--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7351 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7351 scale: '5' date_modified: '2026-07-21' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,351 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews) - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews) - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews) - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews) - Multi-platform (975 reviews) - Social Media Management (885 reviews) - Analytics (851 reviews) - Intuitive (800 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews) - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews) - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. All-in-One Planning that Simplifies Managing Multiple Platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Sandor C. | marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2026 **What do you like best about Hootsuite?** I really like the planning function and the AI hashtags. I enjoy how I can integrate all the platforms I am handling. Very useful to keep them all in one place and see them all in one place. **What do you dislike about Hootsuite?** It is too pricey. A small busness cannot afford this pricing. It keeps logging off, the constant verification need is annoying. I think this is unnecessary. **What problems is Hootsuite solving and how is that benefiting you?** Postng on multiple social media platforms all at once, it saves a lot of time for me. Scheduling posts in advance for multiple platforms. Checking the results all at once. ### 2. Hootsuite: Innovative Social Media Connections with a Strong, Inclusive Culture **Rating:** 5.0/5.0 stars **Reviewed by:** Beste T. | Part Time Brand Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is how it helps organizations build meaningful connections with their audiences through social media. I appreciate that Hootsuite combines innovation, technology, and collaboration to solve real business challenges. I am also impressed by the company’s commitment to employee development, inclusion, and creating a positive workplace culture. As someone who is passionate about people, communication, and continuous learning, I find Hootsuite’s values and work environment very appealing. **What do you dislike about Hootsuite?** What I like best about Hootsuite is how it helps organizations build meaningful connections with their audiences through social media. I appreciate that Hootsuite combines innovation, technology, and collaboration to solve real business challenges. I am also impressed by the company’s commitment to employee development, inclusion, and creating a positive workplace culture. As someone who is passionate about people, communication, and continuous learning, I find Hootsuite’s values and work environment very appealing. **What problems is Hootsuite solving and how is that benefiting you?** What I like best about Hootsuite is how it helps organizations build meaningful connections with their audiences through social media. I appreciate that Hootsuite combines innovation, technology, and collaboration to solve real business challenges. I am also impressed by the company’s commitment to employee development, inclusion, and creating a positive workplace culture. As someone who is passionate about people, communication, and continuous learning, I find Hootsuite’s values and work environment very appealing. ### 3. Reliable service like many others **Rating:** 1.5/5.0 stars **Reviewed by:** Flaminia F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Hootsuite?** We have been using it for years and I appreciated the sharing with webinars, events and reports on general use of social that they provided. Sometimes it has been inspiring and anyway very useful to orient own strategies, tho these reports are public, so no loss when changing provider **What do you dislike about Hootsuite?** We decided to quit it and change onto another provider because: the fees are extremely high compared to similar providers and infact we foudna better one saving 3/4 of the investment. Hootsuite stay in a position of champions but we have great service and results for much less and with great service output. **What problems is Hootsuite solving and how is that benefiting you?** Certainly, like all other providers, they help you plan the publishing, but it's not a distinguishing requisite. As said above, it's interesting the way Hootsuite reports the experiences they have in social media management that can inspire ### 4. Best-in-Class Platform That Beat Other Platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca K. | Training & Communications Coordinator/Event Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Hootsuite?** the features to make scheduling easier than most other platforms. we are concerned about the cost, especially of add ons and have tried to test out other platforms but HS has the market on features! **What do you dislike about Hootsuite?** The cost. We are a very small company and it is hard to budget for this. Also, in the past year there have been quite a few posts that were not sent out even though they were scheduled correctly. If it weren't for those two things, this would have received a 10. **What problems is Hootsuite solving and how is that benefiting you?** Multi-platform posting and tagging are the two biggest. I really, really hate that you took away streams though. As a manager, it was so easy to use streams to see what was scheduled at a glance versus having to use the calendar/planner. ### 5. Time-Saving Platform Consolidation with Easy Sharing and Cross-Platform Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Danny M. | E-Commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Hootsuite?** Consolidation of platforms is the primary reason. it's also much easier to share than meta scheduler in case posts need amends or approval. It's allowed us to add platforms we didnt bother with (i.e youtub eand TikTok) purely because time saving. Cross platform reporting saves loads of time and pricing is reasonable. Wouldn't change anything. **What do you dislike about Hootsuite?** It was mildly annoying linking a facvebook page that a previous employee had claimed using a different account, but help/support online got me through it. **What problems is Hootsuite solving and how is that benefiting you?** It's all about time saving. Social has been a bit of a thorn in our side, but now it's much more efficient. Plus since the user that's actually posting is relatively inexperienced, i can jump in and double check everthing is on brand. ### 6. Removed Photo Reordering Feature and other problems **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Hootsuite?** After using it for months, I'm finding less things I like about Hootsuite. It has been a downhill experience. What I still like about it, is that I can create tags for my posts and it's easy to pull metrics. **What do you dislike about Hootsuite?** I dislike that you took away the feature to rearrange photos uploaded in the draft post. I now have to upload the pictures one-by-one. And if someone wants them in a different order, I then need to go in and delete the photos and re-upload. Why did you get rid of this feature? You also keep changing analytics. We created our own template, but twice now, we have gotten "this metric is no longer supported ..." which is annoying. Our accounts keep disconnecting! Especially BlueSky. Tagging people on LinkedIn posts and Facebook can be super difficult. We usually have to wait until after we made the post, go into the platform and edit the post to tag the correct people. Your OwlAi bot is not that helpful. I rather use ChatGPT or Copilot. It has better outcomes. You should spend more time fixing and expanding on the features I listed above and be less worried about your ai bot. The support answers aren't great for my specific questions. And I couldn't find the help button at all. I don't think we are getting our moneys worth. **What problems is Hootsuite solving and how is that benefiting you?** With the tagging feature on posts, it's easier to track which posts we are doing for our different programs and compare them. It's also really quick to pull analytics. ### 7. Hootsuite made multi-channel management a dream for a multi-brand company! **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth J. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Hootsuite?** The cross-posting, editing and customization of content for a multi-brand company like ours became hassle-free and organized with Hootsuite. The ease of integrating different brand portfolios into a single platform simplified campaign implementation. With the AI integrations in content creation and 'Listening' powered by Talkwalker, the potential of the platform doubled, making it my go to for everyday market research, SEO edits and content polishing. Special shoutout to the enterprise account support teams (customer support and tech) for always resolving and troubleshooting any problems I run into within a couple of hours. I have been using Hootsuite every workday for the past 2 years and I cannot suggest a better platform that does it all! **What do you dislike about Hootsuite?** Even though Listening has been amazing for general topics, it would be amazing to have it perform better, pulling in specific data for niche markets like equestrian products or auto detailing. **What problems is Hootsuite solving and how is that benefiting you?** We are a company with 5+ brands and 15+ digital channels. Hootsuite solved the biggest organizational hurdle of having all these channels on a single platform. It made cross-channel posting and tracking simple and straightforward. The capability of having different HootBios for our different brands was a game changer. ### 8. Hootsuite Makes Social Media Support and Reporting Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Juan E. | Director of Escalations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Hootsuite?** I really like how easy Hootsuite is to use—it makes managing multiple social accounts feel simple and organized instead of overwhelming. The interface is clean, and scheduling posts takes just a few clicks. The reporting is another big plus; it gives clear, useful insights that help me understand what’s working and where I can improve, without having to dig through complicated data. **What do you dislike about Hootsuite?** Nothing to be honest, compared to the previous tool that we had, this meets all our needs. From the easy inbox use to monitor all our channels to the Analytics area for our daily reporting. **What problems is Hootsuite solving and how is that benefiting you?** I love how easy Hootsuite is to use—it makes managing multiple social accounts feel simple and organized. Scheduling posts is quick and straightforward, and the reporting is especially helpful. It provides clear insights that make it easy to see what’s working and where I can improve without getting overwhelmed by data. ### 9. Organized, Streamlined Social Media Management in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Hootsuite?** What I like most about Hootsuite is how it keeps everything organized without making social media management feel overwhelming. Being able to see multiple accounts and upcoming content in one place saves me a lot of time throughout the week. The platform helps me post consistently and in a streamlined way. **What do you dislike about Hootsuite?** What I don’t like about Hootsuite is that it can feel a little overwhelming when there’s too much going on in the dashboard. Some features that seem pretty basic are only available on the more expensive plans. Every now and then I find myself clicking around longer than I should just to get where I need to go. It’s useful, but it’s not always the most intuitive platform to navigate. Sometimes it feels like it could be a lot simpler for everyday use. **What problems is Hootsuite solving and how is that benefiting you?** What I like most about Hootsuite is that it saves me a ton of time. I can plan out my social media posts for the week or month, get everything scheduled, and then move on to other things. It lets me spend more time creating content instead of worrying about posting every day. I like knowing everything is taken care of and running in the background. It just makes managing social media a lot easier and less stressful. ### 10. Simple Reporting That Makes Proving ROI Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Katie H. | Social Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Hootsuite?** Reporting is simple and straightforward. You can always find what you're looking for to prove ROI with specific reports for each social platform. The setup makes approving posts seamless. The AI suggestions are also very helpful with our monthly reporting meetings. **What do you dislike about Hootsuite?** When we had a dedicated account manager, I felt like we were consistently learning and uncovering new ways to use the platform. With less engagement from our current account manager, it feels like we may be missing out on opportunities and features that could benefit our team. **What problems is Hootsuite solving and how is that benefiting you?** We have saved a lot of time in our approval process by implementing Hootsuite and integrating all of our social channels and team members into the platform. ### 11. Time-Saving Social Media Management with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Macy T. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts, and it really helps with time management by making the scheduling process more efficient. I love the reporting and competitive analysis features. They make it easier to see what performs well and understand what my customer base wants to see. They also provide insights into how we are doing compared to other companies in our industry. Setting up Hootsuite was so easy, which was great. **What do you dislike about Hootsuite?** I don't know if it's just me, but sometimes there is a lag when opening Hootsuite. So maybe faster online speed. Quicker response time, quicker website open. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for scheduling social media posts, which saves time on time management and reporting. It makes it easier to see what performs well and gauge our performance compared to other companies. ### 12. Centralizes Social Management, Analytics & Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Pranisha . | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Hootsuite?** I like using Hootsuite to schedule posts, monitor social channels, and track engagement across multiple platforms in one place. It helps me streamline social media work by centralizing scheduling, approvals, and monitoring, so I don't have to juggle multiple platforms separately. I like that it lets me manage all social accounts in one dashboard and schedule everything efficiently. I also like the built-in analytics, which make it easy to see what's performing well without exporting data or switching tools. The setup was straightforward, and connecting accounts and configuring workflows took only a short time. **What do you dislike about Hootsuite?** The mobile app can feel slow at times and bulk editing or rescheduling posts is not as smooth as it could be. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts, monitor social channels, and track engagement across platforms. It streamlines social media work by centralizing scheduling, approvals, and monitoring, so I don't have to juggle multiple platforms. ### 13. Effortless Multi-Platform Scheduling for Animated and Static Content **Rating:** 4.0/5.0 stars **Reviewed by:** Misti M. | Account Manager and Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2026 **What do you like best about Hootsuite?** I like being able to schedule multiple platforms at the same time. I also like being able to schedule both animated and static content, including reels. **What do you dislike about Hootsuite?** I do not like that there are no longer streams for each individual business. It makes it more difficult to check what is scheduled, especially when you are a business that schedules for a lot of clients. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me schedule multiple platforms for my clients in a minimal amount of time. It takes way too long to schedule through each individual platform. ### 14. Makes my work easier, just wish it was more affordable **Rating:** 4.5/5.0 stars **Reviewed by:** Sneha L. | Social Media Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Hootsuite?** I use Hootsuite while working at Skaly, and it honestly helps me keep things getting too messy. Since we're a small agency, I'm usually handling a few clients at once. I like that I can posts in advance and see everything in one calendar. It just makes my day feel more sorted. **What do you dislike about Hootsuite?** One thing I've noticed over time is the pricing. It used to feel more flexible earlier, but now it gets expensive when we start adding more profiles. For a small agency like ours, that adds up quickly. **What problems is Hootsuite solving and how is that benefiting you?** At Skaly, we don't have a big team, so staying organized matters a lot. This helps me manage content for different clients without missing posts. It saves me time on posting, so i can focus more on ideas, shoots, and making better content instead of just managing everything. ### 15. Simplifies Social Media Management with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Malcolm G. | Customer Engagement Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Hootsuite?** I like that Hootsuite is very easy to use and it has a great calendar of holidays. The tools that help me modify and customize my posts without leaving the drafting page are very useful. I'm able to post multiple versions of a social media post across various platforms at the same time, which saves me many hours of work per year. I also like being able to schedule my posts in advance. It simplifies my work by allowing me to create different versions of a post for various platforms without switching tabs or applications. It even suggests popular hashtags and helps make posts concise for platforms with limited character counts. The initial setup was pretty simple, only requiring me to sign into my socials and approve permissions. Overall, I find these features really valuable for managing social media for my nonprofit foundation. **What do you dislike about Hootsuite?** Sometimes the platforms become disconnected without warning and setup on some platforms like Bluesky can be a little wonky. In the event of downtime for one of the platforms it manages, it doesn't let me know outright that it can't connect because the platform is having an issue. As an example, if Facebook is down, it would be nice for Hootsuite to let me know that it can't connect because Facebook is having an outage. I've seen it do that on occasion, but it is inconsistent. I typically use Canva to draft posts, but I haven't found the integration to be very intuitive with Hootsuite, so those platforms live individually. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage multiple social media platforms, posting varied content simultaneously. It saves me hours of work and offers easy customization of posts. Scheduling in advance and an intuitive holiday calendar enhance the experience, without switching between tabs. ### 16. Hootsuite’s been such a good planner! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Hootsuite?** Hootsuite's customized "Recommended Time to Post" feature is a solid addition to any social media workflow. It takes the guesswork out of scheduling by analyzing your specific audience's activity patterns and delivering personalized guidance on when your posts are most likely to land. Rather than relying on generic best-practice time slots, it tailors recommendations to your unique account data, making it a genuinely useful tool for improving reach and engagement over time. **What do you dislike about Hootsuite?** One notable limitation is the inability to pre-schedule collaborative posts on Instagram, as well as Instagram Stories. This can be a real friction point for teams and brand partnerships that rely on coordinated, time-sensitive content. Having to manually post these in real time disrupts workflow efficiency, especially when managing multiple accounts or working across different time zones. For social media managers who depend on a fully scheduled content calendar, this gap means collaborative and Story content still requires a separate, hands-on process that the platform hasn't yet been able to automate. **What problems is Hootsuite solving and how is that benefiting you?** The recommended time-to-post feature has still been a huge help for our team. Rather than relying on guesswork or generic advice, it gives us data-driven guidance tailored to our specific audience, making it so much easier to schedule content with confidence. ### 17. Hootsuite facilitates the management and scheduling of networks with an intuitive interface. **Rating:** 5.0/5.0 stars **Reviewed by:** Heylin L. | UX/UI Designer , Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Hootsuite?** What I like most about Hootsuite is how practical it is for managing multiple social networks from one place. It makes scheduling posts, monitoring interactions, and tracking content performance much easier, which helps save time and keep work better organized. Additionally, it stands out for its intuitive interface and its analytics tools, which allow for more strategic decisions about a brand's content and digital presence. In my experience, it is especially useful for marketing teams or for those who manage multiple accounts at the same time. **What do you dislike about Hootsuite?** One aspect that could be improved in Hootsuite is that some more advanced features are limited to paid plans, which can be somewhat restrictive for small users or teams that are just starting. Additionally, sometimes the platform can feel a bit complex at first due to the number of tools and options available, although it becomes easier to use over time. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite primarily solves the problem of managing multiple social networks in an organized and efficient manner. It allows scheduling content in advance, monitoring messages and comments from a single place, and analyzing the performance of posts without needing to enter each platform separately. This greatly benefits by saving time, improving content planning, and facilitating decision-making based on metrics and results. It also helps maintain a more consistent and professional presence on social media. ### 18. Hootsuite Makes Social Scheduling Easy Across Many Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Hailey H. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Hootsuite?** I like that it has a wide variety of supported social media platforms. We can handle all of our scheduling in one place. We've used other scheduling platforms that wasn't as comprehensive and it was very inconvenient. **What do you dislike about Hootsuite?** I have a hard time finding any downsides to Hootsuite. It's a robust platform that meets all of our needs. Every once in a while, a social platform will need to be reconnected. It's inconvenient, but it only takes a moment to fix. **What problems is Hootsuite solving and how is that benefiting you?** We use Hootsuite to schedule all of our posts across all of our social media platforms. We post every single day, so Hootsuite allows our team to effectively batch our content and we are able to walk away from the work on the weekends with confidence that it will post without us. ### 19. Holistic Social Media Management with Room for LinkedIn Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Skye D. | Storyteller & Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Hootsuite?** I like that Hootsuite allows us to automate every channel of our social media, solving the problem of manually posting content and letting us 'set and forget' for a bit while picking up the metrics later. I appreciate that my team and I can evaluate, schedule, and strategise our social activity and content through one platform. It's great that we can plan, preview, schedule, and review analytics for each of our social channels, all from one dashboard, providing us with a holistic, hands-off view of our social listening. Also, the initial setup was VERY easy, which was a relief. **What do you dislike about Hootsuite?** I don't like their approach to LinkedIn. There's no accurate previews of content or posts within LinkedIn. They have not put the proper thought into the platform and because of that, we need to do a lot of manual work inside LinkedIn, even with the Hootsuite help. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to automate social media across channels, saving us from manual posting. It lets us plan, schedule, and analyze content from one platform, providing a seamless social strategy. ### 20. Intuitive Scheduling and Reporting with Handy Hashtag Generator **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2026 **What do you like best about Hootsuite?** It's very intuitive when it comes to post scheduling and reporting. The hashtag generator also comes in handy. Having the ability to organise the social posts by tags and campaigns helps too. It also allows integration with Bluesky which is a plus! **What do you dislike about Hootsuite?** Sometimes the metrics change in the reports and you have to manually update them. An automatic suggestion would be preferred. It would also be nice to have the option to post the first comment on LinkedIn, not just Instagram. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is great for drafting social posts, sending them to the manager for review and getting them scheduled. Having the integrated owly link shortner is absolutely incredible, especially because it allows us to set the UTM tagging for GA4, attribute it to the right platform and campaign ### 21. Intuitive One-Stop Social Planner with a Great Calendar and AI Caption Help **Rating:** 5.0/5.0 stars **Reviewed by:** Cher R. | PR and Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** I am a one person internal marketing team, so I need a one-stop tool to plan my social across different channels. Hootsuite is intuitive, and the calendar tool makes it easy to see my plan in action. It's a fair price with a nice AI tool to help me with captions and content. **What do you dislike about Hootsuite?** Sometimes the connections to my account fall off, but I'm not sure this is a failing of the software so much as a glitch with the integrations. I get email notification, so I can reconnect. **What problems is Hootsuite solving and how is that benefiting you?** Time. I'm a one-person team. I don't have time to touch social every day, so I need to plan and then execute. With Hootsuite, I have a reliable partner. I typically plan 6 weeks out with room to schedule more timely posts as needed. ### 22. Effortless Social Media Management with Seamless Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Hootsuite?** I like how easy Hootsuite is to use; it's nice and simple. Unlike other tools that can be buggy and difficult to connect with various platforms, Hootsuite automatically connects with everything we need, like YouTube, LinkedIn, and Facebook. This ease of connection is essential for me as a startup founder because I don't have time to mess around with making things work. The fact that Hootsuite just works straight out of the box makes it really attractive and worth the time and money spent. The initial setup was very easy and quick; I've got no complaints there. I also appreciate the upfront nature of Hootsuite's pricing, even though it's paid. **What do you dislike about Hootsuite?** I would love it if we could incorporate AI workflows and things like that. So, the idea of being able to build out AI agents to operate on our social media would be really cool. Sort of the next step in automation, would be really nice. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to coordinate across loads of different social media platforms simultaneously, including personal and business accounts. It allows me to plan campaigns over time effectively. ### 23. Intuitive and Easy to Use—Hootsuite’s AI Helps with Captions and Hashtags **Rating:** 5.0/5.0 stars **Reviewed by:** Sophia S. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I appreciate how intuitive the site is. When I first started using it, it felt very easy to work my way around it. It was easy being able to add accounts, incorporate different types of posts of different sizes, and the AI bot has been more than helpful when it comes to captions and hashtags. **What do you dislike about Hootsuite?** There isn't much that I dislike about Hootsuite. I haven't had any issues with it within the time that I have been using it for our companies social media. **What problems is Hootsuite solving and how is that benefiting you?** For our marketing department, we're a small team. So having something that can help us not only find the best time to schedule our posts, look into our accounts and post analytics so we know whats performing and what isn't, along with copy help has been a huge benefit. ### 24. Effortless Multi-Platform Scheduling with Unified Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Anna M. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Hootsuite?** The ability to schedule across multiple platforms or just one. I like that I can link across platforms with ease and can then see insights from all of these **What do you dislike about Hootsuite?** I wish that it would automatically resize the images to the correct size required for platforms. If I am posting a carosel it is annoying when i have to go into each post to resize it. Also it is quite expensive for what it is. I wish there was a feature to see a feed preview also this would be very useful. **What problems is Hootsuite solving and how is that benefiting you?** It saves time by quite a significant amount. I like that it is easy to see how your posts are scheduled meaning I don't have to look at all of the posts together in canva or something. ### 25. Effortless Social Scheduling in One Place with Helpful AI Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Audra H. | Marketing & Brand Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like that I can schedule posts for all of our social media accounts at one time in one place. I also really like the AI help for optimizing my posts. **What do you dislike about Hootsuite?** I have occasional issues posting videos for Facebook. Specifically, when I want an image of the video from the link. I have to periodically reconnect my social media accounts to Hootsuite as well. Not a big issue but sometimes a pain. **What problems is Hootsuite solving and how is that benefiting you?** I struggled with messaging across different platforms but with the AI feature, I'm able to polish and optimize my posts for each platform which saves me a lot of time...especially when I get writers block. It's nice being able to have similar but platform specific messaging for my posts. ### 26. Hootsuite Makes Multi-Platform Social Media Management Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor J. | Director of Application Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Hootsuite?** Hootsuite is helpful for managing posts and engagement across multiple platforms. It has allowed my team to more meaningfully create content that connects with our audience and promotes our brand. The UI is easy to navigate, it integrates with all social media easily, and is cost effective for our non-profit organization. **What do you dislike about Hootsuite?** Nothing - Hootsuite performs well, offers good customer service, and helps facilitate our social media posting. As a paid member, we have access to all the tools and features we might need. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows my team to easily post and track metrics across all social media platforms. This helps us effectively use our time and resources, and understand what resonates with our audience. ### 27. Streamlines Content Management, Needs UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Jaymon J. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2026 **What do you like best about Hootsuite?** I use Hootsuite to create better AI images and generate high-quality images, which is really helpful. I think the auto-upload function, or whatever it's called, is great because it simplifies scheduling, planning, and posting. This feature means I don't have to manually upload or keep track of when to upload, which saves a lot of time and makes the entire experience more integrated and high quality. **What do you dislike about Hootsuite?** I would really like a more integrated dashboard experience. The dashboard seems a bit not well integrated and kind of deconstructed. Also, the Hootsuite website took a long time to load after the setup process. We needed to log in about seven times before it actually signed us into our account. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to create better AI images and utilize its auto upload and scheduling features to save time, making my digital experience more integrated and high quality. ### 28. Great Analytics, Social Listening, and Multi-Account Posting in One Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Ana L. P. | Bilingual Paralegal, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Hootsuite?** I can access great analytics reports. I also have access to social listening, and I can create posts for multiple accounts. Overall, it’s a great social media management program. **What do you dislike about Hootsuite?** I’m unable to fix a mistake with the group where I sent the bulk of posts, like I was able to do with Soci. There always seem to be a lot of issues with the API and with overall connectivity. **What problems is Hootsuite solving and how is that benefiting you?** It’s an easier interface for our company and content collaborators to understand, and it has helped increase the production of posts for our accounts. It’s also easier to send a post in bulk to multiple accounts. ### 29. Scheduling and Link Shortening That Simplify Global Social Media Posting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Hootsuite?** Scheduling and link shortening are key features that makes posting across different social media platforms helpful. We use this across our whole global team to save on individual costs. **What do you dislike about Hootsuite?** I wish the recommended times to post was recommended over a longer time period than one month. We only post once or twice a week, so the recommended times just ends up being whatever time we posted most often at rather than a real recommendation. Also, after scheduling posts individually, if I notice an error made to the posts, I have to click into each post individually to make the change rather than all at once, which is a bit tedious. I also think the platform is still quite pricey for what it is. **What problems is Hootsuite solving and how is that benefiting you?** We save time and effort cross posting to different social media platforms by using one scheduler. The built in link shortener is also useful so I don't need to go to another platform for it. ### 30. Efficient, User-Friendly Social Campaign Management with Helpful AI **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew D. | Director of Marketing and HUD Programs, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2026 **What do you like best about Hootsuite?** I find Hootsuite most effective and efficient for managing your social media campaigns for numerous social media channels. Its easy to use and super friendly, especially the AI help. **What do you dislike about Hootsuite?** I wish Hootsuite had more options to repeat and reschedule posts in the future so its easier to manage campaigns and post future ads. I'd like more tutorials and videos to help us learn all aspects of the programs **What problems is Hootsuite solving and how is that benefiting you?** I basically don't need to have a social media manager because I can program ads and campaigns myself on multiple platforms which makes my job easier, especially for small nonprofits and businesses. ### 31. Hootsuite makes social media posting super easy for my small business. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2025 **What do you like best about Hootsuite?** I like being able to use one platform to make all of my social posts, schedule in advance so I can set it and forget it. It's a big timesaver for my small business. I have used it when posting for my client's social media posts as well so the platform is very versatile. **What do you dislike about Hootsuite?** I pretty much like all the features - when posting on LinkedIn, I can hyperlink businesses but can't see to hyperlink actual first party contacts so it's a two step process for me to do that. Unless I don't know how to do it. But otherwise, I'm very satisfied and it meets my needs. **What problems is Hootsuite solving and how is that benefiting you?** Being able to schedule my social media posts in advance and set it and forget it on multiple channels, have my calendar filled with social content and have my posts go up at scheduled times takes one things off my plate on a daily basis. ### 32. Super Easy Social Campaign Management with Helpful Hashtag Suggestions **Rating:** 4.0/5.0 stars **Reviewed by:** Mike W. | Founder and Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2026 **What do you like best about Hootsuite?** It is super easy to use and it keeps everything in the same place, which, when managing five social media campaigns, makes it easier. I also like the hashtag suggestions. **What do you dislike about Hootsuite?** The price per seat is too high. I am not running a million-dollar company; I am running a not-for-profit. I would be a customer forever if it weren't that I had to pay an entire new subscription for someone else to do the same thing **What problems is Hootsuite solving and how is that benefiting you?** It makes posting across my socials so easy. It helps my posts gain visibility by telling me when to schedule them. I have no complaints about the system. ### 33. Hootsuite is far superior to Meta or any other social media scheduler **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Hootsuite?** Ease of use is key. We manage multiple accounts, and it is so easy to schedule posts day of, or in advance. I like the hashtag suggestions and love that they let me alter images for each platform so they look their best. You can even collab now within the app. **What do you dislike about Hootsuite?** The emojis need to be improved. And the last I checked, the limit of paid ads is very low, depending on your level. It is also very pricey to use this program for only 10 accounts. The next step up is not possible for a small business. **What problems is Hootsuite solving and how is that benefiting you?** The analytics are always changing. Get rid of that AI. Automatic save would be wonderful. Sometimes I start something and get sidetracked and have to start all over. ### 34. I can say it's solid social scheduling tool **Rating:** 4.0/5.0 stars **Reviewed by:** Eric T. | Community Manager, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Hootsuite?** The centralized dashboard enables scheduling of content in multiple corporate social channels at a time. The inbound messages are automatically categorized into the social listening queue with high accuracy. Custom Analytical Reporting provides accurate share of voice metrics right to executive decision makers. **What do you dislike about Hootsuite?** The user interface is inefficient and unresponsive in busy periods. The core platform limits file size for native video uploads, which often makes uploads difficult. The billing model includes too many fees for simple user seats and additional analytics modules. **What problems is Hootsuite solving and how is that benefiting you?** We have disjointed brand communications in different brand departments globally. Hootsuite brings all these activities together in a single queue that's tracked for approvals. This builds out of the existence of unauthorized publishing and need for all campaigns to be uniform. ### 35. Great program for marketing and social media managing! **Rating:** 4.5/5.0 stars **Reviewed by:** Lynzi M. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Hootsuite?** This program helps us plan out well in advance so we can leave social media alone when other marketing tasks get busy! It works seamlessly with our social media accounts we keep connected. We use it weekly! **What do you dislike about Hootsuite?** Not much. I think it is a good product, and I know they are making changes pretty often. I often have issues with reels posting on my facebook/instagram properly which can cause hassle. I have found that most Meta platforms recognize manual posting much preferably than automatic tools like hootsuite, but it's worth the tradeoff. **What problems is Hootsuite solving and how is that benefiting you?** Ease of Planning, organization, and analytics for growth. The yearly review provided by Hootsuite is a vital tool for our marketing teams planning for social media each year. It always helps us see what is working vs not! ### 36. All-in-One Social Media Management That Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Elias R. | Marketing coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is that it allows me to manage all of our social media accounts in one single place, which makes everything more organized and efficient. I can schedule posts, monitor engagement, and track performance without having to jump between different platforms. Hootsuite offers robust social media management features that save time and make the entire process much simpler. **What do you dislike about Hootsuite?** Honestly, I don’t have any major dislikes about Hootsuite. I find its social media management features, integrations, support, and overall performance to be very effective, and the pricing feels reasonable for what it delivers. If I had to mention a minor point, it might be that the interface could feel a bit overwhelming for new users at first, but it’s easy to adapt to over time. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving several important problems related to managing social media effectively. One of the main challenges it addresses is the difficulty of keeping track of multiple social media accounts across different platforms. Instead of logging in and out of various apps, Hootsuite allows me to manage all my social profiles from a single, unified dashboard. Another problem it solves is the time-consuming process of posting content consistently. With its scheduling features, I can plan and queue posts in advance, which helps maintain an active online presence even during off-hours. It also provides tools for monitoring brand mentions, keywords, and trends, which saves time and ensures that I can respond quickly to audience engagement or potential issues. The benefits I gain from Hootsuite include improved efficiency and organization in my social media management. I can analyze performance through its built-in analytics to see what content works best and adjust my strategy accordingly. Overall, Hootsuite helps me save time, stay consistent with posting, and make more informed decisions to grow my online presence. ### 37. Streamlined Social Scheduling for Multi-Location Restaurants **Rating:** 4.5/5.0 stars **Reviewed by:** Carli P. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Hootsuite?** We have multiple restaurant locations across different states, so naturally we manage a lot of social accounts. This tool has really helped me stay on top of scheduling and manage my time better when planning posts. **What do you dislike about Hootsuite?** I wish the reporting aspect of the system was a little more clear and concise. I also think it would be helpful to have a way to batch reschedule the pages posts if you need to change the date or time on them instead of doing it one by one. **What problems is Hootsuite solving and how is that benefiting you?** I am a one woman band managing over 10 social accounts on top of my regular job responsibilities. This platform helps me cut the scheduling and organizing time in half. ### 38. Convenient, Intuitive Platform That Streamlined Our Social Media Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Hootsuite?** I think the overall convenience of the platform is what I like best. From being able to schedule posts, to monitoring inquiries and looking at analytics, everything is in one place and extremely convenient and intuitive to use. As someone who had very little experience with this type of platform, the learning curve was very easy. As a team, it has dramatically improved our social media presence by allowing us to streamline our process. **What do you dislike about Hootsuite?** I think the analytics and reporting tools could be improved. While the data is helpful, it is not always as easy to customize or interpret as I would like. Clearer reporting templates and simpler explanations of key metrics would make the insights more useful. Additionally, when changes to reporting metrics occur, I wish the system would be more helpful in helping the user understand what the change is, notify them of it, and also guide them in using whatever new metric has replaced it, or if it doesn't have a direct 1-1 comparitive metric, then a guide on how to arrive at that data using the existing metrics. **What problems is Hootsuite solving and how is that benefiting you?** It's solving the need to unify and simplify our workflows. Previously, we would have to spend significantly more time to plan and schedule content in the native applications, and lost so much time managing all the platforms individually. Responding to inquiries for example, took significantly more time as we would have to check multiple inboxes. We have been able to more than double our content output with hootsuite. ### 39. A time saving product **Rating:** 5.0/5.0 stars **Reviewed by:** Jacqueline M. | Social Media Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Hootsuite?** Hootsuite is a very user-friendly platform that I've been using for nearly a decade. It has changed quite a bit over the years but has remained consistent at doing the best it can with what API access social platforms provide. The ability to schedule content, plan content out, and view analytics and build reports in a centralized location is immensely valuable and useful for social media teams. Whether social media is 10% of your job or 100% of your job, Hootsuite is a great tool to help you save time and not lose your mind while managing your brand's social presence. **What do you dislike about Hootsuite?** As with any third-party product, Hootsuite is at the mercy of Meta, "X" or other platforms willing to share their API. Sometimes things break, and that can get annoying. But the Hootsuite team is helpful and responsive when those situations happen. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the issue of time management for social media managers. The ability to manage multiple things (DMs, comments, content scheduling) in one place is huge! ### 40. Hootsuite’s Scheduling Makes Multi-Platform Posting a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Timber Products M. | Compliance Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Hootsuite?** I love the scheduling feature of Hootsuite and being able to post to multiple platforms at one. It is a time saver for sure! It is also nice to see all the upcoming posts we have scheduled to make sure our feeds end up looking balanced and cohesive. **What do you dislike about Hootsuite?** Unfortunately I think Hootsuite is behind on the aspect ratios for pictures across platforms. I don't believe they have the latest Instagram photo size available as a suggested photo crop size. **What problems is Hootsuite solving and how is that benefiting you?** We would like to post to social media platforms consistently, which can be hard , especially with a small marketing team. Using Hootsuite helps us manage this and is a tool that certainly saves us time. ### 41. Good fit for managing ongoing client work and steady revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Jaya U. | Social Media Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Hootsuite?** I use Hootsuite daily at Infoogy to manage multiple client accounts, and it really helps keep things in one place. I usually batch schedule posts for different clients and then check messages and comments from the inbox instead of jumping between platforms. It saves me a lot of time during busy days. **What do you dislike about Hootsuite?** Pricing is the main downside. As we added more clients, the cost started increasing pretty quickly. Sometimes, accounts disconnect which can mess with scheduled posts. **What problems is Hootsuite solving and how is that benefiting you?** Most of our core work at Infoogy, is IT services, but social media management is something we offer on a monthly retainer to keep revenue steady, which is most important for small company. Hootsuite helps me stay consistent with client posting without spending all day on it. I just plan content in advance. ### 42. Powerful Social Media Management Yet Not Beginner Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Chirag A. | Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Hootsuite?** I really like how Hootsuite centralizes multiple social media platforms into one dashboard, making it easier to manage a lot of the performance marketing campaigns we run for our clients. I generally use the scheduling calendar tool to remain consistent with the posting of our campaigns. Tracking the analytics and engagement with Hootsuite is also very helpful. **What do you dislike about Hootsuite?** The platform feels not very beginner friendly and there are features that may not be easy for new users to understand, especially the reporting and analytics. The UI can feel cluttered sometimes, particularly when managing streams or accounts simultaneously. Integration with social media platforms can occasionally change due to API limitations, which is outside Hootsuite's control. I think the user experience could be improved when managing a large number of teams and accounts. Also, having advanced analytics available in lower-tier plans would make it more accessible for smaller teams. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for managing marketing campaigns, centralizing social media platforms into one dashboard for easier management, tracking engagement with analytics, and sharing information through Hootsuite IDs. ### 43. Centralized and scalable social media management for advanced businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Raúl S. | PPC Account Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** What we value most about Hootsuite is its ability to centralize the management of social media for multiple brands, markets, and teams within a single platform. Its approval workflows, collaborative functionalities, and advanced reporting capabilities are especially useful in enterprise environments where operational efficiency and governance are key. Additionally, the platform stands out for its scalability, ease of coordinating different stakeholders, and its integrations with other marketing tools, which significantly enhance visibility and strategic decision-making. **What do you dislike about Hootsuite?** Although the platform is very comprehensive, some advanced analytics and listening features could offer greater depth and flexibility, especially for organizations with very specific enterprise reporting needs. We have also found that certain integrations and initial configurations may require additional time and support to be fully adapted to complex workflows. Even so, the support team usually responds effectively, and the continuous product improvements make up for these points. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps us primarily solve challenges related to centralized and scalable social media management in a multi-team and multi-brand environment. The platform allows for coordinating posts, approvals, monitoring, and reporting from a single place, significantly reducing operational load and improving alignment between departments and markets. Thanks to this, we have managed to optimize execution times, increase visibility on campaign performance, and maintain greater consistency in brand communication. Additionally, its analytical capabilities facilitate more agile and data-driven decision-making at a strategic level. ### 44. Hootsuite Makes Multi-Account Social Media Management a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Hootsuite?** Hootsuite makes managing several social media accounts at the same time a breeze. As a social media manager, it can be overwhelming to juggle different accounts, logins, scheduling, etc. You really need a tool like Hootsuite to be efficient. **What do you dislike about Hootsuite?** I have never ran into any issues while using Hootsuite, so I can't think of any negatives related to the platform. I would say it is a really helpful tool. **What problems is Hootsuite solving and how is that benefiting you?** One of the most difficult parts of surviving the digital age is keeping up with social media, and that problem grows exponentially with so many different accounts. Combining them all using an easy-to-use platform like Hootsuite makes managing them simple. ### 45. Centralizes Social Media Management with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Surya . | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for managing all my social media work in one place, which keeps things simple and avoids the hassle of jumping from one place to another. It removes the confusion of switching between different accounts by allowing me to manage them in one dashboard. I like how I can see, edit, or reply to my posts, comments, and messages from one place and get updates on a single screen without switching them again and again. Hootsuite does very well in scheduling my social media posts, managing multiple accounts, and keeping all conversations in one place. The initial setup was quite smooth, and for me, Hootsuite is the perfect software. **What do you dislike about Hootsuite?** Hootsuite can be improved by making their price a little more affordable. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage all my social media in one place, simplifying my workflow by avoiding account switching. It lets me edit, reply, and keep updated without jumping between platforms. It manages multiple accounts well and keeps all conversations centralized. ### 46. Time-Saving Cross-Platform Posting with One Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Keri K. | Owner, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** What I like best about using Hootsuite is how it keeps all of my social media management in one place. Instead of jumping between platforms, I can schedule posts, monitor engagement, and track performance across multiple accounts from a single dashboard. The scheduling tools save me a lot of time, especially when planning content calendars in advance, and the analytics provide clear insights into post performance, audience engagement, and overall campaign effectiveness. I also like the social listening features because they help me stay on top of comments, messages, and brand mentions quickly, which improves response time, customer engagement, and helps me make better decisions based on real performance data. **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that the platform can feel slow or cluttered at times, especially when managing a large number of accounts or streams. The analytics are helpful, but some of the more detailed performance reporting features are limited unless you upgrade to higher-tier plans. I’ve also found that customizing reports and navigating certain tools can take extra time compared to more streamlined platforms. In addition, occasional syncing delays or connection issues with social accounts can impact scheduling and real-time performance tracking. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the problem of managing multiple social media platforms efficiently and consistently. It helps me save time by allowing me to schedule content in advance instead of posting manually every day. It also solves the challenge of keeping track of engagement by centralizing comments, messages, and mentions in one dashboard. From a performance standpoint, Hootsuite gives me visibility into what content is working through analytics and reporting, helping me make more informed marketing decisions and improve campaign results. It also helps streamline team collaboration and maintain a more organized social media workflow overall. ### 47. Streamlines Social Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** Carl M. | Photography Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** I use Hootsuite to schedule and manage social media posts across different platforms in one place, which helps me stay organized, plan content ahead of time, and keep up with engagement without constantly switching between apps. Hootsuite saves me time by allowing me to schedule posts ahead instead of posting manually every day. It keeps everything organized in one dashboard, so I can manage multiple social media accounts, track engagement, and stay consistent with my content. The convenience of being able to schedule posts, monitor different accounts, and have everything organized in one place saves me a lot of time and makes managing social media feel less overwhelming. The initial setup was pretty easy, and connecting my social media accounts was straightforward, which allowed me to start scheduling posts without much trouble. **What do you dislike about Hootsuite?** The pricing is what needs to improve, especially for small businesses. Some features take time to learn, so making the dashboard feel more simple and beginner friendly would help a lot. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule and manage social media posts across platforms in one place. It saves me time, keeps everything organized in one dashboard, and reduces the need to switch between apps. ### 48. All-in-One Scheduling and Inbox That Saves Time—Plus Helpful AI Copy Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** I like the fact that I can schedule all my posts in one place. I am also able to set the time based on Hootsuite's recommended times. The inbox is also a plus for me as I can reply directly from my inbox rather than go into the individual accounts. This integrates well for me. This makes time easier for me. In terms of performance, the inbox works well, and I can see even images that may have been attached to messages. The pricing is good for the functions that i have. I get to save on time. I have never used the support function, as I have never had an issue. I love the AI as it can create the copy for me, and I really enjoy the suggestions on special days. Makes ad writing easier. **What do you dislike about Hootsuite?** I do wish it could improve the tagging feature for LinkedIn, as it does not always manage to catch the right person. I also wish the Instagram story selection could be added when I do an Instagram post as well **What problems is Hootsuite solving and how is that benefiting you?** In the past, I had to manage all my social media platforms on individual platforms, and this was time-consuming. Now Hootsuite streamlines all my social media management in one place, and i can schedule posts well in advance. ### 49. Hootsuite Keeps Multi-Channel Publishing Organized and Consistent **Rating:** 4.5/5.0 stars **Reviewed by:** Marco B. | Director of CRM, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** What I like most about Hootsuite is having one centralized place where I can manage multiple social media channels, plan content, schedule posts, and monitor performance. It saves me time, makes collaboration easier, and helps me keep publishing consistent across platforms. **What do you dislike about Hootsuite?** What I dislike about Hootsuite is that the interface can sometimes feel cluttered, particularly when I’m managing a lot of channels or working with reports. A few workflows also take too many clicks to complete, which slows things down. On top of that, the pricing can feel high if you only need a handful of core features. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing social media across multiple platforms when everything feels fragmented. It makes it easier to schedule content, coordinate publishing, monitor engagement, and review performance all from one place. For me, the biggest benefits are saving time, staying organized, and maintaining a more consistent social media presence. ### 50. Effortless Social Scheduling and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Chan Myae K. | Social Media Manager, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Hootsuite?** I use Hootsuite for post scheduling and analytics, making it easier for me to manage social posts data and engagement all in one place. The ability to schedule from different social platforms in one place is a major advantage. I like the social posts scheduling and analytics features, which work well for my needs. The initial setup of Hootsuite was very easy, which I appreciated. **What do you dislike about Hootsuite?** I want Snapchat in Hootsuite because I have to manage multiple social platforms such as Facebook, Instagram, LinkedIn, TikTok, YouTube, and Snapchat channels **What problems is Hootsuite solving and how is that benefiting you?** I schedule posts and view analytics and social listening for my brand from one place using Hootsuite, which saves me from managing multiple social platforms individually. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+17%3A12%3A17+-0500&secure%5Bsession_id%5D=f560e2c5-271a-40cf-96b0-206a22dbbcaf&secure%5Btoken%5D=29240422703c72a201458a951f6f66f3c81a7b731bc842b0bd467e7e35de82ab&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 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