules, publish posts, and review upcoming content. That process made it easy to miss timing conflicts or accidentally duplicate content. Hootsuite brought everything into one workflow, making it easier to organize campaigns, maintain consistency across channels, and keep track of what is already scheduled. One unexpected benefit is that seeing all planned content together helps identify content gaps much earlier than before. Review collected by and hosted on G2.com.

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8/1/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Maxim A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maxim A.")
MA

Maxim A.

Chief Information Officer

Small-Business (50 or fewer emp.)

7/29/2026

"Hootsuite Streamlines Multi-Platform Publishing and Engagement Tracking"

4.5/5

What do you like best about Hootsuite?

In the past, managing my social media accounts required opening each individual platform to check messages etc., in addition to posting updates. Using Hootsuite allows me to publish updates across all my platforms, check messages, view engagement levels across platforms and compare performance across platforms without spending hours doing the same task. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I dislike certain areas of the dashboard taking too long to locate. I also dislike the process of creating reports being too many clicks away. The fact that some design elements seem set (even though there are options) really bothers me. A small annoyance however it isn’t something I will go crazy over. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has made my life easier by allowing me to schedule, check, post, and comment across multiple platforms at once. My favorite feature is being able to see all of my social media in one window (it used to be 5). I don’t have to switch back and forth between pages all day. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Jean-Paul F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jean-Paul F.")
JF

Jean-Paul F.

Responsable Web &amp; Publishing

Mid-Market (51-1000 emp.)

7/27/2026

"Hootsuite simplifies multi-network management and campaign steering"

4.5/5

What do you like best about Hootsuite?

Hootsuite allows us to efficiently centralize the management of multiple social networks within a single interface. The scheduling of posts, coordination among team members, and visibility on the editorial calendar make daily management simpler and smoother. The performance tracking and monitoring tools also help us adjust our content, measure results, and save time in organizing and monitoring campaigns. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The main area for improvement concerns the complexity of certain settings, as well as the time required to master all the features. The reporting tools would also benefit from offering more customization and better readability. Finally, some limitations related to social networks or synchronizations can, at times, slow down the work. Despite these points, Hootsuite remains an effective solution for centralizing and managing our activity on social networks. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite primarily addresses the challenges related to managing multiple social networks simultaneously, coordinating the team, and adhering to the editorial calendar. By centralizing publications, approvals, moderation, and performance tracking, the tool reduces manual tasks, limits the risk of errors, and improves our daily responsiveness. This way, we save time, gain a more comprehensive view of the activity, and can adjust our strategy more quickly based on the observed results. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated

 ![Bhavika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavika G.")
BG

Bhavika G.

Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

7/22/2026

"Hootsuite Keeps Our Social Scheduling and Client Approvals in One Place"

4/5

What do you like best about Hootsuite?

I work in Jaipur, India based marketing agency Drops. We provide copywriting, design, and social media management services, so handling many client accounts is part of my daily work. Hootsuite keeps everything in one place. It made easy to schedule posts and manage different social channels. Approval workflow is my favorite feature because clients can review content before it goes live, which saves a lot of back and forth. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My biggest frustration is that Hootsuite keeps changing names of its products and features. New names are confusing, especially when I'm already used to the platform. I wish they kept things more consistent. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps to scale our small agency. It helps us manage many client accounts without switching between different social sites. We schedule content, get client approvals and manage everything from one tool. It saves our team a lot of time and makes it much easier to scale our social media management services. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Matthew H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew H.")
MH

Matthew H.

Social Media Manager

Enterprise (\> 1000 emp.)

5/14/2026

"Inbox 2.0 Makes Multi-Platform Engagement and Team Assignments Effortless"

4/5

What do you like best about Hootsuite?

How all my social networks can be viewed at a glance and posted to with relative ease. I very much appreciate the ability to develop a post and then refine it for each platform respectively. The Inbox 2.0 is by far my most used feature and it makes responding to mentions, comments, and messages a breeze!

Having Facebook, X, LinkedIn, and Instagram messages, comments, and mentions integrated into one space AND being able to assign them to team members has been invaluable for our workflow. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The backend for managing teams and members feels a bit outdated. Granting permissions to individuals has been a little bit of a headache at times where there is a bit of vagueness regarding how and which features we're giving permission for.

I have had struggles with the performance of the listening feature as far as narrowing results through booleans. Multiple times I have excluded a keyword or phrase only to see it appear in my results. That could likely be a user-error issue rather than a platform issue.

The pricing of the listening features has been a bit of an issue for our office, and in the two years since upgrading we have definitely underutilized it. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has streamlined our publishing process first and foremost. We have developed a fairly thorough workflow with our social media channels through Hootsuite and has made onboarding new team members a breeze.

The addition of Owly GPT as an AI assistant has been very helpful in idea generation and reworking captions for our content. Review collected by and hosted on G2.com.

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7/21/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

JA

Jennifer A.

Social Media Specialist

Enterprise (\> 1000 emp.)

10/7/2024

"User-Friendly with Some Feature Gaps"

4/5

What do you like best about Hootsuite?

I like the ease of use of Hootsuite; it's very user-friendly and easy to navigate. The convenience of having a snapshot of everything social in one spot is great. Scheduling social posts for multiple platforms in one place is really handy, and I appreciate having all our social analytics combined in one spot. The initial setup was very easy, and it's simple to link our social channels and pull all of our data in. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I think that Hootsuite is missing a couple of opportunities and functions that these social platforms have natively, like posting both a photo and a video together on Facebook or adding platform audios on TikTok. Each social platform has a couple of unique helpful features that aren't integrated yet into Hootsuite. It would be beneficial if we were able to post both a photo and a video together in one post on Hootsuite, but this isn't a capability yet despite it being a function on both Facebook and X. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite lets us schedule social posts across platforms in one place and combines our analytics in one spot. It's user-friendly and easy to navigate, with a simple setup that integrates all our data effortlessly. Review collected by and hosted on G2.com.

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7/21/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Nikolay S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikolay S.")
NS

Nikolay S.

CTO

Mid-Market (51-1000 emp.)

7/17/2026

"All Our Social Channels in One Place—Fast, Stable Scheduling with Hootsuite"

4.5/5

What do you like best about Hootsuite?

I am so far down in my couch i think i might be able to grow roots, but i still needed to finish this. Hootsuite keeps all of our social media platforms in one place. It saves me from logging into each of the 5 apps daily. The posting tool works as expected. I am happy that it did not crash while i was creating the batch of posts for the week. You simply toggle the account on/off. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The monthly view with the calendar is very frustrating. In the monthly calendar view you can only see the little platform logos (i.e. Twitter logo) instead of the actual picture or text that will appear in your post. Occasionally when the site lags, some of the text disappears without warning and i cannot click an "undo" button to recover it, which causes me extreme frustration. Sometimes i lose connection to the accounts for no apparent reason either. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite basically allows us to schedule posts ahead of time. We can upload multiple tweets/instagram photos/posts and then ignore them until they go live. This eliminates us from having to constantly check each app for replies to comments. It also generates the number of views for our monthly reporting so we know which posts were viewed most by visitors. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

## Questions about Hootsuite? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

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 ![SAID B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAID B.")
SB

SAID BENGANA
•
Last activity about 2 months ago

How do you justify Hootsuite’s higher tiers when you need more users and deeper analytics?

1 Upvote

0

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GU

Guest User
•
Last activity 3 months ago

What apps does hootsuite work with?

1 Upvote

1

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## Pricing Options

Pricing provided by Hootsuite.

### Standard

$99.00

1 user Per Month

### Professional

$199.00

1 user

### Advanced

$399.00

1 user Per Month

[
View More Pricing Information
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##### 
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