
The big advantage is scheduling social media posts in advance. I can observe twitter mentions or retweet people who shared my content. It works with Facebook and LinkedIn as well, but I find it easiest for using Twitter in a more organized way. Tambien it's easy to schedule social media posts for the next week, or even longer. Review collected by and hosted on G2.com.
It is generally user-friendly, but they do tend to change things once in a while, which can mean trying to adapt to a new layout. Review collected by and hosted on G2.com.