With Hootsuite, you won’t waste any extra time manually creating posts on the different social media, but you will be able to post all the content that you want at once, as this social media manager is one of the best community management tools available online.
Once you have created your account, you can synchronize all of your social networks with Hootsuite, and then start creating new posts, customize them by adding images, links, videos or files as you need, and then directly publish those posts or schedule them to be released on a different date. This scheduling feature is perfect as you can create enough posts for several days at once, and then keep a track on the audience engagement while you sit down and relax.
Hootsuite is straightforward to use, as you will find out at the beginning, is well developed, and the system will guide you on every single step while creating and scheduling your social media’s posts. Even if you get confused, the tech support is beneficial, and also you will have access to several Hootsuite’s tutorials that will guide you through everything you need.
You can permit other users, so you can have a team working on the community management as it is needed so that you can set some team’s members to monitoring and research, and the other into posts creation and scheduling.
You will also be able to track different metrics and get social media’s reports, so you can see what type of posts are working and what type it doesn’t, so you can get the best out of your social media and engage more customers with your brand each time.
Hootsuite also integrates several features like a calendar function, where you can check the past, present and future posts, edit them, cancel them, re-scheduling or even add some extra customization. And if you mistakenly publish a social media’s post that wasn’t ready, you can directly delete it in Hootsuite, so you save serious time.
Hootsuite has some problems that could be important, for instance, you can track the engagement from your posts and social media, but you can’t have access to the newest social media’s trends so you will have to check that information for your own if you want to keep your posts up to date.
Besides that, if you add more than an image to your posts, they will not upload correctly, especially on Facebook, as it will not create an image gallery as you will intend to, but it will create several posts, one for each image, I’m not sure why this bug happens but it should be fixed.
Despite those flaws, we find Hootsuite a handy tool, as it has allowed us to keep our social media active, fresh, and updated continuously.
If your company needs to create multiple posts at once on several social media, Hootsuite is your best option, as it will help you to save serious time, and is really straightforward to use. Besides, they not only include tutorials for using the platform in the Hootsuite’s university, but also they will teach you some tricks about how to get the best out of your social media, and remember: knowledge is gold.
Keeping your company active on social media is the best for the business, but it can cause several headaches due to the amount of work that requires, but with Hootsuite, we can save time by publishing all posts at once on different social media. This tool is fantastic and lets us have some free time to use on various projects.