What do you like best?
We manage multiple social media's accounts from our clients, so having a tool where you can schedule various posts across all platforms in one place is a blessing for us.
Hootsuite allows us to create, customize, organize and automate all kinds of publications on the different social networks, even adding images, videos or other enriched media to each post when it’s needed.
But you can do more than create social media's posts on Hootsuite and schedule them, as you can also keep a track on the different metrics to see what's causing an impact and what not.
Hootsuite allows us to write a correct post to the whole team, as you can share information with other team members and perform cooperative writing, so the entire social media team can keep a track in all the work that's being done in real time.
Synchronizing Hootsuite with all the social media is a natural process, as the platform itself is intuitive and user-friendly, and even if you don't quite understand some things at the beginning, they have fantastic tutorials included, about how to use the platform or how to run better social media campaigns.
What do you dislike?
Sometimes the Hootsuite's platform has account reconnection problems, as it unexpectedly disconnects itself from some of the social networks accounts and, therefore, the schedule posts fail to be published, and this is something that needs to be fixed soon.
Another big flaw in Hootsuite is that you are not able to track the newest social media's trends, so you have to waste some time searching the trends on the different social media to keep your posts fresh and updated.
The platform is easy to use and highly intuitive, so much that you can schedule the wrong post in the wrong platform without notice if you are not careful enough, so it will be nice to have a way to keep your different social media's accounts organized to avoid making mistakes.
Recommendations to others considering the product
Pay attention when you are creating new publications, as you can easily send everything into the wrong account if you aren't careful enough. Also, you should take some time to learn how everything works and all of the fantastic features that Hootsuite offers you.
What business problems are you solving with the product? What benefits have you realized?
Thanks to Hootsuite, now our social media management team have a tool that optimizes the social media's posting process, and this allows us to be able to manage a more significant number the clients in a more efficient way. With Hootsuite is easy to manage all the social media's accounts that we need in just one place, without wasting time making manual publications on each one.