--- title: Hootsuite Reviews meta\_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 7433 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 7433 scale: '5' date\_modified: '2026-08-31' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews & Product Details Visit Website Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. * * * Product Website Hootsuite Seller [Hootsuite](https://www.g2.com/sellers/hootsuite) Discussions [Hootsuite Community](https://www.g2.com/products/hootsuite/discuss) Languages Supported Arabic, German, English, French, Italian, Portuguese, Spanish Solution Type All-in-One Overview by Margaret (Customer Engagement @ Hootsuite) ![Self-Employed](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Self-Employed") Used by Self-Employed and 2 others ##### Featured Companies [ ![Self-Employed](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Self-Employed") Self-Employed](https://www.g2.com/products/self-employed/reviews)[ ![Upwork](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Upwork") Upwork](https://www.g2.com/products/upwork/reviews)[ ![Stream Companies](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stream Companies") Stream Companies](https://www.g2.com/products/stream-companies/reviews) Beta Show More ## Pricing Pricing provided by Hootsuite. ### Standard $99.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/hootsuite/pricing) ## Hootsuite Integrations (51) What do users say about integrations? Verified by Hootsuite [Show More Integrations](https://www.g2.com/products/hootsuite/integrations) ![Nathan I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathan I.") NI Nathan I. Senior Corporate Communications Specialist, MedSurg Enterprise (\> 1000 emp.) 5/24/2016 "Simplifies Social Media with Intuitive Interface" 4.5/5 What do you like best about Hootsuite? I like that Hootsuite's interface is simple to use and doesn't require a tech background to understand. It's very intuitive and easy to navigate, allowing us to quickly gather information about our posts and anything we're tracking. It also allows new users to jump in and adopt the platform quickly and easily without much training. The interface is much cleaner compared to what we used before, and the team just likes using it a lot better. The initial setup was very easy, which made the transition smooth. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? I wish Reddit was integrated into the platform because it's a social network we're using more and more recently. Wider platform compatibility would make it more useful. Review collected by and hosted on G2.com. Recommendations to others considering Hootsuite: Try the demo first to make sure it's for you Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite ensures a steady stream of content on social media, helps track content performance, and allows real-time monitoring for news. It's intuitive, facilitating quick information access and easy adoption by new users. Review collected by and hosted on G2.com. Show More 8/25/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Oleksiy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oleksiy M.") OM Oleksiy M. Учредитель Small-Business (50 or fewer emp.) 8/24/2026 "Useful for Social Media Planning, but Missing Key Improvements" 2/5 What do you like best about Hootsuite? Hootsuite is valuable because it centralizes social media publishing, scheduling, and monitoring in a single workspace. I especially appreciate being able to plan content across multiple channels, coordinate team approvals, and track engagement without constantly jumping between native platforms. For a media-monitoring and communications workflow, it saves time and makes editorial planning feel more organized and structured. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? Hootsuite can feel expensive for smaller teams, especially when advanced analytics, additional users, or broader functionality are needed. The interface is generally capable, but some workflows such as managing streams, permissions, and reporting could be more intuitive and faster to configure. It would also be helpful to have more flexible integrations and clearer guidance on which features are included in each plan. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Before using Hootsuite, managing multiple social media accounts required switching between platforms, manually tracking publishing status, and collecting engagement data from separate dashboards. Hootsuite brings scheduling, approvals, monitoring, and reporting into one place, which makes content operations more predictable and reduces routine work. It helps our team publish consistently, respond faster to relevant conversations, and maintain a clearer overview of campaign performance across channels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kefuoe P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kefuoe P.") KP Kefuoe P. Business System Analyst-Income Tax Systems Information Technology and Services Small-Business (50 or fewer emp.) 8/15/2026 "Powerful Analytics, Social Listening, and AI That Keep My Startup on Trend" 4/5 What do you like best about Hootsuite? Connecting my business startup to the relevant market is why I find it more relevant than most meta platforms of social media. The analytics feature is very helpful as I can see which posts perfume best. I also value that I can check on my competitors to keep up with the latest trends. It has social-listening capabilities to give me an idea about topics, mentions, hashtags, and the likes across social media and other online sources, which keeps me in the know about what is relevant. What I also find super beneficial is the incorporation of AI into its workflow. I find that I manage to do research right to the platform...instead of investing hours hunting for the information all over for myself, this is a plus for me. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? The cost is my main issue...maybe when I expand it will be manageable. I would say, the functionality is a bit overwhelming . All the publishing, inbox management, analytics, listening, AI, team collaboration, monitoring, etc can at times appear to be much. In the beginning all these features can take time to get used to....Maybe a brief summary of key points that one can build on as they go would be beneficial. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? I don't have to manage multiple social-media platforms. I now manage scheduling, publishing, engagement and analytics in one place. This saves me time, keeps my content consistent, and gives me better visibility into what is working. I am now able to focus less on manually managing platforms and more on strategy, customer engagement and growing the business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![SAID B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAID B.") SB SAID B. Digital Marketing Specialist Consulting Enterprise (\> 1000 emp.) 6/27/2026 "Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless" 5/5 What do you like best about Hootsuite? Hootsuite excels at simplifying cross-platform social media scheduling and asset management. The drag-and-drop calendar interface makes organizing weekly content pipelines effortless. It significantly improves our workflow by eliminating the need to log into individual accounts, while the solid reporting tools give us clear insights into how our B2B marketing efforts are performing. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? The pricing structure can be quite steep when scaling up B2B marketing efforts. For a manufacturing business trying to expand its multi-platform presence, adding extra users to collaborate on brand messaging pushes you into expensive enterprise tiers. Furthermore, some of the most critical analytics needed for tracking lead generation are locked behind these higher paywalls, which makes calculating the overall ROI challenging for mid-sized operations. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? The primary business problem Hootsuite solves for us is the bottleneck in distributing high-quality visual assets. We produce a lot of photorealistic product mockups and cinematic videos for our manufacturing marketing, and pushing those out manually across channels was highly inefficient. Hootsuite allows us to deploy these complex assets across all corporate platforms from one dashboard. This unified workflow frees up significant time, allowing us to focus on strategic media buying and campaign automation instead of manual data entry. Review collected by and hosted on G2.com. Show More 8/7/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Melina E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melina E.") ME Melina E. Social Media Specialist Enterprise (\> 1000 emp.) 3/30/2025 "A Must for Social Media Managers" 4/5 What do you like best about Hootsuite? I love the ease of scheduling posts and finding data in reports that would otherwise take me forever on individual channels. The reporting is more reliable than Meta and X which changes too often and without reason. The few times I have talked to anyone on the Hootsuite team, they've been incredibly helpful and easy to work with. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? Thank you for allowing tagging after a post has been published! I would personally love integration with Asana so I can mark tasks as complete, let stakeholders know when posts have gone live or share live links. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite solves the need to hop around 4-5 different social media channels because scheduling and reporting can all be done in one place. I still like to check the newsfeeds and messages on each social media platform but without Hootsuite, it would take me hours more to pull monthly reports and schedule posts. Review collected by and hosted on G2.com. Show More 8/10/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Maxim A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maxim A.") MA Maxim A. Chief Information Officer Small-Business (50 or fewer emp.) 7/29/2026 "Hootsuite Streamlines Multi-Platform Publishing and Engagement Tracking" 4.5/5 What do you like best about Hootsuite? In the past, managing my social media accounts required opening each individual platform to check messages etc., in addition to posting updates. Using Hootsuite allows me to publish updates across all my platforms, check messages, view engagement levels across platforms and compare performance across platforms without spending hours doing the same task. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? I dislike certain areas of the dashboard taking too long to locate. I also dislike the process of creating reports being too many clicks away. The fact that some design elements seem set (even though there are options) really bothers me. A small annoyance however it isn’t something I will go crazy over. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite has made my life easier by allowing me to schedule, check, post, and comment across multiple platforms at once. My favorite feature is being able to see all of my social media in one window (it used to be 5). I don’t have to switch back and forth between pages all day. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jean-Paul F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jean-Paul F.") JF Jean-Paul F. Responsable Web & Publishing Mid-Market (51-1000 emp.) 7/27/2026 "Hootsuite simplifies multi-network management and campaign steering" 4.5/5 What do you like best about Hootsuite? Hootsuite allows us to efficiently centralize the management of multiple social networks within a single interface. The scheduling of posts, coordination among team members, and visibility on the editorial calendar make daily management simpler and smoother. The performance tracking and monitoring tools also help us adjust our content, measure results, and save time in organizing and monitoring campaigns. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? The main area for improvement concerns the complexity of certain settings, as well as the time required to master all the features. The reporting tools would also benefit from offering more customization and better readability. Finally, some limitations related to social networks or synchronizations can, at times, slow down the work. Despite these points, Hootsuite remains an effective solution for centralizing and managing our activity on social networks. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite primarily addresses the challenges related to managing multiple social networks simultaneously, coordinating the team, and adhering to the editorial calendar. By centralizing publications, approvals, moderation, and performance tracking, the tool reduces manual tasks, limits the risk of errors, and improves our daily responsiveness. This way, we save time, gain a more comprehensive view of the activity, and can adjust our strategy more quickly based on the observed results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Bhavika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavika G.") BG Bhavika G. Social Media Manager Marketing and Advertising Small-Business (50 or fewer emp.) 7/22/2026 "Hootsuite Keeps Our Social Scheduling and Client Approvals in One Place" 4/5 What do you like best about Hootsuite? I work in Jaipur, India based marketing agency Drops. We provide copywriting, design, and social media management services, so handling many client accounts is part of my daily work. Hootsuite keeps everything in one place. It made easy to schedule posts and manage different social channels. Approval workflow is my favorite feature because clients can review content before it goes live, which saves a lot of back and forth. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? My biggest frustration is that Hootsuite keeps changing names of its products and features. New names are confusing, especially when I'm already used to the platform. I wish they kept things more consistent. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite helps to scale our small agency. It helps us manage many client accounts without switching between different social sites. We schedule content, get client approvals and manage everything from one tool. It saves our team a lot of time and makes it much easier to scale our social media management services. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Matthew H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew H.") MH Matthew H. Social Media Manager Enterprise (\> 1000 emp.) 5/14/2026 "Inbox 2.0 Makes Multi-Platform Engagement and Team Assignments Effortless" 4/5 What do you like best about Hootsuite? How all my social networks can be viewed at a glance and posted to with relative ease. I very much appreciate the ability to develop a post and then refine it for each platform respectively. The Inbox 2.0 is by far my most used feature and it makes responding to mentions, comments, and messages a breeze! Having Facebook, X, LinkedIn, and Instagram messages, comments, and mentions integrated into one space AND being able to assign them to team members has been invaluable for our workflow. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? The backend for managing teams and members feels a bit outdated. Granting permissions to individuals has been a little bit of a headache at times where there is a bit of vagueness regarding how and which features we're giving permission for. I have had struggles with the performance of the listening feature as far as narrowing results through booleans. Multiple times I have excluded a keyword or phrase only to see it appear in my results. That could likely be a user-error issue rather than a platform issue. The pricing of the listening features has been a bit of an issue for our office, and in the two years since upgrading we have definitely underutilized it. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite has streamlined our publishing process first and foremost. We have developed a fairly thorough workflow with our social media channels through Hootsuite and has made onboarding new team members a breeze. The addition of Owly GPT as an AI assistant has been very helpful in idea generation and reworking captions for our content. Review collected by and hosted on G2.com. Show More 7/21/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite JA Jennifer A. Social Media Specialist Enterprise (\> 1000 emp.) 10/7/2024 "User-Friendly with Some Feature Gaps" 4/5 What do you like best about Hootsuite? I like the ease of use of Hootsuite; it's very user-friendly and easy to navigate. The convenience of having a snapshot of everything social in one spot is great. Scheduling social posts for multiple platforms in one place is really handy, and I appreciate having all our social analytics combined in one spot. The initial setup was very easy, and it's simple to link our social channels and pull all of our data in. Review collected by and hosted on G2.com. What do you dislike about Hootsuite? I think that Hootsuite is missing a couple of opportunities and functions that these social platforms have natively, like posting both a photo and a video together on Facebook or adding platform audios on TikTok. Each social platform has a couple of unique helpful features that aren't integrated yet into Hootsuite. It would be beneficial if we were able to post both a photo and a video together in one post on Hootsuite, but this isn't a capability yet despite it being a function on both Facebook and X. Review collected by and hosted on G2.com. What problems is Hootsuite solving and how is that benefiting you? Hootsuite lets us schedule social posts across platforms in one place and combines our analytics in one spot. It's user-friendly and easy to navigate, with a simple setup that integrates all our data effortlessly. Review collected by and hosted on G2.com. Show More 7/21/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Hootsuite? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Hootsuite ](https://www.g2.com/products/hootsuite/discussions/new) JM Jan Martinez • Last activity 8 days ago How do you use Hootsuite’s calendar view and AI help without losing control of planning? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-use-hootsuite-s-calendar-view-and-ai-help-without-losing-control-of-planning) GU Guest User • Last activity 4 months ago What apps does hootsuite work with? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) [ View all Discussions ](https://www.g2.com/products/hootsuite/discuss) ## Pricing Options Pricing provided by Hootsuite. ### Standard $99.00 1 user Per Month ### Professional $199.00 1 user Per Month ### Advanced $399.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/hootsuite/pricing) Hootsuite Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_69b30a63e937e0011b28ca1d8af3f30d/sprout-social.png "Product Avatar Image") Sprout Social 4.4/5(6,877) [ Compare Now ](https://www.g2.com/compare/hootsuite-vs-sprout-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8c0634920ccf0dec94184124fb8e6aea/agorapulse.png "Product Avatar Image") Agorapulse 4.5/5(973) [ Compare Now ](https://www.g2.com/compare/agorapulse-vs-hootsuite) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Product Avatar Image") Buffer 4.3/5(1,040) [ Compare Now ](https://www.g2.com/compare/buffer-vs-hootsuite) ##### ##### Hootsuite Features Social Management Social Analytics Social Publishing Campaign Optimization Reports & Dashboards Report Customizability Scalability Social Analytics Post Performance Content & Collaboration Content Calendar Content Library Shared Inbox [ View More Features ](https://www.g2.com/products/hootsuite/features) ## Top-Rated Alternatives [ ![Vista Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vista Social") Vista Social 4.8/5(1,129) ](https://www.g2.com/products/vista-social/reviews) [ ![SOCi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SOCi") SOCi 4.5/5(4,677) ](https://www.g2.com/products/soci/reviews) [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,877) ](https://www.g2.com/products/sprout-social/reviews) [ View All Alternatives ](https://www.g2.com/products/hootsuite/competitors/alternatives) ##### Categories on G2 [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising) [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Suites](https://www.g2.com/categories/social-media-suites)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What's the leading session replay solution for small businesses](https://www.g2.com/discussions/what-s-the-leading-session-replay-solution-for-small-businesses)[Is Dynamic Yield worth it for mid-size ecommerce stores?](https://www.g2.com/discussions/is-dynamic-yield-worth-it-for-mid-size-ecommerce-stores)[Are there BPM platforms that give a small operations team process automation capabilities without a six-figure implementation or an annual enterprise contract?](https://www.g2.com/discussions/are-there-bpm-platforms-that-give-a-small-operations-team-process-automation-capabilities-without-a-six-figure-implementation-or-an-annual-enterprise-contract) [What should app teams evaluate around implementation timeline and engineering effort when selecting a mobile crash reporting SDK?](https://www.g2.com/discussions/what-should-app-teams-evaluate-around-implementation-timeline-and-engineering-effort-when-selecting-a-mobile-crash-reporting-sdk)[What are the best anonymization tools for AI teams preparing datasets while keeping data utility for training models and analytics?](https://www.g2.com/discussions/what-are-the-best-anonymization-tools-for-ai-teams-preparing-datasets-while-keeping-data-utility-for-training-models-and-analytics)[Pros and Cons Details](https://www.g2.com/products/hootsuite/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)